Good morning, it’s Friday, October 8, 2010, and this is your first early morning digital briefing.  If you would like to read this or any other Cynopsis edition online, click here. 

Current TV has tapped famed game designer Will Wright (“The Sims”) to help create a futuristic new TV series scheduled for Q1 2011 that will encourage viewers from around the world to join an online network to aid in the creation and plotting of the show. Tentatively titled Bar Karma, the social network will provide a communication platform developed by Wright that will allow producers to ping the crowd for input regarding the storyline and set designs, offering the ability to vote on prospective storyboards and plot twists. Worldwide Biggies’ Albie Hecht, a former top executive at MTV Networks, will executive produce (excellent Albie!!).
 

Sony has signed a distribution deal with Netflix that adopts a 28-day delay for rental DVDs of major movies after they’re released for sell-though, similar to its arrangement Netflix struck with Warner Bros., Fox and Universal. The deal is also expected to award more streaming rights to the company, according to reports.
 
NCR, a partner with Blockbuster in the movie rental kiosk business, has signed a similar deal with Universal with the same 28-day delay. “Robin Hood” and “Get Him to the Greek” will be the first titles released under the agreement.
 

 
Hockey fans can now check in using foursquare thanks to a new NHL integration, which launched at the opening day festivities in Toronto yesterday. Fans checking into the NHL Face-Off location will receive tips, historical hockey facts, discounts and other rewards and are eligible to receive a Swarm badge upon 50 check-ins, or a SuperSwarm badge after 250 check-ins.
 
Metacafe announced partnerships with several studios including Paramount, Fox, Universal, Electronic Arts, LucusArts and Sega to release exclusive entertainment offerings throughout the month of “Shocktober,” including upcoming movie trailers, game previews and behind-the-scenes interviews.
 
CNBC is peering into “The Facebook Obsession” on Jan. 6 at 9 pm. with a special two-hour documentary.
 

 
Competing demand side online ad firms PubMatic, DataXu, MediaMath and Turn have buried the hatchet to collaborate on a case study to demonstrate the efficacy of real-time bidding. The results, distributed at yesterday’s Ad Revenue 2010 conference, demonstrated revelations including:

• Publishers generated significantly higher revenue from Real Time Bidding campaigns in comparison to Non-RTB campaigns, across all advertising verticals by an average of 64%
• RTB outperformed traditional run-of-network non-RTB media buying methods by an average of 749%
• Audience targeted non-RTB campaigns outperformed run-of-network Non-RTB campaigns by an average of 324%

 
Amazon announced its purchase of European fashion retail site BuyVIP.com, which offers limited-time promotions to buy top fashion and lifestyle goods to a community of some 6 million users. The deal is expected to close by the end of the year.
 

 
Google continued to gain ground in the smartphone market over the past 3 months, rising 6.6 percentage points to capture 19.6% of smartphone subscribers in the U.S., according to Comscore‘s MobiLens service. RIM’s market leading share declined by 4 points to 37.6% while Apple’s share maintained a steady 24.2%. Despite losing share to Google’s Android, however, most smartphone platforms continued to gain subscribers as the smartphone market overall continues to expand. Mobile content usage also continued to rise, with 32.3% of mobile users utilizing downloaded apps and 22.5% accessing social networking sites or blogs.
 
Top Smartphone Platforms – 3 Month Avg. Ending Aug. 2010 vs. 3 Months Prior
Total U.S. Smartphone Subscribers Ages 13+.
                                Share (%) of Smartphone Subscribers
                                  May-10     Aug-10    Point Change
Total Smartphone subs 100.0%    100.0%        N/A
RIM                              41.7%     37.6%       -4.1
Apple                            24.4%     24.2%       -0.2
Google                           13.0%     19.6%        6.6
Microsoft                        13.2%     10.8%       -2.4
Palm                                4.8%      4.6%       -0.2
Source: comScore MobiLens   
 
