Monday, August 2nd, 2010

Cynopsis: DIGITAL

Good morning, it’s Monday, August 2, 2010, and this is your first early morning digital briefing.  If you would like to read this or any other Cynopsis edition online, click here

Google was let off the hook for collecting personal data from unsecured wireless networks using its Street View Wi-Fi cameras, in Great Britain anyway. Britain’s Information Commissioner’s Office (ICO) examined Google’s operations and determined that “the information we saw does not include meaningful personal details that could be linked to an identifiable person.” Google still must defend itself from a 37-state investigation led by Connecticut Atty. Gen. Richard Blumenthal.


Following last month’s acquisition of the Skiff e-reading platform and a share in the Steve Brill/Gordon Crovitz start-up Journalism Online, News Corp. is considering launching a unit to provide news to tablet devices such as the iPad, per the FT and CNBC. News Corp.’s WSJ has sold over 10k iPad subscriptions charging $17.29 a month since launching the app in April.
CBS’ Simon & Schuster Digital became the latest publisher to release an enhanced e-book version of a major release. Rick Perlstein’s Nixonland  , released as a $15.99 Kindle edition or Apple iBookstore app for the iPad or iPhone, features 27 supporting videos scattered throughout the book including CBS news clips and telecasts of important events including the ill-fated (for Nixon anyway) Nixon-Kennedy debates in 1960.
Congrats to this year’s nominees for Outstanding Creative Achievement in Interactive Media, as determined by the Academy of Television Arts & Sciences Interactive Media Peer Group. Final voting begins tomorrow at the SLS Hotel in Beverly Hills. Competing in the Fiction category are:

  • Dexter Interactive (Showtime John Goldwyn Productions, The Colleton Co., Clyde Phillips Prods.)
  • Glee Hyperpromo & Superfan (Coincident TV, FOX Broadcasting)
  • Star Wars: Uncut (Produced by Casey Pugh, Annelise Pruitt, Jamie Wilkinson, and Chad Pugh)

The nonfiction nominees are:

  • The Biggest Loser Digital Experience (NBC.Com)
  • The Jimmy Fallon Digital Experience (produced by Jimmy Fallon, Gavin Purcell, Sara Schaefer and Robert Angelo)
  • Top Chef: Las Vegas (Bravo Digital)



Facebook is putting off an initial public offering until 2012 to give the social networking giant more time to raise sales revenue and solve other issues, per Bloomberg.
Twitter is launching a new recommendation service, this one suggesting users you may be interested in following.


House Energy and Commerce Communications Subcommittee Chairman Rick Boucher (D-Va.) and ranking member Cliff Stearns (R-Fla.) introduced a new bill on Thursday to empower the FCC to auction off spectrum on a voluntary basis to free up capacity for commercial wireless providers. Broadcasters who agree to part with their spectrum would share in the proceeds. The FCC has said the process would be voluntary but the NAB would obviously like to see it in writing.


