Monday, April 9th, 2012

Cynopsis: Kids!

Good morning. It’s Monday, April 9, 2012, and this your first early morning briefing.

Answering a few questions this week is Michael Hirsh, CEO of Cookie Jar Group. In 2004, Hirsh and his partner, Toper Taylor, acquired the troubled Canadian company Cinar, which produced a range of kid programming, and rebranded the company as Cookie Jar Entertainment. Cookie Jar purchased US-based DIC Entertainment in 2008. Hirsh is also co-creator and executive producer of Cookie Jar Entertainment’s preschool series The Doodlebops. Hirsh’s long career began at Laff Arts in Canada, the predecessor to Canada’s Nelvana, which produced commercials for the letters E, U, and others during the first season of Sesame Street. In 1971, he went on to co-found Nelvana, an animation company that was acquired by Corus Entertainment in 2000 and continues to develop and produce content. In 1997, Hirsh co-founded Teletoon, a Canadian animation TV network. Born in Belgium, Hirsh went to high school in NYC and was an avid reader of comic books.

I believe that Cookie Jar’s deal for its Saturday morning programming block on NBC, CookieJarTV, was scheduled to run through the end of 2012. Has that deal been renewed?

The CBS block has been renewed for another year.

What are you most excited about in the plans for the fall 2012 Saturday morning CookieJarTV programming block on CBS?

I am excited that in this upcoming US federal election we will be running Liberty Kids. It’s a show that celebrates the American Declaration of Independence, the Revolutionary War and the Formation of the United States and its Constitution. Kids all over America will have an opportunity to put the 2012 election in its historical perspective.

Many of the series you have produced are based on classic and beloved books for kids. How do you determine what to leave alone about the character and story and what to take in a new direction?

I love kids literature and one of the great things about this business is that I have been able to bring many of my childhood favorites to life like Babar and Tintin. One of my earliest memories is going to the children’s library where the librarian would read the book aloud and engage us with The Adventures of Babar.

When it came time to adapt Babar, I was most concerned with preserving the charmth (charm and warmth) of the Elephant King and his Family and Friends. In creating new stories I ensured that his motto “Long Live Happiness” was imbued in each episode.

What Cookie Jar is doing in the digital arena  in terms of digital distribution for your programming content?

Cookie Jar is enjoying the growth of the digital world with a great new game for our new music and game based TV series Mudpit, which is enjoying success on Teletoon. Our six thousand episode cartoon library is second to none now available on streaming SVOD services in the US, Canada and the rest of the world. Through streaming kids and grown ups can enjoy our cartoon library on demand everywhere. SVOD is the most exciting new platform for both the consumer and the library owner and distributor.



April 24 | Cynopsis: Sports Business Summit | NYC
^Chance to win tickets to Broadway Show: Magic Bird^
^Legendary Lifetime Achievement Award Recipients^
^New MAGNAGLOBAL Sports Media Research^
^Superb Networking Opportunity^
^Thought-provoking Sessions ^
^Robust Panel of Speakers^
^What else do you need?^


Ape Entertainment ( and Sesame Workshop ink a license deal to produce a series of both print and digital comic books featuring the Sesame Street cast and characters, including Elmo, Big Bird, Cookie Monster, and Grover, among others. Targeted to young readers, the new original comic book series will underline educational and entertaining content. The comic series will be produced in full color and is set to be available in stores this fall in standard comic sized printed editions (3.99) and digest sized hardcover comic book editions ($7.99). They will also be available as a digital comic book that will be available for iPad, iPhone and iPod touch. Ape Entertainment’s mission is to grow the comics industry by increasing awareness about comics with a new generation of readers.

Sanrio and Vans partner again for the launch of their second collection of Vans x Hello Kitty shoes, and for the first time, a new apparel and accessory collection. The limited edition Vans x Hello Kitty line (for all ages) will debut at Vans Retail and Vans online in June 2012. The new apparel and accessories line includes tees, tanks and fleece available in women’s sizes, along with backpacks, socks and belts. The Vans x Hello Kitty Footwear line this time around features new artwork on Vans Classic for women and girls, as well as the new Vans SK8-Hi Slim (a high-top sneaker), the laces of which can also be removed and worn as an accessory, for women.

