Monday, December 13th, 2010


Cynopsis: DIGITAL
12/13/10

Good morning, it’s Monday, December 13, 2010, and this is your first early morning digital briefing.  If you would like to read this or any other Cynopsis edition online, click here

If you celebrate Christmas, you might be getting a video game under the tree. NPD just released new sales figures from November showing that retailers sold nearly $3 billion in videos games in November, up 8% from the year before. Microsoft is driving a lot of this growth thanks to the Xbox 360 and the new Kinect. “The 360 platform accounted for over 40% of total industry sales driven by the successful launch of Microsoft’s Kinect. Xbox 360 accessories accounted for 60% of that categories’ dollar sales this month,” said Anita Frazier, analyst at NPD. The game Black Ops helped the growth too, driving one-quarter of all video game sales in November and debuting as the best selling video game in history in its launch month. What’s more, Black Ops is already the 7th best selling game of all time having logged 8.4 million retails units sold to date, NPD said. Frazier added that the Xbox 360 was the best-selling console hardware system for the month, with a 68% increase over last November.
 

~ MULTIPLATFORM CONTENT NEWS ~

 
The CW is giving fans a chance to appear in an episode of Smallville on the show’s 10th and final season. To win that coveted on-air slot, fans must submit a video testimonial as a “hopeful citizen” appealing to Clark about the important role he is playing in crime fighting. The video will then be “shown” to the Clark in the storyline of an upcoming episode. Details can be found on the Smallville site.The contest runs through Dec. 20.
 

~ INNOVATORS & START-UPS ~
 

Live streaming service Justin.TV introduced an upgrade to its mobile applications last week to improve quality for uploads. The new versions build on the launch of Justin’s Apple and Android apps released a month ago that are proving quite popular with Justin.tv users. Justin users watch more than 300 million videos each month.
 

~ DIGITAL ADVERTISING ~

 
As issues of online privacy and net neutrality rise in importance, the Interactive Advertising Bureau has decided to bolster its presence in Washington by creating an Office of General Counsel and promoting Mike Zaneis to SVP and General Counsel from VP of Public Policy. He will be joined by two other IAB execs ­ David Doty and Patrick Dolan ­ who have also been promoted to more expansive roles. “Public policy has taken center-stage as one of the most critical issues facing the digital marketing industry, and no one is better equipped to represent the IAB and our members than Mike,” said Randall Rothenberg, President and CEO of IAB.
 
November was good to CNBC digitally. The network’s online home registered its best November ever with 5.9 million unique visitors, up 33% from a year ago, according to comScore data shared by CNBC. The network’s mobile site logged 1.7 million uniques viewing 61 million pages, a 34% rise.
 

~ TECHNOLOGY DEALS, MERGERS AND SKIRMISHES ~

More than 80 grassroots groups, civil rights organizations and businesses filed a letter with the FCC last week voicing their support for strong net neutrality rules, according to Free Press. The groups want the FCC to ensure the Internet remains fully open and that priority in moving traffic is not given to the highest paying companies, Free Press said. Others signing include New America Foundation, Media Access Project, Reporters without Borders, Center for Media Justice, National Hispanic Media Coalition and Public Knowledge.

Meanwhile, the WSJ reported that in the last two weeks alone executives from Verizon and AT&T have logged at least nine meetings or phone calls with senior FCC staff. Verizon and AT&T have been among the most vocal players in campaigning against more government regulation of the Internet. Expect the lobbying to continue for another week or so. The FCC is expected to vote on net neutrality on Dec. 21.

~ TRENDS, RESEARCH, ETC.  ~

The effectiveness of automotive holiday ads is up 10% over 2009 due both to increased consumer demand for cars and to more relevant ads, said a study from TV ad researcher Ace Metrix.

Internet shopping is alive and well, says a new report from comScore. The online audience research firm found that Internet spending for the first 40 days of the holiday retail shopping season ­ starting in November ­ has surpassed $21.95 billion, for a 12% rise over last year.

~ GADGETS & APPS ~

The prolific app creator Oceanhouse Media said it’s now developing apps for Android devices. The company has licensed many of the Dr. Seuss books and characters for apps and is now offering Android versions of its How The Grinch Stole Christmas! and The Cat in the Hat apps.

