Friday, November 9th, 2007


Delivers 6.2 Million Viewers
#1 on Basic Cable
w/ W18-49 & A18-49 for the Week
Beats: The Unit, Bones, Dirty Sexy Money, Shark,
My Name Is Earl, CSI: NY, Law & Order: SVU, Boston Legal

First 4 Seasons Available
For Your Broadcast or Cable Network Now!

Source: NHI Galaxy Explorer, L+SD Cvg Rtg.Total viewers based on 10/30/07 NPower prog cume.Rank=ad supported cable,excl.sports,progs/tkg,movies=t/c,10/29-11/4/07,Ties w/The Hills w/W18-49. Brdcst. comptn= A18-34 L+SD US Rtg orig tc,Prime.



Good Morning.  It’s Friday, November 9, 2007 and this is your first early morning briefing. 

According to the LA Times, here is a quick look at the status of current shows which have been, or will be affected by the current WGA strike:

  • Late night: nearly all now are in reruns, with the exception of Nightline. 
  • Daytime: Soaps should be fine until some time mid-first qtr 2008; The View on ABC will continue as usual
  • Primetime:  A quick review of the primetime series finds most have approx half of their ordered episodes written.  A few exceptions of shows that are now fully written and expected to air as originally scheduled: HBO’s In Treatment and The Wire; The Shield and Thirty Days on FX; and Stargate Atlantis on Sci Fi.

Tonight’s Premieres:
Discovery Channel: Man vs. Wild at 9p followed by one-hour special Bear’s Mission Everest at 10p
Tonight’s Finales:
HBO: Real Time with Bill Maher at 11p
Saturday’s Premieres:
CMT: Trick My Trucker at 9p
Sunday’s Premieres:
UNIV: Lo que no Vio de los Latin Grammy at 7p and Bailando por un Sueno Campeonato Internacional de Baile at 8p
Sunday’s Finales:
HBO: Tell Me You Love Me at 9p and Curb Your Enthusiasm at 10p
Food Network: The Next Iron Chef at 9p


The Martha Stewart Show has been renewed for a fourth season. NBC Universal Domestic Television Distribution renewed the daytime show in more than 60% of the U.S. including 17 of the top 20 markets and NBC O&Os in New York, Los Angeles, Chicago, Philadelphia, San Francisco, Dallas, Miami and San Diego. Other stations clearing the show for the 2008-09 season including several affiliated stations from Fox, Belo, Fisher, Scripps, Hearst, Allbritton, Clear Channel and other broadcast groups.

In January, Comedy Central will begin the twelfth season of Comedy Central Presents, the half-hour series featuring stand-up comedians. A few of the comedians in the new upcoming season include Brian Posehn, Big Jay Oakerson, Dan Mintz and Bonnie MacFarlane.

ION Media Networks, Inc. will soon have a hi-def version as ION Television HD, airing the full lineup of ION Television’s programming in HD will begin in first quarter next year.

WorldLink, a multiplatform advertising sales company, and Warner Bros. Domestic Cable Distribution are partnering in an advertising sales agreement regarding Warner Bros.’ movie package sold to AMC. Starting now, WorldLink will manage all general market and direct response ad sales for the 22 Warner Bros. feature films airing on AMC with titles such as The Last Samurai, Two Weeks Notice, Million Dollar Baby, Batman Begins plus more.

Toronto-based Insight Sports Ltd. will launch its two-year old television channel World Fishing Network (WFN) this week via its first U.S. carriage agreement with Verizon FiOS TV. Programming on the 24/7 WFN will will range from American angling, saltwater and freshwater fishing, competition and advice shows to international fishing tournaments, travel destinations and conservation. As part of its American premiere on Verizon FiOS TV, WFN will be available in twelve states: California, Delaware, Florida, Indiana, Massachusetts, Maryland, New Jersey, New York, Pennsylvania, Rhode Island, Texas and Virginia.

