Good morning, it’s Monday, April 5, 2010, and this is your first early morning digital briefing.

The release of the WiFi-only iPad created an expected furor at Apple stores and Best Buy outlets on Saturday, with demand exceeding some expectations. Often quoted Piper Jaffray analyst Gene Munster estimated first-day opening sales at between 600,000 to 700,000 units – more than double his initial estimates. (There still seems to be iPads available if you resisted the urge, however – a call to a few local stores on Sunday afternoon revealed plenty of stock left.) The iPad section of the accompanying App Store opened its (digital) doors with more than 2,300 apps.
 

 
The AP announced it will cover Tiger Wood’s first post-scandal Q&A press conference from the Augusta this afternoon, beginning at 2 pm ET via the embeddable AP Live platform powered by Lifestream. AP Live recorded more than 2 million streams during its Oscars Red Carpet coverage. The official Masters Site will also stream the event.
 
Warner Bros.’ latest big 3D release, “The Clash of the Titans,” battled it out netting an estimated $61.4 million at the box office, despite competition from the Final Four and the iPad on Saturday. Some 52% of the total came from 3D ticket sales.
 

 
Motherhood-themed social networking site CafeMom has launched a new content site The Stir, aggregating celebrity gossip, parenting stories, current events and lifestyle content. The site also features blog posts from a team of 26 well-known Mommy bloggers (and one daddy blogger.)
 

A CYNOPSIS MESSAGE FROM ROVI

advertise in the guide

When you turn on your TV, chances are, you press the GUIDE button on your remote to find out what you’re going to watch. Rovi’s interactive programming guides offer a well-rounded, interactive ad vehicle that delivers broad reach and high frequency:

    * Rovi IPGs are used 79.7 times by our viewers WEEKLY
    * Rovi IPGs serve 49.3 ad impressions per viewer set-top-box DAILY
    * Rovi IPGs transcend time-shifting challenges

Click here to reach millions of North American homes: roviadvertising.com.

 
San Francisco-based web video hosting start-up Episodic has been acquired by Google for an undisclosed amount. The company’s technology will be used to help improve YouTube efforts to deliver video to the internet, mobile phones and IPTV devices. Episodic, which previously raised $2.5 million in financing, will continue to serve its current customers, but sign-ups for new accounts have been placed on hold.
 
The Blu-ray Disc Association unveiled a new BDXL format targeted at broadcasting, medical and document imaging archiving, capable of holding up to 128GB (write-once) or 100GB (rewriteable) of data. (Current 50GB Blu-ray discs have about half of the capacity.) The larger format, which utilizes 3 to 4 recordable layers, will require a new player.
 

 
The list of major media iPad apps released over the weekend is long and varied. Paid apps tend to cost more than their iPhone/iPad touch counterparts, although most have been completely redesigned to take advantage of the iPad’s 9.7″ screen. Here’s a rundown of many of the major ones:

• A free CBS app provides streaming video clips from CBS shows as well as podcasts from CNET TV and CBS Radio and more than 7,000 eBooks from Simon Schuster. A separate CBS Interactive Radio.com app provides HD multicast or digital access to 400+ stations including contextualized Last.fm selections and 150 stations from Yahoo! Music
• NPR‘s free iPad app, developed with Bottle Rocket Apps, presents News, Arts & Life, and Music content in a colorful visual interface; the audio player is prominently placed for easy access to NPR podcasts
• From MTV Networks comes the $5 “Beavis and Butt-Head” app, featuring clips and mini-games; the $5 “Dora the Explorer Coloring Adventures” app; a “Daily Jigsaw” puzzle app powered by Shockwave; and VH1 Classic’s $3 “Intellivision for iPad” featuring early console gaming classics
• Amazon released a free version of its Kindle e-Reader for the iPad, providing access to the Kindle Store’s inventory of 450,000 books
• The NBA “Game Time: Courtside” app provides real-time access to scores, stats and video highlights. A full court display provides a view of the entire court revealing real-time shooting percentages and performance by zones, as well as team leaders, box scores, quarterly play by play action, and a live shot chart
• Discovery‘s $4.99 “Mythbusters” app features casual games, Facebook and Twitter integration and interactive short form video from the series, including sneak peeks, outtakes and behind-the-scenes clips
• Msnbc.com‘s app features immersive video clips from the network’s shows, delivered in the new HTML 5 format
• Gannett’s USA Today app, powered by PointRoll, provides a snazzy, easy-to-use interface enabling users to scroll around for new stores and columns. It’s free for now but Gannett will switch to a subscription model from July 4
• The Weather Channel app offers customized weather forecasts, maps, severe weather alerts and video including full episodes of TWC original programming
• AccuWeather.com‘s Cirrus app makes use of iPad’s accelerometer to facilitate a landscape view and provides access to major features with a “scrubber” scrolling bar at the bottom of the screen
• Dailymotion‘s web video app offers access to 13 million+ videos categorized into 14 thematic channels