Mobile Content Usage – 3 Month Avg. Ending Aug. 2010 vs. 3 Months Prior
Total U.S. Mobile Subscribers Ages 13+.
                                                 Share (%) of Mobile Subscribers
                                                      May-10    Aug-10    Point Change
Total Mobile Subscribers                   100.0%    100.0%        N/A
Sent text message to another phone    65.2%     66.6%        1.4
Used browser                                     31.9%     34.5%        2.6
Used downloaded apps                        30.0%     32.3%        2.3
Played games                                      22.5%     23.0%        0.5
Accessed social networking site or blog  20.8%     22.5%        1.7
Listened to music on mobile phone        14.3%     14.7%        0.4
Source: comScore MobiLens                                                 
                      

 
Discovery Education is pulling out all the interactive stops releasing an iPad-optimized version of its education platform, used by teachers in the classroom to enhance learning. The iPad app will provide access to more than 33,000 searchable documentary video assets from Discovery Education Streaming, Science and Health archives, delivered in the HTML 5 format, with additional images, audio clips, PDFs and articles slated to be added over the coming months. Content is presented to encourage students to browse and discover to gain deeper knowledge of subjects, with search results filtered by most popular, recently added or best match.
 
CBS Mobile and games publisher Chillingo released a mobile game for the iPhone, iPod Touch and iPad based on the brainy TV series Numb3rs, which finished its run last season but is currently in syndication. The 99 cent app features a blend of mathematical puzzles and mini-games with easy, normal and “genius” settings.
 
NBC teamed with developer Daily Interactive to create a free HTML5 – powered video app around NBC Nightly News with Brian Williams. The app features daily news segments, blog posts and access to Nightly News posts on Twitter and Facebook.
 

 
David Caplan has been tapped as Managing Editor of Telepictures Productions’ TooFab.com, an offshoot of TMZ.com. The new celebrity-themed site covering fashion, award shows, weddings, babies, etc.
 

A CYNOPSIS MESSAGE

 
As promised, Facebook continues to improve sharing controls. The social network has tackled a huge segmentation problem with an improved release of its Groups feature, which allows you to gather different sets of friends into buckets to make it easier to share news with specific groups of family, friends or colleagues and more importantly, limit access to your posts to the appropriate people. The software allows you to see who’s online at the moment and maintains conversation threads so everyone will be on the same page. The problem here is that, like any other Facebook feature, every user on the platform is thrown into the Groups feature, meaning that anyone can set up a Facebook group and add anyone they want unless they opt out. The potential for spam is staggering. Facebook has also released an “Applications You Use” dashboard that gives you a comprehensive overview of the applications you have authorized and spells our how and when these third parties have last accessed your data. Finally, the far-reaching site has added the ability to download profile information, messages, wall posts or status updates to your desktop for future reference – a simple tool that may turn out to have serious implications in the courtrooms of tomorrow. Facebook shunned the spotlight that peered into the dirty secrets of its founding with the release of the well-realized “The Social Network” last weekend. With these new releases, it still doesn’t appear to be quite ready for its close up as a social networking tool adults with complex private lives can use, but at least it’s heading in the right direction.
 
Later — Wayne
Wayne Karrfalt for Cynopsis: Digital
[email protected]
10.08.10

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Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

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Cyn opsis CLASSIFIEDS – For More classifieds, visit the Cynopsis.com classifieds page here .

ATTENTION JOB RECRUITERS FOR THE TELEVISION AND ADVERTISING INDUSTRY – send us your contact information so we can begin to build a database for referrals.  We get people all the time around the country asking us for names of local recruiters.  Help us out – send us your contact information, name, company, address, phone, email and fax.  NY and LA are great, but we also need names of firms in Chicago, Dallas, Miami, Atlanta, DC, and elsewhere.  We have people to send you!   Email your info to [email protected].

