Friday, September 9th, 2011

Cynopsis: DIGITAL
09/09/11

Good morning, it’s Friday, September 9, 2011, and this is your first early morning digital briefing.  If you would like to read this or any other Cynopsis edition online, click here

The potential of TV Everywhere is spreading to more programmers. At the IBC trade show in Amsterdam, Adobe said it has inked deals Fox, Scripps, Hulu, AMC Networks and other programmers for its Adobe Pass TV authentication tools to verify whether consumers can watch online content from pay TV operators. They join existing Adobe Pass customers Viacom and Turner. Also, on the TV Everywhere front, Comcast-owned thePlatform linked up with international cable operator Liberty Global for TV authentication video management. ThePlatform’s cloud-based system lets the operator determine whether viewers are authorized to watch online video from a multichannel provider.

~ MULTIPLATFORM CONTENT NEWS ~

Underscoring the importance of social media to TV networks, NBC Sports is upping its use of Facebook, Foursquare and Twitter as well as other platforms for its Sunday Night Football games. That includes enhancements to the Facebook page, as well as tweets from a sideline reporter, and social check-ins using GetGlue and foursquare.
 
Facebook, the world’s biggest social network doubled its revenue in the first half of the year to $1.6 billion, according to a Reuters report citing a source with knowledge of Facebook’s financials. The news outlet also reported that Facebook’s net income was nearly $500 million. 
 
Project Runway topped the list of influentials in the fashion business, according to social media influence ranker Klout

~ INNOVATORS & START-UPS ~

Another way to assess your importance on the Web? If you want to know how you rank, or how your nemesis fares, you can check out PeekYou, which ranks people based on the prominence of their Web profile and media coverage.

~ DIGITAL ADVERTISING ~

 
The Coalition for Innovative Media Measurement signed on A&E Networks and Scripps to its roster of programmers, agencies and advertisers aiming to devise new ways to measure multi-platform media consumption.

Online ad technology firm Vizu Corporation introduced new tools to help customers benchmark their campaigns against brand metrics such as awareness, favorability or intent. Advertisers can also compare their performance against other categories such as CPG, retail or automotive, Vizu said. The company culls the data from campaigns it has run over time.

~ TECHNOLOGY DEALS, MERGERS AND SKIRMISHES ~

The Scripps TV Station Group inked a deal with Web content management company EndPlay to manage live streaming of TV programming on mobile devices for Scripps’ nine TV markets. EndPlay said Scripps is the first TV group to launch the solution across its stations.
 
Video platform and footage licensing firm Thought Equity Motion acquired video platform provider Panvidea and will integrate its cloud-based tools into Thought Equity’s offerings.

~ TRENDS, RESEARCH, ETC.  ~

Consumers are uploading three times more video to the Web via mobile phones than they did a year ago. In addition, video uploads from mobile devices are 14 times higher than they were in December 2010. That data comes from an eMarketer analysis of Photobucket site data. According to TNS, about half of worldwide mobile phone users use the video camera on their phones.

Alternative TV viewing is on the upswing, according to a study from Knowledge Networks. Streaming or downloading shows to view on a TV, computer, smartphone or tablet has grown by 35% this year compared to a year ago for the 13-to-54 age group. What’s more, monthly use of any digital service connected to a TV rose by 50% for this age group. Specifically, they’re watching more videos on game consoles, mobile devices and via streaming video services like Netflix.
 

~ GADGETS & APPS ~

Many apps are languishing once downloaded. About 95% of consumers who download between one and nine apps on their tablets regularly use them, according to a GfK MRI study. But only 37% of iPad owners with 10 or more apps use those apps regularly, and only 16% with 20 or more apps use that many. The research firm also found that the app store is the most vital source for discovery of new apps with about 80% of consumers finding the apps they download by browsing or searching the app store or because it was featured there. App reviews are also a popular way to find new apps.
 
The era of the remote control might be nearing its end. About 41% of 18-to-34-year-olds would rather use a phone, tablet or computer to channel surf or program the DVR, according to a study from consulting group Altman Vilandrie & Co. A number of cable operators have started to offer apps that let you change channels, access VOD and record shows. 