~ EXECUTIVE MOVES ~

Online ad technology company Resonate Networks added former comScore exec Sung Shin as VP of product management. Resonate also hired Elaine Harvey from Parature as the new VP of software engineering.
 


 ~ WEBSITE OF THE DAY ~

The Internet excels at irreverence. And among today’s crop of Web video stars, perhaps no one is better at this than My Damn Channel’s Grace Helbig. She’s the face of the online TV network with her daily video blog that features her irreverent and, yes, NFSW sense of humor. Check her out.

Correction : Here is the correct link from Friday’s Web site of the day – Google Zeitgeist.  http://www.google.com/intl/en/press/zeitgeist2010/#review

Later – Daisy
Daisy Whitney, new media reporter and author of The Mockingbirds, filling in for Wayne Karrfalt for Cynopsis: Digital
12.13.10

Cynopsis Ad Sales:
Mike Farina – VP/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

Member of Interactive Advertising Bureau (iab)

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here .


ATTENTION JOB RECRUITERS FOR THE TELEVISION AND ADVERTISING INDUSTRY – send us your contact information so we can begin to build a database for referrals.  We get people all the time around the country asking us for names of local recruiters.  Help us out – send us your contact information, name, company, address, phone, email and fax.  NY and LA are great, but we also need names of firms in Chicago, Dallas, Miami, Atlanta, DC, and elsewhere.  We have people to send you!   Email your info to [email protected].


JOB OPENING: DIR, PRGRMNG & DVLPMNT/GAC/NASH TN: Dvlp prgrmng concepts for internal/external prod . 7 yrs hands-on TV prod exp in variety of formats (studio, field, mag, doc, etc) Full info/ apply: www.scrippsnetworks.com #2034 (12/18)

JOB OPENING: DIG SALES PLAN’R/ACCT MGR/NBC/NYC: Mng daily partner relationships & sales processes to gty Sales team hits rev goals. Cover all dig brands across NBCU. Apply: http://www.nbcunicareers.com/ Job ID# 1286227 (12/18)

JOB OPENING: ASSOCIATE MEDIA DIR/PHD Media/NY: Lead a media planning team in strategy development & overall administration of client media needs for a major entertainment client. Send resumes to: [email protected] (12/18)

JOB OPENING: DOCUMENTARY PRODUCERS/EDITORS/COORD/LA: Producers needed w/strong story/journalism skills for doc series. Exp Coord/editors also needed. Reply w/pos in subject line to [email protected] www.luminantmedia.com (12/18)

JOB OPENING: SCORING TICKER PRODUCER/GOLF Channel/ORLANDO: 5+ yrs in stats & graphics exp. preferable/strong writing skills/Sports knowledge required. Resumes @ [email protected]  Comcast EEO/AA/Drug Free Workplace (12/17)

JOB OPENING: RESEARCH ANALYST/Fuse/NY:  Create custom presentations to support all Ad Sales efforts. Strong data comm skills req’d. 2+ yrs exp w/Nielsen Toolbox & syndicated research systems. Rez to [email protected] “RA” in sub (12/17)

JOB OPENING: DIRECTOR, TRADE MKTG/Syfy Network/NYC: Responsible for directing all stages of strategic develop., creative execution, & production involved in marketing Syfy to the advertising community NBCunicareers .com Req# 1287863 (12/17)

JOB OPENING: CNBC.COM INVENTORY MGR/NBC/NYC:  Resp for processing inv related requests determine inv levels/usage patterns; coord w/sales planning team in discussing allocation & pricing considerations. www.Nbcunicareers.com Job#1280400 (12/17)

JOB OPENING: ACCT EXEC AFFILIATE DIST/GSN/NY:  BA/BS 3+years exp cable network. Relationships w/ MSO’s. Heavy Travel. Send res + CL to [email protected]   (12/17)

JOB OPENING: SLS AC/BBC/NYC:  Work w/ internal & external contacts to provide sales support, internal reporting & agency coordination. Excellent communication skills. apply: www.bbcamerica.com/employment.jsp (12/17)

JOB OPENING: ACCOUNT MNGR SLS/BBC/NYC: Gen rev & deliver to target, dev rltnshps & biz w/ agencies/clients. Must know US media landscape. Apply: www.bbcamerica.com/employment.jsp (12/17)

