Friday, October 24th, 2008

Cynopsis: DIGITAL


Good morning, it’s Friday, October 24, 2008, and this is your first early morning digital briefing.

Chief executives from ABC, CBS, Fox and NBC highlighted their concerns about interference that could come as a result of the FCC’s plan to utilize “white space” spectrum for a new generation of mobile broadband devices. In a letter addressed to FCC chairman Kevin Martin, News Corp. President-COO Peter Chernin, Walt Disney President-CEO Robert Iger, CBS Corp. President-CEO Leslie Moonves and NBC Universal President-CEO Jeff Zucker urged the commission to follow standard practice and seek public comment and peer review of an engineering field report released last week by the FCC’s Office of Engineering and Technology.


Using the Tivo platform to rent movies is becoming a legitimate option for home viewers. Beginning this week indie films and festival favorites from online movie download service are available directly from a broadband connected Tivo, many priced at $1.99. Next week an integration with CinemaNow will also make a number of mainstream Disney films available, including animated classics like Dumbo and box office hits such as Pirates of the Carribean: Dead Man’s Chest. Both menus of movies are accessible directly from the Tivo remote. Add these options to Amazon’s 40,000 Video On Demand titles and you have quite a selection.
Gaming confab E3 is returning to its big bash roots inviting hardcore gaming fans back into the fold for next year’s event, scheduled at the LA Convention Center for June 2-4. The Electronic Software Association made the decision to close E3 to fans in 2007 and has since seen much of enthusiasm around the event dissipate.
Comcast’s online and VOD network FEARnet will launch the original The Dark Path Chronicles on Nov. 6 – written and directed by Mary Lambert (Pet Sematary I and II, The Attic) – following the journey of a newly awakened vampire and a teen girl. FEARnet will also be profiling 10 new locales this month in a second go around of Street of Fear produced by Atlas Media Corp. Ghost stories behind true places are explored such as Mt. Misery Road in Huntington NY, where a Woman in White was supposedly burned alive in a hospital fire and still haunts the area.
CBS Interactive’s business-themed launched a localized Chinese version of the site featuring original articles focused on management, finance, investment strategy and manager lifestyle issues.
Call for Content: Submit your own mash-up on Metacafe adding visual effects, music, voice-overs, etc. to the trailer for Baz Luhrmann’s Australia for chance to win a trip to Australia and New York to meet the director.


Professional social network LinkedIn announced a new injection of $22.7 million in funding from Goldman Sachs, McGraw-Hill and SAP’s venture capital division, as well as previous investor Bessemer Venture Partners. The company also unveiled a new network targeting business-to-business market researchers, reports Mediapost.
Bebo‘s latest interactive series Chelsey:OMG! launched this week, its first crack at the comedy genre produced by Channel X. The fish-out-of-water tale stars Kelly Anne Lyons as a rich American girl who is forced to adapt to British culture.
Healthy lifestyle/social networking site launched this week from Richmel Media, offering advice and resources on everything from how to plan meals to how to find socially-relevant business and charities. A healthy selection of video is highlighted by some great Vegan desert recipes including ones for chocolate chip cookies and triple chocolate cake.
Call for Content: Web TV platform Babelgum is hosting a new Music Video Awards competition with Music Nation, calling for independently produced music videos. Babelgum users will vote up semi-finalists and a celebrity jury will pick the winners; top prize is a record development deal with Universal Music UK. Submissions are open now through the Nov. 16. Screening and voting begin on Nov. 17.


Samsung will add two new devices that will play Netflix digital downloads. Like the LG player announced earlier this year, the $400 BD-P2500 and BD-P2550 also double as Blu-ray disc players. Both players feature 1080p playback, 7.1-channel sound output and a wired broadband connection. More than 12,000 titles are now instantly available from Netflix.


