Friday, September 3rd, 2010

Cynopsis: DIGITAL



Good morning, it’s Friday, September 3, 2010, and this is your first early morning digital briefing.  If you would like to read this or any other Cynopsis edition online, click here

A few hours after its previous contract had expired, Walt Disney Co. and Time Warner Cable struck a long-term agreement for the rights to carry a slew of broadcast and cable channels including several ABC affiliates, the ESPN family of networks, ABC Family and the Disney Channel in a deal that included wide-ranging multiplatform rights. In what could be a model for future digital arrangements, the package includes rights for broadband channel, giving Time Warner Cable and Bright House Networks the right to feature cleared content from on its sports tier and the right to allow subscribers watch linear ESPN networks on mobile devices such as the iPad. The agreement also includes plans to launch a once-weekly highlight channel called ESPN Goal Line as an exclusive offering for the MSOs, featuring NCAA football coverage. Finally, the deal expands VOD services in many Time Warner and Bright House markets to include transactional content offerings, ABC prime time shows and additional on demand content from Disney Channel and ESPN.


Olympusat’s TV Chile and its owned-and-operated Cine Mexicano network have landed on AT&T’s U-verse TV as part of its Paquete Espanol Hispanic package.
Spanish language Alterna’TV has also signed a carriage agreement with AT&T’s U-verse TV to carry Once Mexico (channel 3011), CBTV Michoacan (channel 3067) and Canal 22 Internacional (channel 3022). They too will join the Paquete Espanol package.


Beginning Sunday, Target will begin distributing prepaid Facebook gift cards in the denominations of $15, $25 and $50 at all 1,750 U.S. target outlets as well as Similar to Apple iTunes gift cards, which are also produced by vendor GMG Entertainment, the cards can be used to purchase games, apps and virtual goods on Facebook. Social game developers Zynga and Playdom have also partnered with GMG rival InComm to distribute prepaid gaming cards.
Last night’s long-awaited 100th episode of Matt Groening’s Futurama on Comedy Central (the show took a 7-year hiatus after an initial run on Fox) was celebrated with a series of viewing parties powered by social television platform Philo. Viewers who checked in to “The Mutants are Revolting” episode via the web or Philo’s iPhone app were able to chat with other viewers along with News Corp.’s IGN Entertainment editors.


Just before the deadline for commenting on its net neutrality was about to pass, the FCC extended a request for further comments on its proposed regulation, identifying two issues that need further hashing out. The questions are whether regulations should apply to wireless internet services (until now thought to be too nascent of an industry), and whether ISPs should be allowed to charge extra for prioritizing traffic. Both proved to be hot-button issues after Verizon and Google issued a proposal for open internet legislation that would include both caveats.
Last night’s NY Giants/Pats preseason football game was the first ever 3D broadcast of an NFL game on television. Verizon FiOS1 produced and broadcast the game exclusively to FiOS TV customers (who have 3D sets and glasses,) using Chyron‘s HyperX3 technology. Chyron also provided back-end support to several other 3D sports firsts dating back to last Feb.’s NBA All-Star Game.
Video syndication platform 5min Media signed a deal with IGN Entertainment to distribute game-themed content semantically. 5 min’s VideoSeed system semantically matches short-form videos such as game reviews, instructions and news from IGN gaming brands across the 5min network of 800+ sites, including, GGL, and


The U.S. is still lagging in terms of the speed of its average broadband connections, according to new data sourced from the nation’s ISPs released by the FCC on Thursday. Out of a total of 71 million fixed (as opposed to mobile) connections to households, only 44% met or exceeded the FCC’s National Broadband Plan benchmark of 4 megabits per second (Mbps) downstream and 1 Mbps up. The commission also pointed out that demand for mobile broadband is up: the number of mobile wireless service subscribers with full data plans increased by 40% over the first six months of 2009 – to 35 million. Cable modem connections increased by 3% to 41 million and DSL by 1% to 31 million in the first six months of 2009. Fiber-to-the-home connections increased at a faster rate, 23%, while satellite internet connections increased by 6% to 1 million.
One reason the Android platform is growing so quickly could be because the amount of vibrant free apps that are being created for it is growing. Google’s Android Market had the largest share of free apps available in July – 60% – according to app store analytics company Distimo, compared to 26% for the Apple App Store for iPad and the BlackBerry App World and 22% for Windows Marketplace for Mobile. One reason for the discrepancy is that developers from only 9 countries are currently able to distribute paid apps for Android, and users from only 14 countries of the 46 countries Android has launched in are able to download paid apps. Meanwhile, iPad users continue to pay a premium for apps made for its larger screen. While the average price of all apps is only 16% higher on the Apple App Store for iPad than for the iPhone, the ave. price of the 100 most popular apps in each outlet is nearly three times higher for the iPad.
Highest ranked free applications for Google Android Market (US, July 2010)
Rank Application             Publisher       Category
1   Pandora Radio           Pandora          Multimedia
2   Google Maps             Google Inc.     Travel
3   T-Mobile My Account  T-Mobile USA  Tools
4   Google Sky Map         Google Inc.    Reference
5   Facebook for Android  Facebook       Social
6   Advanced Task Killer   ReChild          Productivity
7   Weather Channel        TWC              News & Weather
8   MySpace Mobile          MySpace        Social
9   Twitter                       Twitter, Inc.   Social
10 Barcode Scanner         ZXing Team   Shopping
Source: Distimo


