Monday, August 15th, 2011



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SOURCE: Nielsen Media Research. Click here for the full source data.


Good morning. It’s Monday, August 15, 2011, and this is your first early morning briefing.  As always, if you prefer to watch this morning’s news instead of reading it, click here .

Tonight’s Premieres:
ABC Family: The Lying Game at 9p
Bravo: The Millionaire Matchmaker at 9p; Most Eligible Dallas at 10p
nuvoTV: Model Latina Las Vegas at 9p
FUEL TV: Drake’s Passage at 10p
Oxygen: Hair Battle Spectacular at 10p
TeleFutura Network: Reto de Mujer at 10p


Syfy granted a fourth season renewal for Warehouse 13, scheduling new episodes to return in 2012.  To date for the first five episodes of season three, Warehouse 13 is tallying 3.17 million total viewers and 1.53 million among A18-49, including all available DVR playback data.  Warehouse 13 is produced for Syfy by Universal Cable Productions.

In another renewal move, TNT is giving its drama Leverage starring Timothy Hutton a fifth season.  TNT ordered 15 all-new episodes for the fifth season slated to premiere in summer 2012.  Leverage presently airs on Sundays at 9p with the summer finale concluding on August 28.  New episodes of Leverage will resume on TNT’s schedule in November and December to end the current fourth season.  Leverage is produced by Electric Entertainment. 

Coming-of-age scripted comedy, The Hard Times of RJ Berger was canceled by MTV after running for two seasons.  Despite the second season premiere attracting more than three million viewers, the season’s May finale only drew in less than one million viewers. 

Top 10 Weekend Box Office Estimates: August 12-14, 2011
Rise of the Planet of the Apes (20th Century Fox) $27.5 million – 2 wk total $104.9m
The Help (Disney)                             $25.5 million – 1 wk total $35.4m
Final Destination 5 (Warner Bros.)      $18.4 million – opening weekend
The Smurfs (Sony)                            $13.5 million – 3 wk total $101.5m
30 Minutes or Less (Sony)                  $13.0 million – opening weekend
Cowboys & Aliens (Universal)             $7.6 million – 3 wk total $81.5m
Captain America: The First Avenger (Paramount) $7.1 million 4 wk total $156.9m
Crazy, Stupid, Love (Warner Bros.)     $6.9 million – 3 wk total $55.4m
Harry Potter and The Deathly Hallows II (Warner Bros.) $6.9 million – 5 wk total $357.0m
The Change-Up (Universal)                $6.2 million – 2 wk total $25.8m
Source: Rentrak

Program Call:  Cynopsis Media will be producing our annual MIPCOM Shopping Guide sent to all Cynopsis and Cynopsis Kids subscribers on Thursday, September 29, the week before MIPCOM 2011 in Cannes. If you’re exhibiting programming at MIPCOM or MIP Jr. this year, please send us only the following info for your top 5 shows: title, availability date, number of episodes, length, type (i.e., movie, series, special, etc.), genre and your terms (barter, cash, etc.) as well as your company’s stand/booth location.  To be included in this free and highly-read special edition, please send your submission to Lisa Ball at: [email protected] no later than Friday, September 23, 2011. A confirmation email will be sent following each submission from Lisa (if you don’t receive a confirmation email, please resubmit).


Shawn Ryan, former showrunner on FX’s The Shield and FOX’s Chicago Code, is working with Simon Mirren, writer/producer for Criminal Minds on a new crime drama pilot for CBS.  The untitled project has a scientific twist with a geneticist character that has discovered a “psychopath gene” which helps the FBI catch killers.  CBS ordered the project as a put pilot.

Australian actress Nathalie Kelley landed a recurring role on ABC’s Body of Proof for season two, cites TVLine.  Kelley will play Dani, a confident, street-smart driver of the M.E. van.  The character has an interest in forensics and wants to be part of the team.  