JOB OPENING: DEVELOPMENT WRITER/DC:  Develop, research, and write concepts and treatments for Event Series & Specials programming to be produced by NGT.  Apply: www.nationalgeographic.com. Search job ID #4301.  EOE (10/15)

JOB OPENING: CREATIVE DIR/Discovery/NY: Lead a new in-house creative mrktg team working closely w Ad Sls, in strategy, development & execution of mrktg & ad sls presentations across all US Nets www.discovery.com Req#2638   (10/15)

JOB OPENING: TRAFFIC COORD/20th TV/NY: Process/sched orders for Ad time in heavy deadline envir. Must be detailed, great organization & comm skills. Word/Excel a must. Full descp. & apply: www.myfoxla.com   Email: [email protected] (10/15)

JOB OPENING: CONTENT SOURCING DIR/NY/MTV Networks Internat’l:  Direct/mng Content Sourcing team of 8 emp + freelancers. Proj & prod mngmnt exp. Fluent English, & knwlge 1 other language. More info & apply: www.mtvncareers.com   (10/15)

JOB OPENING:  RECEPTIONIST/ADMIN ASST/Lunchbox Agency/Culver City: Full service agency seeking entry level Receptionist/Administrative Assistant. See full posting at www.lbox.com. Send cover letter & resume to [email protected] (10/15)

JOB OPENING: RESEARCH ANALYST/Dallas: Resp for mkt/client projects, data verif, dvlp systems. Prof. media knowledge (Nielsen, Claritas, etc.) [email protected] (10/14)

JOB OPENING: DIRECTOR OF MKTG/Dailymotion/NYC: Savvy digital marketing expert w/5-6 yrs exp needed to spearhead mktg efforts, drive audience development for leading online video site. Email resume to [email protected] (10/14)

JOB OPENING: ACCT MGR/Dailymotion/NYC:  Mng post-sales process to drive addit’l rev & overachieve on team goals. 3-5 yrs exp. online media sales/ 2+ yrs as Acct Mgr req.  Leading online video site.  Res: [email protected] (10/14)

JOB OPENING: SALES ADMIN & FINANCE MGR/Dailymotion/NY:  Provide analyses of key sales metrics/KPIs, month closes & rev share reports. 2-3 yrs finan’l  analysis/reporting exp. online media pref’d. Res: [email protected] (10/14)

JOB OPENING: DIR SALES MKTG/Dailymotion/NY:  Creative thinker w/ knwlg customized online media mktg campaigns to create ideas for pre-sales process. 6-8 yrs exp w/ 4-5+ yrs Sales Dev/Sales Mktg.  Res: [email protected] (10/14)

JOB OPENING:  Nickelodeon/ SR RESCH ANALYST: 2 yrs TV ratings resrch; comp Nielsen (Startrak, NPower, MarketBreaks); adv Excel.Str analy sk; knwlge TV ind/Nielsen ratings/media math. Apply www.mtvnetworkscareers.com EOE/M/F/D/AAP (10/13)

JOB OPENING:  DIR, PRICING & PLANNING/Sprout/NY: 7+ yrs exp w/strong analytical skills; strategic thinker. Resp; managing pricing, stewardship, revenue analysis, inventory mgmt. http://www.ecentralmetrics.com/url/?u=7224435955|278 (10/13)

JOB OPENING:  DIRECTOR OF RESEARCH/National Geographic Channel/DC: 8+yrs TV /other media rsrch. Expertise in Nielsen, MRI, Simmons & primary/sec research. Programming/Mktg focused. Apply: www.foxcareers.com, FNG0000024 (10/13)

JOB OPENING:  EXECUTIVE /TV Guide Online/NY: AE w/ 5+ yrs digital ad sales exp a must. Multi-platform sales exp preferred. Competitive salary commensurate w/ exp & excellent benefits program [email protected] (10/13)

JOB OPENING:  SALES ACCT DIR/CHICAGO: Seasoned Account Exec/Dir to work with established alternative digital advertising company. 5+ years in media sales, established agency relationships a must. Apply to [email protected] (10/13)

JOB OPENING:  STORY PRODUCERS/NYC: 5yrs+ exp in reality. Bal logistics of shooting w/creative storytelling.Strong writer, value rsrch a must. Wrangle talent & tackle any prod challenge. Dir. exp a +. Res: [email protected] (10/13)

JOB OPENING: ACCOUNT DIRECTOR LOGO AD SALES/NYC: 7+yrs TV ad sales exp. Oversee sales efforts and team. Major agency exp. Understanding & appreciation for LOGO content. Apply www.mtvcareers.com (10/12)

