A ‘walled garden’ is a software system in which a carrier or service provider has control over applications, content, and media, and restricts convenient access to non-approved applications or content. On the Internet, a walled garden is an environment that controls a user’s access to Web content and services. The garden directs the user’s navigation within particular areas, in order to allow access to certain material or prevent access to other material. Although a walled garden doesn’t prevent users from navigating to other environments, it does make it more difficult to navigate away than to stay within the environment. Facebook Instant Articles and Snapchat Discover are sometimes cited as examples of walled garden environments, as they encourage users to consume third-party content in-app, instead of actually moving to third-party sites.
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