Scholastic Media is launching a selection of its game apps on Nokia Lumia smartphones. This is the first time Scholastic’s apps will be made available on the Windows Phone OS. Scholastic Media first introduced mobile apps, all developed in-house, on the iOS platform in 2009 and launched on the Android platform in 2011. Scholastic Media will launch the following apps for the Windows Phone Marketplace: I Spy Riddle Race; WorldGirl Word Hunt; The 39 Clues Madrigal Maze; Clifford’s Be Big With Words; I Spy Spooky Mansion; and Go, Clifford, Go!

CBS Consumer Products signs a host of new international licensing deals for its popular franchises (not all family targeted) for products that will release in 2012. Some of those deals include:


  • Star Trek: Crazi (mobile phone and tablet cases) for Hong Kong and Thailand; Danilo Promotions (greeting cards, gift wrap, calendars) for UK and Ireland; Hybris Productions (T-shirts, hoodies) for Sweden, Denmark, Finland, Iceland, and Norway; Kosmos (Catan co-branded board game) in Germany, Austria, and Switzerland; La Societe Image Republic (fine art) for France; Panini (wall calendars) in Germany, Austria, and Switzerland; Philcos Enterprises (apparel, headwear, wallets, glassware) in Canada; Totally Irreverent (T-shirts) for Australia and New Zealand; Zeon (watches, clocks, mugs, tech accessories, cookie jars, novelty items) for the UK and Ireland; and for Star Trek: The Next Generation – ML Publishing (wall calendars) for Germany, Austria, and Switzerland.
  • Happy Days: Dream Project (T-shirts, sweatshirts) for Italy; Global Licensing (T-shirts) for UK and Ireland.
  • America’s Next Top Model: Y.C.O. Businesspartners (cosmetics, personal care products) for Sweden, Denmark, Finland, and Norway; as well as for America’s Next Top Model and Sweden’s Next Top Model  MM Branded Goods (beverages) for Denmark, Finland, Sweden, UK, France, Belgium, Germany, Italy, Spain, Poland, Portugal, The Netherlands, Austria, Turkey, Switzerland, Ireland, Estonia, Latvia, Lithuania, Iceland, Norway and Greece.

TCG (f/k/a The Canadian Group) enters into an exclusive distribution deal with Funtastic Limited to launch the Roxx collectible, tradeable, head-to-head skill game in Australia. Targeted specifically to school-age kids and tween boys, will debut in Australia in September 2012. Roxx also features an online component at (a membership platform) for enhanced game play via the web, iPhone or iPad.


Common Sense Media (, a non-profit organization that aims to provide info and educate kids/families in the world of media and technology, teams with Disney’s Friends for Change for a campaign that encourages K6-14 and families to take a stance against cyberbullying. The campaign includes Public Service Announcements (PSAs) featuring stars from Disney Channel and Disney XD series, which have already begun airing multiple times daily on both networks as well as on and directs viewers to The PSA messages were developed with the guidance of Common Sense Media.

BabyFirst Americas acquires the kid-targeted series Atencion Atencion, which features live-action music performance, for broadcast as a bilingual show in the US. The popular Puerto Rican multicultural series is designed encourage new vocabulary acquisition, motor skill development and appreciation of Latino art and music.

When Sprout premieres Guru Studios’ animated preschool aimed series Justin Time in the US on Earth Day, Sunday, April 22 at 3:45p, during the Super Sproutlet Show block, it also kicks off a weeklong Justin Time for Earth Week event. Justin Time for Earth Week will educate preschoolers about conservation and the importance of taking care of our environment and will feature segments of dirtgirlworld and Noodle and Doodle Choose to Reuse. Sprout ( is also currently running an online contest, Sprout’s Choose to Reuse. Sprout, which is owned in part by NBCUniversal, supports Green is Universal, NBCUniversal’s ongoing environmental initiative, and will be turning its on-air and online logos green for the week of April 22


Weekend Box Office Estimates for kids/tweens/teens rated G, PG or PG-13; April 6-8, 2012:
The Hunger Games (Lionsgate) PG-13                                $33.5m-3 wk total $302.8m
Titanic 3D (Paramount) PG-13                                          $17.4m-1 wk total $25.7m
Wrath of The Titans (Warner Bros.) PG-13                          $15.0m-2 wk total $58.9m
Mirror Mirror (Relativity Media) PG                                     $11.0m-2 wk total $36.5m
Dr. Seuss’ The Lorax (Universal) PG                                   $5.0m-6 wk total $198.2m
Salmon Fishing In the Yemen (CBS Films) PG-13                   $975,000-5 wk total $4.6m
John Carter (Disney) PG-13                                               $820,000-5 wk total $67.9m
Journey 2: The Mysterious Island (Warner Bros.) PG              $505,000-9 wk total $99.4m
A Thousand Words (Paramount) PG-13                                $475,000-5 wk total $17.4m
October Baby (IDP/Samuel Goldwyn Films) PG-13                  $367,094-3 wk total 3.7m
Source: Rentrak (


