Monday, August 20th, 2007


Cynopsis: Kids!


Good morning. It’s Monday, August 20, 2007 and this is your first early morning briefing. 

High School Musical 2 premiered on Disney Channel last Friday, August 17, 8-10:05p (well, DUH!), to a record breaking audience of 17.2 million viewers, according to the Nielsen preliminary fast national ratings, becoming the most watched basic cable telecast ever among total viewers. HSM2 knocked the prior basic cable record holder out of the ballpark – ESPN’s Monday Night Football on September 23, 2006, which had an average 16 million total viewers.  For Disney Channel’s key demos, HSM2 was the most viewed TV telecast on record to date with 6.1 million among K6-11.  Meanwhile, the TV movie ranked as the second most watched telecast to date with 5.9 million among Tweens 9-14, behind only to Super Bowl 2004.

Leading out of the HSM2 premiere, Disney Channel offered a sneak preview of Phineas & Ferb (10:05-10:20p), its new original series, which held onto a significant audience with 10.8 million total viewers and 4.2 million K6-11, the network’s second highest audiences for both demos.  Finally, the evening capped off with a new episode of Hannah Montana (10:20-10:45p), which also set records, this time for the most watched basic cable series with 10.7 total viewers, 4.2 million among K6-11 and 4.1 in Tweens 9-14.

Cartoon Network joins the growing line-up of kids networks that have announced new guidelines concerning its licensed characters and the marketing of food/beverage to kids 12 and under. The guidelines will also incorporate healthy lifestyle messaging (nutrition and physical activity) into new programming.  To further that goal, Cartoon Network has developed nutritional criteria for its character product licensing and custom brand-integrated promotions with advertisers for on-air, online, and on pack.  The nutritional criteria includes a cap on total calories per serving with limits on total fat, saturated fat, added trans fat, among others, while encouraging recommended nutrients such as vitamin A and C, and iron and so on.  These new guidelines will begin January 1, 2008, effecting new product licensing and promotional tie-in deals, as well as renewals.  As Nickelodeon, Cartoon Network has carved out “licensing of special occasion sweets” from the guidelines.  Cartoon Network developed its new guidelines using the nutritional standards created by the Institute of Medicine and the US Dietary Guidelines, along with consultations with nutritional experts.  Prior to this announcement, much of Cartoon Network’s healthy lifestyle messaging was served through its multi-platform “Get Animated” initiative, which will also continue.


Zac Efron, as in High School Musical and Hairspray, will star in New Line’s upcoming movie, Seventeen, according to Entertainment Weekly. In a Freaky-Friday meets Big, but in reverse kind of plot, the movie revolves around a 30-something guy who wants a life change and wakes up as a high school senior (guess who).  Adam Shankman, who directed Efron in Hairspray, will produce the movie along with his sister Jennifer Gibgot.

CBeebies has ordered Carrie & David’s Popshop (30×20), a new interactive music series for kids, reports Broadcast Now.   Carrie and David Grant, who serve as the singing coaches for the BBC’s series Fame Academy, will host the series.  Produced by BBC Scotland, each episode Carrie and David compose and perform a new song. 


The Weather Channel furthers its effort to educate viewers about climate change and its impact on our lives this October 1, when the network launches The Climate Quiz.  Hosted by Bill Nye, The Science Guy, the Climate Quiz are 60-second vignettes that will initially air during Abrams & Bettes – Beyond the Forecast, 8-9p. The Climate Quiz will feature Nye on the street talking about global warming and asking questions of people in LA’s Venice Beach and NYC’s Central Park.  That said, how much water is actually wasted by a dripping faucet?

Transformers is headed back to the big screen, but this time around it is the really big screen as in Imax, according to the website  Paramount plans to re-release Transformers, one of the big summer movies, in Imax theaters this September 21, with additional footage.  A quick check to Transformer director Michael Bay’s website provides confirmation of the Imax release of the movie, but no other information.

