A CYNOPSIS MESSAGE FROM CBS SPORTS NETWORK

Cynopsis: Sports
09.06.13

Good morning. It’s Friday, September 6, 2013, and this is your first early morning Sports briefing. 

CBS Sports has acquired the rights to televise BIG EAST Conference college basketball games on the CBS Television Network and CBS Sports Network through a sublicensing agreement with Fox Sports. The multi-year agreement begins with the 2013-14 college basketball season and continues through 2018-19.

Beginning with the 2014-15 season, the deal provides for up to 30 men’s basketball games per year combined on CBS Sports and CBS Sports Network. CBS Sports can broadcast up to five games each year, with CBS Sports Network airing the remaining contests as part of the agreement.

In the first year of the deal for the 2013-14 season, CBS Sports will broadcast two games and CBS Sports Network will air 18 match-ups. Both CBS Sports and CBS Sports Network will have access to non-conference and conference games. Also, CBS Sports Network will air a minimum of two women’s games per year, as well as select Olympic sports.

On the Air

This weekend, the Naismith Basketball Hall of Fame will enjoy a banner year with a class that includes Gary Payton, Bernard King, Dawn Staley, Roger Brown, Richie Guerin and Brazilian star Oscar Schmidt, Rick Pitino, Guy Lewis, Jerry Tarkanian and Sylvia Hatchell, NBA executive Russ Granik and E.B. Henderson, a pioneer from the sport’s earliest days who’s known as the “Grandfather of Black Basketball.”

Attendance at the Hall in Springfield, Mass. is up over 27 percent, its “60 Days of Summer” lead-up promotion pulled in new sponsors and casual fans, and its partnership with the nearby Mohegan Sun casino will give the Hall an added boost for enshrinement weekend. NBA TV will televise the ceremonies.

She may not yet have a first place win on a NASCAR track, but Danica Patrick chalked up a win in the kitchen, besting Tiki Barber, Chuck Zito and Natalie Coughlin in a cooking competition on Food Network’s Chopped. Patrick swept the competition and took home $10,000 for the COPD Foundation.

Sportfolio, Bloomberg TV’s weekly sports business show, kicked off its season last night with an NFL Special with Browns CEO Joe Banner, former Raiders CEO Amy Trask and NFL Executive Vice President Jeff Pash.

Sports Illustrated debuted a new weekly online video program, “Pro Football Now” on Thursday, with Maggie Gray hosting, along with former Giants WR Amani Toomer. The show will run every week throughout the season.

CBS Sports Radio will have five new shows for the NFL season. On Saturdays, CBS Sports Radio anchor Rich Ackerman hosts Eye on College Football from 12:00-8:00PM.  The show includes reports from all of the top college football games as well as interviews with coaches, players, broadcasters and writers. In addition, the network’s Jody McDonald will join Rich from 6:00-8:00PM every Saturday to break down the competition, and continues with his solo show until 10:00PM.

Later on Saturday nights, Adam the Bull hosts Eye on Fantasy Football from 10:00PM- midnight. The show is co-hosted by CBSSports.com senior fantasy football writers, Dave Richard and Jamey Eisenberg. 

Mike Francesa’s Football Sunday will now air nationally on Sunday mornings.  Beginning on Sunday, September 8, the program can be heard from 9:00-11:00AM.  Following “Mike Francesa’s Football Sunday,” and also starting Sunday, September 8, CBS Sports Radio will simulcast CBSSports.com’s Fantasy Football Today show from 11:00AM- 12:00PM. The program will be hosted by the site’s Jason Horowitz.  The show will provide late breaking fantasy football news. Finally, from 12:00-8:00PM, and beginning on Sunday, September 8, Rich Ackerman will additionally host Eye on Football. The show will offer a national perspective on all of the NFL games as well as interviews and reports. Similarly to their Saturday College focused program, Jody McDonald will join Rich for the final two hours of the show, every Sunday. 

Hard Knocks: Training Camp with the Cincinnati Bengals ended the season on a high note drawing 693,000 viewers to the finale Tuesday night on HBO, the most watched episode of the season.

College football was off to a solid start on all the ESPN Networks last weekend. Overall, ABC, ESPN, ESPN2, ESPNU and ESPNEWS combined to reach nearly 73,000,000 viewers for game telecasts from Thursday, Aug. 29 to Monday, Sept. 2.

Networks (both Cable & Broadcast) are faced with eroding ratings and ad dollars shifting from TV to Digital. That’s why Cynopsis is presenting a conference on what networks are doing – and what they need to do more of – to aggressively evolve to compete, and profit in this shifting landscape. Join us as our experts share the latest business and advertising models for success. Registration is now open: http://www.cynopsisfuturetvsummit.com/

A CYNOPSIS MESSAGE

Sponsorship & Promotion

This week, Dove Men+Care kicked off a 10-week behind-the-scenes video series that shows popular baseball players in a new light – off the field, opening up about fatherhood. Each week starting now, “Big League Dads” will be spotlighted on MLB.com. This first week’s video gives an inside look at what fatherhood means to Chris Sale (Chicago White Sox father of 1), Torii Hunter (Detroit Tiger and father of 4) and Ben Zobrist (Tampa Bay Ray and father of 2).

