Cynopsis: Sports
08.26.13
Good morning. It’s Monday, August 26, 2013, and this is your first early morning Sports briefing.
CBS Sports made headlines last week. With one of the network’s final US Open broadcasts on deck and football season ready to roar, the company announced multiple initiatives including deals for AAC games and the MW Championship. Also announced in recent days was a DIRECTV upgrade for CBS Sports Network, which is also getting some new programming for the channel. Of course, that Time Warner Cable blackout is still dangling as well.
Cynopsis Sports spoke with Sean McManus, Chairman of CBS Sports about the company’s positioning in the ever-competitive sports landscape, his latest acquisitions announcements as well as how sports may impact the lingering blackout.
On leveraging the NFL: The NFL is the most important regularly scheduled programming we have on CBS and we wanted to extend that brand to the CBS Sports Network. We successfully did that last year with NFL Monday QB which is as good a studio show as I think there is on the air. We just announced that we are doing a four hour football pregame show on CBS Sports Network called That Other Pregame Show and it will be primarily NFL-focused but will also have college football highlights and analysis as well. We were asked during press day if there was room for another pregame show and my answer is that “Yes there is, if it has a different perspective, format and feel.” We announced that Bart Scott will be part of it as well as Amy Trask, who is the highest ranking NFL team executive in history. I feel good about how aggressive we’re being.
On the strategy behind CBS Sports Network: One of the main priorities at CBS Sports Network in the last two years has been trying to extend the brand of the great properties to which CBS Sports has the rights such as the Masters, the PGA Championship, the NFL, college football and basketball. I think it really is becoming much more closely aligned with the great events we have as CBS Sports. We also just announced what’s going to be our best college football and college basketball schedule on CBS Sports Network. We’ve got USC, Notre Dame, Stanford, BYU, plus as many Boise State games as anyone. In addition, we made the announcement with the American Athletic Conference to help round out what is our most aggressive schedule. We will also have another announcement in the near future about another exciting contract for college basketball.
On the competition: In the end, we have a very different philosophy than our competitors. We’re not spending hundreds of millions of dollars on loss leaders in an effort to gain distribution and viewership. We are doing it in a slower and, for us, a more strategic way. That is not to say that the strategy that the others are using is not the right for their companies, because I think it probably is. But for CBS and the way our company is structured, we believe in making money off of our sports properties. It’s one that may take us a little bit longer to be where we want to get, but we will get there and we will get there without losing money.
On Time Warner Cable: It would be a shame if Time Warner customers can’t see the NFL. On week two, we’ve got one of the most compelling matchups of the season in Denver at the Giants with the Manning brothers going head-to-head. I hope that fans in Time Warner markets are able to watch that, especially in New York. We’ve said all along that all we wanted was to be fairly compensated for our content and when you just look at that one three-hour block of content, the Giants and the Broncos, I think that is proof positive of the quality content that we are delivering.
FIFA appears ready to end tradition and shift its 2022 World Cup schedule into the winter. The AP reports that FIFA’s executive committee will likely approve the move in an effort to avoid the potentially hazardous summer heat in Qatar. FIFA President Sepp Blatter said the decision is expected to be formally approved in October. Of course, the shift in schedule would cause disruption around Europe with clubs typically playing the meat of their season in winter.
Vin Scully is back for another go-around. The famed Dodgers broadcaster confirmed his decision to return for the 2014 season, marking his 65th season behind the microphone. Scully will announce all Dodgers home games as well as road games played in California and Arizona.
The UFC’s official weekly news magazine show, UFC Tonight, is jumping from FOX Sports 2 to FOX Sports 1. The series had been a staple of FUEL TV, which became FS2, but will now have join the lineup of UFC programming on FS1 with a new hour-long format on Wednesdays, according to MMA Mania. UFC Tonight is hosted by Chael Sonnen, Kenny Florian and Leeann Tweeden.
Not much to add to Friday’s reports that ESPN was pulling out of a documentary film project with PBS chronicling concussions in football. The move came 15 months into production and only six weeks ahead its scheduled air date. The announcement obviously drew controversy throughout the sports media world, with both ESPN and the NFL having to deny accusations that the decision was a result of pressure from the league. That said, for a nice read on the subject, have a gander at the column by ESPN ombudsman Robert Lipsyte here.
