A CYNOPSIS MESSAGE FROM CBS SPORTS NETWORK

Cynopsis: Sports
04/02/12

Good morning. It’s Monday, April 02, 2012, and this is your first early morning Sports briefing.

With ratings already on the upswing, the recent launches of new FOX Deportes series Central Fox and La Ultima Palabra, mark the latest step in the channel’s deepening relationship with Fox Sports International, which allows different regions across the globe to share and pool resources in order to deliver news and talk shows as well as cut production costs.

Cynopsis Sports spoke with Vincent Cordero, EVP and General Manager of Fox Deportes, about the channel’s relationship with viewers, where the new series fit in the big picture as well as the effect of having the UFC on the network.

Cordero on the FOX Deportes’ position in the marketplace: We feel phenomenal about it. I started in the summer of 2010, clearly our major competitor at the time had always been ESPN Deportes, and when I first took this opportunity I was excited about it because I saw what the future could be, which was that we could own the US Latino sports base in a way that no one else had. We had the very best assets in all of sports and largely on an exclusive basis so I thought we could do a better job of building, branding and programming our network. I also thought that there was a white space in news and talk, we hadn’t really focused in on that, people would tune in for the great events that they couldn’t get anywhere else so we as a team determined that we wanted to make this the number one Latino sports channel destination and we had all the events to do that. I’m proud to say for the calendar year ’11, we swept the three major day parts of total day, weekend day and prime. In 2012, we are continuing that momentum.

On working with Fox International partners: I really wanted to work together with all the various regions and build franchises, the Latin American guys were also thinking the same thing and we put our resources together so instead of us each creating one on our own, let’s reach out and build bigger and better together. Central Fox and La Ultima Palabra are now pan-regional brands as a result. We are sharing resources and production from Central America to South America and Mexico as well as the United States. That’s why in the Unites States with both these shows, we’re able to deliver.

On the new additions to the lineup: At the end of the day, it’s about engaging in a continuous, authentic as well as entertaining way. When they wake up in the morning, at midday, when they come home at night, they want to know what’s going on and we want to make sure they tune in to us to get that. I think that’s what these two shows help us do. Just in the last month, we’ve launched Central Fox which is our franchised new show, like SportsCenter, but more. We also launched our franchise talk show La Ultima Palabra. Now what we are going to do with Central Fox is that we are going to feature more than 1200 live hours of sports news on a yearly basis. When you look at SportsCenter on ESPN Deportes, they have 700 hours. We are doing to have almost twice as many news hours on a yearly basis with Central Fox. That’s a phenomenal investment, a phenomenal footprint, a phenomenal link to the marketplace. With La Ultima Palabra, we’ve assembled the most exciting soccer talk show panel featuring the very best coached, analysts, and players seven days a week. Since we’ve launched both programs, they have outperformed prior year, from a ratings standpoint both programs are up.

On the impact of the UFC: Audiences are loving this addition. One of the real goals was about building the events of the network and part of that was diversification. One of the things that I was hugely excited about was to get into the MMA genre. FOX Sports was very gracious in sharing that package with us to air programs in Spanish. Last year on November 12, the fight we aired delivered 487,000 persons 2+ which is the highest number in Spanish media for a combat event ever. We made history. So far to date, with all of that programming we are airing, it has been delivering viewers week after week.

On the Air

Loaded with marquee teams, CBS Sports’ coverage of the 2012 Final Four on Saturday, March 31 drew a 9.0/17 in Nielsen fast national household data to score as the highest-rated Final Four since 2005. The rating is also up 1% from last year’s tandem of games which drew a 8.9/17. In the first game, which featured in-state rivals Kentucky and Louisville, the channel earned an 8.4/17 for a 1% bump in rating from last year’s 8.3/17 for the Butler/VCU game. The second game featuring Kansas’ come-from-behind win over Ohio St. brought a 9.6/17, also up 1%.

With the championship game tomorrow on CBS, CBS Sports’ exclusive coverage of the NCAA Division I Men’s Basketball National Championship game will feature an interview with President Barack Obama, conducted by Clark Kellogg from the White House.The interview marks Kellogg’s fourth interview with President Obama. During the conversation, Kellogg returns to the Presidential Court at the White House where he lost a close game of POTUS (horse) to the President in 2010.

NBC is on a roll with its golf coverage, as the third round of the 2012 Houston Open on Saturday and posted a 2.1/5 for a 31% gain over the same Saturday in 2011 and tied 2005 as the best overnight delivery for the third round of this event since2002. Coverage of the PGA Tour has handed NBC with six straight weeks of ratings/viewership growth.