The percentage of applications with in-app purchases is significantly higher in the Apple App Store for the iPad (10%) than in the Apple App Store for iPhone (2%), according to Distimo latest app report . The Games and Social Networking categories in both stores have the highest proportion of applications with in-app purchases. The most successful free apps monetized using in-app purchases last month for iPhone were MobiTV (MobiTV), ESPN 2010 FIFA World Cup (ESPN) and Tap Fish (BayView Labs). The most successful paid apps monetized using in-app purchases were Guitar Hero (Activision Publishing, Inc.), TomTom U.S.A. (TomTom International BV) and Call of Duty: World at War: Zombies II (Activision Publishing, Inc.).
Travel sites, soccer-related destinations and media sites such as and saw huge traffic surges in June, according to ComScore‘s monthly rakings. Teen sites also flourished as kids got out of school for the summer, with the category attracting more than 40 million unique visitors in June. Casual gaming sites also experienced an uptick with WildTangent Network taking the top spot with 17.3 million visitors, up 6% versus May. GSN Games Network and CPMStar (16.9 million UV) tied for second the gaming category, followed by Nickelodeon Casual games (15.3 million) EA Online (15.1 million) and Disney Games (14.9 million).
Top 10 Gaining Properties by Percentage Change in Unique Visitors (U.S.)
June 2010 vs. May 2010                 Total Unique Visitors (000)    
                                         May-10     Jun-10    % Change    Rank by Unique Visitors
Total Internet : Total Aud.    215,691    215,061         0          N/A
FIFA.COM                               1,393        8,180      487         177
OPRAH.COM                           4,039        6,427        59         227
CSMONITOR.COM                    4,254       6,711        58         215
The Mozilla Organization         18,770     29,576        58          39
HEAVY.COM                             7,020     10,290        47        145
Wenner Media                          5,864       7,540        29        193
Univision Communications Inc   5,008       6,317        26        232
American Express                     7,177      8,934         24        166
Adidas-Salomon                       5,325      6,513         22        225
ESPN                                     25,359    30,585         21          37
Source: comScore Media Metrix, Ranking based on the top 250 properties in June ’10
Top 10 Gaining Site Categories by Percentage Change in Unique Visitors (U.S.)
June 2010 vs. May 2010    Total U.S. – Home, Work and University Locations            
                                               Total Unique Visitors (000)
                                             May-10     Jun-10    % Change_____
Total Internet : Total Audience    215,691    215,061        0
Travel – Transactions                     3,900      5,153        32
Community – Teens                     33,602     40,579       21
Travel – Hotels/Resorts                 33,613     36,575        9
Online Gaming                             95,880    102,809        7
Travel – Ground/Cruise                  13,015     13,895        7
Travel – Airlines                            28,104     29,909        6
Community – Pets                         24,982     26,507        6
Travel – Car Rental                          6,571      6,937        6
Travel – Online Travel Agents         42,940     45,113        5
Technology                                 141,480   148,163        5
Source: comScore Media Metrix                                                         


BlackBerry maker Research In Motion is planning to launch its own tablet device to compete with Apple’s iPad, reports Bloomberg. The “Blackpad” will take advantage of the BlackBerry’s corporate-friendly architecture, featuring secure email and messaging.


Art Williams
has been named Chief Executive Officer (CEO) of Access 360 Media, part of new executive team installed at the out-of-home media’s New York headquarters. Lon E. Otremba has been elevated to Chairman; William Powers has been named EVP/Sales; Dave Roberts takes the role of EVP/Team Partnerships; and Corey Silverman has been tapped as EVP/Marketing.
Foster City, CA-based digital marketing firm Adchemy hired Stacey Giamalis as VP, General Counsel and Gregg Loos as VP/Platform Sales, both reporting to Murthy Nukala, CEO.


Online video publisher My Damn Channel celebrated its 3rd birthday on Saturday by announcing an ambitious slate of 10 new damn channels, 3 of which premiere this summer. The site, known for producing such classics as “Easy To Assemble” and “You Suck at Photoshop,” has managed to attract some of the biggest names in online video (Harry Shearer, Illeana Douglas) by offering creative freedom and an honest share of the revenue take. Studios in particular have found it an attractive environment in which to advertise. For instance, Paramount (which bought pre-rolls across the entire site) is launching a channel to promote the new Steve Carell/Paul Rudd comedy, “Dinner for Schmucks.” Former Colbert Report writer Mark Malkoff is bottling some of his corporate-tied stunts (such as visiting all 171 Manhattan Starbucks in a single day) for his own channel later this month. Then there’s “Children’s Hospital: Dr. Owen Maestro”, a spinoff of’s series, now airing on Sunday Nights on Adult Swim. Go Sukashi, filmed in “Actionscope” is a take off on the “tokusatu” genre of low budget TV programming in Japan (made popular by Ultraman in the 60’s) has already premiered. We’ll have to wait until the fall for season 3 of Easy to Assemble, in which Illeana (who’s doing a guest bit on Entourage next season) and crew go to IKEA’s home base of Sweden to try and track down the roots of the band Sparhusen.
Later — Wayne
Wayne Karrfalt for Cynopsis: Digital
[email protected]

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Mike Farina – Sr. Dir/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

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Attention: Interactive Media Peer Group Members

For Your Emmy Consideration

View the Coincident TV / FOX interactive content here .

