Friday, October 28th, 2011

Cynopsis: DIGITAL

Good morning, it’s Friday, October 28, 2011, and this is your first early morning digital briefing.  If you would like to read this or any other Cynopsis edition online, click here

In news that Groupon does not want to hear, Google has partnered up with 14 daily deals providers. These partnerships will allow Google Offers to tailor the deals experience for its customers. Users get an option to complete a quiz which asks about their preferences, where they live, work and hang out and the types of deals they want to see. The selections will then be used to create a personalized email with multiple relevant deals from partners to the user’s inbox. Google will also be the middle man for redemptions and payments to remove the hassle of a user having to remember from which provider they received a certain deal. The enhanced offering will launch in San Francisco and then be rolled out across other markets in the coming weeks. For what it’s worth, Groupon has also recently gotten in on the personalization game, asking customers for information via pop-up bubbles on the site.


The Golf Channel will debut its “Social Media Saturday” interactive programming initiative during the Nationwide Tour Championship this weekend. What does it entail? First,‘s two senior writers will join the on-air broadcasting team by contributing live tweets from the course that will show up via an on-screen graphic. Furthermore, during select segments, the channel will replace the traditional play-by-play with Twitter feeds over live pictures and sounds from the golf course. Viewers can also follow all the tweets by visiting the website or searching #SocialSat on Twitter.
The Flaming Lips will be honoring the late Steve Jobs by performing a cover of The Beatles’ “Revolution” at MTV‘s O Music Awards on October 31. The pre-taped performance was recorded entirely by multiple iPads. The ceremony will stream live at MTV will also broadcast the opening of the show.
Dave Coulier and Jodie Sweetin from Full House and some cast members from  Saved by the Bell are uniting for a new five-part web series called Can’t Get Arrested. Taking a leaf out of the Curb Your Enthusiasm meta-playbook, the actors will play versions of themselves trying to rekindle their careers via tabloid-baiting antics. The five-episode series launches on October 31 with a new episode debuting each week.


Open Range, a startup which had received government funding backed by policy initiatives from both the Bush and Obama administrations to bring high-speed internet access to rural areas, has filed for bankruptcy, says The Washington Post. The company was backed by $267 million in loans from the Agricultural Department, $74 million of which it has failed to repay and will become the responsibility of taxpayers. The news has been met with sharp criticism from Washington, D.C. with some politicians calling for a House investigation.


PointRoll has received accreditation from the Media Rating Council (MRC) for the company’s display and rich media advertising impression and click measurement. The MRC accreditation signifies that PointRoll follows industry-accepted standards for digital media measurement, including the IAB’s Measurement Guidelines and the MRC’s own Minimum Standards for Media Ratings Research.


Google completed 57 deals in the first nine months of 2011 for $1.4 billion, the web giant reported in a filing with the SEC. When compared to last year, Google has already surpassed the number of deals (48 in 2010), but has spent less ($1.8 billion in 2010). These numbers don’t include the company’s purchase of Motorola Mobility for $12.5 billion because it is still under review and may not be completed until next year.
The network failures that caused large-scale blackouts across five continents for BlackBerry-maker Research In Motion have resulted in separate class-action lawsuits in both the U.S. and Canada. According to Reuters, the suits claim that RIM has not adequately compensated customers for the loss in service.
A new bill, called the Stop Online Piracy Act, was introduced by lawmakers in the U.S. House of Representatives that seeks to make websites accused of copyright-infringement essentially disappear, reports CNET. The measure will give the DOJ authority to seek a court order against a transgressing website and serve the order via search engines, Domain Name System providers and online ad firms. Those organizations would then have to take the target site off their system, effectively making it disappear. The bill is championed by major Hollywood studios, the DGA and SAG, music publishers and influential committee heads on Capitol Hill. Unsurprisingly, web companies are not too fond of this development. In fact, Google chairman Eric Schmidt vowed in May that the search giant will fight such a bill, even if it becomes a law.


Real-time bidding (RTB) will grow to be a $5 billion business by 2015, according to data from IDC as reported by eMarketer. In fact, while forecasts indicate that RTB will account for $1 billion in online ad expenses, a mere fraction of total online and display ad spends, it still represents an increase of 203% over 2010. The double-digit growth will continue to 2015, where the study predicts one in four display ad dollars will go towards real-time bidding.


