Friday, November 9th, 2007

Cynopsis: DIGITAL


Good morning, it’s Friday, November 9, 2007 and this is your first early morning digital briefing. 

Another anti-piracy bill was introduced in the Senate this week authorizing the Justice Department to file civil lawsuits against peer-to-peer file sharers. Dubbed “the Pirate Act,” a similar bill was introduced in 2004 at the urging of agencies such as the MPAA. This updated version seems to have more teeth, providing for the creation of an FBI task force to investigate intellectual property violations.


ION Media Networks will launch ION Television HD during the first quarter of next year, simulcasting ION’s full line up of shows in the 720p format.
Insight Sports’ World Fishing Network (WFN) landed its first carriage agreement with Verizon’s Fiber-to-the-home FiOS TV service. The network will be available in a total of 12 states beginning this week including California, Massachusetts, New Jersey and New York.
Acculturated Hispanic network Sí TV launched a new community site for its music show Jammin to attract the work of unsigned bands. is hosting a contest offering entrants a chance to appear on Sí TV, make a music video and win $10,000 in cash.

It’s that time of year again — or that time every few years again — when Cynopsis conducts a quick 5-question survey to find out what you think about and use this daily, how you’d like to see it improved.  Honestly, this will take less than 30 seconds, it’s completely anonymous. and we’d really appreciate your input.  Click here to participate and thank you!

Cynopsis Weekender College Edition returns on November 15th!  Deadline for college student written essays on the topic of television is tonight at midnight! Essays should be sent to me at [email protected], subject Weekender College Edition.  Top 4 essays are published in Weekender on Nov 15th, and authors are paid $350 each.  Students – be sure to include your name, age, college, college year, and major (if you know it), and how you can be contacted.

And here’s something else — all students submitting essays can also submit  (free!) their Situation Wanted ad which will run in all editions for one week beginning Nov 15, and the first ten Video Resumes submitted will run on the Video Resume page.  Check with Trish Pihonak at Cynopsis for added info.


Mobile social media start-up ShoZu unveiled a new version allowing users to share videos from YouTube and photos from Flickr from their mobile phones. The free service is compatible with a growing list of phones.


Warner Bros. Home Entertainment is acquiring UK-based games publisher TT Games for an undisclosed amount. TT’s Lego Star Wars series sold more than 12 million copies worldwide. The company is already working on a Lego Batman game based on the film franchise.
Sprint and Clearwire are stepping away from their agreement to jointly build a nationwide high-speed wireless broadband network based on WiMax technology, reports The Wall Street Journal.
After threatening to sue YouTube and other major sites for copyright infringement, the artist once again known as Prince has served legal notice to a trio of Prince fan sites to remove all images, lyrics and likenesses of the singer. The communities at, and are fighting back at what they see as a violation of freedom of speech.
Cablevision lost 16,000 basic subscribers in the 3rd quarter but managed revenue growth of 9% to $1.5 billion, thanks to increases in digital video and high speed data subscribers.


On Healthcare:
“To be perfectly frank, I’m tired of freeloaders.
If people can’t afford healthcare, then they
shouldn’t get sick.”

Is this your view?
It will be if you don’t vote. In the last election 35 million women didn’t.

Make your voice heard.
Go to and register.
Together, we can make a difference.


The Google/DoubleClick merger met with resistance from Republicans this week. Members of the Subcommittee on Commerce, Trade and Consumer Protection sent a letter requesting an emergency hearing to the FTC, claiming the deal had “enormous” privacy implications.
The latest eMarketer internet advertising forecasts are more bullish than ever, projecting that online advertising will double as a percentage of total media in the next four years and rise from $21 billion this year to $42 billion in 2011. The benchmarks are based on data from the Interactive Advertising Bureau and PriceWaterhouseCoopers.
US Online and Total Media Advertising Spending 2006-2011(billions and % of total media spend)
Year              Internet         Total Media                Internet % of Total media
2006               $16.9             $281.6                                6.0%
2007               $21.4             $287.5                                7.4%
2008               $27.5             $295.5                                9.3%
2009               $32.5             $301.5                               10.8%
2010               $37.5             $309.0                               12.1%
2011               $42.0             $316.0                               13.3%
Source: eMarketer


Tivo enhanced its consumer DVR ratings service with the launch of PowerWatch, adding commercial ratings data and demographic information to its StopWatch show rankings service. The panel anonymously measures 20,000 voluntary Tivo households, providing info on who is watching and skipping ads and what their viewing preferences are.


