Friday, September 9th, 2005




Top 5 Box-Office Hit of 2005
Over $200,000,000 to Date!

Available Exclusively From Warner Bros. Domestic Cable Distribution  Get with the programming  online.



Good morning.  It’s Friday, September 9, 2005, and this is your first early morning briefing.

Tonight’s Premiere:
UPN:  Friday Night Smackdown at 9p
ABC:  20/20 at 10p

Saturday Premieres:
:  Cops at 8p and America’s Most Wanted: America Fights Back at 9p

Sunday Premieres:
:     Simpsons at 8p, War at Home at 830p, Family Guy at 9p and American Dad at 930p
VH1:    My Fair Brady at 930p and Breaking Bonaduce at 1030p* MORE GOOD STUFF *Here’s a full list of networks/channels carrying tonight’s Shelter from the Storm: A Concert for the Gulf Coast one hour simulcast this evening at 8-9p.  The broadcast will air on a :30-second delay to wipe out any obscenities that may pop up, but the event’s executive producer Joel Gallen say he will not edit out political comments made by the performers.

  • Broadcast nets: ABC, CBS, FOX, NBC, The WB, UPN, PBS, PAX
  • Cable nets: ABC Family, Altitude Sports & Entertainment, AmericanLife TV Network, Black Family Channel , Bravo, CNBC, Comcast SportsNet Chicago, CourtTV, E!, Fox College Sports Pacific, Fox Movie Channel, Fox Reality, FSN Arizona, FSN Ohio, FSN South, FSN West, FUEL TV, FX, G4, GSN, Lifetime, LIME, MSNBC, Ovation, Oxygen, PAX, Showtime, SOAPNet, SPEED Channel, Style Network, TBS, The Tennis Channel, TRIO, TV Guide Channel, TV One, TVB Jade Channel, USA Network, WGN Cable
  • Radio: ABC Radio’s major market outlets, Infinity Radio stations
  • Internet:,,,,
  • International Territories:  The special will be broadcast in over 140 countries including Africa, Australia, Austria, Argentina, Brazil, Bulgaria, Canada, Chile, China, Cuba, Czech Republic, France, Germany, Greece, Iceland, India, Ireland, Israel, Italy, Japan, Mexico, New Zealand, Romania, Russia, Scandinavia, Slovakia, Spain, Taiwan, The Ukraine, The United Kingdom and virtually all of the rest of Asia, Latin America & the Middle East.

Also tonight, BET will air its own telethon tonight from 730p-10p with a growing list of artists, celebs and public figures joining its effort to raise funds for Hurricane Katrina victims.  S.O.S (Saving Ourselves): The BET Relief Telethon is a collaboration between BET and the National Urban League, American Red Cross, Hip-Hop Summit Action Network, Essence Communications and several major record labels.

More carriage notes on Judge John Roberts’ appearance before the Senate Judiciary Committee next week.  Court TV will air all of the coverage as well as provide analysis from Alan Dershowitz, as will Ken Starr. 

Two premieres on VH1 this weekend, both on September 11. My Fair Brady with Christopher Knight (Peter Brady of the Brady Bunch) and Adrianne Curry (the first winner of America’s Next Top Model), who first met when filming Surreal Life 4.  Now they have their own reality show as cameras follow their lives together.  My Fair Brady kicks off at 930p.  And at 1030p is the premiere episode of Breaking Bonaduce.  Cameras follow Danny Bonaduce as he moves thru his life with his wife and kids, including appointments with the couple’s therapist.

Here is product placement taken to a whole new level.  London-based ad agency Saatchi & Saatchi has launched a new division called GUM, created to target the elusive teen and young 20s demo.  The idea is simple, according to The Wall Street Journal:  Saatchi & Saatchi is offering advertisers a sort of human billboard – that is, owning and naming their own all-female hip-hop band, having their products seen/used/worn on stage and in music videos, and if they want, paying a little extra, have their product names used within the lyrics of the band’s songs. The band made its first appearance last evening at Saatchi & Saatchi offices, and unless you knew any better, you’d never know it was a marketing device. The agency calls this Branded Entertainment, and finds masking advertising within entertainment is a better way to reach this tough young demo. Also coming from GUM, commissioned entertainment for other media including TV, film, cellphones and video games.