ESPN and Nokia announced the introduction of a new ESPN app specifically designed for Nokia’s Windows Phone platform and Metro user interface that will launch in early 2012. The ESPN Hub app will come pre-installed on millions of Nokia Windows Phone devices and will be able to generate locally-relevant and personally customizable content for users.
Halfbrick and Apple are offering Jetpack Joyride for free through a Facebook promotion. Any user who “likes” the Apple App Store fan page will receive a free download code for the game. The number of available codes is limited.


Richard Kerris will be Nokia‘s new Global Head of Developer Relations. The former VP of worldwide developer relations at Hewlett-Packard, Kerris will now be responsible for Nokia’s entire mobile portfolio, including the company’s newest partner Windows Phone, says AllThingsD.


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The deadline for the 2012 International Digital Emmy Awards competition is approaching fast. Hopeful contestants have until November 3 to submit their entries and have to include a 3 to 7 minute video presentation describing the digital program being entered. The Digital Awards go to the best Digital Programs in the Children & Young People, Fiction and Non-Fiction sub-categories. For more information on the competition, guidelines and the submission process, go here.

Later – Sahil
 Sahil Patel, Access Intelligence, filling in for Wayne Karrfalt for Cynopsis: Digital

Cynopsis Ad Sales:
Mike Farina – VP/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here  .

JOB OPENING: MGR PR/SUNDANCE/NY: Devlp/excute publicity campagns/events/netwrk premums/pres junkets resultng in media coverage of SUN brand. Creatve w/excllt comm skills/Media contcts. 5yr PR exp in TV indstry [email protected] (11/4)

JOB OPENING: ANALYST, PRIMARY RESEARCH USA/NYC: Plan, design, analyze consumer research (custom and syndicated). Passion for TV & strong writing and math skills. Apply:   (11/4)

JOB OPENING: HEAD OF STAFFING & EXEC REC/AMC NETWORKS/NY: Oversee strategic design & execution of staffing plans for all networks & corp. departments. Needs 10+ yrs in house & search firm experience: Apply: [email protected] (11/4)

JOB OPENING: DISTRIBUTION COUNSEL/A+E Networks/NY: Min 5 yrs cable-carriage distribution/affiliate deals. More info & Apply:  #103642 (11/4)

JOB OPENING: SALES PLANNER/CBS Television Distribution/Chicago: Sales Planner needed with3-5 years media experience. BA Deg.  Strong contacts. Position reports to SVP of sales. Contact [email protected]  (11/4)

JOB OPENING:   EXP’D PROD Daytime talk show/NYC: MUST have talk show/human interest booking exp. Resp for developing stories, Booking, writing, copy editing. Must have strong leadership skills. Apply to [email protected] (11/3)

JOB OPENING:  SR. WRITER/PRODUCER/NEW YORK: Writing/producing & conceptualizing onair promos that articulate History brands with creative flare (11/3)

JOB OPENING:  DIG MEDIA SALES PLN’R/NCC/ATLANTA: Grow territory/acct rev to meet & exceed rev goals. BS/BA deg or equiv training & exp req’d. 2-3 yrs advertising & digital sales related exp. Resume: [email protected] (11/3)

JOB OPENING:  VP, PRIMARY RESEARCH/NY:Conduct strategic research on key industry issues & company-wide initiatives & imperatives.10+yrs exp in media/market research. Apply at   job# 3321BR (11/3)

JOB OPENING:  BUSINESS ANALYST/iN DEMAND/NYC:  Identify, analyze & document bus req. Back-end testing.  Strong command of SQL.  Bachelors Computer Science & 5-10 years in cable.  Apply:  [email protected] (11/3)

JOB OPENING:  SR MANAGER, DIGITAL MKTG/ Nickelodeon/NYC:  5+yrs Exp:Oversee DIG. Mktg strategy, tactics, planning and execution. Prepare DIG Mktg Plans and Lead Prod. EOE/M/F/D/AAP.Apply (11/3)