JOB OPENING: SNR MGR IT/BBC/NYC: Key contact for staff, lead dev of tech strat, support biz units, maintain systems. www.bbcamerica.com/employment.jsp to apply (12/17)

JOB OPENING: OPS MGR/BBC/NYC:  Manage workflow b/w CS team & Tech Services, ensure delivery of assets and compliance of CS edit systems, software versions & media management. To apply: www.bbcamerica.com/employment.jsp (12/17)

JOB OPENING: FREELANCE JR WEB DESIGNER/BBC/NYC: Dev & maintain internal & external web designs. To apply: www.bbcamerica.com/employment.jsp (12/17)

JOB OPENING: EDITORIAL DIR/BBC/NYC:  Drive strategic direction of CS team, provide feedback on scripts/pieces. To apply: www.bbcamerica.com/employment.jsp (12/17)

JOB OPENING: DIR COMMUNICATIONS/Miami:  cover all channel activity in Latam, position channel in consumer & trade press, event org etc. Must have exp in Latam & media industry. To apply: www.bbcamerica.com/employment.jsp (12/17)

JOB OPENING: CREATIVE ASST/BBC/LA: Provide research, creative concept dev & artwork for new projects/games. Apply: www.bbcamerica.com/employment.jsp (12/17)

JOB OPENING: ASSOC VP MRKTNG/BBC/NYC/BBC:  Lead mrktng for BBCA, manage 4 ppl, determine & Deliver mrktng strat. 5-10 yrs exp, strong communication skills. Apply: www.bbcamerica.com/employment.jsp (12/17)
 
JOB OPENING: AFFILIATE SALES ASST/NYC/BBC:  Sales support/admin. Learn ropes of affiliate sales and media industry. Must be detail oriented and highly motivated. Apply: www.bbcamerica.com/employment.jsp (12/17)

JOB OPENING:   SR DIGITAL MARKETING MGR/Music Choice/NY:  Develop online mktng/social media strategy and execute online/social/mobile mktng programs for Music Choice. 6+ years online mktng exp. required. http://tinyurl.com/2esubou (12/17)

JOB OPENING: SALES PLANNER/NYC:  All planning facets of media campaign orders, update plans/customize presentations, send materials,order input,reconcile contract/order discrepancies, steward accounts [email protected] (12/16)

JOB OPENING: MKTG SOLUTIONS MANAGER/G4/LA: Job respond. include ideation and execution of multi-platform integration/sponsorship programs. 3-4 yrs exp. in TV mktg/ad sales. Expert in PowerPoint. Apply  [email protected] (12/16)

JOB OPENING: ACCOUNT EXECUTIVE/TV Guide Online/NY: AE w/5+ yrs digital ad sales exp a must. Multi-platform sales exp preferred. Competitive salary commensurate w/ exp & excellent benefits program [email protected] (12/16)

JOB OPENING: PROD COORDINATORS/SpeakeasyFX: Need 2 strng coordntrs for anim. series-1 to trck notes &1 to trck scenes as they move thru studio.Must have strng MS Office skills;Animation exp a must. Apply: [email protected] (12/15)

JOB OPENING:  DIR, MERCHANDISE/New York:  Increase revenue by optimizing e-commerce mktg & merchandising online stores. Apply: www.aetn.com/careers https://www.abso.com/jobboard/Default.aspx?JOBBOARDID=618&JobDetail=82748 (12/15)

JOB OPENING:  PROMOTION MGR-ONLINE/Disney Interactive CHI: A track rec translating mktg + promo objectvs into results 4 advrtsrs. 4+yrs heavy mktg/promo exp w/2+ yrs online a MUST. Strong pres. Skills a must.  [email protected] (12/15)

JOB OPENING: CG OPERATOR (Duet), Part time NESN/MA: Utilize Chyron Duet in a fast-paced live studio operation to design, develop and implement graphics. www.nesn.com (12/14)

JOB OPENING: ACCOUNT EXECUTIVE/NESN/MA: Reporting to the Local Sales Manager, this position requires a team oriented, creative sales professional adept at growing existing accounts while developing new business www.nesn.com (12/14)

JOB OPENING: TECHNICAL DIRECTOR/NESN/MA: Reporting to the Studio Operations Manager, this position will provide technical direction for a sports news program www.nesn.com (12/14)

