Monday, August 8th, 2011

Cynopsis: DIGITAL
08/08/11

Good morning, it’s Monday, August 8, 2011, and this is your first early morning digital briefing.  If you would like to read this or any other Cynopsis edition online, click here
 
Facebook lawyers said on Friday they have found the “smoking gun” proving that the lawsuit of Paul Celia – the New York man who claims to possess 50% ownership in the company – is based on fraudulent evidence. Instead, Facebook claims they have turned up the “authentic contract” struck between Celia and Mark Zuckerberg, which makes no mention of an ownership share. Celia alleged that he was hired by the social network’s founder through Craigslist to complete computer code on a separate project and that he invested $1,000 for what was then a 50% share in “The Face Book” project.
 

~ MULTIPLATFORM CONTENT NEWS ~

 
Viacom‘s lucrative digital content deals with Netflix and Hulu helped to grow revenues by 20% in the U.S. and 16% across the globe, according to its Q3 earnings report. Worldwide affiliate revenues increased 19% to $971 million, largely due to growing digital distribution revenues. In a conference call with analysts, Viacom CEO Philippe Dauman claimed that interest in the company’s digital rights remain high. He said he expects affiliate fees from both streaming media concerns and traditional distributors to grow in “high single digital or low double digits” for the foreseeable future.
 
Netflix announced it has surpassed 1 million subscribers in Canada after launching the $8/mo. streaming-only service North of the border last September.
 
Online revenue for the Washington Post Co. dropped by 13% during Q2, contributing to an overall 9% drop in revenue for the first half of 2011. Newspaper online revenue declined 3% to $49.1 million for the first six months of 2011, while display online advertising revenue dropped 16% and 4% for Q2 and the first six months of 2011, respectively.
 

~ INNOVATORS & START-UPS ~

 
Dick Clark Productions is joining with web production news site Tubefilter.tv to produce the next Streamy Awards event. No word yet on when or where the next Streamys will be held.
 

~ DIGITAL ADVERTISING ~

 
The Association of National Advertisers (ANA) is “expressing concern” that ICANN‘s proposal to enable the roll out of customized top-level domain names would allow poachers, brokers and cybersquatters to buy up new domain names that should by rights go to established brands. Specifically, the ANA cites ICANN’s lack of a bottom-up input in the process involving the global internet community, insufficient research and guidance from expert authorities and inadequate oversight by the U.S. Department of Commerce. ANA also pointed to risks for consumers who may be duped by felons posing as known brands.
 

~ TECHNOLOGY DEALS, MERGERS AND SKIRMISHES ~

 
Thursday’s stock market correction has been particularly hard on high-flying tech stocks and companies that recently went public. Pandora is off over 15% from its IPO price. Shares of professional-themed social network Linkedin, the hottest U.S. IPO since 2006, closed down again on Friday by 4.3% after Morgan Stanley joined JPMorgan Chase (lead managers on the Linkedin IPO) cutting its rating on the stock. The downgrade was made despite better than expected Q2 earnings results – Linkedin grew its membership by 61% y/y to 115.8 million and saw revenue increase y 120% to $121 million.
 
iTV company Ensequence has completed an integration with technology start-up Zeitera to enable programmers and advertisers to rapidly create, manage and deploy interactive applications running on smartphones and tablets that are synchronized with content on the TV screen. Synchronized apps include:

  • social networking or check-in apps
  • voting, polling or request for information (RFI) apps
  • coupon services
  • branded product placement or T-Commerce

 

~ TRENDS, RESEARCH, ETC.  ~

 
Facebook users spend more than a quarter of their time on the site consuming and interacting with the Facebook newsfeed, and this activity represents 4% of all time spent online in the U.S., according to a recent whitepaper on the social networking site from ComScore. On average, 16% of “Fans” are reached by branded content by a brand that posts five out of seven days. But branded content is much more likely to be consumed on news feeds than from dedicated fan pages, 40-150 times more likely, in fact.

  • Fans of brands on Facebook (those who have explicitly “liked” a brand) are the easiest to reach with social media brand impressions, but the Friends of those Fans also constitute an important incremental audience
  • Brands depend on this social element, as exposure among Friends of Fans often surpasses reach among Fans
  • Brands can leverage the information on their Fans’ online behavior to better understand what messaging might work best with customers, which products to promote via social media and what type of promotions are most likely to gain traction
  • The “Value of a Fan” can be assessed in increasing the depth of engagement and loyalty among Fans, generating incremental purchase behavior and leveraging the ability to influence Friends of Fans

 

~ GADGETS & APPS ~

 
Tired of powering through seasons of your favorite HBO shows on your tiny computer or mobile device screen? Time Warner’s online HBO Go service may soon be coming to connected TVs and video game consoles, according to comments made last week by Time Warner CEO Jeff Bewkes.
 

