Friday, September 14th, 2012

Cynopsis: Sports

Good morning. It’s Friday, September 14, 2012, and this is your first early morning Sports briefing. 

A day after inking Oklahoma, FOX Sports Media Group is rounding up other Big 12 members for broadcast deals. The company has now also signed Texas Tech and TCU to multiyear and multi-platform agreements. FOX will receive one football game to be televised annually on a FOX Sports Networks’ platform-such as FOX Sports Southwest, FOX Sports Southwest Plus or FOX College Sports-as well as also televise all available men’s basketball games, up to 20 Olympic sports, and additional non-game programming as part of the pact.

On the Air

ESPN will serve as the charter client and collaborator for a new cross-platform media measurement initiative from Arbitron and comScore designed to offer “the first-ever five-platform measurement initiative that would provide an unparalleled view of changing consumption of video, audio and display content across radio, television, PCs, smartphones and tablets.” ESPN will collaborate on the design of this initiative which is designed to produce common metrics across all platforms at the scale and granularity required by both content providers and advertisers, and to demonstrate the audience reach and duplication of each media platform.

CBS Sports named Bess Barnes as the company’s Vice President of College Sports Programming where she will be responsible for the day-to-day management of college sports programming for CBS Sports’ broadcast and cable properties, including scheduling, acquisitions and serving as point person with the NCAA and CBS’s conference partners. In addition, CBS Sports expanded programming roles for Rob Correa, Executive Vice President, Programming, CBS Sports and Dan Weinberg, Senior Vice President, Programming.

Famed newsmag 60 Minutes is branching out thanks to a new agreement with Showtime for a new series called 60 Minutes of Sports. The show will mark the first time that original 60 Minutes segments will appear on a cable network. The program will debut in November on Showtime and look to offer investigations, interviews, features and profiles from around the world of sports.

Univision’s coverage of the World Cup Qualifier between the Mexican National Team and the Costa Rican National Team on Tuesday averaged 3.9 million viewers, according to Nielsen. That is good enough to rank the game as the second most-watched soccer match on television so far this year. The game also drew an average of 2.5 million Adults 18-49 and 1.3 million Adults 18-34.

ESPN Deportes will launch a new series tonight at 9p, called El Bar, presented by Coors Light. The series will look to “redefine” the talk show format, with the first episode bringing together Oscar De La Hoya and Julio Cesar Chavez Sr. for the first time since 1998.

FOX Sports revealed its lineup of sports programming to compliment the channel’s single-header coverage of the NFL this season. The action begins on Sunday with the premiere of documentary Being:Liverpool, which will run either before or after local NFL on FOX singleheader coverage. The network’s regular season Barclays Premier League (BPL) coverage kicks-off on Sept. 23 with a tape-delay match featuring Liverpool vs. Manchester United. Other BPL contests this season will include Newscastle/Manchester United on Oct. 7, and Liverpool/Newcastle on Nov. 4. On Dec. 2, FOX Sports will present UFC’s Road to the Octagon, a one-hour, behind-the-scenes look at the fighters’ preparation leading up to the Saturday, Dec. 8 bouts.

The National Association of Basketball Coaches and the American Cancer Society unveiled the matchups for the Championship Round of truTV’s coverage of the 2012 Coaches vs. Cancer Classic. On Friday, November 16th at Barclays Center in Brooklyn, NY, Brigham Young faces Florida State at 7p, followed by Notre Dame/Saint Joseph’s. Saturday will feature the Consolation Game at 7p followed by the2012 Coaches vs. Cancer Classic Championship Game.

NBC Sports Network wraps up coverage of the 2012 IZOD IndyCar Series this weekend with the MAVTV 500 on Saturday at 7:30p to determine this year’s IndyCar champion. Fontana also marks the final race in the 34-year career of NBC Sports Network commentator Bob Jenkins, who is retiring. Jenkins will be honored with a special segment during Saturday’s broadcast.

Tennis Channel will provide exclusive coverage of the United States semifinal competition against defending champion Spain in a David Cup battle this weekend, with live telecasts of each match as well as same-day, “Instant Encore” replays. In addition to running the US and Spain matches each morning, Tennis Channel will also cover semifinal competition between 2011 Davis Cup runner-up Argentina and Czech Republic in Buenos Aires, Argentina, each evening at 8p.