Casting Call:  HGTV is seeking interior decorators, designers, design enthusiasts, builders, architects and artists to compete in the seventh season of HGTV Design Star.  Various open casting calls will take place across the country starting later this month:  August 21 in Las Vegas; August 27 in Los Angeles; September 9 in Austin, TX; September 23 in Charlotte, NC; September 24 in Boston; October 1 in Miami; and October 3 in New York.  For more details, please visit


Thursday A18-49 Analysis: FOX glided into first place Thursday night with a 2.0/6 among A18-49, according to final national ratings from Nielsen.  At 8p, the season finale of So You Think You Can Dance on FOX wowed viewers with a 1.9/6 while CBS with the average of repeat sitcoms The Big Bang Theory and Rules of Engagement and Univision with Teresa tied for #2 at 1.7/6 each.  CBS trumped dancing during 9p as Big Brother won with a 2.7/8 followed by the conclusion of So You Think You Can Dance on FOX at 2.2/6.  Then at 10p, CBS’ The Mentalist encore did best at 1.1/3 with ABC’s Rookie Blue a step behind at 1.0/3.

Live + Same Day Household Ratings: Thursday, August 11, 2011  time period averages.  Source: NTI, Galaxy as dated. Live+SD.

CBS: 3.8/7       The Big Bang Theory [r] 4.1/8, Rules of Engagement [r] 3.4/6, Big Brother 13 4.3/7, The Mentalist [r] 3.5/6


FOX: 3.8/6         So You Think You Can Dance 3.8/6

ABC: 2.6/5        Wipeout 2.9/5, Expedition Impossible 2.2/4, Rookie Blue 2.8/5

UNIV: 1.8/3       Teresa 2.2/4, La Fuerza del Destino 2.2/4, El Equipo 1.0/2

NBC: 1.5/3        Community [r] 1.3/2, Parks and Recreation [r] 1.1/2, The Office [r] 1.4/2, 30 Rock [r] 1.2/2, Law & Order: SVU [r] 2.1/3

ION: 0.9/2        Criminal Minds 0.8/1, Criminal Minds 1.0/2, Criminal Minds 1.0/2

TELE: 0.6/1       Mi Corazon Insiste 0.5/1, Flor Salvaje 0.6/1, La Casa de Al Lado 0.7/1

CW: 0.5/1          Vampire Diaries [r] 0.5/1, Plain Jane [r] 0.5/1

TF: 0.2/0           Dona Bella 0.2/0, Ultimo Matrimonio 0.2/0

A18-49:  FOX 2.0/6, CBS 1.8/6, UNIV 1.4/4, ABC 1.2/4, NBC 0.7/2, ION 0.4/1, TELE 0.4/1, CW 0.3/1, TF 0.2/1



Beginning September 6, Sarah Smith takes over as President/GM of KMBC-TV and KCWE-TV, the ABC and CW affiliates respectively owned by Hearst Television, Inc. in the Kansas City market.  Sarah succeeds Wayne Godsey who announced in June his retirement after serving as President/GM of KMBC/KCWE since 1999 and four decades in broadcasting.  Sarah relocates to Kansas City from Omaha where she was President/GM of KETV, the Hearst owned ABC affiliate.



Cyn opsis Media presents:
Special Edition Series: Demographic Viewing Patterns

Exploring the latest research on viewing patterns and evolving media preferences of specific
demographic groups, and identifying the newest trends networks & ad agencies are using to reach each of these demos.

Upcoming Special Editions:
Kids, Tweens, & Teens (9/22), Women (10/6), Baby Boomers (10/13)

For advertising opportunities contact Mike Farina: 203.218.6480

This day in History:
   1948 – CBS-TV inaugurated the first nightly news broadcast with anchorman Douglas Edwards.

Answer to Yesterday’s Trivia Question:  What car company was the first to advertise on Network Television?  CHEVROLET on June 9, 1946  Kudos to: Gerry Bixenspan-TV Marketing/NYC; Tracy Chenoff-BizBash Media/NYC; Nancy Widman-WLNY TV10/55/NYC; Booby Bittman-SCTV/Toronto; Eileen Stafford-Zimmerman/Dallas; Jim Hall-True Media Services/Columbia MO; Susan Nessanbaum-Goldberg-M and S Entertainment/ LA; Paul Blutter-General American Group Inc/Northridge CA; Evan Butris-MSPA/LA; Janice Browne/LA

Today’s Trivia Question:  What network first aired on August 1st, 1981 at 12:01 am?    (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Cyn

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Mike Farina – VP/Business Development & Sales – 203-218-6480 / [email protected]
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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here  .