Samsung became the latest manufacturer to announce a tablet computer, this one (unlike the iPad) capable of making phone calls and based on Google’s Android Flash video-capable 2.2 operating system. The Samsung Galaxy Tab, launching this month in Europe and due out in the U.S. a little later, will feature a 7-inch touchscreen capable of displaying 720p HD video, Wi-Fi and 3G connectivity and 16GB or 32 GB hard drives. A front-facing camera will also allow face-to-face video conferencing over 3G. The challenge for Samsung will be to encourage Android developers to create apps for the device, as it will require special apps optimized for its larger screen size.


Former Adobe executive John Treloar has been hired by Bay Area-based online video platform Ooyala as Managing Director for its new Australia and New Zealand division.
News distribution technology provider Bitcentral hired Gary Coats to serve as COO, formerly of Marketron Broadcast Solutions. He will report directly to Bitcentral CEO Fred Fourcher.


Android users just gained a new way to broadcast themselves. San Francisco-based live video platform has launched a straightforward new Android app that allows video bloggers or social butterflies to shoot and upload live fluid video to Twitter or Facebook with a simple click. (The interface borrows from the design of Cisco’s popular Flip video cameras with a single red button to upload, a chat button for dialogue and a sharing button for posting comments.) Anyone who tends to procrastinate when it comes to uploading video they’ve shot to their social networking sites will appreciate how simple the app is to use. has come along way from its “lifecasting” roots, expanding to include live channels from dozens of premium broadcasters. A recent homepage redesign automatically aggregates recent uploads from people you follow and recommends content you might be interested in. The site was also one of the first live video platforms to launch an iPhone app and it proved to be a big hit – it was downloaded more than 1.4 million times in April, its first month of availability, and was responsible for 20% of the site’s new sign ups that month.
Later — Wayne
Wayne Karrfalt for Cynopsis: Digital
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ATTENTION JOB RECRUITERS FOR THE TELEVISION AND ADVERTISING INDUSTRY – send us your contact information so we can begin to build a database for referrals.  We get people all the time around the country asking us for names of local recruiters.  Help us out – send us your contact information, name, company, address, phone, email and fax.  NY and LA are great, but we also need names of firms in Chicago, Dallas, Miami, Atlanta, DC, and elsewhere.  We have people to send you!   Email your info to [email protected].

JOB OPENING: DIGITAL RESEARCH ANALYST/Scripps Networks/NY: 3+ Yrs in digital media research. Must have web analytics tools, Omniture, WebTrends, & syndicated research products. Apply, (9/11)

JOB OPENING: COORD SALES DEV & PROMOTIONS/NICK/Viacom Consumer Products/NYC: 1+yrs Marketing/Cons Prod exp, Strng Comm/Org/Detail skills, Strng knwlege NICK brand, popculture, MS Office skills  Apply (9/11)

JOB OPENING:  MANAGER, INTEGRATED MARKETING/Nickelodeon/NYC: 4+yrs mrktg/sales exp. in mrkting/ad agency in Ent/Media, Strng Acct Mgmt exp, Stng Project Mgmt skills Digital A+ EOE/M/F/D/AAP. Apply (9/10)

JOB OPENING:  EXEC ASSISTANT, INTEGRATED MARKETING/Nickelodeon/NYC: 2+yrs exp. Exec Assist, Strg org/detail skills, Suprior Cust. Service, Strng comm/comp skils, Able to prioritize EOE/M/F/D/AAP. Apply (9/10)

JOB OPENING: DIRECTOR, INTEGRATED MARKETING/NEW BIZ/Nickelodeon/NYC: 8+yrs mrktg/sales exp. in mrkting/ad agency in Ent/Media, Strng Ideation/Acct Mgmt exp, Stng Projct Mgmt skills EOE/M/F/D/AAP. Apply (9/10)

JOB OPENING:  DIR, CREATIVE SERVICES/KVOA-TV/Tucson:    Req’s are non-linear editing skills, 5+yrs exp in TV news promotion, previous mngmnt exp & ENPS knwldg is +.  Duties may expand to incl other corp resp. Res:  [email protected] (9/10)

JOB OPENINGRESEARCH MGRs/MediaCom/NYC: Lead agcy consmr/media rsrch needs. 4-7 yrs media rsrch. Exp in Nielsen, MRI/Simmons & other synd media rsrch.Quant rsrch req. Apply:   careers (9/10)

