An online advertiser measuring its ‘share of voice’ is gauging how visible its brand is during a specific time period, usually by looking at percentage of total exposures. In other words, let’s say a brand’s ads comprise 25% percent of all advertisements on a website during an ad campaign that lasted from September 1 to September 30. We could then say that the advertiser garnered 25% of the share of voice on that site during its September campaign.
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Cynopsis 01/15/26: Netflix Back on Top in SVOD Market Share https://t.co/KuEewxSIzz pic.twitter.com/M8qCtOaZMw
— Cynopsis (@CynopsisMedia) January 15, 2026
Cynopsis 01/14/26: Anheuser-Busch Is Set to Score https://t.co/9gQQpFkfPB pic.twitter.com/d48ponwtxj
— Cynopsis (@CynopsisMedia) January 14, 2026
Cynopsis 01/13/26: A "Shore" Thing for Paramount+ https://t.co/ql2TkWl18R pic.twitter.com/cUqy3kvYbY
— Cynopsis (@CynopsisMedia) January 13, 2026
Cynopsis 01/12/26: Netflix Renews "Black Mirror" for Season 8 https://t.co/MJMxWvenQO pic.twitter.com/5yDlvGZAYM
— Cynopsis (@CynopsisMedia) January 12, 2026
Cynopsis 01/08/26: Yahoo Integrates Agentic AI https://t.co/CqmQXgQPrT pic.twitter.com/bsvrIjKpm7
— Cynopsis (@CynopsisMedia) January 8, 2026
Cynopsis 01/07/26: NBCU Looks to a Legendary February https://t.co/K27u5Jpnbz pic.twitter.com/6Yl5ogc3D4
— Cynopsis (@CynopsisMedia) January 7, 2026
Cynopsis 01/06/26: WPP Unveils Agent Hub https://t.co/NHQK0MD9NZ pic.twitter.com/OU2AyOSR2X
— Cynopsis (@CynopsisMedia) January 6, 2026
Cynopsis 01/05/26: New "CBS Evening News" Anchor Gets an Early Start https://t.co/PE0dRxt2j5 pic.twitter.com/x1eLjEgpWi
— Cynopsis (@CynopsisMedia) January 5, 2026