~ EXECUTIVE MOVES ~

Online media veteran Scott Ard, editor-in-chief of CNET, will join Yahoo! as of September 19, based in Sunnyvale.  He will be responsible for programming their homepage and will oversee editors in a several locations, including Sunnyvale, Santa Monica, New York and Dallas, as well as consult with various international Yahoo! sites about news coverage and packaging. Scott reports to Jai Singh, Editor-in-Chief of the Yahoo! Media Network


~ WEBSITE OF THE DAY ~

Ben & Jerry‘s is introducing a new ice cream flavor inspired by the Saturday Night Live “Schweddy Balls” skit starring Alec Baldwin. For a good laugh, check it out here. The new ice cream flavor will be released Sept. 24, just in time for Baldwin to guest host the iconic show again.

Later – Daisy
 Daisy Whitney new media reporter and author of The Mockingbirds, filling in for Wayne Karrfalt for Cynopsis: Digital.
09.09.11

Cynopsis Ad Sales:
Mike Farina – VP/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here .


JOB OPENING: HGTV/COORD /Ad SALES MKTG/NYC: 1-2+yrs Mktg/Sales. Detailed support of Ad Sales sponsorships. Must be detail oriented with excellent communication skills and event exp. Full details, www.scrippsnetworks.com #2474 (9/16)

JOB OPENING: VP PRG SCHEDULING/OTHER JOBS/MD: VP Prg oversee all prg sched functions; resrh and design short/long term sched strategies 7+yrs exp/Other opportunities avail Visit: www.tvoneonline.com (9/16)

JOB OPENING: AP/RESEARCHER/NY: Prod Co seeking idea generator to support non-fiction series development with research skills, eye for talent, writing & field experience. 2+ years experience. Details at www.papernyfilms.com/jobs (9/15)

JOB OPENING: OFFICE/EXEC ASSISTANT/NY: Prod Co seeking creative assistant to support EVP & manage fast-paced office. Duties: Office management, scheduling, reception, shipping, expenses, etc. Details at www.papernyfilms.com/jobs (9/15)

JOB OPENING: DIRECTOR PRIMARY RESEARCH/STYLE NETWORK/LA: 7 years exp w/ primary research. Nielsen/statistical tools knowledge a plus. Apply: http://tbe.taleo.net/NA6/ats/careers/requisition.jsp?org=ENETWORKS&cws=1&rid=998 (9/15)

JOB OPENING: RSRCH ANALYST/SCREENVISION/NY: 1-2yrs rsrch exp. Excel proficient. Support natl/local sales forces. Knwldg media rsch tools req’d, e.g.Nielsen/MRI/SPSS. Movie lover a+. https://home.eease.adp.com/recruit/?id=875141 (9/14)

JOB OPENING: AD SALES/DIGITAL MKTG MGR/ BrightLine/NYC: Interactive TV company seeks mgr with 5+ years exp to lead creative team, and launch cutting edge iTV campaigns for Top 100 TV clients. Res to [email protected] (9/13)

JOB OPENING: NEW BIZ DEV VP/BrightLine/LA-based: Interactive TV company seeks TV client-savvy LA VP to lead New Biz Dev group for Industry-leading company. Res to [email protected] (9/13)

JOB OPENING: PUBLICIST /Nickelodeon/MTVN, NYC 3+Yrs Exp. Manage & execute media relations act for Nick. Develop campaigns and strategies to secure press coverage. Dev & write press kit EOE/M/F/D/AAP Apply www.mtvnetworkscareers.com (9/13)

JOB OPENING: TRAFFIC MGR, VERSUS NTWRK/NBCU/NY: Resp: Accuracy & day-to-day ops, procedures & staff of commercial log scheduling & commercial continuity funct.for Versus Ntwrk. 5+ yrs exp. Apply: www.nbcunicareers.com job#2507BR (9/13)

JOB OPENING: DIGITAL SALES PLANNER /Discovery/NY: 2+ yrs advertising exp., Digital a +; Build plans/presentation for digital ad sales platform at Discovery – vod, podcast, mobile. http://careers.discovery.com/, req.4434 (9/13)

JOB OPENING: DIRECTOR/NY: 5-7 yrs.-commercial inventory/traffic, media sales planning and pricing exp. w/ Dealmaker/VCI, EXCEL) [email protected] (9/10)

JOB OPENING: INVENTORY ANALYST/Scripps NTWRK/NY : 1-3 yrs. Cable or Broadcast Adv. Sales exp. Daily approvals & tracking of commercial inventory, changes/requests, report tracking. Full details, www.scrippsnetworks.com # 2379 (9/10)