 
Verizon announced price cuts for the underwhelming Palm Pre and Pixi Plus smartphones in an effort to spur demand. Palm’s Pre Plus is now being offered for $50, down from $150, while the Pixi Plus now goes for $30, down from $80. Both require two-year contracts.
 

 
Futurist Ray Kurzweil will headline a session entitled “The Acceleration of Technology in the 21st Century: the Impact on Media, Communications, and Society” at NAB.
 

A CYNOPSIS MESSAGE

 
As appealing as the iPad is to lovers of elegant gadgets, it’s truly only as compelling as the content developed for it. Marvel Entertainment, recently acquired by Disney, is already gathering buzz with its free Marvel Comics app featuring interactive versions of over 500 of the company’s best-loved comics including Iron Man, Captain America, Spider-Man, Hulk and Thor. Developed with ComiXology, it offers (and recommends) 3-page previews of available digital comics before purchasing, with full versions priced at $1.99. As you flip through a comic, panels come alive panning and zooming from one scene to another. The app could be a huge moneymaker for Marvel because it provides a brand new revenue stream for comic titles long out of print. To whet fans’ appetites, the app provides access to a few classic #1 editions for free. It may make sense to offer subscription plans of individual titles, particularly for current editions. 

A CYNOPSIS MESSAGE FROM THE ACADEMY OF TELEVISION ARTS & SCIENCES ™

 
Later – Wayne
Wayne Karrfalt for Cynopsis: Digital
wayne@cynopsis.com
04.05.10

Cynopsis Ad Sales:
Mike Farina – Sr. Dir/Business Development & Sales – 203-218-6480 / mike@cynopsis.com
Classifieds – Trish Pihonak- 203-926-9878 / trish@cynopsis.com

Member of Interactive Advertising Bureau (iab)

To subscribe to any Cynopsis edition(s) click here .
To unsubscribe , click the button at the end of this email.

Cyn opsis CLASSIFIEDS – For More classifieds, visit the Cynopsis.com classifieds page here .

JOB OPENING: NEWS PAPER MGR/Pearl River NY (15 miles NYC): 5+ yrs exp. in buying Newspaper, have contacts, neg. costs, work with agencies & sales. Resume to: RGoodman@activeinternational.com or call 845-732-8943 (4/10)

JOB OPENING: ATTORNEY /iN DEMAND/NYC: Analysis/counsel on entertainment issues. Draft/negotiate/review contracts. Stndrds & Practices. Copyright/trademark enforcement. JD, NYS Bar, 3yrs+ cable/ent. Apply: resume@indemand.com (4/10)

JOB OPENING: MGR STRATEGY & BUSINESS DEVELOPMENT/Nickelodeon/NYC: 2+yrs InvestBank/Consult/related Strat exp in Ent/Media, Stng Finance Analysis (models,etc), Xceptionl Math skills EOE/M/F/D/AAP Apply  www.mtvnetworkscareers.com (4/10)

JOB OPENING: SR DIRECTOR, MEDIA PLANNING/Nickelodeon/NYC: 7+yrs Media Plan/Promo Sked exp @ Adbased TVNet, 5yrs mgmt exp, Strng knwlge Reach/Freq/GRP/Dupe info & NICK brand & TV content, Apply  www.mtvnetworkscareers.com (4/10)

JOB OPENING: DIR, MKTG & CREATIVE/PlumTV/NY: Creative, strategic pro to develop custom sponsorship packages for nat’l sales team. 10+ yrs media sales mktg, large rolodex w/in luxury ind. pref. See full post at plumtv.com (4/10)