~ EXECUTIVE MOVES ~

 
Former Microsoft executive (and Bill Gates assistant) Steven VanRoekel was named the White House’s second-ever Chief Information Officer, replacing Vivek Kundra. Before taking up his current post as Executive Director of Citizen and Organizational Engagement at the USAID, he served as Managing Director of the FCC.
 
New York-based interactive ad agency Glow Interactive tapped former Electric Artists SVP Howie Kleinberg to head up a new division dubbed GLOW Social in the newly-created post of President of Digital. New services include social consulting, strategy and execution, online marketing and digital PR.
 


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Yahoo is making a play to become a go-to source for third-party media playing by launching the new HTML and JavaScript-based Yahoo WebPlayer, equipped to handle a variety of audio and video formats including Yahoo Video, YouTube, MP3 or Windows Media Audio. A much more elegant solution than simply embedding a YouTube clip on your site, the new player installs with one line of code but features many next-generation features, including the ability to create mashups or mixed-media playlists. A cool search feature enables search terms such as movie titles to become “playable” in video format by enabling the “term detection” mode on the player. The first release is geared toward movie trailers and clips but additional categories are being planned for the future.
 
Later – Wayne
Wayne Karrfalt for Cynopsis: Digital
08.08.11

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here .


JOB OPENING: COORD, PROG PLAN/E! ( www.cegjobs.com )/LA: BS/BA deg req’d. 1 to 2 yrs prog or research exp. Fan of E! & comp to max rtgs via strat sched & anlys, work w/ mgmt to get and comm info. Resume: [email protected] (8/13)

JOB OPENING: BRDCST VIDEO AUTOMATION ENG/WRNN TV/RyeBrook NY: Strong knwldg Brdcst Auto Playout Systems. Strong IT skills must. MCP/MCSE pref’d. 2+yr hands on exp SDI-SD Dig Video & Final Cut Pro NLE Sys. Res/sal req: [email protected] (8/13)

JOB OPENING: SPONSORSHIP SALES PROFESSIONAL/WRNN-TV/Rye Brook NY: Drive new bus. Dev corp partnerships. 3-5 yrs brdcst sales mngmnt/sponsorship exp w/ a strong analytical, strategic & tactical background.Resume: [email protected] (8/13)

JOB OPENING: Dir, Strategic Mrk & Digital USA/NBCUniversal/NYC: 10 yrs mrk exp at a TV network/website with a large community; digital ad agency or client. Min 5 years in digital space. www.nbcunicareers.com (job#2562BR) (8/13)

JOB OPENING: TALENTED PRODUCERS, PA s & EDITORS/ WWE, Stamford, CT: Exp w/ editing long form programming. This is a unique oppty with a tremendous upside to work for a global entertainment juggernaut! Learn more: www.wwe.careers.com (8/12)

JOB OPENING: VP, PRIMARY RESEARCH USA/NBCUniversal/NYC: 10+ years exp in media/market research. Extensive exp in survey writing. Exp in managing project budgets. www.nbcunicareers.com (job#2545BR) (8/12)

JOB OPENING: SVP-SCHEDULING/MD: Contribute to channel’s prgm dvlpmnt initiatives; responsible for overall mngmnt of prgmmg; +12yrs of progressive, sr level prgmmg exp in major, commercial TV environment. www.discovery.com # 4364 (8/12)

JOB OPENING: VP SCHEDULING/MD: Dvlp/research/design long-term prgrm’ing & scheduling strgy; mng ntwrk relationships w/ad sls/prod/mrktg/dvlpmnt/comm/online; +8yrs exp in cable scheduling/prgrm’ing www.discovery.com # 4305 (8/12)

JOB OPENING: VP, AD SALES/Showtime/Smithsonian/NYC: Negotiate and sell adv for cable TV network and build national ad sales team. Must have 6-10 yrs of sale exp pref. for a cable network. Apply at www.sho.com (8/12)

JOB OPENING: MGR, SYSTEM SUPPORT/ABCFam/NY: Provide daily systems support & oversee software implementation & business improvement projects for ABC Family’s Sales/Research/Traffic depts. Apply @ www.disneycareers.com ID#318569 (8/12)

JOB OPENING: FULFILLMENT SPLST/NY: Negotiator between multiple parties w/end goal to fulfill orders promptly. www.aetn.com/careers.html https://secure.sterlingdirect.com/jobboard/Default.aspx?JOBBOARDID=618&JobDetail=104788 (8/12)