The Wildflower Group grows the executive team with the appointment of Christina Nix Lynch as its Executive Sales Director and Rory Flynn as Licensing Coordinator. In their new positions, Nix Lynch and Flynn are working in tandem with Jeanne Perry, who has been promoted to EVP/Business Affairs, and Cheryl Chua, upped to VP/Creative Services. Additionally, The Wildflower Group now offers specialized consulting services through its newly created TWG Consulting division, which offers services such as brand acquisitions, new business development, contract negotiations, and product approvals, among others. In her new role, Nix Lynch, who reports to agency principal, Michael Carlisle, is heading the licensing initiatives for the firm’s clients. Nix Lynch previously toiled for 13-years at Peanuts Worldwide (f/k/a United Media), most recently as Executive Director, and prior to that she served as Manager/Marketing & Consumer Products at Scholastic Entertainment and as Product Manager at Warner Home Video/Time Warner Inc. Flynn joins the agency following internships at CBS Sports Network and Wicked Cow Entertainment. Perry’s responsibilities include leading the company’s operations, including overseeing finances, contract negotiations and human resources responsibilities. Chua spearheads all aspects of creative and product development for the company’s clients, including product approvals, style guides and other assets.

Answer to Our Last Trivia Question: Who was known for saying, “Drizzle, Drazzle, Druzzle, Drome. Time for this one to come home.” Mr. Wizard on Tooter Turtle. Kudos to: Dennis Nance-Turner Broadcasting, Inc./Atlanta; Howard Leib-BrainCamp/Ithaca, NY; Brett Ashy-The Ashy Agency/LA; Jeph Loeb-Marvel Television, Inc/Glendale.

Today’s Trivia Question: Who are the founding members of The Avengers? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
Gwen Billings for Cynopsis Kids!

Cynopsis Ad Sales:
Mike Farina – VP/Sales and Marketing – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 888-702-3858 / [email protected]

To subscribe to any Cynopsis edition(s) click here.
To unsubscribe from this edition, click here.

Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

JOB OPENING: SALES SERVICE REP/Chicago: Assist the Account Executive in his/her efforts to maximize advertising revenue for A+E Networks. (4/14)

JOB OPENING: COPYWRITER/NBCUniversal/NYC: Lead the writing, conception and creation of materials supporting integrated media. Apply: #4754 (4/13)

JOB OPENING: SENIOR MARKETING MANAGER/NBCUniversal/NYC: Develop/execute digital, mobile/social media strategies, Events and web, editorial and strategic partnerships. Apply: #4666 (4/13)

JOB OPENING: DIR., DIGITAL AUDIENCE RESEARCH/NBCUniversal/LAC/Fandang: Create sales presentations, prepare performance updates, collaborate to improve site monetization, manage team of 4. Apply: #4415 (4/13)

JOB OPENING: DIR., AD SALES MARKETING INTEGRATED MEDIA/NBCUniversal/NYC: Develop solutions for ad partners across NBCU platforms, strategize to meet revenue goals, present client proposals. Apply: #4459 (4/13)

JOB OPENING: POST PRODUCTION MANAGER/NBCUniversal/Burbank: Manage Bravo’s on-air promotions technical post production process. Need Avid/ProTools systems experience/knowledge of technical equipment. Apply: #4811 (4/13)

JOB OPENING: SR. ANALYST, SALES RESEARCH/NBCUniversal/NYC: Position supports TV & multi-platform performance data. Syndicated reporting databases experience is a must. Apply: #4413 (4/13)

JOB OPENING: WRITER/PRODUCER, CREATIVE SERVICES/NBCUniversal/Philadelphia/PA: Responsible for conceptualizing and scripting for Sprout Kids. Apply: #5023 (4/13)

JOB OPENING: DIRECTOR OF DEVELOPMENT/RLTV/Baltimore, MD: Planning, development and mgmt of original series/specials for this 50+ network. Must have prior factual development exp. at a cable network. Send resume to: [email protected]  (4/13)

