Friday, September 17th, 2010

Cynopsis: DIGITAL


Good morning, it’s Friday, September 17, 2010, and this is your first early morning digital briefing.  If you would like to read this or any other Cynopsis edition online, click here

Sony announced it will introduce its Wii-inspired Move motion controller on Sept. 19 in the U.S. and Oct. 21 in Japan, hoping to snare some of the casual gaming crowd that has helped Nintendo become the leading advanced gaming console. The Move gizmo will be priced at $50 or $100 bundled with a sports game – significantly lower than the planned $150 price point for Microsoft’s Kinect controller. Sony will also introduce a free software update to the PlayStation 3 that will enable it to play 3D movies and music videos, in addition to 3D games. The news can only help underwhelming sales of 3D televisions, which have accounted for only 5% of overall TV sales this year, according to industry estimates.


Google is planning to introduce a cloud-based, subscription model “music locker” to allow users to store and access digital songs they purchase online, reports Billboard. The system will also offer listeners the option to sample an entire track once before buying, like did before being acquired by Apple.
London’s ITV Studios has teamed with game developer Enteraction to create “Corrie Nation,” the fist social networking game based on a British soap – ITV1’s flagship Coronation Street. The objective is to use their understanding of what builds drama among the show’s characters to score maximum points. The game is ad supported, but users will also have the option to pay to purchase virtual goods rather than wait to build up points to buy new characters or buildings.
Financial news site introduced a new section called NetNet to cover inside scoops, trends and breaking news of interest to Wall Street. Senior Editor John Carney will oversee the section.
Dish Network has reached a carriage agreement with Alterna ‘TV for new Puerto Rican sports channel LAS (Latin American Sports). The offering will be added to Dish’s Dish Latino packages.


Video entertainment site Dailymotion has struck a distribution deal with How To video publisher 5min to feature 5min’s catalog of videos throughout its international network of sites. More than 200,000 videos will be organized across 21 verticals including 5minSports, 5minTravel, 5minVideo Games, 5minFashion and 5minHealth.
Check out this new interactive “i-Trailer” version of David Fincher’s upcoming “Social Network” movie on MySpace. Click anywhere on the trailer to reveal facts about the movie and Facebook, such as “Users share more than 25 billion pieces of info with Facebook each month. You might think twice before your next status update.”
Social TV platform Philo has struck its first local media deal. The integration enables TV viewers in the Indianapolis market who tune into The Nate Berkus Show (on ABC affiliate RTV-6) check in via the web or Philo’s iPhone app to register to win a signed copy of Berkus’ bestseller Home Rules. is webcasting the star-studded festivities surrounding Peace Day from Sept. 17-21 with an embeddable player powered by LiveStream. This year’s event is geared toward achieving 8 goals defined by the UN Millennium Development group, from eradicating extreme poverty and hunger to building global partnerships for development. Last year’s inaugural webcast attracted 2 million viewers, according to the site.


Media General announced it will extend its partnership with real estate site Zillow to all of its television station markets by the end of 2010 to become the first member of the Zillow Newspaper Consortium to sell Zillow advertising through its television station sales teams. The company will launch a Zillow co-branded real estate marketplace on each of its television web sites, and sell Zillow display advertising inventory in 15 new markets.


Inergize Digital has partnered with Weather Central and AdPay to offer News Synergy, a new mobile app that can be branded by local media companies for use on The iPhone, iPad or Android devices. Planned to launch during Q4, the apps can be programmed to offer local weather, on demand local news, polls and live streaming video and audio.
officials told members of House Judiciary subcommittee on child trafficking on Wednesday that it has removed its adult services listings for good. But the site also noted that offending parties would simply turn to “countless other venues” to advertise their services.


Over 53 million people in the U.S. owned smartphones as of the end of July, according to ComScore – up 11% from 3 months previous. RIM was the leading mobile smartphone platform (39.3% market share), followed by Apple (23.8%) and Google, up 5% to capture 17% of smartphone subscribers. Samsung held on to the overall OEM handset market share lead, serving 23% of U.S. mobile subscribers. Two out of three U.S. mobile subscribers used text messaging on their mobile device through July, up 1.4 percentage points versus the prior three month period, while browsers were used by 33.6% of U.S. mobile subscribers (up 2.5%).


