Monday, April 26th, 2010



Passion + Content =
· Higher Engagement
· Better Brand Perception
· Highest Quality Environment


Cynopsis: DIGITAL

Good morning, it’s Monday, April 26, 2010, and this is your first early morning digital briefing.

Windowing is clearly emerging for the rental video market – you have go to Blockbuster (and pay extra) for new releases but you can watch them for cheaper via Redbox or Netflix if you’re willing to wait a month. Just in time for the release of Avatar, Redbox has reached long-term agreements with 20th Century Fox and Universal Studios to make DVD and Blu-ray titles available via their 21,000+ $1/day kiosks, 28 days after the studios’ home video releases. The deal mirrors the one struck with Warner Bros. earlier this year. As part of the agreement, which will also bring an end to the long-standing lawsuits between the start-up and the studios, Redbox has agreed to destroy DVDs and Blu-ray discs following their lifespan in the rental kiosks.


HD on demand movie service Vudu, acquired by Wal-Mart last month, is hoping the release of 20th Century Fox’s Avatar will help drive interest in its new “HDX” video format. The movie downloads in HD (also available via Sony’s PlayStation network) for $24.99 with promotional materials not typically available in a download, according to a Vudu blog post. (Fox has made it clear that the materials are available elsewhere on the web and are not to be confused with DVD extras.) Vudu began to move away from its set-top-based business early this year to transition to a licensing and app platform model.


Twitter has acquired the start-up Cloudhopper, a web infrastructure company that manages large-scale text or short media messaging campaigns around the world. Because of its 140-character-or-less format, Twitter has become one of the world’s leading generators of SMS messages, generating close to a million SMS tweets per month, according to the company.
Mobile video sharing platform Thwapr launched a program with NHL team the Phoenix Coyotes delivering team, game and player news and interviews directly to mobile phones.  Fans can text “coyotes” to short code 757575 or sign up on the Coyotes website to start receiving mobile updates after each home game, can share the clips directly with other mobile users or post them to their Twitter and Facebook pages.
Early web video star Ze Frank is the subject of a new documentary “Ze Frank: Creative Inspirations” available on the web via online learning site


Household products marketer Reckitt Benckiser has completed a global $40 million online video buy according to a report in AgAge ­- a new high water mark in the medium. RB’s new agency Zenith Optimedia has managed to achieve CPMs as low as $2 or less by buying in bulk across a multitude of sites including YouTube. Premium video sites such as Hulu can get as much as $30-$40 per 1,000 impressions.


Colorado-based Level 3 Communications struck a three-year deal with ABC News to install its Managed Video Network Services platform in each of the 3 ABC News Bureau locations in New York, Los Angeles, and Washington, D.C.
FCC commissioners Julius Genachowski, Robert McDowelll; FTC Chairman Jon Leibowitz; and Sharon Gillett, Chief of the FCC’s Wireline Competition Bureau will be among the speakers appearing at regulatory-themed sessions at The Cable Show next month.


Peak or “prime time” for video game play mirrors that of TV’s prime time hours but advertisers should utilize this trend to target players who are engaging with both mediums, according to a new Nielsen study conducted with Microsoft‘s Xbox LIVE platform. Measuring game play around LIVE’s “1 vs. 100” game show, Nielsen found that the game’s live version featuring host Chris Cashman providing commentary and real prizes averaged 87 minutes of live play per user during a 13-week trial study – compared to 70 minutes for the packaged “Extended Play” version of the show. The 18-34 demographic is the sweet spot of the platform, making up 45% of the Xbox audience with males of that age also the largest audience for the 1 vs. 100 interactive game.
Ave Age of Xbox 360 User
Age     % of audience
2-11      13%
12-17    31%
18-34    45%
35-44      7%
45-54      3%
55+         1%
Source: Nielsen Game Play Metrics
1 vs. 100 Player Profile
Demo           % of audience
Male 2-17         27%
Male 18-34       44%
Male 35+           4%
Female 2-17       6%
Female 18-34    11%
Female 35+        8%
Source: Nielsen People Meter


A new offering from Hands-On Mobile will allow Oprah fans to connect with her from a variety of smartphone platforms including the iPhone, BlackBerry, Palm Pre and Google Android. The $1.99 Oprah Mobile app features video clips and previews from “The Oprah Winfrey Show,” exclusive weekly polls, audio clips, articles and photo galleries from, O, The Oprah Magazine and Oprah Radio. The app will also send alerts when show tickets become available for the 25th and final season. 
The Google Maps web application has begun to add local search suggestions, offering up the location of local businesses with its maps. Type in a kind of service or restaurant in the “Search Maps” box and the location of several businesses in the area you are looking for will pop up. Sign into your Google account and the site will keep track of display suggestions from past searches. The feature is now available in China, Brazil, Canada, Czech Republic, France, Germany, Hong Kong, Italy, Netherlands, Russia, Spain, Taiwan, the United States and the United Kingdom.