HBO offers a look into the life of famed sports reporter Marty Glickman tonight at 9p. The special, appropriately entitled Glickman, chronicles his life and career, which included pioneering some of the techniques, phrases and programming innovations often used today.
CBS Sports Network previews the 2013 NFL season with a bevy of 30 Pro Football Hall of Famers in Eye on the NFL: Back to the Future tonight at 9:30p. The 30 legends will join the NFL ON CBS announce team for the one-hour special hosted by James Brown. With a perspective on how the game has changed over the years, Hall of Famers are set to include Joe Namath, Franco Harris, Gale Sayers, Frank Gifford, Barry Sanders, Harry Carson, Alan Page, Willie Brown, and Sam Huff.
RFD-TV is staging the richest one-day rodeo in history slated for March 2, 2014. With $2 million in prizes on the line, the event will showcase the top 10 contestants in the world after the PBR World Finals and WNFR. In addition, any other athlete who wishes to compete against the world’s best will be eligible for part of the $2,000,000 payout. The event, dubbed The American, will have events sanctioned by the PBR, Pro Roughstock Series, United States Team Roping Championships, Better Barrel Racers and the Ultimate Calf Roping Series. It will be broadcast live on RFD-TV and its networks, including Rural TV and Rural Radio on SiriusXM channel 80.
The Mid-American Conference entered a new regional television agreement with Time Warner Cable Sports that makes Time Warner Cable SportsChannel the exclusive home of MAC sports in Ohio and western and central New York. Through the deal, live games and extensive non-game programming will run on the network and selected programming will now be available nationally on Time Warner Cable Video On Demand, as well as ESPN3, the Watch ESPN app and the official Mid-American Conference website. As part of the three-year partnership, Time Warner Cable SportsChannel will carry an expanded number of live conference football games, men’s and women’s basketball games, including both conference basketball tournaments, ancillary programming opportunities and additional neutral site conference championship programming in the sports of volleyball, baseball, softball and men’s and women’s soccer.
A CYNOPSIS MESSAGE
How to (Really) Increase Kid Brand Revenue through Licensing
Tomorrow – August 27 | 1:30-3:00pm ET Expert Speakers:
Daisy Kline: VP, Marketing & Brand Management [Scholastic]
Pete Yoder: VP, U.S. Consumer Products [Cartoon Network Enterprises]
Melissa Segal: EVP, Global Consumer Products [The Jim Henson Company]
Sean Gorman: President [American Greetings Properties]
General Motors is back in, revealing that the Chevrolet brand will return to next year’s Super Bowl, according to the AP. The company announced in May 2012 that it was pulling out of its usual participation in the game because of cost increases, but now state they will return because the game falls in the middle of several new model introductions.
Time Warner Cable signed on for a multiyear sponsorship of the US Open, with the deal set to deliver on-site and off-court exposure for the cable brand during the famed tennis tournament. The deal calls for ads the will run across the US Open platforms and properties. During this year’s tournament, fans will see a Time Warner Cable Experience at the venue that will feature a video wall with coverage of six courts as well as interactive elements and appearances by some of the game’s stars.
Collegiate Licensing Company announced the renewal of exclusive trademark licensing agency agreements with 11 partner institutions: Arkansas, Arkansas State, Central Washington, Cincinnati, Middle Tennessee State, Minnesota, New Hampshire, Oklahoma, Pepperdine, Texas Tech, and Washington State. Collegiate licensed merchandise sales were estimated at $4.62 billion last year with CLC partner institutions representing nearly 80% of those sales.
NBC Sports Digital reports that it nabbed its best month ever and experienced growth for a majority of its properties within its digital portfolio for the month of July. Overall, NBC Sports Digital experienced its best month ever in visits, breaking the 100 million mark for the first time with 102.6 million. Separately, NBCSports.com recorded its best month ever in uniques and visits with 20.4 million and 51.8 million, respectively. ProFootballTalk recorded its best month ever in uniques and visits, with 9.8 million uniques, up 115% year-over-year, and 27.4 million visits, up 106%.