Coincident TV partnered with FOX Broadcasting to develop a Glee Superfan experience using Coincident TV’s groundbreaking interactive video software suite.

Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

ATTENTION JOB RECRUITERS FOR THE TELEVISION AND ADVERTISING INDUSTRY – send us your contact information so we can begin to build a database for referrals.  We get people all the time around the country asking us for names of local recruiters.  Help us out – send us your contact information, name, company, address, phone, email and fax.  NY and LA are great, but we also need names of firms in Chicago, Dallas, Miami, Atlanta, DC, and elsewhere.  We have people to send you!   Email your info to [email protected].

JOB OPENING: SALES ASSISTANT/THE HOTEL NETWORKS/NYC: 1+ Y.R. Related Media Exp; Organized, Detail-Oriented, Media Math Skills, Word, Excel, PPT Proficient, College Degree Pref, Resumes to [email protected] (8/7)

JOB OPENING: SR. AE/DISNEY INTERACTIVE NY: MUST have 5+ yrs DIGITAL/ONLINE sales + exceed $5mm goals annually. Email: [email protected] (8/7)

JOB OPENING: FORMAT PRODUCER-TEMP/Stamford: CT PROJECT EMPLOYEE–TEMPORARY Format Producer, History Espanol, fluent read write Spanish. Stamford: (8/6)

JOB OPENING: AD SALES TRAINING DIRECTOR/Fox Cable Networks/NY: Develop targeted training classes, programs, curriculum for sales systems & business processes. Must have ad sales training/systems bkgrd., ref FNG20482 (8/6)

JOB OPENING: NTWRK DIG. CONTENT/SOCIAL MEDIA COORD/ ATL: Provide online content/soc ntwking support for on-air prog.Online content & mktg in TV req. Exp w/ MS Excel/Word req.Online content Mgt. sys & Drupal a + Res: [email protected] (8/6)

JOB OPENING: CNS-MANAGER, TRAFFIC/Orlando, FL: Overseas the daily operations of traffic dept/checks logs for errors & communicates w/ ntwrk control/5+ yrs cable traffic exp/detailed oriented (8/5)

JOB OPENING: WEB DEVELOPER/Hallmark Channel/Studio City: 3 years web develop. & database management. See full posting and apply @ (8/5)

JOB OPENING: SALES COORDINATOR/TV Guide/ NY: Excel skills a +, Organized, Strong comm skills, Work w/AEs/Planners/Sales/Traffic/P&P Marketing. Weekly allocations, deal maintenance, daily comm w/agencies. [email protected] (8/5)

JOB OPENING: DISTRICT REP/ABC Affiliate Rels/LA: Daily client svcs/operational support to stations; enforce netwrk guidelines. Track/record clearances. Min 1 yr exp; must know TV ntwk/station roles. #255704 (8/5)

JOB OPENING: DIGITAL SALES/Scripps Networks/AE/NY: 2+ yrs Digital Planning exp a must. Manage & grow accounts, new biz development, strong Excel & PP. Full details at & select req. #’s 1748, 1749 (8/5)

JOB OPENING: RSRCH MGR/NY: Lead client rsrch needs across all media. 4-7yrs exp media rsrch ind. ad agency. Exc in Nielsen, MRI &/or qual rsrch. Apply: Click on “careers (8/5)

JOB OPENING: RESEARCH DIRECTOR/Miami, FL/Discovery LATAM/USH: 6+ yrs LATAM Programming Research exp a must. Strategic leadership in dev of creative approaches to position & differentiate portfolio.  [email protected] (8/4)