JOB OPENING: MGR, BUSINESS SOLUTIONS/NASCAR/NY: dvlp innovative, strategic mktg & promotional ideas. 7+ yrs exp consumer marketing w/ exp in ad & mktg agency. (8/20)

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JOB OPENING: MGR PRGRMNG RSRCH/COMEDY CENTRAL/NYC: 3-5 yrs exp prgrmng/ ratings rsrch. Top performer, accurate & detail driven. Passionate about TV, takes initiative. Nielsen/ N-Power exp, also MultiTrak systems. (8/20)

JOB OPENING: VP STRAT & BUS DEV /MTV NETWORKS/NYC: Identify, eval, structure & help implement new deals, commercial relationships, joint ventures & acquisitions. MBA & 6 yrs exp, mngt consulting or IB + TV exp. (8/20)

JOB OPENING: EDITOR /NYC : NYC: seeking editor w/ strong reality/lifestyle background & Windows-based AVID experience, for new HGTV home renovation show. 2+ yrs exp req’d. Res/Cov Ltr: [email protected] (8/20)

JOB OPENING: SR. RESEARCH ANALYST/ESPN/NY: Coordinate and manage projects focused on cross-media advertising effectiveness research; 1-2 years of research experience  media/agency exp. a +. REQ ID 319775 (8/20)

JOB OPENING: DIR, Syfy PRIMARY RSRCH/NYC: Plan, design, analyze & report consumer rsrch projs. 7+yrs exp internet surveys, focus groups & syndicated rsrch services desired. BA/BS Req. Apply: Job# 2137 (8/19)

JOB OPENING: FREELANCE WEB ANALYST/NBCUNIVERSAL/LA:   3-6 mos. assignment. Supports & E!Online. 3+ yrs. Omniture exp. needed. Apply: (8/19)

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JOB OPENING: DISTRIBUTION COORD/OTF/NY: Play meaningful role in all mktg initiatives to acquire & sell prgrmng across mult platforms in the US & Canada. Content sales & admin exp prfd. Res/cover: [email protected] (8/18)

JOB OPENING: ACCOUNT EXECUTIVE/CNBC/NY: Job#2583BR Responsible for revenue goals which include growing existing business as well as developing new business. To apply, please visit (8/17)

JOB OPENING: SOCIAL MEDIA SPLST/NEW YORK: Execute social media-driven content & consumer engagement strategies various social media platforms (8/16)

JOB OPENING: MGR CONTRACT ADMIN/AMC NETWORKS/NYC: Ovrsee rights mgmt systm. Prep/review standard forms/agreements for prod, promo sponsrshp, events for cable channls. 5+ yr exp, bar certfd paralegl preferd. [email protected] (8/16)

JOB OPENING: PRODUCER /TV talk show/NY: TV talk show looking for seasoned talk show Producer with strong leadership qualities, 5+yrs booking ex, exc rsrch, written & verbal comm. skills. Immed start. [email protected] (8/16)

JOB OPENING: ASSOC PROD/BOOKER/TV talk show/NY: 5 yrs of strong booking exp. Book personal and breaking news stories, prep guests for shows, strong rsrch/written & comm. skills. [email protected] (8/16)

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JOB OPENING: DIRECTOR OF NETWORK OPERATIONS/NESN/MA: Responsibilities incl leading & overseeing the dvlpmnt of: an operations mngmnt team & staff, high quality and efficient technical operations, and safety programs. (8/16)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

FALL INTERNSHIP CREDITS ONLY: Fall Internship Credit ONLY: Billboard/Adweek events team/NYC seeking a motivated marketing intern to assist with marketing initiatives and event logistics. Send resumes and cover letters to [email protected] (8/20)

FALL INTERNSHIP CREDITS ONLY:  Paolucci Communications Arts in PV, CA is looking for Fall Intern. Internship includes Social Media, PR efforts. Learn how an Agency runs  incredible networking opp. Res/Cover Lisa @ [email protected]  (8/19)

FALL INTERNSHIPS CREDITS ONLY: PR FALL INTERNSHIP/THE LIPPIN GROUP/NYC Seeking smart, creative self-starter to assist busy entertainment PR agency. Strong writing/research skills required. Resume and cover letter to [email protected] (8/18)