Douglas Warshaw, Co-Founder of Motionbox, was appointed to Chief Digital Officer of Maxim Digital. Douglas will oversee content and technology at, and, reporting to Maxim CEO Kent Brownridge.


Given the times, WGA writers are utilizing the web to plead their case about the strike.  A video ostensibly shot from outside of the set of The Office is making the rounds in which showrunner Greg Daniels outlines the issue of payment for digital “promotions” done for the web. (The Office shut down this week after star Steve Carell refused to cross the picket line.) Greg directs viewers to for more on the issues, a blog started by a group of strike captains. Another good one is Writers Strike. Yesterday’s posting with Emmy winner Ken Levine discusses the media’s uneven coverage of the event.
Clarification: Yesterday’s website of the day entry referred to writer Gabe Abelson as a speechwriter for the Clintons. He actually wrote jokes and sketches for Hillary’s 50th Birthday Party/Senate fundraiser.
Later — Wayne
Wayne Karrfalt for Cynopsis: Digital

Cynopsis Digital Ad Sales:  Mark Bohn- 203- 583-1224 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

Cynopsis website – Video Resumes, Extended Classified Ads, Archives, and the Cynopsis Daily Video

CableU – Know Networks Better. Pitch Smarter. Click here

Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here

JOB OPENING: LICENSING MGR/ SR.MGR /Classic Media/NYC: 3-5 yrs brand, character, ent lic exp; Manage licensee relationships; Solicit new biz & negotiate deals; dynamic, self starters apply to: [email protected]  (11/16)

JOB OPENING: LICENSING COOR/Classic Media/NYC: Min 2 yrs exp; Familiar with lic process; Correspond w licensees; Gen admin support + projects; Excellent org & comm skills req’d; MS Office; apply: [email protected] (11/16)

JOB OPENING: COMM SUPERVISOR/NATGEO CH Press outreach;generate PR matrls, mng online press site, events, photos and fulfillmnt of press matrls; sprvs vendors; BA/strg written skills req;3+yrs exp PR/cable a +. (11/16)

JOB OPENING: SPRVSR CLIENT SVC/ESPN/NYC: Mng CSRs day-to-day traffic issues & inventory issues & problem solve to ensure resolutions. 2- to 3-yrs of related administrative or sales support exp.  Res to: [email protected]   (11/16)

JOB OPENING: BROADCAST & CABLE TV BUSINESS ANALYST NYC: Multiple- Ad Sales and/or traffic system exp. Use case development, gap analysis, software vendor assessment, requirement gathering. [email protected] 860 632 3707.  (11/16)

JOB OPENING: EXP’D PRODUCERS & AP’S/Top-Rated Syndicated daytime Court show: Daytime Talk or Court experience a must. Production begins in LA mid-Jan. Please email: [email protected] (11/16)

JOB OPENING:  MARKETING MANAGER/Collective Media/NY: 3+ yrs experience in Online Advertising a plus; Write, re-write and/or edit marketing materials; detail oriented. Apply at: (11/16)

JOB OPENING:  EP for MythBusters-type show/San Fran: Travel req’d.  EP credits, strong story skills, proven ability to run lg prod team & hands-on post abilities a must. Fascination w/mech & science pref. Apply: [email protected] (11/16)

JOB OPENING: TEMP RSRCH POSITION (3 Mnths)/ABC/NY: Detail-oriented, ability to prioritize & multi-task; analyze ratings data & provide Sales & PR support.Knwldg of Galaxy & NPower.1-3 yrs exp.  Resume: [email protected]    (11/15)