Meanwhile, on Golf Channel, the LPGA’s Kraft Nabisco Championship round one set a record for the network, delivering a 0.5 rating with 507,000 viewers for a 12% spike over 2011 to score as the highest-rated and most-watched Round One rating for this event in 19 years. Preliminary numbers for round two continue the trend, nabbing a 0.6 and 604,000 viewers for a 12% jump over 2011.

Golf Channel’s primetime series, Feherty, has landed a one-on-one interview with former President Bill Clinton for an upcoming episode slated to air on May 7 where he “gets the former commander in chief to open up about politics and the pressures of the presidency, his philanthropic efforts and his lifelong love of golf.” Other guests lined up this season include: Bubba Watson, Ken Venturi; Annika Sorenstam; Gary McCord and Samuel L. Jackson. 

NBA TV’s final Fan Night presented by Sprint will feature the 76ers and Heat squaring off tomorrow night at 7:30p. The game was selected via fan balloting. Coverage begins at7p with theAutoTrader.com Pregame Show with host Ernie Johnson and analysts Greg Anthony and Chris Webber.

Major League Baseball is offering a free preview of the 2012 MLB Extra Innings package, made available by iN DEMAND on cable providers around the country. This year, a free preview will run for 11 days, from April 5-15, and showcase more than 100 games to fans. Overall the package will offer more than 2,000 out-of-market baseball game telecasts during the regular season, and the early bird offer for digital customers is $179. Enhancements this year include dual feeds and a multi-screen mosaic.

ESPN is slating a weekend of events and studio shows from June 22-24 featuring women in sports across its networks, including ABC, ESPN, ESPN2, ESPNU, ESPN3 and ESPN Classic. The programming lineup will include a full day of programming Saturday, June 23 as part of the company’s three-month company-wide initiative, The Power of IX, which recognized the 40th anniversary of Title IX. ESPN soccer analyst Julie Foudy will host from a Title IX-themed set and welcome special guests who have impacted or been affected by the law throughout the day. June 23 programming highlights include: two WNBA games, Danica Patrick in the Nationwide Series and USA Softball on ESPN; ESPN2 offers anE:60 Women’s Special and a U.S. Women’s Soccer Special; while ESPNU delivers the Honda Sports Awards, honoring the accomplishments of top female athletes in NCAA.

The upcoming return of the USFL is reportedly targeting cities that include Akron, Portland, San Jose, Salt Lake City, Sacramento, Austin, Memphis, Raleigh-Durham, Birmingham, Omaha, and Baton Rouge for new franchises, according to NBC Sports.

New speakers announced for the Cynopsis Sports Business Summit. Brian Monahan, EVP and Managing Partner at MAGNAGLOBAL Intelligence Practice and Brian Hughes, SVP Audience Analysis Practice Lead at MAGNAGLOBAL, have been added to the roster of panelists for Tuesday April 24 in New York. Join us for the event! Register now at this site: http://www.cynopsissportssummit.com/

A CYNOPSIS MESSAGE

Sponsorship & Promotion

The PGA Tour, Golf Canada and RBC locked in a multi-year extension that will keep RBC atop the title sponsorship of the RBC Canadian Open for another five years, running through 2017.

Digital Fields

There were lots of fake (and sometime sad) attempts at fake April Fool’s Day stories yesterday, but one of the best looking came from NASCAR and Google, where the two companies announced plans to bring Google’s self-driving technology to stock car auto racing. The prank featured a press release, a spoof video featuring NASCAR stars Jeff Gordon, Brad Keselowski and Clint Bowye as well as a microsite about Google Racing.

The Main Event

NCAA Division I Men’s Basketball National Championship game on CBS at 9p.

A CYNOPSIS MESSAGE

1. Fast & efficient personalized service

ON THIS DAY in 1986: The NCAA adopts the three-point basketball rule.

Answer to Our Last Sports Trivia Question: Mascot week. What is the name of Notre Dame’s mascot? I accepted either the Leprechaun or Clashmore Mike. Kudos: Thomas Kelley-Octagon/NY; Steve Culkar-Fox Sports Net/Atlanta; Synda Kollman-Charter Marketing Group/Boca Raton; Bob Eisenstaedt-Granite Springs Productions/Tampa; Tom Moore-Kalt Productions/LA.

In The Know: Who has the most all-time MLB wins as a manager? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Chris
Chris Pursell for Cynopsis | Sports
04.02.12

Cynopsis Ad Sales:
Mike Farina – VP/Sales and Marketing – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 888-702-3858 / [email protected]

To subscribe to any Cynopsis edition(s) click here.
To unsubscribe from this edition, click here.