Disney/ABC Television Group and Nielsen have teamed up to create an iPad app around ABC’s new show My Generation that provides synchronized interactive content and social media functionality designed to be used while watching the show. Users will be able to automatically “sync” to any episode (live or time-shifted) to access exclusive interactive content produced by ABC as a companion to that specific point in the episode. Synched content will include polls, trivia, behind-the-scenes insights, production details and social networking features. The application will also allow consumers to interact with companion messages from sponsors.
Logitech’s “Revue” set top box is expected to the first device to include the Google TV software when it is released this fall and Engadget is reporting a Sept. 29 release date for the product, at the steep price of $299. The blog is also reporting that Dish Network is planning to subsidize the keyboard-equipped boxes for its subscribers, at a much more reasonable $179.
A new update to the Thumplay Music iPhone app adds the ability to store playlists and albums in the phone’s memory for offline listening. Thumplay Music now offers offline listening for iPhone, Android and BlackBerry.


U.K.-based open platform interactive TV venture Project Canvas has formerly changed its name to YouView TV Ltd. and appointed project manager Richard Halton as its CEO.
Shari Levine
has been named to the new position of SVP/Production for Bravo, charged with overseeing programming and production on all original series as well as oversee the network’s East and West Coast Production teams. She will based in New York and continue to report to Andy Cohen, SVP/Original Programming and Development.


The browser wars continue to get more interesting. Microsoft has taken some bold steps with the beta PC release of the 9th incarnation of Internet Explorer, demonstrated here in a demo website called Beauty of the Web. Its look borrows from the minimalist style of Google Chrome, designed to fade into the background with a minimum amount of buttons. Some nifty user interface advances include the ability to open multiple windows and drag them down to the bottom of the screen to create “pins” of them in a lower taskbar (similar to dock images in Mac OS X.) The company has convinced many of the web’s top sites to build tools and applications for the browser to showcase its visual flare. IE9’s support of HTML5, which enables rich video and animation apps without the use of a plug-in, has already piqued the interest of several video sites (Dailymotion and Amazon’s IMDB site are illustrated here.) But the company has its work cut out to get developers back on board. Developers were once forced to work around Explorer, but with its market share plunging from 90% all the way down to 60% in recent years, there are now plenty of options.

Later — Wayne
Wayne Karrfalt for Cynopsis: Digital
[email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

ATTENTION JOB RECRUITERS FOR THE TELEVISION AND ADVERTISING INDUSTRY – send us your contact information so we can begin to build a database for referrals.  We get people all the time around the country asking us for names of local recruiters.  Help us out – send us your contact information, name, company, address, phone, email and fax.  NY and LA are great, but we also need names of firms in Chicago, Dallas, Miami, Atlanta, DC, and elsewhere.  We have people to send you!   Email your info to [email protected].

JOB OPENING: PR MGR/Turner/ATL: Req’s 8+yrs PR exp pref TV ntwrk, media co. or cable affil. Interact/support TNS leadership team; collaborate in dvlpmnt of core communication strategies/initiatives. Resume: [email protected] (9/24)

JOB OPENING: DIR PROG PLAN & STRAT/EPIX/NY: Mng prog sched, plann’g & strategy; Ovrsee content inventory mgmt, generate ratings, strat anal.  5+ yrs cable prog plan exp, premium cable, Excel exp. EOE (9/24)

JOB OPENING:  VP, ACQ & STRATEGY/EPIX/NY: Resp for acqs (linear, VOD, &  brdbnd).Ovrsee prgrmng model, mng budget, neg film agreements. Dev/launch new prog offerings. 8+ yrs studio/ntwrk exp, MBA pref. EOE (9/24)

JOB OPENING: ALL LEVELS OF STAFFING/ATLAS MEDIA CORP/NYC:  Seeks staffing at all levels for multiple new shows, variety of genres.  Email resume to:  [email protected] (9/23)

JOB OPENING: Sr. Research Analyst/IFC- Ad Sales/NY: collect & formulate research info. & complete client/agency RFP’s.  Ent./ TV industry exp.  Nielsen Toolbox exp a must.  Please send resume to [email protected] (9/23)

JOB OPENING: SALES ACCT EXEC /TV Guide Mag/NY:  Exp/contacts ent media, ntwrk prgmng a plus.Increase existing bus, generate new ad revenue, dvlp strategic plans, negotiate rates &schedules. Apply to [email protected] (9/23)