Southern California subscribers to Time Warner Cable, now have the locations of the upcoming launches of Time Warner Cable SportsNet and Time Warner Cable Deportes. The English channel will debut on October 1 on channel #403 with Time Warner Cable Deportes in HD on channel #481.


Cynopsis’ Most Intriguing People Awards

We’re in search of The Most Intriguing People in the television industry! Please nominate (free to submit) those you feel are making significant & sometime head-turning contributions to the business: those that are trail blazers or risk-takers, unpredictable (in positive ways) and who are downright intriguing.

Nominate: NOW  |  Deadline: NOV 1  |  Awards Gala: SPRING 2013

Event/Submission Questions: Jenn Sredzinski 203.906.4603
Advertising/Sponsorship information: Mike Farina 203.218.6480

Sponsorship & Promotion

Pac-12 Enterprises locked in a two-year agreement with Gatorade to serve as an official sponsor of the Pac-12 Conference championships. The deal calls for Gatorade to serve as the official sports fuel of the Pac-12 Football Championship Game, the Pac-12 Men’s Basketball Tournament and the Pac-12 Women’s Basketball Tournament for the 2012-13 and 2013-14 academic years. In addition, Gatorade’s partnership will extend to all other Pac-12 championship sports events, including cross country, golf, women’s gymnastics, rowing, swimming and diving, tennis, track and field and wrestling.

Bank of America has launched a campaign designed to raise up to $250,000 for Wounded Warrior Project, dubbed “Express Your Thanks.” At the Bank of America 500, motorsports fans will be invited to sign flags during race weekend, and those flags will then be converted into a mosaic that will be displayed during the NASCAR Sprint Cup Series race on the night of Saturday, October 13.

Digital Fields

NASCAR, Sprint and Turner Sports teamed up to introduce the first official NASCAR app for iPhone and iPod Touch. The app allows fans to follow drivers and follow all of the Chase for the NASCAR Sprint Cup race action, including access to race day content, schedules, standings, breaking news and more. iPhone customers with a Sprint Unlimited Data Plan will also have access to features that include: live MRN and PRN race radio broadcasts; in-car audio for all 43 NASCAR Sprint Cup Series drivers and post-race press conferences.

Ubisoft and ESPN are collaborating to develop unique content for ESPN Sports Connection which will be available in North America exclusively for the Nintendo Wii U over the holiday season. The product is designed to offer “a brand new way to experience some of your favorite sports including soccer, football, baseball, tennis, golf and go-karting.” ESPN Sports Connection marks the company’s first console game targeting the casual games category.

The National Volleyball League is streaming the finals of its annual “Best of the Beach” tournament in Las Vegas this weekend, featuring top-ranked pro beach volleyball players competing in the three day tournament. Saturday’s finals can be seen at

The Main Event

Saturday’s best games on paper: USC/Stanford on FOX at 7:30p & Notre Dame/Michigan St. on ABC at 8p.
Sunday’s NFL action includes Ravens/Eagles at 1p on FOX and Jets/Steelers at 4:15p on CBS.


NOV 14 | Cynopsis: Digital Video Measurement Summit

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Sponsor | Tremor Video
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Ad/Sponsorships? | Mike Farina.

ON THIS DAY in 1994: All 28 MLB owners vote to cancel the rest of the 1994 season due to labor strife.

Answer to Our Last Sports Trivia Question: Notre Dame men’s basketball coach Mike Brey joined the university in 2000 after coaching what school? Delaware. Kudos: Amanda; Joe Isabella-WCBS-TV/NY; Michael Neuman-Scout Sports and Entertainment/NY; L Rick Cornett II-GSN/NY; Synda Kollman-Charter Marketing Group/Boca Raton; Anthony Antonelli-Rogers Communications/Toronto; Tom Haidinger-Advantage International/Darien; James Stuart-NBC Sports Group/Stamford; Erin Madison-Turner Broadcasting/Chicago; Bill Adusei-Comcast SportsNet Houston/Houston; Patrick Reynolds-Reynolds Media Consulting/LA; Jack Simmons-Fox Sports/LA; Tom Moore-Kalt Productions/LA.

In The Know: Who was the voice of Lil’ Penny in the famed Nike commercials featuring Penny Hardaway? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Chris
Chris Pursell for Cynopsis | Sports

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