YouTube put its toe in the water of the on demand movie rentals market earlier this year in a deal with the Sundance Film Festival and now the site is expanding the program with a new online Storefront. With tools such as the PayPal-like Google Checkout at its disposal, it was a relatively easy transition. The initial offering included just five independent festival entries, priced at $3.99 for 48 hours of access. Now you’ll find a growing selection of mainstream, indie, manga and Bollywood titles including Oscar winners “Precious” and “The Cove” and revisionist Western “3:10 to Yuma.” Many, such as the new much talked about Roman Polanski documentary Wanted and Desired, are priced at a more reasonable $1.99. The interface is typical for YouTube – minimalist and no-nonsense – but there are some useful features. For instance, you can browse what becomes a substantial list of “studios” because the portal includes works from its Producers Program. Just like viewers no longer distinguish between broadcast and cable networks, younger audiences don’t want independent creators’ work separated from higher budgeted fare – it’s all content that should have a chance to stand on its own. Such early efforts are important in that they continue to train audiences to pay for viewing online content. The Tribeca Virtual Film Festival is also expanding upon the idea this week, offering 8 features, 18 shorts and access to live panels, Q&As etcetera for a flat $45 fee.


Television has the power to encourage positive change and change lives.

May 5, 2010
Congratulates these television programs that made a difference:

CSI: Crime Scene Investigation Coup De Grace * GLEE Wheels * Grandpa, Do You Know Who I Am? With Maria Shriver * Explorer: Inside Death Row * Private Practice Nothing to Fear * Taking Chance * Unlocking Autism * Vanguard: The OxyContin Express

Help honor television with a conscience. For Tickets, click here .

Later – Wayne
Wayne Karrfalt for Cynopsis: Digital
[email protected]

Cynopsis Ad Sales:
Mike Farina – Sr. Dir/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

Member of Interactive Advertising Bureau (iab)

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

JOB OPENING:  COORD, PRGM PLNG & SCHED/ABC Primetime, LA. Min 2+yrs related wk exper; high detail, organized; fast-paced, team env. Top comp skills incl proficiency w/Excel & PPT a Must. Apply , Req# 244124 (5/1)

JOB OPENING:  SR MANAGER DISTRIBUTION & AFFILIATE MARKETING/Tennis Channel/Santa Monica, CA: 2-4 years experience in Cable TV Distr. Marketing background pref’d. Strong Excel/P’point. Resumes to [email protected] (5/1)

JOB OPENING:  DIRECTOR, PRICING & PLANNING/The Hub/NYC: Must have pricing and inventory management exp for broadcast net and/or major cable net. Apply at   (5/1)

JOB OPENING:  DIRECTOR, CONSUMER MARKETING/The Hub/LA: Must have consumer mktg exp for broadcast net and/or major cable net. Apply at   (5/1)

JOB OPENING: ASSOC RSRCH ANALYST/NY: Ability to interpret/position data accurately for daily Sales support.Strong attention to detail in fast paced enviro. Knwldg of Microsoft office apps/Excel. BA degree. [email protected] (4/30)

JOB OPENING: DIGITAL MARKETING MANAGER/HBO/NY:  Extensive social media experience. Apply here: (4/30)

JOB OPENING: MGR, BIZ DEV/AMC/WEtv/NYC: Support Dir & Sales team by generating rev from targeted categories.5+ yrs of Sales/Mktg/Biz Dev exp  Int Sales/Mktg a plus. Strong Res, Presentation. rez: ref#10898BR  (4/30)

JOB OPENING:  EXECUTIVE PRODUCER/Primal Screen/Atlanta:  5+ years biz dev/acct. mgmt experience in a production environment. Full description: (4/30)

JOB OPENING: VP, STANDARDS & PRACTICES/MTV Networks/NY: 8+yrs Oversee stdrds policies, Supv apps of TV content ratings systems, Strng exp in media ind. High level of responsibility/accountability Apply (4/29)

JOB OPENING: VP SERIES DEVELOPMENT/VH1/NYC: 10 + yrs exp TV Prod &/or Dev; Strong understanding of the VH1 brand, programming and creative reinvention req.; EOE/M/F/D/AAP (4/29)

JOB OPENING: DIRECTOR, DEVELOPMENT/MTV/NYC: 5+ yrs exp writing/dev short form content; 2+ yrs branded entertainment in ad agency, network, cable co. EOE/M/F/D/AAP (4/29)

JOB OPENING: SEGMENT PRODUCER/MTV News/NYC: 2+ yrs exp Entertainment TV; 1+ yrs exp writing & producing news segments. Exceptional writing skills a must. EOE/M/F/D/AAP (4/29)

JOB OPENING: ACCOUNT EXECUTIVE/Hauppauge, NY: Seeks AE for local ad sales.1-3 yrs ad sales exp. pref cable TV, radio, e-media adv.  Valid NY DL.  See full posting and apply to req 11119BR (4/29)

JOB OPENING: ACCOUNT EXECUTIVE/Oakland, NJ:  Seeks AE for local ad sales.1-3 yrs ad sales exp. pref cable TV, radio, e-media adv.  Valid NJ DL.  See full posting and apply to req 10909BR (4/29)