Literacy is the star of the new season for the PBS Kids and PBS Kids Go! programming blocks, premiering September 3, 2007.  Though early reading and social skills have long been a staple of kids programming curricula on public TV in the US, this new season of both blocks aims to serve PBS’ Ready To Learn initiative through content to help young kids, across all economic strata, establish strong pre-reading and reading skills, as well as offering shows to kids and parents via multi-platforms and generally more interactivity.  The second season of PBS Kids, produced with Out of the Blue Enterprises, features a new environment, format and segments that reflects a preschool classroom experience, with time for music, math, art and reading, as well as two new series, Super Why, also from Out of the Blue, and Wordworld from creator Don Moody and presented by WTTW Chicago.  The block includes new episodes of returning series including Sesame Street, Curious George and Dragon Tales and Mama Mirabelle’s Home Movies.  PBS Kids Go! introduces a full-length version of WordGirl, from Scholastic media and Soup2Nuts, which is based on the shot form series of the same name that ran on-air and online ( in fall 2006.  New seasons of current series include Between The Lions, Cyberchase, Maya & Miguel and Dragonfly TV, while new season of Arthur debuted earlier this summer.

MTV Networks will invest $500 million on the development and distribution of its gaming business across all platforms over the course of the next two years. On the heals of that news, Shockwave, a MTVN Kids and Family Group casual gaming site, has inked a deal with Nokia to deliver Shockwave’s Flash Lite mini games to Nokia mobile device users across Europe and Asia.  Under the deal Shockwave will begin by making 20+ of its mini games available, including Downhill Train and new titles such as Happy Hours, in 24 markets.  Mini games based on MTVN properties are slated to debut in the future.  Earlier this summer Nickelodeon said it would invest $100 million over two years, or one fifth of MTVN’s new pledge.

Miley Cyrus, AKA Miley Stewart/Hannah Montana, will serve as a guest DJ on Radio Disney today, August 20, 6-8p, from its studios in Dallas, TX.  Cyrus will take listener calls, run contests and play music.


Koch Records has re-upped its deal with The Wiggles for four-years across the US and Canada.  The new four-year pact will include new Wiggles release as well as previous recordings.  The new CD, Getting Strong, featuring 33 new songs is scheduled for release October 9, 2007 and includes the newest member of the group Sam Moran; the first change in the group in its 16-years.  Moran fills the role of the yellow-shirt wearing Wiggle Greg Page, who left the group in fall 2006.  A companion DVD is also set for an October 2007 release.


Weekend Box Office Estimates for kids/tweens/teens rated G, PG or PG-13; August 17-19, 2007:
Rush Hour 3 (New Line) PG-13                                                 $21.8m-2 wk total $88.2m
The Bourne Ultimatum (Universal) PG-13                                  $18.9m-3 wk total $163.8m
The Simpsons Movie (Fox) PG-13                                             $6.7m-4 wk total $165.1m
The Invasion (Warner Bros.) PG-13                                          Opening Weekend $6.0m
Stardust (Paramount) PG-13                                                    $5.2m-2 wk total $19.1m
Hairspray (2007) (New Line) PG                                               $4.3m-5 wk total $100.6m
Underdog (Buena Vista) PG                                                      $3.6m-3 wk total $31.7m
Harry Potter and the Order of the Phoenix (Warner Bros.) PG-13 $3.5m-6 wk total $278.6m
I Now Pronounce You Chuck and Larry (Universal) PG-13            $3.5m-5 wk total $110.4m
Becoming Jane (Miramax) PG                                                   $3.0m-3 wk total $9.2m
Source: Box Office Mojo

Answer to Yesterday’s Trivia Question:
  Marge Simpson of The Simpsons shares the same maiden name as a former First Lady. Name the former First Lady, including her maiden name. JACKIE BOUVIER KENNEDY  Kudos to:  Joanne Milano-RJ Palmer/NY; Mark Pifer-PBS Ventures/Arlington, VA; Elsa Rodriguez-ImaginAsian Entertainment/NY; Mark Materowski-Showtime/NY; Andrea Blain- Andrea Blain Public Relations/Skokie, IL; Robin Winslett-GJR Entertainment, LLC/Alvin, TX; Rosemary Cunningham-MMT/Chicago; Mark Murphy-Buku Entertainment/Burbank; Lance Taylor/LA; Sandra Mueller-KTLA/LA; Randy Barrios-CBS Television/LA; Erica Enriquez-Cartoon Network and Boomerang/Australia           
Today’s Trivia Question:  Two famous Disney dogs are named Napoleon and Lafayette. In what movie would you find these two supporting stars? ( Click here with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)
Later — Gwen
Gwen Billings for Cynopsis: Kids!