It’s that time of year again — or that time every few years again — when Cynopsis conducts a quick 5-question survey to find out what you think about and use this daily, how you’d like to see it improved.  Honestly, this will take less than 30 seconds, it’s completely anonymous. and we’d really appreciate your input.  Click here to participate and thank you!

Cynopsis Weekender College Edition returns on November 15th!  Deadline for college student written essays on the topic of television is tonight at midnight! Essays should be sent to me at
, subject Weekender College Edition.  Top 4 essays are published in Weekender on Nov 15th, and authors are paid $350 each.  Students – be sure to include your name, age, college, college year, and major (if you know it), and how you can be contacted.

And here’s something else — all students submitting essays can also submit (free!) their Situation Wanted ad which will run in all editions for one week beginning Nov 15, and the first ten Video Resumes submitted will run on the Video Resume page.  Check with
at Cynopsis for added info.


A&E has shot a pilot for an unscripted series called Celebrity Garage Sales in which host Illeana Douglas helps her buddy celebs put on a garage sale, with all proceeds going to charity. In the pilot episode, a garage sale with Tom Arnold was featured, reports THR.  Celebrity Garage Sales is produced by Franzke Entertainment

Fox has ordered up a new comedy starring Bernie Mac, tentatively titled Starting Under, from Bruce Helford and Warner Bros. TV, reports Variety. The premise is Mac has just been divorced, and is now living with his teenage son, and perhaps adding insult to injury – also ends up working for his son.


Attention WGA strikers:

Here’s what one program executive has to say about CableU —

“Even with the strike on and all my accounts being on hold now … I still had to ‘squeeze’
U into my budget. Thanks for a wonderful service!”

CableU – We’re here for U ! – Know Networks Better. Pitch Smarter.


Carey Chase was promoted to Media Director up from Media Supervisor with Zephyr Media Group, the Evanston, IL-based marketing and advertising firm.

Erwin-Penland, the Greenville, SC-based advertising and marketing company, added Christopher Wailes as Associate Director/Public Relations. He will lead strategic development for all of the company’s public relations clients.


Today in Cynopsis Kids

  • Mama Mirabelle celebrates Kwanzaa
  • Chorion acquires Copyrights Group
  • 12 animated movies submitted for an Oscar

Today in Cynopsis International

  • Si TV looking to Jammin with unsigned bands
  • Adult entertainment company Private Media Group, Inc. entering the U.S. market
  • U.S. version of DLT Entertainment’s My Family sitcom possible

Today in Cynopsis Digital, listen to the audio version here or subscribe to the iTunes Cyn Digital podcast 

  • Another Piracy Bill makes the rounds in the Senate
  • Warner Bros. acquires Lego Star Wars publisher TT Games
  • Tivo adds PowerWatch measurement, detailing ad skipping and demographics

Wednesday – A18-49 Analysis: ABC hit a high note to win Wednesday night at 5.4/14 A18-49, according to final national ratings from Nielsen Media Research. ABC’s presentation of The 41st Annual CMA Awards gave the network a clean sweep of the night on this seventh day of November sweeps: at 8p the top rating was 5.3/15; followed by 5.8/14 during 9p; and back to 5.3/15 at 10p. 

Live + Same Day Household Ratings: Wednesday, November 7, 2007 (November Sweep Day 7) – National Final ratings.  Source: NTI Galaxy, as dated. Live+SD.

