Cynopsis: DIGITAL
09/21/12
Good morning. It’s Friday, September 21, 2012, and this is your first early morning digital briefing.
The Roku Streaming Stick, a wireless USB-sized device that plugs into a television set in order to give users full access to the Roku service, will be available in October for $99.99. This is in advance of several “Roku Ready” devices (MHL-enabled television sets from manufacturing partners Apex Digital, Hitachi, and Best Buy’s Insignia brand) that are set to hit the shelves in time for the holiday season. When a Roku Streaming Stick is purchased separately, as in not bundled with a TV, it will come with a special remote control that features volume buttons and motion control for game play. While this remote will be necessary for game-play that requires motion control, the Stick will also work with regular remotes that come with Roku Ready TVs. The Roku Streaming Stick will initially be available from Roku and Amazon; Roku says other retailers will offer it sometime “this fall.”
A CYNOPSIS MESSAGE
November 14 | 11:30am – 6pm | JWT, NYC
Sponsor: Tremor Video + Media Sponsor: Ad Club of NY
Meet and mingle with the sharpest minds in cross-platform marketing, engagement and return on investment. Whether you’re buying online ads or creating original branded entertainment, you’ll discover how to maximize your ROI with the latest technology and research tools.
View the powerful line-up of speakers, content-rich session and
register now: http://www.cynopsisdigitalsummit.com.
Magnify.net, a provider of cloud-based video curation solutions, has partnered with AOL to offer The AOL On Network’s library of nearly 420,000 videos to publishers, brands, and ad networks using its platform to power their own video channels. With this partnership, Magnify is elevating its existing platform to Magnify 3.0, which will pull in video content from over 40 new top-of-the-line content sources, from news organizations such as BBC News, Reuters, WSJ Live, HuffPost Live, and The Daily Beast; to entertainment publishers like E!, PopSugar, and The Insider; and tech outlets such as CNET, Engadget, and GigaOm. Magnify.net currently powers more than 90,000 video channels on the web, including those from well-known publishing brands like New York Magazine.
VUDU, Walmart’s video streaming service that allows users to purchase or rent movies and TV shows without needing a subscription, is available on the Roku platform. The VUDU channel is now accessible on all Roku 2, Roku HD and Roku LT streaming players in the US and will come to the Roku Streaming Stick when it launches this October. Movies on VUDU are usually available the same day they are released to DVD and Blu-ray. The Roku streaming platform is currently comprised of over 600 channels.
YouTube original channel Machinima Prime has premiered a new reality series, The Controller: Medal of Honor Warfighter. The show pairs military experts with gaming experts to compete in live-fire and video game challenges. Each challenge, which will be judged by a panel of fan favorites, will be based on a Medal of Honor theme. Machinima Prime, a property of the video games-centric entertainment network Machinima, which has received backing from the likes of Google, currently boasts over 120,000 subscribers and over 7 million video views in total. Machinima’s main YouTube channel has 4.8 million subscribers and nearly 3.7 billion video views.
FEARnet will make the original cable versions of the popular horror series Tales from the Crypt available on its VOD platform. This is conjunction with syndicating all seven seasons of the TV version of the show in order on FEARnet’s linear channel. The original, unedited versions of the show, which ran form 1989 to 1986, will premiere on the channel’s VOD platform, which is available in over 26 million homes in the US, beginning on October 10. Four new episodes will be added to the VOD library every Wednesday, with each episode remaining on the platform for six weeks.
A CYNOPSIS MESSAGE
As a precursor to our upcoming Cynopsis: DIGITAL Video Measurement Summit, our editors will publish a Special eReport on the state of online video measurement. This on September 26th eReport will take an in-depth look at online video measurement where it is – and where it needs to go.
Push Date: September 26th
To reserve your space contact Mike Farina – 203.218.6480
Real Media Group, a division of WPP’s 24/7 Media, has integrated its network of premium publishers (24/7 Access) and ad management platform (24/7 Open AdStream) with the Microsoft Ad Exchange. New publishers will receive the integration on a monthly schedule, allowing them to connect with advertisers on Microsoft’s RTB platform. The company says that additional features of this partnership with Microsoft Advertising will roll out to publishers and advertisers “over the coming months.”