JOB OPENING: CREATIVE DIRECTOR/2C Media/Miami: Dvlp promo campaigns for major nat’l networks. Strong writing, conceptual, editorial, & 3-5 yrs cable, studio, or ntwrk promo exp. Co info @ Contact: [email protected] (4/29)

JOB OPENING: DRCTR TECH & OPS/NYC:  Prjct mngmnt for Local Media- Define/dcmnt, best practices for local ops  ch. chain structure/ops, non-news content acqston/dstrbtn & sub-channel ops. Apply @, # 1171502 (4/28)

JOB OPENING: DIR BRAND MKTG/SUN/NYC: Provide creative strat for ntwrk. Dvlp voice of brand & brand content for cons, affils, sponsors & partners. 5-8 yrs ent/media or agency mktg. Strong writing skills. ref#11076BR  (4/28)

JOB OPENING: DIR, PRODUCTION/Oxygen/NYC: Serve as the brand-mngr & executive producer on all current shows, acting as a liaison to the marketing, publicity, ad sales, & digital teams. Please apply –; #1170171 (4/27)

JOB OPENING: PRODUCERS /REELZCHANNEL/ABQ: Producers needed with daily show or newscast exp., entertainment pref. to work in #1 city in the U.S. to make movies. Resumes to [email protected]   (4/27)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SUMMER INTERNSHIP CREDITS ONLY: Trylon SMR (, a NYC PR agency, is seeking a Summer intern that has familiarity with the media industry and tech sector, and strong writing and internet skills. [email protected] (4/28)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: ART/CREATIVE DIRECTOR (NYC) Concept through completion. Portfolio: Email: [email protected] (5/1)

SITUATION WANTED: Hard working, organized PRODUCTION MANAGER (NY) with Field Producing and Post Supervisor experience seeks challenging new position. Past companies include HBO, MTV, A&E, Thirteen & Nat Geo. [email protected] (5/1)

SITUATION WANTED: PRODUCER/WRITER/DIRECTOR (NY) Ultra-creative, award winning, all formats, all genres, all major networks and major cable. Fast, frugal and fun! [email protected] (5/1)

SITUATION WANTED:  E-NAMES SPECIALIST: Not enough time or manpower to enter schedules? Trouble meeting re-titling deadlines? E-names/program titling expert at your service.Reasonable rates. [email protected] (5/1)

SITUATION WANTED: MEDIA PLANNING/Los Angeles Full Time/Freelance; 10+ yrs exp. Experience-General Market and Hispanic. Works independently or manages staff. Large and small agency exp. [email protected]  (5/1)

SITUATION WANTED: DIRECTOR/CREATIVE DEVELOPER: Animation. Dynamic, award-winning, fun-filled, 10+ years experience. Clients include Warner Brothers, ABC Family, Nick JR, HBO Family, MTV2, The Tornante Company. [email protected] (4/30)

SITUATION WANTED:  STRATEGIC/CREATIVE WRITER. Expert at getting to the heart of a brand + giving it a voice.  Visit for FREE samples of my own brand + let me help you get heard. (4/29)

SITUATION WANTED:  ACCOUNTING/FINANCE – 20+ yrs. experience in TV Broadcasting & Cable. Seeking FT/PT or Temp-to-Perm position:   [email protected] (4/29)

SITUATION WANTED:  PRODUCER : 8+ yrs Enter & Music TV shows for MTV, Mun2 & others Creative writer & Field Prod Strong Mng, people skills, ethics, talent, artists & celebs intvs Eng/Spanish FCP, Photosh, Mini DV Cam. [email protected]  (4/28)

SITUATION WANTED:  MERCHANDISE & CONSUMER PRODUCTS/L.A.: 4 yrs. exp. at Endemol USA, oversaw product approval process from concept to packaging on brands including Deal or No Deal,1 vs 100,Fear Factor. [email protected] (4/28)

SITUATION WANTED:  EXECUTIVE ASSISTANT position film/TV (NY):  7 years experience: Interned for a President, Executive Assistant to SVP/VP/film director/celebrity [email protected] (4/28)

SITUATION WANTED: Development Consultant with track record of hit shows to mold your reality/docu-soap concept into marketable show from concept to sizzle reel to cable TV “reality.” Email: [email protected] (4/28)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER. Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (4/28)

SITUATION WANTED: SENIOR PROMO WRITER/PRODUCER(NYC & CT)20+ yrs. experience in On-Air TV Broadcasting & Cable promotion experience. Includes Print, Radio, Outdoor and Web Promotion. Seeking FT/PT or Temp-to-perm. [email protected] (4/27)

SITUATION WANTED: ART/CREATIVE DIRECTOR (NYC)Concept through completion. Portfolio: Email: [email protected] (4/27)

SITUATION WANTED:  Dedicated & Experienced ADV. SALES PLANNER. Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected]  (4/27)

E-mail [email protected] or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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