JOB OPENING: ANALYST/KATZ MARKETING SOLUTIONS/NYC: Researching a new position? Promote the benefits of Radio and more. To apply, visit Job Opportunities in the Career Section of www.katz-media.com (8/12)

JOB OPENING: WEB ANALYST/Lunchbox Advertising/Culver City: Define & execute tracking, reporting, & analysis of website data. Must know Web Analytic tools. Apply: [email protected] (8/11)

JOB OPENING: ASSOC DIRECTOR, RESEARCH/National Geographic Channel/DC:  Programming Dev/Mktg Research, Nielsen exp, BA/BS & 5+yrs media research exp. Apply: www.foxcareers.com (8/11)

JOB OPENING:  DIR, RESRCH/MIA FL: 7+ yrs exp. resrch/consltng, strategic mindset & exceptnl mgmt, strong analytical & comm/present skills for media co. Exp’ed. w/ LATAM mkts, USH exp. a plus, Spanish a must. Send res 786.273.4115  (8/11)

JOB OPENING:  ACCT EXEC PARTNER MKTG/bottlerocket mktg group/NY: Pitch/neg. partnerships; dvlp/execute promotions; full campaign delivery. 6+ yrs part. mkt & strong proj mgmt exp req’d Res: [email protected] (8/11)

JOB OPENING:  SALES PLAN’R NAT’L & REGIONAL SALES/Screenvision/NYC: Mng all accts for assigned Acct Execs. Fulfill requests for proposals by clients. Track campaign progress. Apply: https://home.eease.adp.com/recruit/?id=543306 (8/11)

JOB OPENING: PRODUCER- 5+ yrs exp-Branded Entertainment NYC Oversee creative, execution, project management. Need to have creative, multitasking, orgnz’tl & client skills. Must have prior prod exp. [email protected] (8/10)

JOB OPENING: VP, PRGRM RSRCH USA/NBCUniversal/NYC: 8+ yrs exp in Prgrm Rsrch. Proficient of all Nielsen tools – Galaxy Explorer and NPower. Familiar w/prgrmmng on all major brdcst & cable ntwrks www.nbcunicareers.com (job#2545BR) (8/10)

JOB OPENING: DIGITAL RESEARCH MANAGER/NY: Job# 822BR Responsible for digital media landscape research to support company-wide strategic initiatives. To apply, please visit http://www.nbcunicareers.com/search_nbc/ (8/10)

JOB OPENING: MOBILE APPLICATION SUBMISSIONS COORDINATOR/NBCU/NYC: Entry level. Support mobile app publishing for NBCU brands. Help w/ app store best practices, comm app related info, keep up with trends. http://goo.gl/X5QEl (8/10)

JOB OPENING: MGR, INTEGRATED MEDIA SALES/ISC/Daytona Beach FL: Dev new biz for ISC assets  MRN Radio, websites & Sprint Vision. 3-5 yrs exp media sales. Apply: http://iscmotorsports.teamworkonline.com/teamwork/r.cfm?i=36690 (8/10)

JOB OPENING: MGR CUST ACQUIS & DATA/LodgeNet/NY: Exp w/web/mobile cust acquis methods, mobile ind/apps, db mining/mkt req. Target groups; app download/usage, create db of users, dev mktg & partner prog. Apply [email protected] (8/10)

JOB OPENING: DIR OF DEV/NY PROD CO:  Must have a Rolodex of close network contacts and experience producing sizzle tapes that sell. [email protected] (8/10)

JOB OPENING: MEDIA SALES/NY: Branded ent co: must have a Rolodex of brand contacts and success in sponsorships, strategic partnerships and/or sales,packaging and selling content and media [email protected] (8/10)

JOB OPENING: SPORTS MARKETING MGR/UNIVISION/NY: Create custom sales pitches w/producers. Develop sponsorships. Run ad sales portal. 5 yrs+ Exp. Soccer fan a must, Bilingual/Spanish a plus. See details at linkedin.com (8/9)

JOB OPENING: SR MKTG MGR/MEDIA WHIZ LLC/NYC: Mng overall mktg & comm, dvlpng strategy + executing tactics. 7+ yrs exp in B2B and/or marcomm role, ideally in online advrtsng /search/perf mktg arena. http://www.mediawhiz.com/careers (8/9)

JOB OPENING: DIGITAL RESEARCH DIRECTOR/NBCUniversal/Syfy & Chiller/NYC: 7+ years digital analytics experience. Proficient with Omniture, comScore, Nielsen. www.nbcunicareers.com (job#2545BR) (8/9)

