An online advertiser measuring its ‘share of voice’ is gauging how visible its brand is during a specific time period, usually by looking at percentage of total exposures. In other words, let’s say a brand’s ads comprise 25% percent of all advertisements on a website during an ad campaign that lasted from September 1 to September 30. We could then say that the advertiser garnered 25% of the share of voice on that site during its September campaign.
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