Monday, August 30th, 2010

Cynopsis: DIGITAL

 

08/30/10

Good morning, it’s Monday, August 30, 2010, and this is your first early morning digital briefing.  If you would like to read this or any other Cynopsis edition online, click here

Gannett’s USA Today is undergoing its most radical reorganization to date in a bid to adapt its businesses to emerging platforms after a 50% y/y drop off in print-based advertising, reports the AP. Changes include the creation of “content rings” in the newsroom that will focus on producing content for the web, mobile, the iPad and other formats. Former Managing Editor of the paper’s Life section, Susan Weiss, will oversee the group as Executive Editor of Content. The cuts will result in the layoff of 130 staffers this fall, about a 9% reduction.
 

~ MULTIPLATFORM CONTENT NEWS ~

 
ABC News Digital partnered with Facebook to stream a special program about the 5th anniversary of Hurricane Katrina live on Friday, Aug. 27. The live stream, co-anchored by ABC’s David Muir in New York and Bob Woodruff from New Orleans, was simulcast on ABCNEWS.com, the network’s digital channel, ABC News NOW and the ABC News Facebook page.
 
GolTV HD signed a carriage agreement with Time Warner Cable that will bring the HD network into New York City for the first time. Look for it on channel 469 in Manhattan, Staten Island and Queens.
 

~ INNOVATORS & START-UPS ~

 
Boxee launched a new beta version of its media center software bundled with access to thousands of movies from launch partners EZTakes, Indie Movies Online, MUBI and Openfilm. In a bid to make new content show up more instantaneously, Boxee has also reorganized the Queue and Feed on the home screen to refresh every 30 seconds instead of every 10 minutes.
 

~ DIGITAL ADVERTISING ~

 
Cross MediaWorks has acquired Incentive Plus Network, a company that offers barter-based incentive programs in exchange for broadcast and cable air time. IPN Founding Partner Pat Pattison was named VP/Trade, Barter and Promotions.
 
Meredith Corp. announced that its Successful Farming brand will include a video-in-print advertisement in its August issue allowing readers to see, hear and interact with Bayer CropScience’s Votivo pesticide.
 

~ TECHNOLOGY DEALS, MERGERS AND SKIRMISHES ~

 
Paul Allen-owned technology licensing firm Interval Licensing filed a lawsuit in Seattle claiming that a number of blue-chip companies have infringed upon its patents for online-shopping business formats including Google, Apple and Netflix, reports Bloomberg. EBay, AOL, Office Depot, OfficeMax, Staples and Yahoo were also named in the suit.
 
The FCC filed an appeal of a July ruling by a three-judge panel of the Second Circuit Court of Appeals in New York that threw out the regulatory agency’s enforcement policies regarding indecent programming. The ruling stemmed from a dispute between the FCC and Fox over “fleeting expletives” during award shows.
 

~ TRENDS, RESEARCH, ETC.  ~

 
While young adults continue to be the heaviest users of social networking sites like Facebook and LinkedIn, usage of online social networks has nearly doubled in the past year among the 50 and older crowd, according to a new study by the Pew Internet & American Life Project. One in five online adults aged 50-64 say they use social networking sites on a typical day – up from 10% a year ago, while 13% of adults 65 or over log on to social networking sites on a typical day, up from just 4% in 2009. All told half (47%) of internet users ages 50-64 and one in four (26%) users age 65 or older now use social networking sites.
 
Nielsen
estimates the total number of TV households in the U.S. will climb to 115.9 million this coming TV season, an increase of one million homes from last year. Nielsen also estimates an increase of more than two million persons age two and older (P2+) in U.S. TV households, for a total of 294,650,000 people.
 

~ GADGETS & APPS ~

 
Interactive entertainment company Ludia Inc. is working on a line of video games based on the “Pyramid” series of television game shows due out during Q1 of 2011. Ludia is licensing the rights from Sony Pictures Consumer Products to produce games across major console platforms, PC/Mac, iPhone/iPod touch and iPad.
 

~ EXECUTIVE MOVES ~

 
Seattle-based digital agencies Razorfish named Andrea Harrison National Social Influence Marketing Lead.
 