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Cyn opsis CLASSIFIEDS For More classifieds, visit the classifieds page here

JOB OPENING: PRODUCTION/COORDINATOR Comedy Central & Spike TV, NY, NY: Self starter w/ TV post-prod exp. Attention to detail, strong written, communication & MS/Office skills. Apply: [email protected] (8/25)

JOB OPENING: MANAGER, AD SALES MARKETING fuse TV/NY: Executes Ad sales upfront, communication, and trade strategies. 5+ yrs exp within a network or cable tv, ent, media or ad agency is required. Apply @ [email protected] (8/25)

JOB OPENING: MGR, INTEGRATED MKT fuse TV/NY: execute multi-platform integrated mkting opportunities for potential/existing Ad Sales clients. 5+ yrs exp in a network/cable tv, ent, media or ad agency req. App @ [email protected] (8/25)

JOB OPENING: VP, DEVELOPMENT-NBC UNI/Universal City: Work w/ EVP to develop TV programming, enhance relationships w/ broadcasters. Degree w/ min4 yrs related exp. keyword job#618712. (8/25)

JOB OPENING: SYNDICATION ACCOUNT EXECUTIVE/IMG/NY: 2-3 yrs television/syndication sales experience, strong presentations skills, highly organized, some travel required. Email resume — [email protected] (8/25)

JOB OPENING: SALES ASST/VERSUS/G4/CHI: Support sales/ plan’g staff w/daily maint of nat’l ad accts & other office duties.Strong PC skills &Strong comm. Skills and attn to detail a must.BA req’d: [email protected] (8/25)

JOB OPENING: EXEC PROD/VIEWPOINT CREATIVE/LA: 4+ yrs Exec Prod w/ cbl & ntwk mktg & promo exp. Strg biz, intrprsnl, client & judgment skills required. Must be collaborative. Resume & salary hist. to [email protected]   (8/25)

JOB OPENING: VIDEO ANALYST/ Operations/iTVX/Westchester, NY: Product Placement Measurement Company seeks individual editing background, good organizational skills, good visual discrimination skills. Reply to [email protected] (8/25)

JOB OPENING: MANAGER PR/Marketing/iTVX/Westchester, NY: Product Placement Measurement Company seeks individual with excellent writing skills. Experience in PR, Internet and Blogging required. Reply to [email protected] (8/25)

JOB OPENING: RESEARCH ANALYST/NCC/NYC: 1+ yrs Ad Sales Research required. Knowledge of Quant & Qual data. Ability to prioritize & multi-task.
Email: nccr&[email protected]   (8/25)

JOB OPENING: TV Buyer/KD&E Inc./NY: 3+ yrs exp in national & local TV buying. Detail Oriented, Excellent organizational skills, multi-tasking, Responsible for Negotiating and maintaining buys. Go to (careers) (8/25)

JOB OPENING: INTERACTIVE SALES OPERATIONS ASSISTANT/Oxygen/NY: Work to fulfill Online and VOD schedules. Candidate w/strong computer and internet skills 1+ year cable or online experience. Resume to: [email protected] (8/24)

JOB OPENING: TEMP DIR SCHED/SUNDANCE CHANNEL/NY: 3-5 yrs sched exp. Plan all inventory; plan/sched all day parts on net. Oversee scheduling of sponsorship spots. Plan monthly VOD offerings. Resumes to [email protected] (8/24)

JOB OPENING: ACCOUNT EXECUTIVE/Nielsen Media Research/San Francisco, CA: Media-focused sales professional. 3+ years exp w/strong analytical skills. Interested candidates can apply on line at position #4583 (8/24)

JOB OPENING: ACCOUNT EXEC. AD SALES (LOGO TV)-/MTV Networks, NY NY: 5yr Exp in Media Sales/Consumer Mktg based selling/Non Rated Channel/Heavy Client Volume/apply on-line EOE/M/F/D/AAP (8/24)

JOB OPENING: PRODUCTION/PRODUCTION COORDINATOR  A&E Television Networks, Stamford, CT: Work closely with Production Management to support fast-paced production department. Apply [email protected]   (8/24)

JOB OPENING: ASSOCIATE DIRECTOR, AD SALES RESEARCH/FX & Fox Reality/NY: Provide ad sales with qual & quant insights for traditional & new media; 4+ yrs cable/broadcast rsch; strong presentation & writing skills, (8/24)

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JOB OPENING: ACCT EXEC/LA: Negotiate & sale nat’l commercl time. Dev multi-platform mktg across Prime, News, Digital & more. Degree, 5yrs+ brdcast/cable/dgtl sales, advtsng agcy. Trvl. Apply at: job# 104727. (8/23)