JOB OPENING: VP, STRATEGIC RSRCH/SCRIPPS NETWORKS/NYC or Knoxville: Must have Market Research, Consumer insights and Media Measurement, 12 years of experience. Info: req#2984 (4/13)

JOB OPENING: SPONSORSHIP TV SALES MGR/WRNN-TV/Westchester, NY: 3+yrs TV sales & sponsorship exp req. Drive new business; dev. corp. sponsorships. Must have rolodex of contacts. Resume/apply: [email protected] (4/13)

JOB OPENING: SALES ASST/SPT/NY: Assist SVP Digital Planning & Ops in all admin aspects. Apply with cover/resume at (4/13)

JOB OPENING: DIGITAL SALES PLANNER/SPT/NY: Review & develop RFPs, research & Ad Ops. Apply with cover/resume at (4/13)

JOB OPENING: ACCT SERVICES EXEC/NY: 5+ yrs working in Media Industry a must! Passion 4/selling. Assist AD w/all aspects of sales cycle. Assist in driving revenue growth. BA/BS pref in mktg/comm. Apply: #12-0065 (4/13)

JOB OPENING: HR BUSINESS PARTNER/Discovery/NY: responsible for strategic & tactical HR support to develop, engage, & retain talent for Ad Sls/Animal Planet; 5+ yrs progressive HR generalist exp; # 5463 (4/13)

JOB OPENING: SVP PROD MGMNT/Discovery/LA: Support ntwrk EPs & external prod w/prgmg objectives & overall bus. goals; 12+yrs prod logistics, rights issues, tlnt negotiations & ind stndrd practices; # 5671 (4/13)

JOB OPENING: DIR PRIC’G/PLAN’G/Fox Cable Ntwks/NY: Dirct daily anlysis of profits of ad rev for portfolio ntwks. BS/BA req. + 3-5 yrs ad sales or media buy’g exp. More info: FNG0001096 (4/12)

JOB OPENING: MANAGER, RESEARCH/OWN/Oprah Winfrey Network/LA: Must have show testing, survey development, ratings analysis, Star & Npower exp. Apply at (4/12)

JOB OPENING: BUYING ASSISTANT/OFFICE ADMIN/SADLER STRATEGIC MEDIA/STUDIO CITY, CA: Sm political media shop needs right-hand assistant. Strata exp a plus. Be my apprentice, great opportunity. Apply: [email protected] (4/12)

JOB OPENING: DIGITAL SALES RESEARCH MGR/NBCUniversal/NY: 3-5 years exp for CNBC Digital Sales/Research role. Manage research across digital properties; present to management & clients. Apply: Job#5109BR (4/12)

JOB OPENING:  MGR, PRICING/PLNN’G/Fox Cable Ntwks-NY: Resp for daily components of Sales Plann’g function incl. short term tactical report’g & inv. mgmt. BS/BA req. + 3-5 yrs ad sales or media buy’g exp. FNG0001086 (4/11)

JOB OPENING: SERIES PRODUCERS, APs, PAs/NYC: for multiple web series. Previous exp in talk, studio shows. Smart, easy-going, must be extremely detail oriented & calm under pressure. No crying! [email protected] (4/10)

JOB OPENING: MGR SALES PLANNING/ESPN/NY: set digital pricing for Sales, manage team of Digital Planners, strategize new digital ad opportunities; 2+ years in digital media; mgmt. experience preferred- ID 33660BR (4/10)

JOB OPENING: DIR, OAP/Fox Movie Channel/LA: Resp. for all OAP, incl. the creation of promos, menus, snipes, billboards, sales reels, etc. Supv OAP team. Create/track budget. BA/BS, 5-7 yrs OAP exp. FNG0001069 (4/10)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

SITUATION WANTED: Jeanne Intile Burns, VOICE-OVER ARTIST/VOICE COACH, Cell: 845-721-9681, E-Mail: [email protected], Web Links:,, (“American Biographies”) (4/14)

SITUATION WANTED: PRODUCER/Creative Writer, Seg & Field Prod 9+yrs TV: Univision, MTV, Mun2, Lat Grammy, Telemundo, Strong ethics, Mng & people skills Exp talent & celebs Eng/Sp FCP, Photoshop, MiniDVCam: 310-254-0131 [email protected] (4/14)