FALL INTERNSHIPS CREDITS ONLY: Media firm/Beijing: 40 hrs wkly. Unique/exciting media internship overseas.Includes RT flight to Beijing. Fluent Chinese reqd. Fluent English reqd. Apply: [email protected] (8/18)

FALL INTERNSHIPS CREDITS ONLY: FALL PROD INTERNS/SATURDAY NIGHT LIVE/NYC: completion of at least two yrs of college level courses related to field of interest is pref’d, good organizational skills a must. Email: [email protected] (8/18)

FALL INTERNSHIPS CREDITS ONLY:. START ASAP: RESEARCH INTERNS/TWO CATS PRODUCTIONS/NYC: Interns wanted to research and develop new TV show ideas. Please send resumes [email protected] (8/18)

FALL INTERNSHIPS CREDITS ONLY: Bergen County non-profit, Shelter Our Sister is seeking an intern (currently enrolled in school) to assist the Director of Development and PR. Hours/Days are flexible. Please send resumes to [email protected] (8/18)

FALL INTERNSHIP CREDITS ONLY: SALES/MARKETING FALL INTERNSHIP/PLUM NTWRK/NYC:Gain practical experience in the communications industry by working with a top-notch sales & marketing team at a multi-platform media company. Resume to [email protected] (8/17)

FALL INTERNSHIP CREDITS ONLY: Kirkstall Road Enterprises/NYC: immediately seeking interns for various departments for The Jeremy Kyle Show. Apply @ [email protected] (8/16)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: LA- Seeking Assistant position in the Entertainment/PR/Marketing field. Hard working, bubbly personality! “Go Getter” media relations 4+yrs exp. contact: [email protected] (8/20)

SITUATION WANTED: MANAGER/DIRECTOR FINANCIAL PLANNING AND ANALYSIS/LA. 10+ yrs exp in corporate entertainment finance. Extensive background in financial budgeting, planning, modeling and executive presentations. [email protected] (8/20)

SITUATION WANTED: A young creative & proactive NY-based woman seeking CREATIVE EXECUTIVE/DEVELOPMENT POSITION (Exp: 2 yrs. agency,2 yrs.Exec.Assistant,1+yrs.Creative & Acquisitions) Please contact [email protected] (8/19)

SITUATION WANTED: PRODUCER, FIELD PROD & CREATIVE WRITER: 9+ yrs exp on TV for MTV, Mun2 & others. Strong Mng, people skills, ethics, talent, artists & celebs intvs Eng/Spanish FCP, Photosh, Mini DV Cam. [email protected] 3102540131 (8/18)

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SITUATION WANTED: PRIME TIME EMMY DOCUMETARY. PRODUCER, DIRECTOR, WRITER in L.A. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: [email protected] (8/18)

SITUATION WANTED: I’ve written a 1-hour dramedy entitled, Tree House, which is loosely based on my life story. It’s, ” A Contemporary, Edgy, Multiplatform Show “. I’m looking for studio executive assistance. [email protected]   (8/17)

SITUATION WANTED: HOST/SPOKES – Complete package personality seeks TV show/online series or corp spokes role. Exp in TV, online, radio, live. Career as life coach, motiv spkr, pub. author, producer. Email [email protected] (8/16)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER/NYC: Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (8/16)

SITUATION WANTED: NEED A BUDGET DONE?? LINE PROD/EIC – 10+ yrs.exp- Budgets done for all formats TV, feature, & 3D. Very accurate, Reasonable rates, fast turn around-30 days unlimited revisions. Email: [email protected] (8/16)

E-mail [email protected]  or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected]  for specs.



ABC: Bachelor Pad, Castle [r]
AZTECA: Cosas de la Vida, Al Extremo, Extra Normal
CBS: How I Met Your Mother [r], How I Met Your Mother [r], Two and a Half Men [r], Mike & Molly [r], Hawaii Five-0 [r]
CW: Gossip Girl, One Tree Hill
FOX: Hell’s Kitchen, Master Chef
ION: Without a Trace, Criminal Minds, Criminal Minds
NBC: America’s Got Talent [r], Harry’s Law [r]
PBS: Antiques Roadshow [r], Antiques Roadshow [r], A Flea Market Documentary
TELE: Mi Corazon Insiste, Flor Salvaje, La Casa de al Lado
UNIV: Teresa, La Fuerza del Distino, Don Francisco Presenta

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