Recently acquired photo archive Getty Images purchased rival Jupiter Media‘s online images business Jupiterimages for $96 million in cash. Jupiter Media will continue to operate its online media business, which consists of and for IT and business professionals; for developers; and and for media and creative professionals.
Meanwhile upstart online stock photo outlet Shutterstock launched a celebrity program dubbed Red Carpet. Shutterstock is a subscription-based photo agency that distributes royalty-free images to its subscribers, relying on submissions uploaded by a network of freelance photographers. 


Google introduced a major upgrade to its free Google Analytics service to compete with offerings from competitors in the marketplace such as Omniture and WebTrends. New features include a trend analyzer that maps site visitor behavior, advanced segmentation tools, motion charts and geotargeting info that identifies users’ most lucrative markets. For much more on these new enterprise features check out these YouTube tutorials.


Nielsen Online announced it has competed its first phase of audits with the Media Ratings Council focused on accrediting internet measurement data collection processes including data capture, recording and transmission, post transmission data editing and meter systems development. Nielsen says the MRC is moving actively through additional phases of the auditing process including evaluating its new VideoCensus product.



Like twitter media sharing network Zannel is designed to facilitate quick back and forth discussions among communities. But instead of just bursts of text, users are also able to post pictures and videos. (Your phone does so much more than SMS, after all.) Adding multimedia to tweets, as it were, gives the platform so much more substance. The whole microblogging trend is still a fad looking for a business model, but Zannel is a platform that could have real potential if it proves itself invaluable to established brands who will pay to get in front of such a plugged in community. So far Zannel users love to use the platform to take photos and videos of unexpected events they encounter. The key may be to come up with specific events to give the company a chance to line up sponsors beforehand. For instance this week Zannel released two politics-themed channels Politics Red and Politics Blue where individual can post and receive updated, real-time alerts to followers. Citizen journalists post new video, images or text to the channels from the campaign trail. There’s some interesting stuff up here because the Zannel community has a mixture of bloggers and accredited individuals following the presidential race, some with backstage access into each candidate’s campaign.
Later — Wayne
 Wayne Karrfalt for Cynopsis: Digital

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Cynopsis Media: Top Tier
Executive Search Division

High level executive search, candidates fully screened and vetted, meeting precisely your criteria.

For more information, call Trish Pihonak 203.926.9878
if you’re looking to make an executive change, or are looking for a change of scenery yourself.
[email protected]
Cynopsis Media: Top Tier

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here    .

JOB OPENING: SR SALES COORDINATOR/TBS/TNT/truTV  Chicago: Support Nat’l sales teams. 2-4 yrs experience necessary. Analytical thinker. Send resumes: [email protected] (10/31)

JOB OPENING: CINEMA MEDIA BUYER/ICON Int’l/Stamford CT(across from Metro North): 5yrs+ nat’l movie buying exp w/major ad firm. Strong math/negotiating/comm. skills, detailed & comp. proficient. Res/sal req: [email protected]   (10/31)

JOB OPENING: TV RESEARCH FREELANCER/ABC Burbank: Min 1 year exp in TV research, exp w/ Nielsen analysis, primary research exp, strong written & analytical skills, BA/BS req or equiv exp, (search Req ID-181968) (10/30)

JOB OPENING: DIR CREATIVE SRVCS: Oversee dvlp mktg solutions presentations. Coord staff/props/video. Trends/tech/creative resources knwlg. Exc strategic thinking/creative exec/writing skills. Rez: [email protected] “DCS” in sub (10/30)

JOB OPENING: VP MKTG SOL: Lead new dept & set creative vision for MSG sales initiatives. Bring “The MSG Exp” to life. Exp Brand/Creative Strategist. Exc lead./comm./creative/proj mngmt skills. Rez: [email protected] “VPMS” in sub (10/30)

JOB OPENING: DIR STRATEGIC PLANNING/NY: Min 5 yrs exp., generate selling estimates, preposts and ratings analysis. Send resumes to [email protected] (10/30)

JOB OPENING: MGR/ANIMATION PROD & DVLPMNT/Marvel Studios: Dvlpmnt, prod/mktg with day-to-day coord of assets, schedules & vendors. Exp animation prod req’d. Resume: [email protected] (10/29)