Pepsi is launching new creative for the NFL season, featuring all 32 teams on point-of-sale materials and including each Pepsi variety in NFL advertising for the first time. The programs will incorporate every team despite the fact that the brand does not have local deals with each team. Activation programs will expand each week and culminate with the Super Bowl.

Mars Chocolate North America expanded its NASCAR reach, announcing its Snickers brand has signed a deal with Earnhardt Ganassi Racing for sponsorship of the No. 32 NASCAR Nationwide Series Chevy driven by Kyle Larson. Snickers will be the primary sponsor for races at Richmond and Chicagoland Speedway.

The NFL unveiled its fourth year of women’s fashions at New York’s Grand Central terminal. The newest crop turns football gear into high fashion, as they merge team styles with luxury designs. Licensed NFL clothing has been revamped to incorporate current trends, feminine details and flattering silhouettes. The “Back to Football” fashion event was presented by NFL Women’s Apparel and 2013 Creative Fashion Director, Phillip Bloch, in collaboration with Vogue magazine. Fashions for all 32 teams were on display, as well as a special Super Bowl XLVIII look.

Also along the fashion trail, Covergirl is partnering with the NFL to pitch a line of NFL-inspired nail glosses to female fans.

Nike continues its global expansion as the new official uniform supplier of Great Britain’s athletics team, following a breakdown of talks between the team and incumbent supplier adidas. Nike already has personal relationships with a number of UK athletes, including double Olympic and world champion Mo Farah. Adidas has supplied Team GB outfits since 2005.

Digital & Technology

Brand Affinity Technologies, Inc. announced an exclusive fan photo partnership with the University of Southern California (USC), for its 2013 college football games at the Los Angeles Memorial Coliseum. Beginning this Saturday, September 7, Brand Affinity’s FanPhotos activation platform will have professional photographers interacting with the crowd to capture memorable moments. Fans will then be able to view their photos online, enhance with customizable USC themes and logos, and place orders.

With the vote for inclusion in the 2020 Olympic Games coming Sunday, USA Wrestling and The Committee to Preserve Olympic Wrestling unveiled their record digital growth in the eight month period since the sport was removed from The Games. The sport has over 300,000 followers on Facebook from over 50 countries, over 60,000 Twitter followers and several hundred thousand views of a series of Google Plus hangouts, numbers which are among the top five for all governing sport bodies and the largest among the three sports competing for inclusion… baseball/softball and squash. The announcement will come Sunday morning. 

Coaches Cabana, the new second screen platform launched this past weekend by former NFL and Oklahoma coach Barry Switzer, former CBS Sports head Neal Pilson and partners Joe Tippens and Mike Henry had 8 million Twitter impressions in its first weekend with six games being tested. The site, which features former iconic coaches engaging with fans during the live college football broadcast, will have another three key matchups in its second week, and is being featured by Rivals.com on game days as well.

The NBA signed a multiyear deal with Stats LLC to use its SportsVU optical player tracking across the league. Fifteen teams used the technology last season.

MLBAM signed a multiyear partnership with the independent stats site Baseball Prospectus to share data and analysis for content that will appear on both MLB.com and BaseballProspectus.com. The deal will include multiple projections based on analytics starting with the MLB postseason.

Roster Moves

Fresh off stories last week that the New York Yankees were close to a site near Yankee Stadium in The Bronx as the home for New York City Football Club comes reports that the team is close to engaging with someone to run the team’s business operations as the club continues to add staff as part of its ramp-up for launch in 2015. Claudio Reyna was NYCFC’s first hire to run soccer operations, which was announced in May.

Former Golden State Warriors Exec VP/Basketball Operations Chris Mullin reportedly is joining the NBA Kings’ front office per ESPN.com.
 
Princeton University Athletic Director Gary Walters announced he will step down at the end of the 2013-14 academic year after running the Ivy League school’s program for over 20 years.

The Main Event, the featured game of the day sponsored by Thuuz, real-time sports discovery for mobile & connected TV platforms.
#8 R. Gasquet vs. #2 R. Nadal Saturday at noon. Thuuz rating: 95
Nadal is 9-0 against Gasquet, will the streak continue?. On CBS.

A CYNOPSIS MESSAGE

ON THIS DAY in 1972 – Summer Olympics resume in Munich Germany after massacre, a topical event to ponder with the IOC meeting in Buenos Aires this weekend to determine a new Summer host city for 2024.

In The Know: Last season the NFL deferred to President Obama’s inauguration and played its first-ever game on a Wednesday. When and why was the last game played on a Tuesday night? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Answer to Our Last Sports Trivia Question: Which NFL teams do not employ cheerleaders? Answer: Steelers, Giants, Bears, Browns. Kudos: Aymon DeMauro (Discovery), Matthew Meachem (Metadata), Jeff Day (MGA Golf), Shawn Gerchicoff (Turner), Ryan Hall (NBC), Tom Wetzel (MMSI), Denis Bary (CBS), Mike Antolini (PGA Tour), Dave Bardua, (WGHP TV),  Tom Turner (Active International),  Jim Bernard (Fox), Ron Salcedo (Zimmerman/Nashville).

Later — Chris
Chris Pursell for Cynopsis | Sports
09.06.13

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