Austin-based social curation technology company Mass Relevance has launched The Product Studio. Available to media, brands, and agencies, it’s a new self-serve tool that offers them more than 30 social products and “visualizations,” such as fan photo walls or interactive polls that update in real-time, all of which can be deployed rather quickly in order to create experiences based on curated social data (Mass Relevance has full access to public tweets and public Facebook content). During the recent London Olympics, the FOX Sports Media Group tested out The Product Studio during their on-air and online coverage of the event. For example, the company hosted a live Twitter Q&A during the Women’s Soccer Gold Medal Match that was planned and executed within a 24-hour period. Mass Relevance says new products will be added to the Studio on an ongoing basis.
Collective, a provider of multiscreen ad solutions, announced that its entire sales team has taken and passed the IAB’s Digital Media Sales Certification exam. The exam is comprised of 100 questions that cover general comprehension of the digital advertising ecosystem, selling digital media, and analyzing campaign performance. The first one was administered this past June (with every member in Collective’s US sales organization taking and passing the test). The next round of testing will take place this October and November.
Chellomedia, the international content division of Libery Global, has selected Tvinci’s Online TV platform to power an online movie offering tied to Film1, a premium television service available in The Netherlands. Called Film1 Go, the service will allow subscribers to watch international movie content on a number of connected devices, including the iPhone, iPad, Android smartphones and tablets, and PCs and Macs. Tvinci says compatibility for more devices will be available in the near future. Film1 Go is expected to launch in December 2012.
eMarketer estimates that marketers will spend $37.31 billion on digital advertising in the US in 2012, and will increase their spending over the next several years, eventually reaching $55.25 billion in 2016. The research firm has actually lowered its growth forecast for 2012 (over 2011) from 17.7% to 16.6%. This is due to IAB/PricewaterhouseCoopers data for the first half of 2012 and because eMarketer believes the digital ad spending market is approaching maturity faster than it originally expected. Who are the top players as of right now? According to the estimate, Google, Yahoo, Microsoft, Facebook, and AOL will bring in a total of $23.9 billion in ad revenues, representing almost two-thirds of this year’s market. Google, naturally, sits at the top of this list as it’s projected to account for 41.3% ($15.41 billion) of total US digital ad revenues in 2012. And while search continues to dominate in the digital ad arena, eMarketer sees display ad (banner, video, rich media, sponsorships) to jump from 40.2% of total digital ad spending in 2012 to 45.6% in 2016.
LinkedIn has released the findings of The Mindset Divide, a research study that interviewed over 6,000 social network users across 12 countries on how and why they use professional and personal social networks. Some of the findings are pretty obvious. For example, according to the study, people use personal social networks to socialize, find entertainment, and kill time. They are three times as likely to use personal social networks for entertainment than professional networks. In comparison, professional social networks, such as LinkedIn, are used to do what the report describes as “investing time.” People are three times as likely to use such networks to keep up to date with their career over personal networks. However, what may not be so obvious is the types of content people expect to see on a professional social network versus a personal one. Respondents ranked “Updates from Brands” as the #2 type of content they expect to see on a professional social network (on personal social networks, it was ranked at #9). Overall, users expect to hear from brands 26% more on professional social sites than on personal ones.
Join us on November 14, 2012 at the Cynopsis Digital Video Measurement Summit in NYC. REGISTER NOW.
Stephen Colvin has left his position as CEO of The Newsweek Daily Beast Company to become an Executive-in-Residence at Lerer Ventures, a NY-based early-stage venture capital firm. Colvin will provide strategic input on Lerer Ventures’ existing and expanding portfolio of technology companies. “As Executive-in-Residence, Stephen will be working directly with some of our portfolio companies, from organizational structure and positioning to sales and revenue strategies, as well as helping us evaluate new investment opportunities,” said Eric Hippeau, Partner at Lerer Ventures.
Chrissy Fiorilli has joined CollegeHumor Media in the newly created role of Talent Booker for CollegeHumor.com Originals. She will oversee all celebrity booking and casting for the humor website’s original and branded content videos. Based in the company’s LA office, she will also be responsible for developing and maintaining new talent relationships.
A CYNOPSIS MESSAGE
Digital and Social Media Strategies for Kids TV: How to Attract and Engage Kids and Tweens
Social media strategies to maximize results
Thursday * October 4, 2012 * 1:30 – 3:00 p.m. ET
Hosted by Gwen Billings, Editor Cynopsis Kids along with panelists:
Jim Mollica – SVP, Consumer Marketing, Nickelodeon
Scott Thomas – VP, Consumer Marketing Cartoon, Network
James Lema – Director, Product Development, Poptropica
REGISTER NOW.