JOB OPENING: WRITER/PRODUCER/Current TV/SF, CA: 2-3 yrs exp. FCP proficiency. Write, direct, produce & edit original promos. Copywriting & conceptual skills. Motivated & deadline oriented. [email protected]. EOE (8/23)

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JOB OPENING: MANAGER, SCHEDULING/NY, NY: 5 years experience in programming or entertainment/media industry, Assist Director w/Movie Scheduling research/ Upfront and long term planning, log on type 615665. EOE (8/23)

JOB OPENING: SENIOR FLASH DEVELOPER/Universal City: will be responsible in owning, leading and developing rich media applications through QA, Production and Post Maintenance. Log on to type job#615322 EOE. (8/23)

JOB OPENING: SUPV, MARKETING/DISNEY/BURBANK: Integrated Mkt/Promotion for SOAPnet. Manage agencies, devlp promo opportunities, create custom sponsorship opportunities. 3+ yrs exp Apply at KEYWORD 105589 (8/22)

JOB OPENING: SALES PLANNER/Screenvision/Santa Monica: Support Nat’l Sales Team, manage Bsnss/Accts for Wstrn/Midwst Sales, prepare proposals, interact w/clients. 2+yrs media ad exp. BA Degree pref’d. Apply at (8/22)

JOB OPENING: ACCOUNT EXECUTIVE/Nielsen Media Research/San Francisco, CA: Media-focused sales professional. 3+ years exp w/strong analytical skills.Interested candidates can apply on line at position #4583 (8/22)

JOB OPENING: DIRECTOR, ACQUISITIONS/ GRB Entertainment/ LA: 4+yrs exp w/ demonstrated success and strong understanding of contracts and TV rights for int’l distribution. Email resumes: [email protected]   (8/22)

JOB OPENING: MGR, MKTG/ABC Daytime/SOAPnet /BURBANK: 5+ yrs exp; manage/execute off-air mktg strat; ad agncy exp prefd, consumer mktg/entertain/digital exp prefd. BA/BS reqd, MBA prefd. Apply at req 95202. (8/22)

JOB OPENING: RESEARCH COORD/NFL/NY: Resourceful, self-starter needed to support league-wide rech (Mktg, Media/Sales, & Broadcast); Strong analytical/data interpretation/writing sk. 2-3 yrs exp. Apply @ (8/22)

JOB OPENING: SALES ASST/AMC/WE/FUSE/LA: Asst AE w/daily sales& srvcng of clients. Heavy phone vol. Book orders, create flow charts, allocate prod’s. Good org/interpers’l/com skills.BA req’d. Rez: ref #3136BR (8/22)

JOB OPENING: MEDIA SALES PLANNER/AMC/WE/FUSE/LA: 2-4 yrs cable TV experience. Must have a minimum of 2 Upfronts and Gabriel exp pref. Resumes to #3887BR (8/22)

JOB OPENING: DIRECTOR, PRODUCTION/Cartoon Network NEW MEDIA/ATL: Lead team of online site and video producers. New Media & Mgmt exp a must; GAMES/MKTG/Ad Sales/TV/Ent exp a plus. Please apply: (8/21)

JOB OPENING: ACCT MGR/Petry Int’l/CA: Sell int’l, multi-cultural, & OOH ad time- TV clients. U.S. multi-cultural & int’l mkts & agency knwlg. 8+ yrs exp ad sales/rsrch mat req’d. Fluency in foreign lang. Res: [email protected] (8/21)

JOB OPENING: MEDIA PLANNER/Zenith NY top telecom account! 2 + yrs planning and/or buying exp. Non-trad. exp preferred. Resumes to: [email protected] (8/21)

JOB OPENING: MEDIA PLANNER-entertainment/Zenith Los Angeles: 2 + yrs planning across all media. Resumes to: [email protected] (8/21)

JOB OPENING: STRATEGIC INSIGHTS-ASSOCIATE DIRECTOR,SUPERVISOR/SR RSCH ANALYST- Media research exp, incl primary. Work on all clients, new biz, etc. . Resumes to: [email protected] (8/21)

JOB OPENING: AMD, BEAUTY ACCT. Client serv, team mgmt, strong analytics, Packaged good exp. (8/21)

JOB OPENING: MANAGER, PROGRAM SCHEDULING/FREELANCE/ TEMPO/NYC: 4+yrs program/promo scheduling exp in TV/Cable/Multiplatform, Strg interpersnl/org skills, Highly detailed EOE/M/F/D/AAP. Send Resume to: [email protected] (8/21)

JOB OPENING: MGR. AD SALES MKTG & COMM/MTV Networks/NY: 5yr Exp in Media Sales Dept/Strng Writing Skills/Grt PP Skills/Dvlp Sales Presentations/facilitate info between Mktg, Rsch & Sales Depts/apply on-line (8/21)

SUMMER or FALL INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at  [email protected] .