JOB OPENING: DIR, NETWORK DIST. OPS/NBCU/NY: Manage & devp strat & supprt net ops in Skypath Ops Ctr. Ability to define, manage satellite/encoding infrastructure for facil’s in Tech Ops Div. Apply at nbcunicareers.com (job#2852BR) (9/10)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

FALL INTERNSHIPS CREDITS ONLY:  Media firm/Beijing: 40 hrs wkly. Unique/exciting media internship overseas. Includes RT flight to Beijing. Fluent Chinese reqd. Fluent English reqd. Apply: [email protected] (9/15)

FALL INTERNSHIPS CREDITS ONLY: AD SALES MARKETING INTERN/Hallmark Channel/NYC: 12 – 16 hrs wkly; Asst w/mktg projects; maintain/update sales presentations, prepare mtg materials. Prof w MS Office req. Submit resume to: [email protected] (9/15)

FALL INTERNSHIPS CREDITS ONLY: MARKETING /Teaneck, NJ: 20 hrs wkly; National music education franchise business seeking creative, hands-on, multi-tasking interns for marketing department. Reliability a must. Apply: [email protected] (9/14)

FALL INTERNSHIPS CREDITS ONLY: GRAPHIC DESIGN/Teaneck, NJ: 20 hrs wkly. National music education franchise business seeking design intern with strong skills in Adobe Photoshop, Illustrator and InDesign. Word/PowerPoint is a plus. Apply: [email protected]   (9/14)

FALL INTERNSHIPS CREDITS ONLY: BLOG WRITER/Teaneck, NJ: 20 hrs wkly. National music education franchise business seeking enthusiastic blog writer to write and develop stories about music, bands, music education and other trends. Apply: [email protected]   (9/14)

FALL INTERNSHIP CREDITS ONLY: Remote Ops Intern/CBS Sports Network. Participate in &prepare for on-location sports events. Duties incl. operational, creative, &admin. tasks related to delivery of remote broadcasts. Apply: www.cbscorporation.com (9/10)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: REALITY TV SHOW PRODUCER: with strong network contacts, looking for the next reality TV show STAR, check our work here www.introublezone.com , most importantly INTERESTING CHARACTERS 917 375 6527 [email protected] (9/15)

SITUATION WANTED: Enthusiastic, Organized Professional seeking FILM/TV ASSISTANT POSITION. 3 YRS NY + LA Film Production, Development, Publicity, Marketing experience assisting high-level execs. BS Marketing Comm. [email protected] (9/15)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER/NYC: Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (9/15)

SITUATION WANTED: ASSISTANT (LA) 2+ years talent agency exp., 4+ years of administrative exp., and an MA in media, preferring an entry-level network, agency or management assistant position. [email protected] (9/14)

SITUATION WANTED: I’ve written a 1-hour dramedy entitled, Tree House, which is loosely based on my life story. It’s, “A Contemporary, Edgy, Multiplatform Show “. I’m looking for studio executive assistance. [email protected] (9/14)

SITUATION WANTED: Jeanne Intile Burns, VOICE-OVER ARTIST, Web Links: http://jburns.voices.com www.allegro-music.com , Cell: 845-721-9681, E-Mail: [email protected], Specializes in unique character voices for various animated prods (9/14)

SITUATION WANTED: BUS. CONSULTANT – owned & operated my own businesses for the past 23 yrs. I have seen it all & dealt with it. Experienced businessman who can make decisions & guide your company as a Consultant? [email protected] (9/14)

SITUATION WANTED: Courtney Cleaver,VOICE-OVER ARTIST, Cell:310-817-3771Website: http://www.voices.com/people/cleaver007 : Specializes in commercial & reality television narrative (9/14)

SITUATION WANTED: Worldwide #3 ranked “girls only” website brand, www.MissOandFriends.com looking to expand into TV, film. 917 710 5820, [email protected] (9/14)

SITUATION WANTED: MULTI-MEDIA JOURNALIST/NYC BA-Broadcast Journalism. MFA-Media Arts. Thesis documentary awarded by Directors Guild of America, Amnesty Intl & 20 film fests. Worked in news since age 15! Seeks job! [email protected] (9/10)

SITUATION WANTED: WRITER/PRODUCER : Did exec level marketing in sports, fiber optics & telecom. Ent. industry 5 yrs . Can write what you need fast! Scripts, press, corporate overviews, etc. BS Biology; MS Journalism. Ph: 818-585-8760 (9/10)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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