JOB OPENING: SALES PLANNER/DR/GSN NY: 1+ yrs DR Advertising exp.; College Degree; Responsible for overall sales support, administering deals & developing sales reports. Send res & CL with sal his to [email protected] (11/2)

JOB OPENING: IP ATTORNEY, LEGAL, & BUS AFFAIRS/A+E Networks/NY:IP, Trademark, Copyright. Min 5-8yrs firm & in-house media law.More info &Apply: (11/2)

JOB OPENING:  DIR BUSINESS & LEGAL AFFAIRS/Discovery/MD: Responsible for handling business negotiations, drafting documents & content-related legal issues; 4+yrs entertainment industry legal exp; JD; # 4375 (11/2)

JOB OPENING: WRITER/PRODUCER /Nickelodeon/NYC 3+yrs Exp. Conceiving/writing/creatively executing on-air promo assignments for Brand Creative Group.EOE/M/F/D/AAP. Apply (11/2)

JOB OPENING: DIR. RESEARCH/nuvoTV/LA: Strong wking knowledge of Nielsen ratings, 5+ yrs TV media research exp. w/solid sales, mktg & pgrm bkgrd, familiar w/ American Latino mrkt ++, EOE/M/F/D/AAP (11/1)

JOB OPENING: EXEC PRODUCER-ONAIR PROMOTIONS/WEtv/NY: Ovrsee launch/episodic campaigns frm concpt-delivry. 8+yr exp advrtsing, promo/mkting/stratgic brand devlpmnt of cble/ent or new media proprties. Reel/Rez: [email protected] (11/1)

JOB OPENING: JUNIOR ENGINEER/iNDEMAND/NYC: Troubleshooting, maintenance & upgrading of hardware/software in post-prod facility. BA/BS Engineering & 1-2 yrs min yrs exp. Final Cut Pro certification. Apply: [email protected] (11/1)

JOB OPENING: MGR, CONSUMER MARKETING/NYC: Planning and executing all off-air media and promotional campaigns for Syfy Channel-print, outdoor, digital, etc. At least 3 yrs Media Planning exp is mandatory. (1865BR) (10/29)

JOB OPENING RESEARCH ANALYST/Turner Broadcasting/ATL: 1+ yrs Rsrch exp. Digital Media rsrch exp & knwldg of Omniture & NetRatings. BA degree related field. Resume to: [email protected] (10/29)

JOB OPENING: SALES EXECUTIVE/NY-Warner Bros. TV Group Digital: Drives revenue, strong presentation skills.3 yrs min digital ad sales experience (mobile and cross platform pref.) Email: [email protected] RE: UCTC/127598BR (10/29)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

FALL/WINTER INTERNSHIP CREDITS ONLY:  INTERNSHIP SOCIAL MEDIA: Sports mobile app company seeks social media intern. Must have experience in sports writing/social media management. Unpaid/Credit Only. Send resume to:  [email protected] (11/3)

FALL INTERNSHIP CREDITS ONLY: SALES INTERN/Woodbury,LI: Intern will gain experience with all facets of creating Optimum Homes & Autos channel & website. College credit. See full posting and apply to req 15503BR (11/1)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED:  Seeking PR,MEDIA,MARKETING,EXECUTIVE assistant positions in LA. I have a B.A. in Media Relations.4+yrs exp in Media/PR. Please contact: [email protected] (11/3)

SITUATION WANTED:   Domestic syndication SALES CONSULTANT. Twenty + years selling / clearing off net, 1st run, EI, features etc. Have experience in all markets, willing to travel. Contact [email protected] (11/3)

SITUATION WANTED:  INTEGRATED COPYWRITER. Marketing campaigns, promotion, collateral, positioning, naming. TV, print, digital. Trade, consumer. Upfront anyone? I hear brand voices. Fast + fun. (11/2)

SITUATION WANTED: AD SALES ASSISTANT: (CHICAGO) Interned at Comcast Sports Net in Ad Sales, Works as Sales Assistant at NBCUniversal. Has B.A. from DePaul in PR/Advertising. Resume upon request. Contact [email protected] (11/1)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NYC) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (10/29)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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