Top 10 M-F Syndicated Strip Series for the week of Aug 22-28, 2005 ranked by HH Rtg
Wheel of Fortune (King World)                  7.1 AA
Jeopardy (King World)                                6.0 AA
Oprah (King World)                                    5.7 AA / 5.7 GAA
Everybody Loves Raymond (King World)  5.6 AA / 7.1 GAA
Seinfeld (Sony)                                           5.4 AA / 6.7 GAA
Friends (Warner Bros.)                              4.9 AA / 6.2 GAA
Judge Judy (Paramount)                            4.6 AA / 6.9 GAA
Dr. Phil (King World)                                  4.3 AA / 4.3 GAA
Entertainment Tonight (Paramount)          4.2 AA / 4.3 GAA
Judge Joe Brown (Paramount)              3.2 AA / 4.6 GAA
Regis & Kelly (Buena Vista)                       3.0AA
Source: Nielsen Media Research

Top 10 M-F Syndicated Strip Series for the week of Aug 22-28, 2005 ranked by A18-49
Seinfeld (Sony)                                           3.5 AA / 4.3 GAA
Friends (Warner Bros.)                               3.2 AA / 4.1 GAA
Everybody Loves Raymond (King World)  3.2 AA / 4.0 GAA
Oprah (King World)                                    2.2 AA / 2.2 GAA
Wheel of Fortune (King World)                  1.9 AA
That 70’s Show (Carsey-Werner)              1.9 AA / 2.2 GAA
King of the Hill (20th)                                  1.7 AA / 2.0 GAA
Judge Judy (Paramount)                            1.6 AA / 2.3 GAA
King of Queens (Sony)                     1.6 AA / 2.1 GAA
Will & Grace (Warner Bros.)              1.6 AA / 1.9 GAA
Malcolm/Middle (20th)                     1.6 AA / 1.9 GAA
Dr. Phil (King World)                                  1.6 AA / 1.6 GAA
Entertainment Tonight (Paramount)          1.6 AA / 1.6 GAA
Source: Nielsen Media Research

A memorial service celebrating the life of ABC News anchor Peter Jennings is scheduled for September 20 at New York’s Carnegie Hall at 11a.  Jennings died of lung cancer on August 7.  A limited number of tickets (no charge) will be made available for the general public, though they will be distributed on a  first come first serve basis, and can be obtained at the box office starting at 8am on the 20th.  * NEW ORDERS / CASTING / DEVELOPMENT / PRODUCTION *Comedy Central has re-signed Trey Parker and Matt Stone thru the end of 2008.  Parker and Stone are the creators of South Park, and they will produce three more seasons of South Park under the deal, 14 episodes per season. They will also continue to write, direct and edit every episode, as they have since the show first premiered in 1997. New episodes of South Park begin airing on October 19 at 10p.

Lifetime has ordered up six episodes of Almost Family from Gay Rosenthal Prods, according to Variety.  The premise is perhaps an engaged-to-be-married couple’s nightmare – split up and go spend a week with your fiance’s parents. Adding fuel to that fire, the couples are all from very diverse backgrounds. The show is looking at a 2006 debut.* EXECUTIVE MOVES *Warner Bros. Entertainment has pulled in one of its own to become President of the new Warner Bros. Television GroupBruce Rosenblum will be responsible for the newly-formed division’s global broadcasting, distribution and production including the U.S.’ WB.  In addition to increasing Warner Bros.’ TV businesses, Bruce will manage the corporation’s TV production divisions, Telepictures Productions and Warner Bros. Animation.  He first arrived at Warner Bros. in 1989 and was most recently EVP.  He will report to Warner Bros. Chairman/CEO, Barry M. Meyer. 

The Board of HIT Entertainment announced the appointment of Patricia Wyatt as President/HIT North America. Patricia’s responsibilities include expanding the existing Consumer Products and Home Entertainment businesses for HIT’s classic preschool brands, as well as launching new content. Based in the company’s New York office, she reports to CEO Bruce Steinberg, and also serves on the company’s Executive Management Board.* RATINGS *Wednesday — A18-49 Analysis:  On the strength of So You Think You Can Dance, Fox won the night on Wednesday according to fast affiliate ratings from Nielsen Media Research, with a 2.6/8 A18-49.  CBS was #2 for the night with a 2.3/7, followed by  NBC 2.2/6, ABC 2.1/6, UPN 0.9/3, WB 0.7/2.  Fox either won or tied for both the 8p and 9p hours.  At 8p Fox won the hour outright with a 2.7/8; at 9p Fox tied with both NBC and CBS, earning a 2.7/7.  At 10p CBS hailed with a 2.7/8 for a repeat of CSI.