~ WEBSITE OF THE DAY ~

 
The Twitterfication of the internet continues as Google launched a new search page that lays out search results from Twitter and other searchable sites in Real-Time. (Microsoft’s Bing search engine launched a similar service, Bing Social, last year.) Pinpoint results by location, time, ect., and read threads of conversations by topic. Social networking sites are increasingly valued for their ability to place their fingers on the pulse of what’s popular in the here an now, serving as a digital watercooler of sorts. It can be an invaluable tool for marketers who want to check instant reactions of a movie opening, campaign or event.

Later — Wayne
Wayne Karrfalt for Cynopsis: Digital
[email protected]
08.30.10

Cynopsis Ad Sales:
Mike Farina – Sr. Dir/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

Member of Interactive Advertising Bureau (iab)

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here  .


ATTENTION JOB RECRUITERS FOR THE TELEVISION AND ADVERTISING INDUSTRY – send us your contact information so we can begin to build a database for referrals.  We get people all the time around the country asking us for names of local recruiters.  Help us out – send us your contact information, name, company, address, phone, email and fax.  NY and LA are great, but we also need names of firms in Chicago, Dallas, Miami, Atlanta, DC, and elsewhere.  We have people to send you!   Email your info to [email protected].


JOB OPENING: SR CREATIVE DIR/AETN/LA: Manage crtve tm w/ cncpt mktg cpgns fr LT; develop on-air promos/spts;3-5yrs mktg cpgn lnch exp;2yrs mgr exp https://www.abso.com/jobboard/Default.aspx?JOBBOARDID=618&JobDetail=78164 (9/4)

JOB OPENING: MKTG COORD/LITTLE PIM/NYC: www.littlepim.com Rsrch/execute mktg efforts, working closely w/ Chief Mktg Off, Sales Dir & Pres. Resp: social ntwrkg initiatives. 3+yrs mkt exp & multi tasker. Res/CV: [email protected] (9/4)

JOB OPENING: STAFFING MGR/Cablevision/NYC: Must have bachelors in HR or related, 5+ yrs hi vol recruiting exp, work in fast paced enviro w/ proven success using creative recruiting tactics. Visit: www.Cablevision.jobs , Req #11848BR (9/4)

JOB OPENING:  VP, PROJECT MANAGEMENT/Scripps Networks/NY or TN: 7+yrs exp in digital industry, leading project mgmnt teams, strategy/methodology, technically driven, media a plus. Apply online www.scrippsnetworks.com req ID 1176  (9/3)

JOB OPENING: BRDCST TRAFF MGR/Media Storm Media & Mktg agency/Norwalk CT or NYC: Sprvs sched’g, monitoring & tracking of brdcst materials for agency accts. Proactive/resourceful & Work in busy envir a must. Res: [email protected] (9/3)

JOB OPENING: DIGITAL PLNR/Media Storm Media & Mktg agency/Norwalk CT or NYC: Plan strategy for digital media plans & oversee all plan’g/buying activities. 2yrs+ digital / online media. Res: [email protected] (9/3)

JOB OPENING: STRATEGIC PLNR/Media Storm Media & Mktg agency/Norwalk CT or NYC: Plan strategy for media plans & oversee all plan’g/buying activities.Create/present media recom to internal staff. 1+yr exp. Res: [email protected]  (9/3)

JOB OPENING: SPRVSR, STRATEGIC PLAN’G/Media Storm Media & Mktg agency/Norwalk CT or NYC: Mng dvlpmnt of prgrm strat & analyses.Mng assigned accts includ mngmnt ind knwldg, 4+yrs mng exp. Res: [email protected] (9/3)

JOB OPENING: STRATEGIC BUYER, BRDCST/Media Storm Media & Mktg agency/Norwalk CT or NYC: Dvlp strats for TV media plans & oversee all plan’g/buying activities.2 yrs+ of media buying thruout mult US mkts.  Res: resumes@ mediastorm.biz (9/3)

JOB OPENING: STRATEGIC BUYER/MEDIA EXC/Media Storm Media & Mktg agency/Norwalk CT/NYC: Plan strats for media exch plans. Oversee plan’g/buying & exec activities.2yrs nat’l media buying exp & nat’l cable negs. resumes@ mediastorm.biz (9/3)

JOB OPENING: MGR, SYFY PROGRAM RESEARCH/NBC Universal/Syfy/NYC: 4 years media research experience.Proficient w/audience data systems i.e. Npower & Galaxy. www.nbcunicareers.com (job #1249936) (9/3)