JOB OPENING: MANAGER, RETAIL INSIGHTS & ANALYTICS/Nickelodeon/Viacom Consumer Products/Bentonville, AR: 4+yrs exp. in consumer packaged-goods industry. Exp. implemnting process w detail. EOE/M/F/D/AAP. Apply (9/9)

JOB OPENING: MANAGER, SEARCH ENGINE OPTIMIZATION (SEO/SEM)/ Nickelodeon/NYC: 5+yrs search engine exp, 2+yr SEM exp/Fluent in search lndscape/Exp w. Omniture SiteCatalyst & Google Analytcs. EOE/M/F/D/AAP. Apply (9/9)

JOB OPENING:  SALES OP SPLST/New York: Train Sls Staff. Mnge all Electronic Data Interchange & CPost Processes/Systems. (9/9)

JOB OPENING:DIR, NON-FICTION PGRM/AETN/NY: Manage the development & piloting of non-fiction prgmg for A&E.5-7 yrs prgmg exp in cable/brdcst. apply to: (9/9)

JOB OPENING: MANAGER, STRATEGIC PLANNING/USA Network: Responsible for tracking, managing& disseminating competitive research information.Must be cognizant of industry trends and events. NBCCareers .com req#1249715 (9/9)

JOB OPENING: RSRCH MGR/NJ: NJ media agcy looking for exp’d Rsrch Mgr.Proficiency w/ Nielsen, Stardegy, IMS, Simmons & Excel.Strong communication skills a must. Salary commensurate with exp.  Contact: [email protected] (9/9)

JOB OPENING: SR CREATIVE DIR/AETN/LA: Manage crtve tm w/ cncpt mktg cpgns fr LT; develop on-air promos/spts;3-5yrs mktg cpgn lnch exp;2yrs mgr exp (9/4)

JOB OPENING: MKTG COORD/LITTLE PIM/NYC: Rsrch/execute mktg efforts, working closely w/ Chief Mktg Off, Sales Dir & Pres. Resp: social ntwrkg initiatives. 3+yrs mkt exp & multi tasker. Res/CV: [email protected] (9/4)

JOB OPENING: STAFFING MGR/Cablevision/NYC: Must have bachelors in HR or related, 5+ yrs hi vol recruiting exp, work in fast paced enviro w/ proven success using creative recruiting tactics. Visit: , Req #11848BR (9/4)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

FALL INTERNSHIP CREDITS ONLY:  Reality TV company seeks two interns fall semester. Students interested in development from beginning to end. Must be Mac & Powerpoint proficient; prefer Photoshop & video editing. Email resume: [email protected] (9/11)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED:  PRODUCTION MGR . 20+ yr NYC exp-live ent/news/sports/talk/mag/docs: studio/remote-Casual strng style hands-on-gr8 at bld/guide team.Cap & op bdgt/rept/ fcast. Fmr CAM/LD/TD/P-D. Contact: [email protected] (9/11)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NY) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (9/11)


SITUATION WANTED: DOCUMETARY. PRODUCER, DIRECTOR, WRITER in L.A. Five prime time Emmys. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email  [email protected]  (9/10)

SITUATION WANTED: PRODUCTION ASSISTANT/COORDINATOR/NYC:4 years of work & intern exp. at ESPN, HBO, ABC Skills: logging, editing, prod scheduling, expense reports, rolling calls, social media mktg, and more. [email protected]   (9/10)

SITUATION WANTED:Experienced Web & TV Producer and Manager who can write, shoot, edit, and create compelling product for web or TV. Seeking work in L.A. area. Email: [email protected] (9/9)

SITUATION WANTED:BRAND MARKETER/Chicago: Internship experience with experiential campaigns for Pernod Ricard & on-air at Cartoon Network- Resume: Email: [email protected] (9/9)

SITUATION WANTED: EXECUTIVE ASSISTANT film/TV (NY):  10 years experience: Interned for a President, Executive Assistant to SVP/VP/film director/celebrity [email protected] (9/9)

SITUATION WANTED:PROD ASST/PROD COORD/NYC:4 yrs of work & intern exp. at ESPN, HBO, ABC, WARNER BROS Skills: logging, cutting highlights, final cut pro editing, prod sched’g, expense reports, rolling calls, social media mktg, & more. [email protected] (9/9)

SITUATION WANTED: ACCOUNTING/FINANCE – 20+ yrs. experience in TV Broadcasting &  Cable.Seeking FT/PT or Temp-to-Perm position: [email protected] (9/9)

SITUATION WANTED: ANIMATION WRITER/INTERNET PRODUCER: Creative,  professional, too available. Lots of Prime Time, Sat Morning, Network, and Cable exp. Reliable, superb work ethic, and fun. Resume on request: [email protected] (9/9)

E-mail [email protected]  or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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