JOB OPENING: ONLINE MEDIA MANAGER/iN DEMAND/ NY, NY:  Project lead for online storefront & product mgr.  BA in technology.  3-5 yrs exp in media/online/software.  Apply at:  [email protected] (11/15)

JOB OPENING: COORD, PTNR MKTG/MTV Networks, NY: Channel Promo (LOGO), Local Ad Sales, Marketing Cmpgns, Liaise with LGBT Org., Point Person for Creative, 2-3yrs work exp, Apply on-line: (11/15)

JOB OPENING: TEMP TRAFFIC SUP/VOOM HD/NYC: Liaison between Promo Planning & Creative Services. Detailed, able to prioritize & multi-task. Min of 3 yrs exp in promo planning & scheduling. Adv’d Excel a +.  [email protected]   (11/15)

JOB OPENING: ACCOUNT EXECUTIVE/Outdoor Channel, NYC: Immediate opening for seasoned, aggressive, self-starter Nat’l sales experience req. Heavy client/planning selling. Travel req. Pls send resume to: [email protected] (11/15)

JOB OPENING: SALES PLANNER/Outdoor Channel, NYC: Create proposals, mkgds, manage adu, 3+ yrs exp cable sales or buying, detailed oriented, media math skills. Dealmaker exp a +. Resume: [email protected] (11/15)

JOB OPENING:  SR. WRITER/PRODUCER/Discovery Communications/Silver Spring MD: Conceive, write, produce TV & radio campaigns for TLC Marketing. Apply: Req #5933  (11/15)

JOB OPENING: DIRECTOR OF PRODUCTION/Discovery communications/Silver Spring MD: Manage all aspects of marketing production. Apply: Req. #5981 (11/15)

JOB OPENING: DIGITAL MEDIA ACCOUNT EXECUTIVE/CBS-3 Philadelphia: Min 2 yrs online ad exp req’d. BS/BA deg. pref’d. Aggressively pursue digital media ad sales. Visit for full details. EEO ADA M/F (11/15)

JOB OPENING: SR. PRICING AND PLANNING ANALYST/FOX/NY: Inventory management & clearance; make goods, availability reports, ad hoc reporting.Media sls exper & knowledge of sls inventory mgmt syst pref. (11/14)

JOB OPENING: TRAFFIC COORDINATOR/Hallmark Channel/NY: Edits daily broadcast logs; executes agency traffic instructions; maintains commercial inventory. See full posting and apply at (11/14)

JOB OPENING: ACCT MGR/HBO/ATL, GA: Oversee Comcast Southern Region acct, develop subscriber growth strategies, market new revenue & enhance products. Req: 6+ yrs sales/mktg exp, College Degree. Resume: [email protected] (11/14)

JOB OPENING: ON-LINE AD SALES MGR./Scholastic Inc., NY: Seeks smart, highly motivated salesp; Nat’l accts. 1.5 yrs on-line sales exp; & new biz dev exp a +; Excellent communication skills a must. #NY2797 EOE  (11/14)

JOB OPENING: COPYWRITER (Full Time Temp), Univision Online: 5+ yrs exp.Conceptualize and dvlp concepts & scripts in Spanish for on-air and online promotions. Must be able to multi-task. Apply [email protected] (11/14)

JOB OPENING:  FULL TIME TEMP SR PROD/COURT TV/NY: Overseeing both creative & oper’l aspects of a ntwrk wrap- around show. Mng staff of 4+. Serve as liaison between ad sales/creatives. Apply: req 90504BR  (11/14)

JOB OPENING: REGION DIR. SE/Scripps Networks/TN: Resp for MSO relations, network carriage and mkt programs. 5+ yrs affiliate sales exp. Apply to: (11/13)

JOB OPENING: DIR, CORP COMM/NHL/NYC: PR position w/10 yrs exp. Oversee corp. PR, incl. mktg, licensing, sponsorship sales, traditional & new media relationships. Email resume to [email protected] (subject: Dir., CC) (11/13)

JOB OPENING: SALES COORDINATOR: Support the Ad Sales staff for our Ad Sales Group in the New York office. To apply please visit our website at and refer to job number 700654. (11/13)