JOB OPENING: ACCOUNT EXECUTIVE/ WTIC/WCCT/Hartford: Seeking two AE’s: 3+ years, 1+ yrs sales/media experience  multi-media experience preferred; excellent negotiation skills; strong work ethic; desire to win. [email protected] (8/3)


JOB OPENING: RESEARCH ANALYST/OWN: The Oprah Winfrey Network/LA: Min 1-2 yrs exp in TV/MP Research, expert in Star, NPower, Omniture & Rentrak, strong written and analytical skills. Apply at: (8/3)

JOB OPENING: DIR/MGR DEAL STRATEGY/MTVN/NYC: supports Content Distribution & Mktg (CDM) group in a brd variety of matters arising from the dist of Viacom. 5yrs+ exp buz & develp/strategy. BA deg.Apply: (8/3)

JOB OPENING: MANAGER, CONTENT & PROGRAMMING/Nickelodeon Digital/NYC. 4+yrs exp. in digital media envrnmnt, Exp. Manging Digital Content, Stng research,fact cheking & trnscrbng skils EOE/M/F/D/AAP. Apply (8/3)

JOB OPENING: COORDINATOR, CONTENT & PROGRAMMING/ Nickelodeon Digital/NYC. 2+yrs exp in digi media envrnmnt/detail orientd/strng writen & oral skils/ability to multitsk & thnk creativly EOE/M/F/D/AAP. Apply (8/3)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

FALL INTERNSHIP CREDITS ONLY: GRAPHIC DESIGN/Embassy Row Productions/NYC: intern who is fast and talented with Photoshop or related software. Must receive school credit. Starts early September. Email resume/portfolio to [email protected] (8/7)

FALL INTERNSHIP CREDITS ONLY: Rainbow AD SALES, MARKETING/Woodbury, NY: Unpaid, must be able to get College credit, 2 openings. See full posting and apply to req id 10523 (8/7)

FALL INTERNSHIP CREDITS ONLY: Discovery Communications/NYC: Looking for bright, motivated for-credit interns working in Ad Sales/HR/ Talent/ Development/ Communications. Must be in SCHOOL. Start end of Sept. resume to [email protected] (8/5)

FALL INTERNSHIP CREDITS ONLY: Discovery Communications/LA: Looking for bright, motivated interns working in Ad Sales/ Public Relations/ Production/ Communications. Must be in SCHOOL. Start end of Sept. resume to [email protected] (8/5)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NY) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (8/7)

SITUATION WANTED: EXECUTIVE ASSISTANT position film/TV (NY) 7 years experience: Interned for a President, Executive Assistant to SVP/VP/film director/celebrity [email protected] (8/5)

SITUATION WANTED: PA /NY: Recent tufts grad w/ tv prod, admin. & publish. exper., strong writing skills, work ethic & enthusiasm seeks entry-level TV job; also makes delic. cookies & good at carrying heavy obj. [email protected] (8/5)

SITUATION WANTED:  NEED A BUDGET DONE?? LINE PROD 10+ yrs. exp- Freelance budget work in all formats including 3D. Accurate budgets, Reasonable rates, fast turnaround 30 days unlimited revisions: email [email protected] (8/4)

SITUATION WANTED: RESEARCH DIR/SALES STRATEGIST – 20+ yrs media, Nielsen, Hisp, research, sales, and presentation experience. Email: [email protected] (8/4)

SITUATION WANTED:  Hard working, self-starter PRODUCTION MANAGER/NY: with Field Producing and Post Supervisor experience seeks challenging new position. Past companies include HBO, MTV, A&E, Thirteen & Nat Geo. [email protected] (8/4)

SITUATION WANTED: PRIME TIME EMMY DOCUMETARY. PRODUCER, DIRECTOR, WRITER in L.A. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: [email protected] (8/4)

SITUATION WANTED: Top VP/DIRECTOR DIGITAL SALES now available for your turnaround, new venture or next level challenge. It’s all about proof of performance…contact [email protected] (8/3)

E-mail [email protected] or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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