A CYNOPSIS MESSAGE FROM TREMOR VIDEO

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Cynopsis: DIGITAL
08/15/11

Good morning, it’s Monday, August 15, 2011, and this is your first early morning digital briefing.  If you would like to read this or any other Cynopsis edition online, click here. 
 
A controversy has erupted over the Bay Area Rapid Transit Authority’s (BART) decision to jam underground cell phone service for a few hours on Thursday night in an effort to thwart a planned protest over the recent fatal shooting of a 45-year old man by transit police. Twitter users and civil liberty organization including the ACLU and the Electronic Frontier Foundation (which utilized the hashtag “muBARTek” over the weekend) have compared the move to the efforts of ousted Egyptian president Hosni Mubarak, who shut down the internet in Egypt to quell protests organized through social media outlets.
 

 
Fox‘s “Glee 3D” movie lacked the dimension of box office support over the weekend, grossing just $5.7 million from over 2,000 screens to finish #11 among all releases.
 
Time to put up or shut up. Would-be buyers of Hulu are supposed to have their initial bids in by the end of this week, according to a report in AllThingsD. Yahoo, Google, Apple and DirecTV have all been mentioned as potential suitors.
 
Turner Sports-managed PGA.com teed up a record setting round online during opening day coverage of the year’s final major on Thur., setting new single day records with 2.1 million unique users (up +22% vs. 2010) and 974,000 live streams (up +9%.) Mobile traffic also saw significant growth with 1.1 million WAP page views (up 65% vs. 2010).
 

 
Angry Birds creator Rovio Entertainment is in talks to raise additional funding that would value the Finnish company at around $1.2 billion, per Bloomberg. Shortlisted investors include EA, News Corp. and Walt Disney Co. Rovio received $42 million in funding from investors including Skype co-founder Niklas Zennstrom’s Atomico and Facebook Inc. investor Accel Partners in March.
 

 
Six verticals experienced triple digit growth or greater year-over-year in mobile ad spend (from Q2 2010 to Q2 2011,) led by explosive growth in Finance (+1095%), Retail & Restaurants (956%) and Pharmaceuticals (+426%), according to Millennial Media‘s latest SMART mobile advertising report. Brands utilized mobile ads to drive awareness, leveraging mobile efficiency to buy on a national scale while increasingly leveraging local marketing to target messaging. Local Market made up 44% of all targeted audience campaigns in Q2, up from only 2% for the first SMART report. Some 60% of the devices on the Millennial network now use a touch screen as their input device, nearly double the amount from the first SMART report last year.
 
Quick Response codes are becoming a more mainstream marketing method, with 14 million or 6.2% of the total U.S. mobile audience trying out the technology in June, according to ComScore. The most popular source of scanned QR codes was a printed magazine or newspaper, with nearly half scanning QR codes from this source. Product packaging was the source of QR code scanning for 35.3%, followed by codes from a website on a PC (27.4%) and codes from a poster/flyer/kiosk (23.5%). QR users are more likely to male, young to middle-age and upper income.
 

 
Federal efforts to legalize online gambling have failed, so look for individual states to continue to push for the right to profit from this fast-growing cash cow. The District of Columbia became the latest province to look into legalizing internet gambling to help raise money for the strapped district, according to a NYTimes report. Efforts underway at about a dozen states to legalize online poker, blackjack and other games of chance are being fought tooth and nail by Senators Harry Reid (D-Nev.) and Jon Kyl (R-Az.,) who have asked the Justice Dept. to step in.
 
Tivo announced a $100 million stock buyback program on Friday to try and arrest the slide of its stock price, which hit a 52-week low of $7.06 earlier last week. So far so good – the DVR maker’s share price closed up 5% on Friday.
 

 
U.S. retail sales of video game hardware, software and accessories dropped 20% in July to $707.7 million, hit hard by a drop in demand for video game consoles, according to NPD Group research. Even Microsoft’s top-selling Xbox 360 console experienced its first year-over-year decline last month since Dec. 2009. July 2011 saw just 17 new game releases (at the title level,) compared to 29 last July.
 

 
Cinemax is following its sister network’s digital efforts launching the MAX GO authenticated video streaming app on Friday. Available for both iPad and iPhone/iPod Touch, the app features access to over 700 hours of movies in addition to the first two episodes of Strike Back, the premium net’s first original series (which premiered on air last Friday.) MAX GO is currently available to authenticated Charter, Cox Advanced TV, Verizon FiOS, AT&T U-Verse, Suddenlink, DIRECTV and DISH Network subscribers.
 

A CYNOPSIS MESSAGE FROM WICT NY

 
Casual game fans should be tickled to learn that Zynga has finally launched it long-promised follow-up to FrontierVille on Facebook, the Lewis & Clark-themed Pioneer Trail. It’s a departure from the usual Zynga model is some ways – the game limits play to teams of just four (instead of rewarding users for stockpiling as many friends or neighbors as they can), with the idea being to choose compatriots who have valuable survival skills such as the ability to make cannibalized body parts taste good (just kidding.) You can complete fully-developed adventures along the Beaver Valley, High Plains or Avalanche Pass maps.
 
Later – Wayne
Wayne Karrfalt for Cynopsis: Digital
08.15.11

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SITUATION WANTED: I’ve written a 1-hour dramedy entitled, Tree House, which is loosely based on my life story. It’s, ” A Contemporary, Edgy, Multiplatform Show “. I’m looking for studio executive assistance. [email protected]   (8/17)

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