Tennis Channel and distribution partners Verizon FiOS TV and the National Cable Television Cooperative, Inc. are introducing the network’s first TV Everywhere apps just ahead of the US Open. Subscribers will be able to access the network’s linear stream on a wide variety of additional platforms, including phone, tablet and computer. The network’s Tennis Channel Everywhere app is free to all Apple and Android users, regardless of whether they currently get Tennis Channel and will have a new authentication feature that allows the subscribers of participating distribution partners to access the network’s linear stream.
2020 Marketing is launching PickPointz, a free reality-based mobile sports app that offers sports fans the chance to earn real rewards “while offering advertisers access to a highly engaged and valuable sports-minded consumer.” The app’s national expansion is timed with the start of the NFL season, and allows fans to make and update their picks for the final score, final stats and the Fantasy Player of the Game and Week on all NFL games throughout the season. Players earn points for correct predictions which are redeemable for gear and gift cards from brands that include Buffalo Wild Wings, Cabela’s, Best Buy and Sports Authority.
The Main Event, the featured game of the day sponsored by Thuuz, real-time sports discovery for mobile & connected TV platforms.
Manchester United vs. Chelsea Today at 3p. Thuuz rating: 89
A heavyweight battle between title contenders. On NBCSN.
A CYNOPSIS MESSAGE
Cynopsis Future TV Summit:
Content Innovation & Next Gen Advertising Models
This summit will examine what networks are doing – and what they need to do more of – to aggressively evolve to compete, and profit in this shifting landscape. Join us as our experts share the latest business and advertising models for success.
| OCT.17 |Grand Hyatt NYC | REGISTER NOW |
ON THIS DAY in 1939: W2XBS in New York offers the first-ever MLB telecast.
In The Know: Who was the first female athlete to be featured on the front of a Wheaties box? (Hint: It was in 1984.) (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)
Answer to Our Last Sports Trivia Question: The Baltimore Orioles retired #33 in honor of what player? Answer: Eddie Murray. Kudos: Blake Remer-CBS Sports Interactive/NY; David Schaefer-Golf Channel/NY; Deborah Kapetanakis-Universal McCann/NY; Eric Newman-Bleacher Report/NY; Jon Miller-NBC Sports Group/Stamford; Tom Wetzel-MMSI/Warwick; Tony Ferranti-MMSI/Warwick; Mike Doyle-Spot On Media Consultants/Madison; Joe Lyons-Back Nine Productions/Dallas; Joe Haack-Time Warner/Lincoln; Michael Bell-NCC Media/Dallas; Jim Dittemore-I Will Race You MotorSports Management/KC; Greg Moloznik-GLM Media/Scottsdale; David Hauptman/Denver; Judie Henninger-Valentine Productions Inc./Santa Monica; Larry Hutchings/Pacific Palisades; Alan Perris-The Television Academy/North Hollywood; Steve Morrow-Eclipse Television/Mill Valley.
A CYNOPSIS MESSAGE
Cynopsis Webinar
Reaching Millennials: New Ways to Activate Viewership & Revenue
Wednesday * September 18 * 1:30-3:00 p.m. ET
Moderated by: Roberta Caploe, Editorial Director – Cynopsis Media along with:
Joe Ortiz, SVP Marketing – MTV
Noel Cottrell, Chief Creative Officer – Fitzgerald + Co
Kent Rees, EVP Marketing, Scheduling & Operations – Pivot/Participant Media
Patty Gillette,SVP, Integrated Marketing – Turner Broadcasting’s Young Adults Group
Register here: http://www.cynopsis.com/webinars/reaching-millennials.
Later — Chris
Chris Pursell for Cynopsis | Sports
08.26.13
Roberta Caploe: Editorial Director
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JOB OPENING: PROGRAMMING MGR/Discovery/MD: Energetic critical thinker to contribute in devel/executing Investigation Discovery’s scheduling tactics. Strategic planning, prog/aud rsrch. 5+ yrs TV exp req’d, sched/rsrch a +. Apply HERE (8/28)
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