SITUATION WANTED: CHILDREN’S MEDIA/Located in LA: Willing to relocate. tv seg producer with Child Ed and journalism background, and over 12 yrs working with children. email: [email protected] (4/12)

SITUATION WANTED: RIGHTS CLEARANCES PROFESSIONAL/(NY): 20+yrs exp.researcher & contract negotiator Intellectual Property commercial licensing: Music/Clips/Photos/People/etc.Copyright/TM/PD research specialist [email protected] (4/12)

SITUATION WANTED: DP/EDITOR/LA: 15+ years exp. Reality, Corporate, Music Video, News, Live, New Media. ABC, CBS, CNN, FOX, NBC, ESPN; Full Pkg. Mobile FC Edit System. [email protected] (travels) (4/11)

SITUATION WANTED: PRODUCER/LA: 10+ years exp. Field & Story; Shooter; Casting; Discovery, NBC, VH1, E!, CMT, Disney, History, CNN, etc. LA based, can work local in NY. [email protected] (4/11)

SITUATION WANTED: MULTI-PLATFORM SALES EXPERT: Resourceful hunter w/strong, relevant skill-set translating to mutually beneficial success. Multi-media exp across mobile, digital, TV, sports, radio, online & OOH. [email protected] (4/11)

SITUATION WANTED: PRODUCER’S REP/SHOW DISTRIBUTOR: Successful media entrepreneur & sales vet seeks to rep sales for produced content in a variety of genres to domestic & intl. outlets. Email [email protected] for info.  (4/11)

SITUATION WANTED: MULTI-PLATFORM SALES EXPERT: Resourceful hunter w/strong, relevant skill-set translating to mutually beneficial success. Multi-media exp across mobile, digital, TV, sports, radio, online & OOH. [email protected] (4/10)

SITUATION WANTED: MBA SUMMER INTERN (NYC, SF, LA): MarCom Specialist; focus in Strategy, Social Media Mgmt & Analytics; Ad Agency & Int’l exp; strong interest in technology + media space: (4/10)

E-mail [email protected] or call Trish Pihonak at 888-702-3858 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

Cynopsis Media, a division of Access Intelligence
65 Lantern Road
Stratford, CT 06614
Ph: 888.702.3858
Fx: 203.386.8855

Copyright Cynopsis 2012

All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2012

To unsubscribe from just this Cynopsis Kids! email, please click here.


Related Stories

06/17/24: Cynopsis Media Tech Update

Video advertising

body { font: 12pt Arial, Helvetica, sans-serif; background-color: #ffffff; } a { color: #000000; } p { margin-bottom: 1em; } a[href^=”x-apple-data-detectors:”] { color: inherit; text-decoration: inherit; } /* Mobile */ @media only screen and (min-width : 100px) and (max-width: 600px) { .wrapper { display: table !important; width: 100% !important; } .column { display: block !important; […]

Cynopsis 06/17/24: Charles Barkley announces exit

Charles Barkley announces exit

body { font: 12pt Arial, Helvetica, sans-serif; background-color: #ffffff; } a { color: #000000; } p { margin-bottom: 1em; } a[href^=”x-apple-data-detectors:”] { color: inherit; text-decoration: inherit; } /* Mobile */ @media only screen and (min-width : 100px) and (max-width: 600px) { .wrapper { display: table !important; width: 100% !important; } .column { display: block !important; […]

06/16/24: Cynopsis Jobs

man balloons

ASSOCIATE, GLOBAL LICENSING & DISTRIBUTION HEARST MEDIA PRODUCTION GROUP CHARLOTTE, NC Coordinate and execute asset delivery to content distribution partners and assist with ideation and execution of marketing campaigns with channel partners as well as capture, analyze, and report viewership data. You will also follow and report on industry trends and create weekly programming schedules […]

Cynopsis 06/13/24: USA Network goes Grisham

USA Network goes Grisham

A CYNOPSIS MESSAGE FROM NEXSTAR ADVERTISING NEXSTAR ADVERTISING We are the home of the next generation of athletes, entertainers, icons, influencers and thought leaders CW ENTERTAINMENT, CW SPORTS, NEWSNATION, THE HILL, ANTENNA TV, AMERICA’S #1 LOCAL BROADCASTER 100% U.S. linear + digital presence. 200+ owned or partner stations in 117 markets. 220M Americans reached every […]