JOB OPENING: SCHDL’ING COORD long-term temp/USA SLEUTH UNI HD/NY: Assist in all aspects of scheduling USA Network program services; min 1 yr program scheduling department exp. Send resumes: [email protected] (10/29)

JOB OPENING: BUS DEV MGR/BRIGHTLINE ITV/NY: Dvlp new clients & database; Project mgmt, sales skills; strong phone, orgnztn, comm/writing skills all essential. 3+ yrs exp. Exp Media/Ent pref’d. Res to: [email protected] (10/28)

JOB OPENING: LOG COORDINATOR/ABC BURBANK CA:Create on-air log & properly place commercials,1yr exp TV Traffic, Knowledge of MS pgms, BMS Traff. Sys. AA degree,ATTENTION TO DETAIL,Organized.  www. req.#181699 (10/28)

JOB OPENING: AD SALES RSRCH JOBS/ DISCOVERY/NY: Strong analytical/sales positioning/creative prob solving skills.3+yrs nat’l TV rsrch exp ntwrk/ad agency/synd. Prof in Nielsen sys/StarTrak/MRI pref Req#8382 & 8237 (10/28)

JOB OPENING: MGR, EVENTS PROGRAMMING/iN DEMAND/NYC: Scheduling, dev/launch prog concepts, new biz dev, negotiate deals. 3-5 yrs media exp. Apply: [email protected] (10/28)

JOB OPENING: FREELANCE AD SALES MGRS, DIGITAL/ ComedySmack NY: 3-5 yrs. digital sales exp. Relationships with agency/clients in entertainment, apparel & liquor. Send resume & cover: [email protected] (10/28)

JOB OPENING: TALENT EXECUTIVE/G4 TV/LA: Book & Develop celeb talent for all programming. Strong relationships w/PR, studios, nets, agencies. BA & 5 yrs exp. TV prod/editorial. Apply to: [email protected] (10/28)

JOB OPENING: AE, ONLINE AD SALES/Comcast/LA: Rep Comcast Nets, E! Online,,, to our external customers, develop, generate and maintain business for all networks. (10/25)

JOB OPENING: SR. MGR, RESEARCH/Music Choice: Support sales, mrktng & prgrmng initiatives across multiple platforms w/accurate & actionable research. BA/BS, plus 6-8 yrs relevant media research exp. required [email protected] (10/25)

JOB OPENING: NEWS WRITERS/CNN “CAMPBELL BROWN: NO BIAS, NO BULL”/NY: Exp’d TV news writers only. Compelling & engaging copy, attitude, flair, passion, sass, & appropriate outrage. Samples/Res: [email protected] EOE (10/25)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

FALL INTERNSHIP CREDITS ONLY: NYC based entertainment PR agency seeks fall 2008 intern. Please contact: [email protected] (10/31)

FALL INTERNSHIP CREDITS ONLY: a website dedicated to indie films, is looking for qualified Interns for Fall/Winter 08-09 primarily for viral marketing and social networking work. Please send resume to [email protected] (10/28)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … Interested in posting your Video Resume? Contact [email protected] for more information ….

SITUATION WANTED: MKTG MGR: 13 years experience developing and implementing successful & innovative marketing plans that increase brand equity and sales. Email: [email protected]; Web: (10/30)

SITUATION WANTED: ACCOUNT MANAGER: Experienced Sales Account Manager. seeks perm. placement in Atl. 8 yrs exp. Extensive exp. w/ TV, radio. digital, print, sports, & all facets of station promotions. [email protected] (10/28)

SITUATION WANTED: EP BUDGET/SCHEDULE PREPARATION for All STATES: Reasonable Rates, Short Turn Around. Contact: [email protected] for details and pricing (10/28)

E-mail [email protected] for rates and specs for Job Openings.

Interested in posting your Video Resume? Contact [email protected] for more information ….

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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