Fast Affiliate Ratings: Wednesday, September 7, 2005, for all Networks – time period averages. Source: Nielsen Media Research. 

NBC     5.2/8    Meet Mr. Mom 2.9/5,  Law & Order [r] 6.2/10, Law & Order [r] 6.4/11

FOX     4.6/8    So You Think You Can Dance 5.0/8, The Bernie Mac Show 3.2/5

CBS     4.1/7    The Cut [f] 3.1/5,  Rock Star: INXS 4.0/6,  CSI: NY [r] 5.3/9

ABC     3.7/6    George Lopez [r] 4.1/7, George Lopez [r] 4.2/7, Lost [r] 3.4/5, Lost [r] 3.4/6

UPN     1.6/3    R U THE GIRL 1.9/3, Veronica Mars [r] 1.4/2

WB      1.2/2    One Tree Hill [r] 1.1/2, Smallville [r] 1.2/2

A18-49            Fox 2.6/8, CBS 2.3/7, NBC 2.2/6, ABC 2.1/6, UPN 0.9/3, WB 0.7/2

Friday Fun Fact: 
An object weighing 100 pounds on Earth would weigh just 38 pounds on Mars.

The History Channel presents This Day in History:
1850- After exploding in population, California is accepted into the Union as the 31st state in record time, without ever passing through territorial status.  The region became part of the United States by cession from Mexico in the 1848 treaty that ended the Mexican War.  Soon afterward, the “forty-niners” flooded into the state in search of gold, and California quickly reached the 60,000 inhabitants necessary for a petition of statehood.  It also helped California’s cause that northern representatives in the Congress, consumed by the question of slavery’s extension to Western territories, were eager to admit another free state

Answer to Yesterday’s Trivia Question:   What comedian was famous for saying, “Everybody’s got to get in the act!”?   JIMMY DURANTE    Kudos to:  Jean Goldberg-Warner Bros/NY; Paula Davis-NBC Late Night/NY; Gary Stark-Scripps Howard Broadcasting Company/Cleveland; Cary Nadel-Media & Entertainment/Ridgefield; Larry Glazer-Continental TV Sales/Chicago; Valerie Heilbron-Heilbron Associates/Santa Fe; Keith Paxton-KDFI/ Dallas; Will Allmendinger-Tribune Co/Chicago; Len Klatt-Premiere Radio Networks/LA; Dan Greenblatt-At Ease TV/Bel Air, CA; John Selig-KSWB/San Diego; Dennis Treleven-Fox Cable Networks/LA


T hank G od I t’s S moking G un F riday!

The folks at The Smoking Gun are dedicated to bringing to light the naked truth .

See for yourself!  Browse the archives at and you’ll find
true stories about naked joggers, naked nannies, even a naked Zorro!

The fully-clothed folks at Court TV wish you a happy weekend.

Today’s Trivia Question: 
What was the name of Marty’s band that tries out for the dance  in Back to the Future? (click here with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Cyn
09.09.05 – 5:06am
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WHAT’S ON TONIGHT:  Friday, September 9, 2005

ABC              Shelter From the Storm: A Concert for the Gulf Coast,  Hope & Faith [r], Less Than Perfect [r],  20/20 [p]
CBS              Shelter From the Storm: A Concert for the Gulf Coast,  Fashion Rocks
FOX              Shelter From the Storm: A Concert for the Gulf Coast,  Reunion [r]
NBC              Shelter From the Storm: A Concert for the Gulf Coast,  Dateline
PAX              Shelter From the Storm: A Concert for the Gulf Coast,  Mary Higgins Clark’s Pretend You Don’t See Her
UPN              Shelter From the Storm: A Concert for the Gulf Coast,  Friday Night Smackdown [p]
WB               Shelter From the Storm: A Concert for the Gulf Coast,  Reba [r], Living with Fran [r]
TELE             El Cuerpo del Deseo, Los Plateados, El Principe Azul
UNIV                   El Gran Final de La Madrastra,   Cristina

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