JOB OPENING: NBC Universal/NY:Bravo Network seeks talented PRINT ART DIRECTOR. For full description & to apply visit www.nbcunicareers.com Job# 1163396 (4/10)

JOB OPENING: MEDIA ANALYST/Billetts America/NYC: Analyze media plans on both a cost & quality basis. 4-8 Yrs Media Buying/Planning Exp Req; Strong Excel and analytical skills req’d; resume: careers@billettsamerica.com (4/10)

JOB OPENING: ACCT EXEC/Univision NAT’L TV Sales /NY: Prior Brdcst sales exp req’d. Detail-oriented, strong comm, negotiator & new biz dev skills. Solid client relationships. 4 yr BA deg req’d. Email: nycjobs@univision.net EOE (4/10)

JOB OPENING:  VP BUS AFFAIRS Disney Channel/XD/Playhouse Disney/LA: Min of 10 years exp in TV bus affairs – live action, scripted series development/ production; provide guidance to SR mgmt. Apply www.disneycareers.com #234364   (4/9)

JOB OPENING:  AFFILIATE MRKTG, INTEGRATED SOLUTIONS MGR/Univision NYC: Spanish fluent -Develop/Execute distributor marketing and media partnerships/exp in media and consumer marketing. Res: nycjobs@univision.net EOE(4/9)

JOB OPENING:  DIR SALES DEV & MKTG/Disney ABC TV/NY:  Spearhead sales dev materials & trade comm plans for Disney Channel/DisneyXD/Disney Media. Partner w/ Rsrch; Ad Sales Mktg;Cross-platform. 7+ Yrs exp. www.disneycareers.com 233986 (4/9)

JOB OPENING:  DEVELOPMENT ASSOC. PRODUCER/STORY HOUSE Prods/DC: 2+ yrs exp casting, producing, and/or dev writing. Strong knwldg non-fict TV. Must be driven & passionate. Job descrip & apply @ http://tiny.cc/og45p (4/9)

JOB OPENING:  CONTENT SALES MGR (2)/Thought Equity Motion/NY, LA,: World leader in video licensing. Expert ideation, consultative & relationship sales exp. More info visit: thoughtequity.com; Resumes to: ssiino@thoughtequity.com (4/9)

JOB OPENING: STRATEGIC PLANNING ANALYST/NY:Resp for digital avail rpts, earned/billed rpts, support Mgr on adhocs. Finance exp prefrd, strong excel a must,some access, VBA a plus.Cover/resume:  stratplan7@gmail.com (4/8)

JOB OPENING: VP OXYGEN RESEARCH: Manage team creating top line & detailed analyses reporting, consumer profiling, video & new-media trends, & highlights covering Oxygen and competitors. Apply@ www.nbcunicareers.com job #1163353 (4/8)

JOB OPENING: RSRCH STRATEGIST/ The Travel Channel/Chevy Chase MD:  Mng rsrch studies to support TV Prgrmng, Content, Mktg, & Comm. functional teams. 3-5 yrs TV rsrch (Nielsen) exp. Full desc: @ apply:  www.scrippsnetworks.com (4/8)

JOB OPENING: USA Network/STRATEGIC PLANNING TEMP/NYC: Responsible for tracking, organizing and disseminating competitive research information. Bachelor’s Degree/3 month position. Reply: entertainmentcablejobs@nbcuni.com w/ res (4/7)

JOB OPENING: USA Network/NBC Universal/NY: Schedule on-air promos to execute marketing plans and help generate brand awareness. 1+ yr media exp.  Please apply at www.nbcunicareers.com job # 1163611 (4/6)

JOB OPENING: DIR OF PROGRAMMING/NESN/MA: Manage strategic dir for NESN content, oversee audience rsrch, cultivate relationships, work closely with Sales & Mktg, develop and manage budget, 7+ yrs exp www.nesn.com (4/6)

JOB OPENING: ASSOC PROD, NEWS/NESN/MA: Write & produce feature & cvr stories, edit highlights, gather/archive video, research stats, strong knwldg of Boston sports, 2-5 yrs exp, line-prod exp a + www.nesn.com (4/6)