JOB OPENING: SALES MARKETING DIR/ ION/NY: Wk w Network team, develop client solutions, presentations, implement mktg initiatives, 5-7 yr mktg/mgmt exp reqd. Full ad: http://www.ionmedianetworks.com/page.php?p=careers&job=1314 . EOE (8/9)

JOB OPENING: HEAD OF PROGRAMMING/New York: Dream job at est indy TV prodco. Hire/Oversee Showrunners for reality/doc projects. Proven creative & mgt skills/net contacts. [email protected] (8/9)

JOB OPENING: iTV Client Services Specialist/DISH Network/NYC: Produce interactive broadcast ad campaigns. Detail oriented, strong communication skills. 1-3 yrs creative PM experience. Email [email protected]. (8/9)

JOB OPENING: ACCOUNT EXECUTIVE/ ION Media Networks/ NY: National Sales; 5+ yrs exp TV adv, proven track record of increasing revenue. Est client base; team player. Apply at [email protected] EOE (8/9)

JOB OPENING: SR. ANALYST USA DIGITAL RESEARCH/NBCUNIVERSAL/NYC:Support USA Digital Rsrch team. Knowledge of Omniture, Hitwise, Quantcast, Nielsen NetRatings & comScore Media Metrix. Apply online at www.nbcunicareers.com (#2620BR) (8/9)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

FALL INTERNSHIP CREDITS ONLY: Scholastic is looking for fall/spring interns (for credit only) to work in the CORP COMM department. The interns will work on a variety of PR and internal communications activities. Res/cover: [email protected] (8/12)

FALL INTERNSHIPS CREDITS ONLY:  MEDIA FIRM/Beijing: 40 hrs wkly. Unique/exciting media internship overseas.Includes RT flight to Beijing. Fluent Chinese reqd. Fluent English reqd. Apply: [email protected] (8/11)

FALL INTERNSHIPS CREDITS ONLY: PR FALL INTERNSHIP/BRAVO TV/NYC Gain a rare opp at a fast-paced PR dept by monitoring press coverage, fielding media requests and more at a multi-platform media company. Resume to [email protected] (8/11)

FALL INTERNSHIP CREDITS ONLY: OASIS MEDIA/WEST HOLLYWOOD: A-List talent mngmnt co. seeks office asst intern for the fall; must have excellent social skills & background in either liberal arts or bus. Email: [email protected] with cvr/resume (8/10)

FALL INTERNSHIP CREDITS ONLY: SALES/MARKETING FALL INTERNSHIP/PLUM NTWRK/NYC:Gain practical experience in the communications industry by working with a top-notch sales & marketing team at a multi-platform media company. Resume to [email protected] (8/9)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: COMEDIC HOST/VJ & PRODUCER(LA)Seeking on-air position. Exp’d in dev. & writing, red carpet, studio, man on street reporting, variety & game show seg. production. StephenSeidel.Tumblr.com [email protected] (8/13)

SITUATION WANTED: Seeking ASSIST POSITION ENTERTAINMENT LAW FIRM exp/Television production background, 10+years of experience NY based. Available NOW! Please contact [email protected] or www.linkedin.com/pub/malanda-mungin/1a/9bb/4b6 (8/13)

SITUATION WANTED: Insanely Creative EDITOR/POST-PRODUCER/NY: 9+ Years experience(Avid and FCP) Credits include MTV, FUSE, PBS. Experienced in Magazine Style Prgrmmng and On-Air-Promotions. Bilingual: English/Spanish. [email protected] (8/12)

SITUATION WANTED:  Proactive, resourceful and motivated LA-based NYU grad seeking ASSISTANT position. 2+ years exp as Office PA, superb references and internships. 85+ WPM, Computer/Internet/Social Media savvy. [email protected] (8/11)

SITUATION WANTED: CONTENT DISTRIBUTION, ACQUISITION, BUS. AFFAIRS ATTORNEY 15 yrs exp w/ Nat Geo Ch, Weather Ch, XM Satellite, TCI, Cablevision. US and intl via cable, sat, IPTV, mobile and Internet. Consult or FT.  [email protected] (8/11)

SITUATION WANTED:  Emmy-winning PRODUCER/WRITER/DIRECTOR relocating to LA, seeking staff or freelance position. 20 yrs exp. in all genres- travel, reality, doc, talk, sports, etc.  Proficient Avid editor and shooter. [email protected] (8/11)

SITUATION WANTED: Enthusiastic & organized PROGRAMMING ASSISTANT/LA: 3+ yrs exp. as executive assistant in fast-paced environment. 5 yrs prod. and dev. exp. in multi-media platforms. Proficient in MS Office Suite. [email protected] (8/10)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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