Cynopsis CLASSIFIEDS – For More classifieds, visit the Cynopsis.com classifieds page here .

JOB OPENING: DIRECTOR, SALES RESEARCH (TEMP) CW/NY: Prod tracks & trending rprts on ntwk/Assess chnges in vwr engmt/Nielsen, Rentrak, TRA, Kantar, MRI/Dgre pref/6+ yrs natl rsrch exp. App to www.warnerbroscareers.com #130346BR (4/7)

JOB OPENING: MGR, INTEGRATED SLS/MKTG/Fox Networks/NY: Create, design & dev. integrated sls & mktg sponsorship opps for FOX Soccer & Fuel TV Ad sales. BA/BS req. 3-5 yrs exp mktg/adv in TV/media sales. www.foxcareers.com. FNG0001059 (4/7)

JOB OPENING: DIRECTOR OF SALES/REELZ/LA: Build & maintain relationships in the LA market. 4-6 yrs exp in selling advertising, media or cable. Send resume to: [email protected] (4/7)

JOB OPENING: DIRECT RESPONSE SALES PLAN/TV One/NY: Min 1 yr DR/TV Sales Plner exp. Pref’d/BA req’d. Dir resp Agency Buying/Plan exp. a +. Faml w/ rsrch tools MRI, Nielsen. Full desc at www.tv-one.tv (4/7)

JOB OPENING: TALENT EXECUTIVE BOOKER/NYC: National Daytime Talk Show looking for experienced Talent Executive/Booker. Please send resumes to [email protected] (4/6)

JOB OPENING: VP/DIRECTOR OF YIELD MANAGEMENT/NYC: The VP/Director of Yield Management (NYC) is a critical role in maximizing yield and revenue for VEVO. MBA and 5+ years of yield management experience preferred. Apply @ http://www.vevo.com/About/Careers (4/6)

JOB OPENING: DIG SALES PLANNER/NYC: Dvlp strong, creative media plans for THR 1-2 years digital planning exp req’d, strong xls, ppt kwdg, exp w/3rd party ad server i.e. dart req’d. Resume to: [email protected] (4/6)

JOB OPENING: INTEGRATED MKTG MGR/Fuse/NY: Asst in dvlp of multi-pltfrm mktg. Dvlp spons. for dgtl pltfrms, meets advrtr & ntwrk needs. BA & 5 yrs mktg exp in ntwrk/cable TV, ent, media, or ad agency. Apply: http://bit.ly/HljSG0 (4/6)

JOB OPENING: WRITER/PROD/CROWN MEDIA/Studio City: Oversee high volume of On-Air Promo creative material from inception to delivery. More info & apply: http://www.hallmarkchannel.com/jobs (4/6)

JOB OPENING: DIRECTOR OF SALES/GSTV/NEW YORK: Largest nat’l away from home TV network seeks a director of sales with strong exp in media sales. Apply at: http://gstv.iapplicants.com/ViewJob-289691.html (4/5)

JOB OPENING: SVP MARKETING/NY: 10-15 yrs exp trade/consumer mktg @ agency/media co., extensive knowledge of media, promotional, annual trade mktg plans & sales. Big idea person/leadership qualities. Apply: www.NCM.com #12-0064 (4/5)

JOB OPENING: DIRECTOR LEGAL & BUS AFFAIRS/The Hub/Burbank, CA: JD req’d. CA Bar License. Entertainment or digital experience. Min 5 yrs law firm or in-house. Apply www.hubworld.com (4/5)

JOB OPENING: EDITORIAL GRAPHICS PRODUCER/CT: At ESPN, is responsible for enhancing the video storyline from a graphics/content perspective. 4 years exp. in sports news production media. Apply: http://bit.ly/GV07T3 (4/5)

JOB OPENING: DIRECTOR, SALES PLANNING & ADMIN (TEMP)-CW/NY: Sprvise dly actv of 2 plang anlysts/Rev day part aud est/Updt rev rprt/Ast SVP and EVP w/ upfronts/Dgre pref/2+ yrs mdia exp. App to www.warnerbroscareers.com #130331BR (4/5)

JOB OPENING: DIGITAL PRIMARY RESEARCH MGR/NBCUniversal/NY: Position will support company-wide digital strategic initiatives. 3 yrs primary & 2 yrs digital research required. Apply at: www.nbcunicareers.com Job#5085BR (4/5)

JOB OPENING: SALES PLANNER/nuvoTV/NY: 3+ yrs exp. Create presentations for reps, media math skills, working knowledge of DealMaker, excel, pwrpoint req. Strong analytical skills. Bilingual/Spanish +. http://www.mynuvotv.com/jobs (4/5)