ABC: 10.0/16      The 41st Annual CMA Awards 10.0/16

CBS: 7.3/12         Kid Nation 4.4.7, Criminal Minds 9.2/14, CSI: NY 8.4/14

FOX: 4.1/6           Back to You 4.2/7, ’til Death 4.2/7, Kitchen Nightmares 4.0/6

NBC: 3.9/6          Phenomenon 3.7/6, Bionic Woman 4.0/6, Life 4.1/7

CW: 2.6/4           America’s Next Top Model 3.4/5, Gossip Girl 1.8/3

UNIV: 2.2/4        Amar sin Limites 1.6/3, Destilando Amor 2.9/5, Don Francisco Presenta 2.1/4

MNT: 0.6/1         Decision House 0.7/1, Meet My Folks 0.6/1

TELE: 0.5/1        Madre Luna 0.7/1, Esclava Isaura 0.6/1, Pecados Ajenos 0.4/1

A18-49: ABC 5.4/14, CBS 3.2/8, FOX 2.6/7, NBC 2.5/7, CW 1.9/5, UNIV 1.9/5, MNT 0.4/1, TELE 0.4/1


On Healthcare:
“To be perfectly frank, I’m tired of freeloaders.
If people can’t afford healthcare, then they
shouldn’t get sick.”

Is this your view?
It will be if you don’t vote. In the last election 35 million women didn’t.

Make your voice heard.
Go to and register.
Together, we can make a difference.

Friday Fun Fact: Onions are members of the Lily family.

This Day in History: 1967 – The first issue of Rolling Stone was published.  John Lennon appeared on the cover. The magazine said it was not just a music magazine but was also about “…the things and attitudes that music embraces.”

Answer to Yesterday’s Trivia Question: On the TV series, Life with Bonnie (2002-2004), starring Bonnie Hunt, what was the name of Bonnie’s local morning talk show?  MORNING CHICAGO   Kudos to:  Tom Calato-Firehouse Subs/EST; Gerry Bixenspan-TV Marketing/NY; Alex Leff-ABC Family/NY; Meredith Wayne-TeleRep, Inc./NY; Buffy Johnson-Charter Media/St. Louis; Erin Green-Charter Media/St. Louis; Joanna Kuebel-Kelly, Scott & Madison/Chicago;  Skip Engle-Editech, Inc./Omaha, NE; Phil Gittelman-Personal Management/West Hollywood; Robb Gray, Jr.-Apex Media/Tucson; John Cordova-NBC Universal/Burbank

Today’s Trivia Question:  The 1970’s a series of commercials featured a man boasting about his wife. He says: “My wife … I think I’ll keep her”. What was the product being advertised?     (
with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later  — Cyn

Cynopsis Ad Sales: 
Mark Bohn- 203- 583-1224 /

Classifieds – Trish Pihonak- 203-926-9878 /

Cynopsis website – Video Resumes, Extended Classified Ads, Archives, and the Cynopsis Daily Video

CableU – Know Networks Better. Pitch Smarter. Click here

Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here

JOB OPENING: LICENSING MGR/ SR.MGR /Classic Media/NYC: 3-5 yrs brand, character, ent lic exp; Manage licensee relationships; Solicit new biz & negotiate deals; dynamic, self starters apply to:

JOB OPENING: LICENSING COOR/Classic Media/NYC: Min 2 yrs exp; Familiar with lic process; Correspond w licensees; Gen admin support + projects; Excellent org & comm skills req’d; MS Office; apply:

JOB OPENING: COMM SUPERVISOR/NATGEO CH Press outreach;generate PR matrls, mng online press site, events, photos and fulfillmnt of press matrls; sprvs vendors; BA/strg written skills req;3+yrs exp PR/cable a +. (11/16)

JOB OPENING: SPRVSR CLIENT SVC/ESPN/NYC: Mng CSRs day-to-day traffic issues & inventory issues & problem solve to ensure resolutions. 2- to 3-yrs of related administrative or sales support exp.  Res to:

JOB OPENING: BROADCAST & CABLE TV BUSINESS ANALYST NYC: Multiple- Ad Sales and/or traffic system exp. Use case development, gap analysis, software vendor assessment, requirement gathering.
860 632 3707.  (11/16)

JOB OPENING: EXP’D PRODUCERS & AP’S/Top-Rated Syndicated daytime Court show: Daytime Talk or Court experience a must. Production begins in LA mid-Jan. Please email:

JOB OPENING:  MARKETING MANAGER/Collective Media/NY: 3+ yrs experience in Online Advertising a plus; Write, re-write and/or edit marketing materials; detail oriented. Apply at: (11/16)

JOB OPENING:  EP for MythBusters-type show/San Fran: Travel req’d.  EP credits, strong story skills, proven ability to run lg prod team & hands-on post abilities a must. Fascination w/mech & science pref. Apply:

JOB OPENING: TEMP RSRCH POSITION (3 Mnths)/ABC/NY: Detail-oriented, ability to prioritize & multi-task; analyze ratings data & provide Sales & PR support.Knwldg of Galaxy & NPower.1-3 yrs exp.  Resume:

JOB OPENING: ONLINE MEDIA MANAGER/iN DEMAND/ NY, NY:  Project lead for online storefront & product mgr.  BA in technology.  3-5 yrs exp in media/online/software.  Apply at: 

JOB OPENING: COORD, PTNR MKTG/MTV Networks, NY: Channel Promo (LOGO), Local Ad Sales, Marketing Cmpgns, Liaise with LGBT Org., Point Person for Creative, 2-3yrs work exp, Apply on-line: (11/15)

JOB OPENING: TEMP TRAFFIC SUP/VOOM HD/NYC: Liaison between Promo Planning & Creative Services. Detailed, able to prioritize & multi-task. Min of 3 yrs exp in promo planning & scheduling. Adv’d Excel a +. 

JOB OPENING: ACCOUNT EXECUTIVE/Outdoor Channel, NYC: Immediate opening for seasoned, aggressive, self-starter Nat’l sales experience req. Heavy client/planning selling. Travel req. Pls send resume to:

JOB OPENING: SALES PLANNER/Outdoor Channel, NYC: Create proposals, mkgds, manage adu, 3+ yrs exp cable sales or buying, detailed oriented, media math skills. Dealmaker exp a +. Resume:

JOB OPENING:  SR. WRITER/PRODUCER/Discovery Communications/Silver Spring MD: Conceive, write, produce TV & radio campaigns for TLC Marketing. Apply: Req #5933  (11/15)

JOB OPENING: DIRECTOR OF PRODUCTION/Discovery communications/Silver Spring MD: Manage all aspects of marketing production. Apply: Req. #5981 (11/15)

JOB OPENING: DIGITAL MEDIA ACCOUNT EXECUTIVE/CBS-3 Philadelphia: Min 2 yrs online ad exp req’d. BS/BA deg. pref’d. Aggressively pursue digital media ad sales. Visit for full details. EEO ADA M/F (11/15)

JOB OPENING: SR. PRICING AND PLANNING ANALYST/FOX/NY: Inventory management & clearance; make goods, availability reports, ad hoc reporting.Media sls exper & knowledge of sls inventory mgmt syst pref. (11/14)

JOB OPENING: TRAFFIC COORDINATOR/Hallmark Channel/NY: Edits daily broadcast logs; executes agency traffic instructions; maintains commercial inventory. See full posting and apply at (11/14)

JOB OPENING: ACCT MGR/HBO/ATL, GA: Oversee Comcast Southern Region acct, develop subscriber growth strategies, market new revenue & enhance products. Req: 6+ yrs sales/mktg exp, College Degree. Resume:

JOB OPENING: ON-LINE AD SALES MGR./Scholastic Inc., NY: Seeks smart, highly motivated salesp; Nat’l accts. 1.5 yrs on-line sales exp; & new biz dev exp a +; Excellent communication skills a must. #NY2797 EOE  (11/14)

JOB OPENING: COPYWRITER (Full Time Temp), Univision Online: 5+ yrs exp.Conceptualize and dvlp concepts & scripts in Spanish for on-air and online promotions. Must be able to multi-task. Apply