JOB OPENING:  DIRECTOR HLN PR/NY: 10 yrs PR exp w/heavy emphasis on entertainment & news; strategic, strong communicator; understanding of publicity tactics across all platforms. TV PR exp desired.Resume: [email protected] (9/23)

JOB OPENING:  DIGITAL AD SALES PLNR (1yr exp) & DIGITAL SALES PERSON (2 yrs exp)/MOG MUSIC NETWORK/NYC: 2 new hires to work in fast paced dynamic environment w/rapidly growing co. EXP’D PROFESSIONALS ONLY. Resume: [email protected] (9/23)

JOB OPENING:  SENIOR RESEARCH MANAGER/NYC:  7+ yrs. Primary/Consumer research (a must). TV and/or Agency experience required. To apply and more job details go to: (9/22)

JOB OPENING:  RESEARCH COORDINATOR/National Geographic Channel/DC: Programming & scheduling analysis using Nielsen; creating databases. BA/BS, organized, Excel and PowerPoint, Nielsen tools. Apply:, ref FNG20898  (9/22)

JOB OPENING:  MGR, MOBILE & DIGITAL ACCTS/EMI Christian Music Group/Nashville, TN:  Mngs relationships w/ mobile & digital accts & serves as in-house expert. See full posting: . No relo. (9/22)

JOB OPENING: DIR, PRODUCT MNGMNT AUDIENCE RSRCH & MEASUREMENT/TIVO/ALVISO CA:  looking for an accomplished product manager in audience research or primary research and measurement. Resume: [email protected] (9/22)

JOB OPENING:  FINANCIAL ANALYST/TV Guide/NY: Month End Close & Accruals, creating ad revenue Pacing & Summary Reports reviewed by Ad Sls & Mgmt Team, budgeting/ forecasting, & streamlining financial processes. [email protected]  (9/22)

JOB OPENING:  DIR, ACQUISITIONS/CO-PRODUCTIONS/ DISNEY/BURBANK: Create/execute acquisition strategy. Negotiate content deals, Int’l kids TV exp, Domestic Theatrical exp REQ 263289 (9/22)

JOB OPENING: SR. ONLINE PRODUCER/Current TV, NY: Launch & maintain web platform that fuels an innovative television series. Proficiency in web publishing & multimedia experience! [email protected] EOE (9/21)

JOB OPENING: DIR PRGRM SCHEDULING & PLAN’G/Sí TV/LA: : 8+yrs exp. in scheduling, long & short form acquisitions & prgrmng ratings strategies. Strong research & viewership analysis exp. req. EOE (9/21)

JOB OPENING: MANAGER, MARKETING/ NICK & Teen Nick/Nickelodeon/NYC: 4+yrs Consmr Mkting exp. in Tv/Ent industry or Ad agncy, Strng budget mangmnt skils, Strng Project Mgmt skils. EOE/M/F/D/AAP. Apply (9/21)

JOB OPENING: VP, INT’L AFFILIATE RELATIONS & MKTG/WWE/Stamford, CT: Oversee marketing of TV, PPV & digital products in 145+ countries & lead strategic development while focusing on market share & revenue growth (9/21)

JOB OPENING: DIRECTOR DIGITAL AD SALES RSRCH/Turner Sports/NY:8+yrs media rsrch + digital rsrch (3yrs pref). Sports rsrc pref. Prof media math & analyzing TV msmt data, Prof w/rating systems. Bachelors req. Apply: (9/21)

JOB OPENING: SALES PLANNER/Hallmark Channel/New York: 2 years experience in Sales planning or Sales buying w MS Office proficiency. See full posting and apply @ (9/18)

JOB OPENING: SALES ACCT DIR/Chicago: Seasoned Account Exec/Dir to work with established alternative digital advertising company. 5+ years in media sales, established agency relationships a must. Apply to [email protected] (9/18)

JOB OPENING: STORY PRODUCER/Chicago: Growing non-fiction prod co seeks QUALIFIED story producers. Must have prior exp scripting reality shows and must be willing to work from Chicago office. Send res/credits to: [email protected] (9/18)

JOB OPENING: FREELANCE PROMO WRITER/PRODUCER/ABC/LA: 5+yrs writer/producer exp w/network or cable. Write/Produce creative promos for specials, reality, late night on multiple platforms. Apply [email protected] (9/18)