JOB OPENING: ACCOUNT EXECUTIVE/TV 10s/NYC: For Closed Captioning & 10-second commercial sales. 2+yrs ad sales exp. pref. syndication TV, e-media or Ad Agency background. Good Presentation skills req’d. Apply: [email protected] (11/10)

JOB OPENING: ACCOUNT EXECUTIVE/Radio Disney, NY:Seeks aggressive AE for local radio sales. 2+ yrs outside sales, sponsorship sales & new biz dev exp. Excellent communication skills a must. #80296 EOE (11/10)

JOB OPENING: PRODUCT MGR (SEASONED)/The ABC News Digital Media group/NY: Help take our web, video and mobile products to the next level. Please visit and apply to Req 124614. EOE (11/10)

JOB OPENING: RIGHTS MANAGER/WGBH/BOS: Provide rights clearance support. Exp with licensing stills, stock footage, music, film research, program rights and production, talent clearances. Bachelors + 3-5 years Apply: (11/10)

JOB OPENING: MARKETING – PRODUCTION MGR/Discovery Nets/NY: Business mgmt & cost control of promo production. 5 yrs prod exp, AICP bids exp, negotiation skills, cable/broadcast. Apply: Req# 5844 (11/10)

JOB OPENING: ON-AIR PROMO/WRITER/PROD/EDITOR/WCIU-TV, Chicago:TV 5+ yrs exp in on-air promos; highly creative, team player; write/prod all aspects from concept to on-air. Non-linear editing/AVID exp a must Apply: (11/10)

JOB OPENING: RESEARCH COORD/Collective Media/NY: 2+ yrs Ad Sales Rsrch req’d; proficient at PowerPoint; detail oriented; must be able to analyze standard reports on comScore and Nielsen databases. Apply at: (11/10)

JOB OPENING: JR PUBLICIST TNT/TBS/TCM Original Programming/LA: Support all TNT/TBS/TCM PR efforts. Pitch press/event planning/talent relations/press lists/clippings. 4 yr Degree +3yrs ENT PR exp. Apply: [email protected]   (11/10)

WINTER AND SPRING INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at  [email protected] .

SPRING INTERNSHIP CREDITS ONLY:  Montel Williams Office. NY, NY:  Seeking interns for Spring’08. Must be able to receive college credit and commit 2 days p/w. Duties include answering phones, writing, research, etc. Email [email protected]   (11/16)


Interested in posting your Video Resume?  Contact [email protected] for more information ….

SITUATION WANTED: SEASONED PROD/SHOW RUNNER: Network & Cable exp. in Docusoap, Lifestyle, Makeover, Competition shows.Creative, resonant leader. Hawkish eye on budget. Los Angeles/NYC. [email protected] (11/16)

SITUATION WANTED: PROGRAMMING EXECUTIVE: 20 plus years cable, broadcast, distribution and sales experience seeks position or consultancy. Contact: [email protected] (11/16)

SITUATION WANTED: LEGAL BUSINESS AFFAIRS CONSULTANT:  Over 20 years diversified exp in cable, broadband, broadcast.  Effective, efficient, creative advice and deal making.  Contact:  [email protected]  (11/14)

SITUATION WANTED: Seasoned ASSISTANT/PROJECT MANAGER: Excellent Organizational skills, Flexible, Can solve any issue, Sense of humor, Create and maintain all aspects of Projects and Creative. contact: [email protected] (11/14)

SITUATION WANTED: WRITER/PRODUCER – LA: HBO Creative Services writer/producer recently relocated to LA looking for freelance or permanent gig. See resume and most recent work Contact: [email protected] (11/13)

SITUATION WANTED: Traffic Pro, Seasoned traffic pro with great attention to detail who works great under pressure looking for FT/PT or freelance position. Experience with Gabriel, BMS, Paradigm and VCI. [email protected] (11/13)

E-mail Trish Pihonak for rates and specs for Job Openings.  

Interested in posting your Video Resume?  Contact [email protected] for more information ….

Are you looking for a job? Post your Situation Wanted Ad here — Email Trish Pihonak for specs.

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