JOB OPENING:  FULL TIME TEMP SR PROD/COURT TV/NY: Overseeing both creative & oper’l aspects of a ntwrk wrap- around show. Mng staff of 4+. Serve as liaison between ad sales/creatives. Apply: req 90504BR  (11/14)

JOB OPENING: REGION DIR. SE/Scripps Networks/TN: Resp for MSO relations, network carriage and mkt programs. 5+ yrs affiliate sales exp. Apply to: (11/13)

JOB OPENING: DIR, CORP COMM/NHL/NYC: PR position w/10 yrs exp. Oversee corp. PR, incl. mktg, licensing, sponsorship sales, traditional & new media relationships. Email resume to
(subject: Dir., CC) (11/13)

JOB OPENING: SALES COORDINATOR: Support the Ad Sales staff for our Ad Sales Group in the New York office. To apply please visit our website at and refer to job number 700654. (11/13)

JOB OPENING: ACCOUNT EXECUTIVE/TV 10s/NYC: For Closed Captioning & 10-second commercial sales. 2+yrs ad sales exp. pref. syndication TV, e-media or Ad Agency background. Good Presentation skills req’d. Apply:

JOB OPENING: ACCOUNT EXECUTIVE/Radio Disney, NY:Seeks aggressive AE for local radio sales. 2+ yrs outside sales, sponsorship sales & new biz dev exp. Excellent communication skills a must. #80296 EOE (11/10)

JOB OPENING: PRODUCT MGR (SEASONED)/The ABC News Digital Media group/NY: Help take our web, video and mobile products to the next level. Please visit and apply to Req 124614. EOE (11/10)

JOB OPENING: RIGHTS MANAGER/WGBH/BOS: Provide rights clearance support. Exp with licensing stills, stock footage, music, film research, program rights and production, talent clearances. Bachelors + 3-5 years Apply: (11/10)

JOB OPENING: MARKETING – PRODUCTION MGR/Discovery Nets/NY: Business mgmt & cost control of promo production. 5 yrs prod exp, AICP bids exp, negotiation skills, cable/broadcast. Apply: Req# 5844 (11/10)

JOB OPENING: ON-AIR PROMO/WRITER/PROD/EDITOR/WCIU-TV, Chicago:TV 5+ yrs exp in on-air promos; highly creative, team player; write/prod all aspects from concept to on-air. Non-linear editing/AVID exp a must Apply: (11/10)

JOB OPENING: RESEARCH COORD/Collective Media/NY: 2+ yrs Ad Sales Rsrch req’d; proficient at PowerPoint; detail oriented; must be able to analyze standard reports on comScore and Nielsen databases. Apply at: (11/10)

JOB OPENING: JR PUBLICIST TNT/TBS/TCM Original Programming/LA: Support all TNT/TBS/TCM PR efforts. Pitch press/event planning/talent relations/press lists/clippings. 4 yr Degree +3yrs ENT PR exp. Apply:

WINTER AND SPRING INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at 

SPRING INTERNSHIP CREDITS ONLY:  Montel Williams Office. NY, NY:  Seeking interns for Spring’08. Must be able to receive college credit and commit 2 days p/w. Duties include answering phones, writing, research, etc. Email


Interested in posting your Video Resume?  Contact
for more information ….

SITUATION WANTED: SEASONED PROD/SHOW RUNNER: Network & Cable exp. in Docusoap, Lifestyle, Makeover, Competition shows.Creative, resonant leader. Hawkish eye on budget. Los Angeles/NYC.