JOB OPENING: DIR, PRICING & PLANNING/NY: TV Guide Network/TVGuide.com. Directs ad sales pricing/planning, inventory mgmnt, ad sales budgeting/modeling, 5 yrs exp. pricing/plan’g cable or brcst Ad Sales. resumes@lionsgate.com (4/6)

JOB OPENING: SR. ANALYST/CAFEMOM/NY: Res. studies for ad prgrms, update synd. res. reports, ad hoc reports for mgmt insight. 3 yrs exp; exp w/comScore or Nielsen NetRating data; Excel, PPoint. More at www.cafemom.com/about/jobs.php (4/6)

JOB OPENING: VP LEGAL AFFAIRS ABC FAMILY/LA: Hands-on experience in TV series development and production. Min 15 yrs devl/prod/licensing. Provide leadership and guidance to Sr mgmt. Apply www.disneycareers.com # 230572  (4/6)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at trish@cynopsis.com .

SUMMER INTERNSHIP CREDITS ONLY:  GRAPHIC DESIGN/The Met Museum of Art 10 hrs/wk. Scan/silo/proof images on MMA Store site. Must have prof demeanor, attn to detail & able to work ind. Photoshop knwlg a must. Cov ltr/res: heather.shaw@metmuseum.org (4/9)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at trish@cynopsis.com

SITUATION WANTED: EIC/LINE PRODUCER with 10+ yrs exp. Variety, Docu-Reality, Game Show, Scripted, Competition/Elimination- Mngd biz of Prod. Co’s. for major TV & cable nets. Looking for next project. mmillertvmaker@gmail.com (4/10)

SITUATION WANTED: 5 PRIME TIME EMMYS/ DOC. PROD, DIR., WRITER in L.A. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: Nyehouse@sbcglobal.net (4/10)

SITUATION WANTED: MEDIA SALES/MARKETING MANAGER/LA: 15+ years experience in educational, documentary, advertising media sales,product,biz development True Closer!!!!! vroom526@aol.com (4/10)

SITUATION WANTED:  FILM-MAKER  New Media, HD production development. Solid production skills, including camera work, editing, and directing. Feature film, video, and new-media credits. References available. jake@righthookfilms.com (4/9)

SITUATION WANTED:  Dedicated & Experienced ADV. SALES PLANNER. Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- runelyon@aol.com (4/9)

SITUATION WANTED:  20+ yrs. experience in TV Broadcasting & Cable ACCOUNTING/FINANCE. Seeking FT/PT or Temp-to-Perm position:   e_simicich@yahoo.com (4/9)

SITUATION WANTED:  EXECUTIVE ASSISTANT position film/TV (NY) 7 years experience: Interned for a President, Executive Assistant to SVP/VP/film director/celebrity petermichael0809@hotmail.com (4/9)

SITUATION WANTED: SEGMENT PRODUCER/RIGHTS & CLEARANCES: Experienced in Rights & Clearances ( photo, footage, talent & music) for documentaries, talk, award shows / film tributes,. etc. Looking for next project. Email: memos57@aol.com (4/7)

SITUATION WANTED: Dedicated & Experienced DVD Producer: 8 years NYC experience at The BBC, MTV, The Food Network, and NICK Intl. Problem solver, marketing/PR experience, outgoing and personable. comedynow@gmail.com (4/6)

SITUATION WANTED: ANIMATION PRODUCER/ASST/LINE PRODUCER: 20 yrs experience. 2D Digital. Flash. Traditional. Canadian. OCASE   tvproducer1@canada.com (4/6)

SITUATION WANTED: PRODUCER/WRITER/DIRECTOR (NY): Ultra-creative, award winning, all formats, all genres, all major networks and major cable. Fast, frugal and fun! andyandagatha@gmail.com (4/6)

SITUATION WANTED: MEDIA SALESMAN THAT BRINGS RESULTS. 6+ years of experience in media sales for new media, TV and Film with strong knowledge of contracts and sharp professional relationship with clients. Email: alfredofilm@hotmail.com (4/6)

E-mail Trish@cynopsis.com or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email Trish@cynopsis.com for specs.

Cynopsis Media LLC
One Corporate Drive, Suite 724
Shelton, CT 06484
203.926.9878

All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2010