With the Primetime Emmy Awards coming at you this Sunday night, take a gander at the Television Academy’s official YouTube channel. There are a lot of videos already available on the channel, including clips from last year’s telecast as well as this year’s Television Academy Honors Awards. If you’re looking for some original content, check out Parker Posey playing an acting coach named JAN (“Just Act, Naturally”), who teaches a class solely dedicated to giving an Emmy Awards acceptance speech.
While we’re at it, one of my favorite things to do when watching any big event, whether it’s an awards telecast or the Super Bowl, is to have Twitter opened up at the side so I can see what everyone else, especially the funny people I follow, are saying about the show (second-screen!). And like with everything else in this world, there is an app for this. WitStream is a service that delivers a steady stream of comedy news and commentary from the pros — established comedians, writers from SNL, The Daily Show, Jimmy Fallon, and more. While it’s cool on its own, the service has now partnered with TVGuide.com to launch “Watch with WitStream.” Beginning with this Sunday night’s Emmy Awards, this live, curated feed, which will be available via TVGuide.com’s Red Carpet section, will bring you the funny as you watch the show. This partnership will extend to future live events as well, so you can have it by your side as you watch the Globes, the Super Bowl, the Grammy Awards, and the Oscars.
Later – Sahil
Sahil Patel, Associate Editor for Cynopsis Digital
09.21.12
Denise O’Connor: Group Publisher, Media Entertainment
Diane K Schwartz: Senior Vice President, Media Communications Group
Cynopsis Ad Sales: Mike Farina | VP Sales & Marketing | 203-218-6480
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Cynopsis CLASSIFIEDS – For More classifieds, visit the Cynopsis.com classifieds page here.
JOB OPENING: RESEARCH ANALYST/BBC AMERICA/NYC: Create ratings reports and analysis for programming/scheduling. 1-3 years TV/media research experience. Proficient in NPower & MyEvnts. [email protected] (9/28)
JOB OPENING: COORD B&L AFFAIRS/TV Guide Network/LA: Handle daily admin activities, mng contracts rights database, process agmts, draft docs & spec projects. Min 3 yr legal exp in Ent. ind. CV & res: [email protected] (9/28)
JOB OPENING: F’LANCE REPORTER/OPRAH.COM/NYC: Exp covering women/lifestyle topics & a demonstrated ability to est rapport w/interview subjects & suss out info that makes tired topics come alive. Apply at: http://careers.own.tv (9/27)
JOB OPENING: F’LANCE MENTAL HEALTH REPORTER/OPRAH.COM/NYC: Exp. covering psychology/well-being. Proven ability to find studies & rsrch that are most meaningful to our aud & present in a clear, voice-y way. Apply: http://careers.own.tv (9/27)
JOB OPENING: F’LANCE WRITER/OPRAH.COM/NYC: Writer w/ability to make familiar topics feel timely. A fresh, intelligent, orig voice is a must (no slick, typical magazine writing! no gooey sentimentalism!). Apply: http://careers.own.tv (9/27)
JOB OPENING: SSE/SALES PLANNER/Current TV/CHI: Seeking exp plan’r to oversee TV & digital sales plan creation. Target new biz, mng your own acct list, actively present/meet w/agencies, mng dvlpmntl acct list. [email protected] (9/27)
JOB OPENING: DIG. VIDEO LICENSING/AMAZON.COM/SEATTLE, LA, LONDON & MUNICH: All experience levels; you will negotiate content deals & mng relationships with studios and cable nets, [email protected] (9/27)
JOB OPENING: TALENT BOOKER/NYC: National Daytime Talk Show seeks experienced Talent Booker. Must have prior experience working on a daily talk show. Please send resume and references to [email protected] (9/25)
JOB OPENING: TEMP ASST. DESIGN DIR/WEtv/NYC: manage designers/vendors, prod scheds & budgets, some hands-on design work, 8+ years exp. Must have project management/supervisory exp. Resumes to: [email protected] (9/25)
JOB OPENING: SALES DIRECTORS (3) Outcast/Detroit/LA/CHI: CEO of your territory, Auto/CPG/Entertainment, agencies respect you. Amazing culture, impressive leadership. Resumes: [email protected] (9/25)