JOB OPENING: AFFILIATE SALES DATA COORDINATOR/WGNA/NYC: Maintain, mng & organize affil sales database. Assist w/ implementation of new and ongoing sales mktg prgrms & spec projects. More info and apply: http://www.tribjobs.com/ (10/12)

JOB OPENING: DIR BASIC CBL SLS ADMIN/20th TV/LA: 2+yrs TV, Pay or Cable exp. Resp. for documenting and system input of all cable deals. Also resp. for legal rights and clearances. BA &/or Lgl exp. req. Resumes: [email protected] (10/12)

JOB OPENING: TRAFFIC COORD/CABLEVISION/Jericho NY: Min.1 to 3yrs Ad Traffic exp. Process/schedule orders for Ad time in heavy deadline environment. See full posting and apply to www.cablevision.jobs req (10/9)

JOB OPENING: ACCOUNT EXECUTIVE/West Nyack/NY: Seeks AE for local ad sales.3 to 5 yrs ad sales exp. pref cable tv, radio, e-media adv. Valid NY DL. See full posting and apply to www.cablevision.jobs req 12277BR (10/9)

JOB OPENING: COMMUNITY MGR/Edelman/NY: 2+yrs pr/mrktg related exp in soc media/WOM; digi savvy; strong soc media footprint; up2date w/ emerging trends/tech; comm/writing skills A+ Resume2: [email protected] (10/9)

JOB OPENING: SALES DVLPMNT MGR/DAILYCANDY/NYC: Work w/ad sales execs to create custom online/email & other multi-platform mktg solutions.2+yrs writing proposals (advrtsng sales, women’s lifestyle a focus a +) Res: [email protected] (10/9)

JOB OPENING: ACCT EXEC/Disney Interactive NYC: Online media, branded ent. over 20 sites incl. Disney.com & the Disney Mom’s & Women’s Ntwrk of sites. online Ad Sales exp a must. [email protected] (10/9)

JOB OPENING: DIRECTOR, AD SALES/Disney Interactive NYC: Come from top tier online/new media company with 5+ yrs in online Ad Sales an absolute must. [email protected] (10/9)

JOB OPENING: PRIMARY RSRCH MGR/DISNEY ABC/CA: min 4+ yrs in ent. research, strong qual testing background req’d, questionnaire software/tab processing, ratings a plus. Apply at: www.disneycareers.com (ID265400). (10/9)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

FALL INTERNSHIP CREDITS ONLY:  PR INTERN/THE JIM HENSON COMPANY/L.A:   Assist with press releases, pitches, character appearances & marketing initiative support of our licensing & consumer products business. Send resumes [email protected] (10/13)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED:  MEDIA SALES EXECUTIVE with 10 yrs exp. and proven revenue growth track record seeks sales position in the field of media sales (TV/DVD), merch licensing,or online ad sales.Contact: [email protected] (10/15)

SITUATION WANTED:  EXECUTIVE ASSISTANT position film/TV (NY) 10 years experience: Interned for a President, Executive Assistant to SVP/VP/film director/celebrity [email protected] (10/14)

SITUATION WANTED: EIC/LINE PRODUCER with 10+ yrs exp. Variety, Docu-Reality, Game Show, Scripted, Competition/Elimination- Mngd biz of Prod. Co’s. for major TV & cable nets. Looking for next project.  [email protected] (10/14)

SITUATION WANTED: POWERHOUSE SALES in MEDIA, TV & FILM.(NY) 7+ years of Domestic and International in FILM & TV SALES very successful at MIPCOM, MIPTV an “outside the box” approach generating new clients, email [email protected] (10/14)

SITUATION WANTED:  RESEARCH DIR/SALES STRATEGIST – 20+ yrs media, Nielsen, Hisp, research, sales, and presentation experience. Email: [email protected] (10/13)

SITUATION WANTED: MEDIA SALES/MARKETING MANAGER/LA: 15+ years experience in educational, documentary, advertising media sales,product,biz development. True Closer!!!!! [email protected] (10/13)

SITUATION WANTED: NEED A BUDGET DONE?? LINE PROD/EIC – 10+ yrs. exp- budgets done in all formats. Accurate budgets, Reasonable rates, fast turn around Email: [email protected] (10/12)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.
 

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