JOB OPENING: DIR DIG MEDIA AD SALES PLAN’G & ACCT MGT/NYC: Lead both teams for ent sites in NBCU portfolio. Lead x-functl process improvements/efficiencies working w/ Mktg, Ad Ops/Inv/Finance. www.nbcuniversalcareers.com Job:1281946 (12/14)

JOB OPENING: MKTG MGR NBC/NYC: Asst Mktg Dir & increase sales for msnbc. Interface w/ ext customers & translate needs of the target brand into “sellable” prgrms that generate rev for msnbc. www.nbcuniversalcareers.com job ID: 1288387 (12/14)

JOB OPENING: MANAGER, AD SLS RESEARCH/Vh1/LOGO/NY: 5+yrs rsch exp, proficient in Nielsen systems, MRI, Lake 5, Support P&I needs, Develop unique rsch metrics & methods of measurement, EOE/M/F/D/AAP. www.mtvnetworkscareers.com (12/14)

JOB OPENING: ASSOCIATE MEDIA DIRECTOR/Zenithmedia/NY: Lead a media planning team in strategy development and overall administration of client media needs. Send resumes to: [email protected] (12/14)

JOB OPENING: ASSOCIATE RSRCH ANALYST/KNOX/SCRIPPS NETWORKS: 1+ YRS &/or Internships in Media RSRCH. Daily research support for Affiliate & Ad Sales, SNI Digital & other corporate clients. Apply to # 1860, www.scrippsnetworks.com (12/14)

JOB OPENING:  VP RETAIL SALES & MARKETING/WALMART TEAM LEADER/Nickelodeon/Bentonville, AR: 10+ yrs Retail Sales/Promos/Cons Markting, 5yrs mgmt exp, Deep Relatnshps/Knwlge of Walmart, EOE/M/F/D/AAP. Apply www.mtvnetworkscareers.com (12/14)

JOB OPENING: DIRECTOR ANIMATION MARKETING/Nickelodeon/NYC: 7+yrs Consumer Mrkting Exp w/in Ent/Media/Retail, Strng Success record of Initiatives & Leadrship, Strng Strat Planng exp,EOE/M/F/D/AAP. Apply www.mtvnetworkscareers.com (12/14)

JOB OPENING: DIR RSRCH & INFO/National Association of Broadcasters/DC: Exp’d candidate to fill position currently available. Please visit our web site at www.nab.org for the complete listing about this opportunity (12/14)

JOB OPENING: STRATEGIC MEDIA PLANNER/Philadelphia Area: Client Media Dept.,5-7 years Media Planning Exp, Agency, Broadcast & Interactive Exp a plus – Please send resume to [email protected] (12/14)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

WINTER/SPRING INTERNSHIP CREDITS ONLY: DVLPMNT/MARKETING /LA prod company: Must be available 2 days a wk, w Mac/Final cut experience. Small stipend to cover travel expenses &lunch. www.PIC.tv Resume/cover: Vstudiola @gmail.com   (12/14)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED:  EXECUTIVE ASSISTANT position film/tv (NY) 10 years experience: Interned for a President, Executive Assistant to SVP/VP/film director/celebrity [email protected] (12/17)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NY) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (12/17)

SITUATION WANTED: NEED A BUDGET DONE?? LINE PROD/EIC – 10+ yrs. exp- budgets done in all formats TV & Features Accurate, Reasonable fast turnaround. Email:  [email protected] (12/16)

SITUATION WANTED:Need a creative editor/consultant?HD editor/dir/shooter w/Final Cut system & 7D shoot pckg. 21 yrs int’l exp:HISTORY, BBC,PBS, NPR,NGOs, iBook trailers, iPhone apps. Reel/contact>alangrazioso.com (12/14)

SITUATION WANTED:CREATIVE DIRECTOR/DESIGNER/ILLUSTRATOR/NYC: Exceptional concept through completion. Freelance or staff. Portfolio: www.baerdavis.com Email: [email protected] (12/14)

SITUATION WANTED: SALES POWERHOUSE in TV, FILM & MEDIA 6+ years of Domestic and International experience in Film & TV sales, a powerful sales closer w/ strong Rolodex of clients, email [email protected] (12/14)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.
 

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