JOB OPENING: W/P & ASSOCIATE W/P/DISNEY CH & DISNEY JR/BURBANK: 1-2 yrs promo exp. On air/off air marketing exp. Suprvse Edit sessions/voiceover talent. AVID exp. Reel required. Disneycareers.com  26950 & 26949 (4/4)

JOB OPENING:  SR RSRCH ANALYST/Discovery/NY: Monitor ratings & demo performance utilizing Nielsen systems & syndicated reports; 4+yrs Media/Ad Sls Rsrch at cable ntwrk/similar outlet http://careers.discovery.com/ #5441 (4/4)

JOB OPENING: EXECUTIVE DIRECTOR RESEARCH/OUTDOOR CHANNEL/NY: Head of resch funct; provide anlytcs; make recomndtns to top mgmt; degree & 7-10 yrs resch exp in cbl/brdcst ind reqd; apply at www.outdoorchannel.com/Employment (4/3)

JOB OPENING: ACCT MGR/The Weather Channel/NYC: Sell advrtsng to prospective clients, build/maintain relationships. 4-6 yrs exp in advrtsng, media &/or cable industries. Sales exp req’d. BA Deg req’d. Resume: [email protected] (4/3)

JOB OPENING: DIGITAL MEDIA OPPS/Starcom Mediavest Group/NY & CHI: Seeking talent for exciting new opps including media planner, supervisor, associate director & director. For more info, go to www.starcomusa.com/careers (4/3)

JOB OPENING: SUPERVISING PROD/CHI: Need superstar to mng ops of dynamic prod team; fab writer to craft/edit scripts, supervise edits, lead creative. Exceptional exp reqd. See teamworksmedia.com. Apply [email protected] (4/3)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SUMMER INTERNSHIPS CREDITS ONLY: INTERNS/JAMAICA, QUEENS NY: Trendy online magazine seeks dedicated interns to help assist with writing content, research, development, & marketing in Jamaica, Queens (NY). Email [email protected]  (4/5)

SUMMER INTERNSHIP CREDITS ONLY: DIGITAL MARKETING/Rodgers & Hammerstein/NY: Seeking intern in DIG. MKTG to support website and social media efforts. Strong communication skills & interest in theater/music. Send res/cov. ltr to [email protected]  (4/4)

SUMMER INTERNSHIP CREDITS ONLY: NYC: Looking for mktg/biz dev intern. Ideal candidate is intelligent, witty, penchant for social media. Unpaid, but great opp to get in on the ground level of a start-up media co.Send res/cvr ltr: [email protected] (4/3)

SUMMER INTERNSHIP CREDITS ONLY: Media firm/Beijing: Unique/exciting media internship overseas. Fluent Chinese reqd. Fluent English reqd. Apply: [email protected]  (4/3)

SUMMER INTERNSHIP CREDITS ONLY: TV prod co/NYC: Build b-roll library, assist on field shoots, & help various prod. Must know editing basics. Apply/send resume: [email protected] (4/3)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

SITUATION WANTED: DP/Editor/LA: 15+ years exp. Reality, Corporate, Music Video, News,Live, New Media. ABC, CBS, CNN, FOX, NBC, ESPN; Full Pkg. Mobile FC Edit System. [email protected] (travels) (4/7)

SITUATION WANTED: PRODUCER/LA: 10+ years exp. Field & Story; Shooter; Casting; Discovery, NBC, VH1, E!, CMT, Disney, History, CNN, etc. LA based, can work local in NY. [email protected] (4/7)

SITUATION WANTED: Jeanne Intile Burns, VOICE-OVER ARTIST/VOICE COACH, Cell: 845-721-9681, E-Mail: [email protected], Web Links: www.castingnetworks.com/jburns, http://jburns.voices.com, www.allegro-music.com (“American Biographies”) (4/7)

SITUATION WANTED: AD SALES AE: 18 years of ad sales experience in regional and national cable, and digital OOH, covering the midwest region. Pursuing a position to sell digital, TV or radio ads, based in Chicago: [email protected]  (4/4)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NYC): Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (4/4)

SITUATION WANTED: I’m an exp’d JUNIOR PUBLICIST/LA: seeking full-time position. Energetic, social media savvy, hard worker, celebrity & brands. email: [email protected] (4/4)

E-mail [email protected] or call Trish Pihonak at 888.702.3858 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

Cynopsis Media, a division of Access Intelligence
65 Lantern Road
Stratford, CT 06614
Ph: 888.702.3858
Fx: 203.386.8855

Copyright Cynopsis 2012

All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2012

To unsubscribe from just this Cynopsis Sports email, please click here.