JOB OPENING: SR RESEARCH ANALYST, PRIMARY RESEARCH/Syfy/NYC: Plan, design, analyze & report consumer research projects. Min 2 yrs exp in online surveys, focus grps & syndicated research. BA/BS Req. nbcunicareers.com 6940 (9/25)
JOB OPENING: MGR AD SLS RESRCH/Discovery/NY: Have a strong understanding of Nielsen/MRI & proven exp; dvlp’g audience estimates & sls positioning materials; 7+ yrs TV/Media rsch exp.; https://careers-discovery.icims.com/jobs/6327/research-manager/job (9/22)
JOB OPENING: DIRECTOR OF DEVELOPMENT/Magnetic Productions/LA: Seeks LA-based Dir. of Dev. Winning pitches, network contacts, character development, sizzles. Will hold key position in company. Resume to: [email protected] (9/22)
JOB OPENING: DIR. PRODUCTION MGT/VH1/NYC: 7+ yrs senior level exp. with all formats; reality/scripted/events/ animation and studio multi-cam; solid prod. finance exp. a must; BA req.EOE/M/F/D/AAP www.viacomcareers.com (9/22)
JOB OPENING: SR MGR MKTG INTELLIGENCE/NYC: Dvlp consumer insights for full impact on strategic directions & key biz decisions. 6-12 yrs exp mktg rsrch exp. knwldg of & exp working w/ brdcst or ntwrk prgrmrs. Apply: http://bit.ly/Q8gjUy (9/22)
JOB OPENING: MANAGER, PUBLIC RELATIONS/HGTV & DIY/Knoxville: Manage Media Relations and Internal Brand Communications. 5 years of experience with public relations in cable television or broadcasting preferred. Click here to apply (9/22)
JOB OPENING: DIRECTOR, PROGRAMMING/HGTV & DIY/Knoxville: Creates & develops new original programming. Manages all aspects of original commissioned productions. Maintains and evolves ongoing series. 6 yrs exp. Click here to apply (9/22)
JOB OPENING: VP ALTERNATIVE PROGRAMMING/CNBC/NJ: 10+ yrs TV production/development, exp. overseeing pilots/series & non-fiction production, idea generation & innovation. Apply: www.nbcunicareers.com Job#6733BR, EOE/M/F/D/AAP (9/22)
JOB OPENING: DIR. NATIONAL ACCTS & BUSINESS AFFAIRS/LA: Supports VP in mgmt of national MVPD accounts including development, financial analysis, client mgmt & contractual compliance. JD/MBA preferred, 5+ yrs. http://bit.ly/PpAUac (9/22)
INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].
SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].
SITUATION WANTED: Enthusiastic, driven and organized digital/television PRODUCTION MANAGER, with over 8 yrs. exp, seeks new role. Strong resume and experience; open to either coast. [email protected] (9/28)
SITUATION WANTED: WRITER’S/PRODUCTION ASST: Has worked on The Big Bang Theory, Mike & Molly, etc. Attending UCLA’s TV writing program. Experience as a Page and PA. Proficient in Final Draft. Has BS in Mass Comm. [email protected] (9/28)
SITUATION WANTED: CHILDREN’S/EDUCATIONAL MEDIA: Former Sesame freelancer and Nickelodeon intern looking for position, 5 years exp. in documentary and educational film distribution. [email protected] (9/27)
SITUATION WANTED: Laila Berzins Voice Overs & Antland Production – Audio Production ‘One Stop Shop’ Corporate, Commercial, Narration, E-Learning, Jingles, you name it! www.lailaberzins.com for demos and booking info (9/27)
SITUATION WANTED: EXEC ASST: Over 10 yrs exp in Film/TV Prod, from pre to post, as well as subtitling & dubbing. Fluent in 5 languages & skilled inter-culturalist. Seeking Exec Asst position or similar. Contact: [email protected] (9/27)
SITUATION WANTED: CHILDREN’S/EDUCATIONAL MEDIA. Former Sesame freelancer and Nickelodeon intern looking for position, 5 years exp. in documentary and educational film distribution. [email protected] (9/25)
SITUATION WANTED: Jeanne Intile Burns, VOICE-OVER ARTIST/VOICE COACH, Cell: 845-721-9681, E-Mail: [email protected], Web Links: http://www.voicebank.net/, www.castingnetworks.com/jburns, http://jburns.voices.com/, Linked In Member (9/22)
E-mail [email protected] or call Trish Pihonak at 888.702.3858 for rates and specs for Job Openings.
Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.
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