SITUATION WANTED: PROGRAMMING EXECUTIVE: 20 plus years cable, broadcast, distribution and sales experience seeks position or consultancy. Contact:

SITUATION WANTED: LEGAL BUSINESS AFFAIRS CONSULTANT:  Over 20 years diversified exp in cable, broadband, broadcast.  Effective, efficient, creative advice and deal making.  Contact: 

SITUATION WANTED: Seasoned ASSISTANT/PROJECT MANAGER: Excellent Organizational skills, Flexible, Can solve any issue, Sense of humor, Create and maintain all aspects of Projects and Creative. contact:

SITUATION WANTED: WRITER/PRODUCER – LA: HBO Creative Services writer/producer recently relocated to LA looking for freelance or permanent gig. See resume and most recent work Contact:

SITUATION WANTED: Traffic Pro, Seasoned traffic pro with great attention to detail who works great under pressure looking for FT/PT or freelance position. Experience with Gabriel, BMS, Paradigm and VCI.

for rates and specs for Job Openings.  

Interested in posting your Video Resume?  Contact
for more information ….

Are you looking for a job? Post your Situation Wanted Ad here — Email
for specs.

WHAT’S ON TONIGHT – Friday, November 9, 2007

ABC: Men in Trees, Women’s Murder Club, 20/20
CBS: Ghost Whisperer, Moonlight, Numbers
CW: Friday Night Smackdown!
FOX: The Next Great American Band, Don’t Forget the Lyrics!
ION: Movie: Doom Runners [7p], Movie: Elvis Meets Nixon
MNT: Movie: Rocky II
NBC: Deal or No Deal, Friday Night Lights, Las Vegas
PBS: Washington Week, Now, Bill Moyer’s Journal, Do You Speak American? [r]
TELE: Madre Luna, La Esclava Isaura, Pecados Ajenos
UNIV: Amar sin Limites, Destilando Amor, La Familia P.Luche

All outgoing e-mails are scanned and sent out virus free.Copyright Cynopsis 2007

Related Stories

04/14/24: Cynopsis Jobs

Jobs Clads

DIRECT RESPONSE ACCOUNT EXECUTIVE TV One NEW YORK, NY – HYBRID REMOTE Carry out the entire sales process from initial contact to deal close as well as build and maintain exceptional relationships with advertisers and agencies by communicating TV One Network’s values and brand strength. Full info HERE *** […]

Cynopsis 04/12/24: ABC News/NatGeo’s “Eclipse Across America” Outshines Competition

A CYNOPSIS MESSAGE FROM NEXSTAR ADVERTISING NEXSTAR ADVERTISING We are the home of the next generation of athletes, entertainers, icons, influencers and thought leaders CW ENTERTAINMENT, CW SPORTS, NEWSNATION, THE HILL, ANTENNA TV, AMERICA’S #1 LOCAL BROADCASTER 100% U.S. linear + digital presence. 200+ Owned or Partner Stations in 117 markets. 220M Americans reached every […]

FETV: Special Delivery for Viewers and Advertisers

A CYNOPSIS MESSAGE FROM FAMILY ENTERTAINMENT TV Thursday April 11, 2024 At Family Entertainment Television (FETV), It’s All in the Family Cathy Applefeld Olson Family-operated with a passion for family-centric programming, Family Entertainment TV (FETV) continues to rise and shine amidst a sea of media conglomerates by overdelivering for viewers and brand partners […]

Cynopsis 04/11/24: Ad Engagement for Women’s Final Four up 97%

A CYNOPSIS MESSAGE FROM WARNER BROS. DISCOVERY TNT Sports Scores Big During March Madness With the 2024 NCAA Men’s Basketball Tournament averaging 9.9M viewers across 67 games on TNT, TBS, truTV, CBS + Max, including double-digit growth with younger viewers P18-34 (+14% YoY) And there’s more to come… MLB Regular Season (TBS, Max, Bleacher Report) […]

04/10/24: Cynopsis Jobs

jobs 10

DIRECT RESPONSE ACCOUNT EXECUTIVE TV One NEW YORK, NY – HYBRID REMOTE Carry out the entire sales process from initial contact to deal close as well as build and maintain exceptional relationships with advertisers and agencies by communicating TV One Network’s values and brand strength. Full info HERE *** […]