JOB OPENING: SR PROJ. MGR, ONLIN ANALYTICS & INSIGHTS/ATL: 6+yrs media rsrch exp w/heavy emphasis on dig. media rsrch and/or web analytics exp. Strong knwlg data/systems from synd rsrch providers. Resume: [email protected] (9/18)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

FALL INTERNSHIP CREDITS ONLY:  PRODUCTION AND DEVELOPMENT INTERNS: Reveille (The Office, The Biggest Loser), an independent production & distribution company, seeks fall interns. Unpaid. Must receive college credit. Send resumes to [email protected] (9/24)

FALL INTERNSHIPS CREDIT ONLY: MEDIA SALES ACCOUNT MGMT INTERN/Mindspark Interactive/Westchester, NY:Learn to manage online sales campaigns through entire lifecycle. Apply: (9/21)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: PRIME TIME EMMY DOCUMETARY. PRODUCER, DIRECTOR, WRITER in L.A. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: [email protected] (9/24)

SITUATION WANTED: PRODUCTION ASST (NYC/BK/LI): 6 yrs in PA & PM roles. Enthusiasm, humor, always ready to learn! Awesome w/ organizing & details. Deadlines always hit. TV, film, animation, print & web exp. Thanks! [email protected] (9/24)

SITUATION WANTED: 2009 EMMY-NOMINATED WRITER-PRODUCER  20+ yrs experience; PBS/CBS/Disney, etc.  Expert in bldg & leading creative development film/TV/radio/print/music/comedy. Entertainment historian.  [email protected] (9/24)

SITUATION WANTED:   EXP. SR. STORY/FIELD PRODUCER avail. NBC/VH1/CMT/E!/CNN/TLC/Playboy/Disney. Strong writer. [email protected] (LA based/travels well.)  (9/22)

SITUATION WANTED:  CREATIVE & DESIGN DIRECTOR, 20 yrs network & cable exp. Excellent comm skills. Expert in bldg & leading creative teams, branding, new media, working w/ high profile talent. Contact [email protected] (9/22)

SITUATION WANTED:  WRITER/PRODUCER/CREATIVE DIRECTOR for kids and entertainment on-air promotion. Image/branding 15 yr. exp in Broadcast/Cable/Agency, Seeking FT/PT or Temp-to-Perm position: Reel and work on my website @ (9/22)

SITUATION WANTED:  NEW BREED OF P.A.:   receipt-submitting, coffee-buying, ear piece-wearing, glove-wearing, sidewalk-clearing, nearest hospital-knowing, sunrise/set sensei, Home Depot-dude, traffic-cop-tackling so.self.writeous@gmail (9/22)

SITUATION WANTED: ASSOCIATE PRODUCER: 5+ years industry experience. Vh1, MTVN, CBSTD. News, entertainment, pop culture, development. A creative mind and a witty writer. [email protected] (9/21)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NY) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (9/21)

SITUATION WANTED: PRODUCTION MGR: 20+ yr NYC exp-live ent/news/sports/talk/mag/docs: studio/remote- hands-on- bld/guide team.Cap+op bdgt/rept/fcast. Fmr CAM/LD/TD/P-D. Contact: [email protected] 206-715-4273 (9/21)

SITUATION WANTED: WRITERS ASSIST/PA: Resourceful & diligent. Intern: Sesame Street & PBS. Admin, FinalDraft, FinalCut, AfterEffects,transcription. Spanish proficient. Interest in social, kids, sci media, etc. [email protected] (9/21)

SITUATION WANTED: ACCOUNTING/FINANCE 20+ yrs. experience in TV Broadcasting & Cable.Seeking FT/PT or Temp-to-Perm position: [email protected] (9/21)

SITUATION WANTED: EXPERIENCED VP of SALES in MEDIA, TV & FILM/NY: 7+ years of Domestic and International experience in Film & TV sales with strong knowledge of contracts and solid track of generating new clients, email [email protected] (9/21)

SITUATION WANTED: WRITER/PRODUCER: Exceptional and fast writer, client friendly, EPK and DVD bonus features, celebrity interviews, multi-platforms for Disney, Universal, New Line. [email protected] (9/21)

SITUATION WANTED: EXECUTIVE/ADMINISTRATIVE ASSISTANT with over 20 years of legal and corporate experience seeking employment in NY/NJ.For further information, please contact Sonia Decker at [email protected] or phone 908-656-4878 (9/21)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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