FALL INTERNSHIP CREDITS ONLY: PRODUCTION & DEVELOPMENT INTERNS/Classic Media/NYC: Dept focused on producing new children’s tv and film content seeks creative interns for fall 2007. Email resume and cover letter to [email protected] (8/24)

FALL INTERNSHIP CREDITS ONLY: Nickelodeon Talent & Casting Dept.- Seeks Intern. General office duties incl. TV/Film research. No pay/College credit only. Email res/cover to [email protected] (8/24)

FALL INTERNSHIP CREDITS ONLY: AD SALES/MKTG INTERN/SONY TV Int’l/LA: Gain extensive knowledge of Sony Int’l TV networks. Focus on emerging digital media (web/gaming). E-mail resume/cover letter to [email protected] (8/23)

FALL INTERNSHIP CREDITS ONLY: The Kitchen/Miami and LA, seeks INTERNS with interest in Intl. Business; Audio Post Production and/or Languages for various projects.Bi-lingual a plus. Email Res: [email protected] (8/23)

FALL INTERNSHIPS CREDITS ONLY: Media Company/Dallas: 2 entrepreneurial/socially conscious interns. PROJ MNGMT, PROMOS, EVENT PLAN’G, COLLEGE MKTG. TV/Film Prod or media background a +. MAC, Excel, Internet, organiz’l skills. [email protected] (8/22)

FALL INTERNSHIPS CREDITS ONLY: Management Co. seeks intern with strong phone, organizational & PC skills. Flexible hours, fun atmosphere.Assist with submissions, audition calls, attend showcases, learn about contracts.Apply to [email protected] (8/22)

FALL INTERNSHIPS CREDITS ONLY: LeadDog Marketing Group/NYC: an event mktg and brand promotion agency seeks BUSINESS DEVELOPMENT INTERN to work 3 dys/wk. Must have exp. in MS Word, PPT & excel. Submit resume and cover to [email protected]   (8/22)

FALL INTERNSHIP CREDITS ONLY: INTERN /The Montel Williams Show/NYC: Nationally Syndicated talk show seeks motivated interns for the fall semester. Learn all facets of production! Please email resume [email protected] (8/21)

FALL INTERNSHIP CREDITS ONLY: PUBLICITY DEPARTMENT INTERNS/Oxygen Media/NYC: is looking for publicity intern fall 2007. Please email your resume and cover letter to [email protected] (8/21)


Interested in posting your Video Resume?  Contact [email protected] for more information ….

SITUATION WANTED: MASTER CONTROL OPERATOR/NY/CT: Award Winning. Harris System Experienced, Network and Cable Network Experienced contact [email protected] (8/25)

SITUATION WANTED: Producer: NY based w/ diverse doc, reality, news, music, sports and development experience. Strong coordinator, shooter, interviewer writer and editor. Visit for reel & more info. [email protected] (8/24)

SITUATION WANTED: PA/Crew: B.S. in Electronic Media/Kutztown University of PA, 1 year experience on national daily talk show, seeking work on documentaries or field shoots Contact: [email protected] (8/23)

SITUATION WANTED: FIELD/SEGMENT PRODUCER: LA 17+ years. Looking for diverse job for my many skills. Interviewing/writing/supervising edits/voice overs/coaching new talent. Exp: EXTRA, INSIDE EDITION, FOX NEWS, CBS [email protected] (8/21)

SITUATION WANTED: PA/Production Work: Syracuse University: ’07 Newhouse School Grad in NYC. Creative, responsible & passionate. References at Sesame Workshop, AMC, Radio Disney, NBC/NBC Olympics, Bravo. Contact: [email protected] (8/21)

SITUATION WANTED: Experienced wine, food and travel author/writer in NYC seeks opening (part time, freelance OK). Will write, edit, script. Currently creating scripts for multi-segment Internet wine TV show. [email protected] (8/21)

E-mail Trish Pihonak for rates and specs for Job Openings.  

Interested in posting your Video Resume?  Contact [email protected] for more information ….

Are you looking for a job? Post your Situation Wanted Ad here — Email Trish Pihonak for specs.

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