JOB OPENING: NEW BIZ DEV/NY: Strategize/sell branded projects in all formats (TV, online, mobile, gaming) for a top non-fiction prod company. Sales, branded exp & rolodex of contacts a must. Mktg a +. Resumes: [email protected] (9/2)

JOB OPENING: MNGNG DIR, ORIG PRGRMG/DALLAS: Oversee orig prgrmng Vertical Div. BA deg; 10+ yrs ind exp w/ emphasis on prod/creative project mngmnt. 4yrs mngmnt exp. Info/apply: http://amspictures.iapplicants.com/ViewJob-101153.html (9/2)

JOB OPENING:  ACCOUNT EXECUTIVE/NBC/NYC:  NBC Local Integrated Media oversees the digital efforts including 10 city websites and new franchise. Must have digital sales exp. Apply@ www.nbcunicareers.com Job#1249972 (9/2)

JOB OPENING: MARKETING ADMINISTRATIVE ASSISTANT/Hallmark Channel/New York: 3 yrs exp supporting senior execs w MS Office proficiency. See full posting and apply @ www.hallmarkchannel.com (8/31)

JOB OPENING: BROADCAST OPERATIONS COORDINATOR – TEMPORARY/Hallmark Channel/Studio City: 3 yrs exp in broadcast network operations w MS Office proficiency. See full posting and apply @ www.hallmarkchannel.com/jobs (8/31)

JOB OPENING: DIRECTOR-OFFICE of PRES/DISNEY CHANNEL WW/BURBANK: Facilitates Pres vision/priorities via coord of info, comms, resources. Bridge btwn Pres & bus leaders. Min 5 yrs media exp; MA/MBA+ www.disneycareers.com Req 259638 (8/31)

JOB OPENING: PROMO SCHEDULING SUPERVISOR (E!/STYLE): Job respons. include overseeing scheduling of promo inventory for networks & managing two schedulers. Proficiency in VCI & GRiP-it is desired. Apply  [email protected] (8/31)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

FALL INTERNSHIP CREDITS ONLY:  Be a part of CONAN O’BRIEN’s NEW TBS SHOW from the start! Looking for hard-working, initiative-taking go getters at least 3days/week. Resume/cover letters to [email protected]   (9/3)

FALL INTERNSHIP CREDITS ONLY: A fast-paced boutique ent PR firm/NYC: Seeks smart, hard-working & reliable self starter. Starts Sept thru fall semester &, possibly, beyond. Jr/Sr only. Resume/cover letter: [email protected] (9/1)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED:  PRODUCTION ASSISTANT/TALENT ASSISTANT/NYC:  4 yrs of work & intern exp. at VH1 & BET NETWORKS. Skills: research, transcribing, logging, script writing, assist w/ talent and more. [email protected] (9/3)

SITUATION WANTED: PROMO SCHEDULING SPRVSR/NY: 4yrs. media planning exp.Schedule daily logs for air, request on-air material,maintain promo databases.Skilled in Gabriel, Filemaker. Orgnzed multi-tasker. Contact [email protected] (9/3)

SITUATION WANTED: PRODUCTION MANAGER:  20+ yr NYC exp-live ent/news/sports/talk/mag/docs: studio/remote-Casual strng style hands-on-gr8 at bld/guide team.Cap & op bdgt/rept/ fcast. Fmr CAM/LD/TD/P-D. Contact: [email protected] (9/2)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NY) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (9/2)

SITUATION WANTED: PRODUCTION MANAGER, 10+ Yrs of industry experience. Worked for Bravo, Discovery, Animal Planet, TRU & Playboy.Travel exp, multiple crews, cool under fire, on-time & under budget. Please contact [email protected] (9/2)

SITUATION WANTED: BRAND MARKETER/Chicago: 6+ years bilingual MBA experienced in brand, research, media, sales, Hispanic and consulting  Categories include CPG, HBA, Financial, QSR, Retail  will relocate [email protected] (8/31)

SITUATION WANTED: HIGHLY SKILLED PR PRACTITIONER AVAILABLE: 10+ yrs ent/consumer w/high-profile franchises/properties. Avail for freelance, projects or FT. Strategy, execution, press materials, outreach, etc. Contact [email protected] (8/31)

SITUATION WANTED: TALENT ASSISTANT to provide office and project support in Talent Relations department. Available for scheduling, database management, coordination, and special events support. Skerlee(at) hotmail (dot) com (8/31)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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