Cynopsis: DIGITAL
11.08.13

Good morning. It’s Friday, November 8, 2013, and this is your first early morning digital briefing.

Netflix and Disney announced a deal for Marvel to develop four live-action series featuring Daredevil, Jessica Jones, Iron Fist and Luke Cage in association with ABC Television Studios. The agreement calls for a minimum of four 13-ep series to air exclusively on Netflix beginning in 2015, leading up to a miniseries programming event. Disney purchased Marvel in 2009 and already has content from the brand on its own outlets, including Marvel’s Agents of S.H.I.E.L.D. on ABC.

Twitter’s IPO took off with a whopping $45.10 stock opener yesterday, which valued the company at more than $31 billion, or 73 percent above the original price. The highest the stock soared to was $50.09, but it continued to level out throughout the day to end at $44.90. USA reports Twitter had orders for at least ten times the total shares that were sold.
Worth Noting: Facebook’s IPO was priced at $38 last year, and closed not too far above this price at the end of its first trading day.

TV guide app, i.TV, announced the acquisition of GetGlue, which will bring 4.5 million registered users to its second-screen check-in TV service. Variety reports the deal was worth around $24 million, and GetGlue’s CEO Alix Iskold will leave the company. iTV is behind Nintendo TVii and social TV platforms for Entertainment Weekly, AOL and The Huffington Post.

International multi-channel network Base79 struck a deal with UK’s Insanity Talent Management to help build a new YouTube channel called Insanity Network. Insanity has some big YouTube names in its ranks, such as musicians Lunar C, who has with 12,000 subscribers and Mike Hough, with 60,000.

What do Angry Birds and Cynopsis have in common? The November 13 Cynopsis Digital Measurement Summit! This all-day conference will bring together expert speakers on topics including measurement, TV everywhere, the second screen, YouTube, and much more! Michele Tobin, Rovio’s VP, Global Brand Partnerships & Advertising will kick it all off as our Keynoter. Register your team today: http://www.cynopsisdigitalsummit.com

Cynopsis has already reported that Facebook is revamping its “like” button; but now FB is testing out a star rating system, too. TechCrunch reported the social site has been collecting ratings on local searches for a while, but now Facebook’s business, place and fan pages will carry it as well.
Worth Noting: The move means that FB will be able to compete more directly with business search sites like Yelp.

NBC News unveiled a new multi-media interactive component for its 50th anniversary coverage of JFK’s assassination. The six-hour video experiences brings viewers into Tom Brokaw’s interviews, features the new documentary Where Were You: The Day JFK Died, and users can scroll through 275 videos of NBC archive footage. “Our goal was to make this video experience inviting and addictive,” Vice President of News, Product and Executive Editor of NBC News Digital Gregory Gittrich told Cynopsis.

Digital women’s brand DailyCandy is hosting the first ever DailyCandy Bazaar to feature editors’ favorite products, as well as the “Best of” local businesses voted for by the public on DailyCandy.com/Bazaar. The bazaar will go live in NYC today to Nov. 10.

…Speaking of DailyCandy, two of its editors will be presenting at the Cynopsis Digital Model D Awards at the Grand Hyatt in New York City on November 12. Check out the impressive list of finalists and register your team today: http://www.cynopsisdigitalsummit.com/model-d-awards/

 A CYNOPSIS MESSAGE

Cynopsis Digital’s Video Measurement Summit
 NOV. 13| GRAND HYATT, NY | Early Bird Ends Nov. 6th

Sponsorship: Mike Farina (203) 218-6480|Registration: Pete Romas (203) 899-8483
Sponsors: OneScreen (Silver) Mass Revelence (Social Media Partner) IAB (Industry Partner)

L’Oreal USA announced that DigitasLBi will be its new digital media planning and buying partner. L’Oreal replaced Publicis Group’s Moxie Interactive. Ad Age says the deal was driven by Digitas’ current deals with major players like Walmart and Google.

Country Music Television premiered its first TV Everywhere video app for iPhone and iPads yesterday, which contains the pre-release of the first episodes from the latest season of Sweet Home Alabama. Other full CMT episodes and seasons will also be available to stream on the app as well as a social media feature that filters the best tweets and Facebook conversations from other fans.

Sony unveiled the PlayStation 4 entertainment app line-up yesterday. The list included Hulu, Netflix, Amazon Instant Video, Sony’s Music and Video Unlimited services and of course its own digital network, Crackle. The new console will be available to purchase on Nov. 15.

Call for Submissions: Cynopsis is producing its annual Holiday Programming Guide, which comes out on November 26 and will be sent to all Cynopsis and Cynopsis Kids subscribers. If your network has holiday-themed programming airing from November 27 through December 31, please send your listings to Lynn Leahey at [email protected] no later than Monday November 18. Please include the following information: type of program (i.e. series, special, documentary, movie or holiday-themed episode), title, dates and times of all airings (please indicate when the show first premieres and when subsequent encores will air). A confirmation email will be sent following each submission from Lynn (if you don’t receive a confirmation email, please resubmit).

Vimeo has hired Jessica Casano-Antonellis as its Lead of Communications. Casano-Antonellis was previously an Account Director at Text100.

Pinterest has hired Joanne Bradford as its Head of Partnerships. Previously, Bradford was the President of the San Francisco Chronicle.

Mobile ad platform UberMedia has hired Neil Shapiro as its VP of Sales. Shapiro has worked at Verve Media, Shazam and AOL.

Nielsen’s CEO David Calhoun is stepping down from that role to take over as Executive Chairman of the Nielsen Board. Dwight Barns, who most recently served as the company’s President-Global Client Service, will take over Calhoun’s spot.

 A CYNOPSIS MESSAGE

“Most ads are dramatic, we want them to be… traumatic.” Toronto agency John St. is at it again parodying the latest fads in advertising. First, the agency poked fun at case studies, then “catvertising,” and now it’s released a funny video that highlights the absurd nature of “prankvertising.” Not only did the agency create a fake promotional video for a marketing team that utilizes prank advertising to the extreme, but it also recreated each prank in separate videos. Check out all four of the spoof videos at John St.’s YouTube channel.

 A CYNOPSIS MESSAGE

CYNOPSIS KIDS WEBINAR
Developing & Distributing Kids Content in the Digital Age
November 12, 2013 | Time: 1:30-3:00 p.m. ET |

Hosted by: Cathy Applefeld Olson – Editor, Cynopsis Kids
Stephen Hodge: Managing Director (Toon Goggles)
Susanna Pollack: Head of Strategy & Partnerships (yummico)
Dane Boedigheimer: Filmmaker (Annoying Orange)
Brandon Cole: Manager, Media & Business Development (Peanuts Worldwide + Iconix Brand Group)

See you tomorrow,
Jessica Reese
11.08.13

Roberta Caploe: Editorial Director
Diane K Schwartz: Senior Vice President, Media Communications Group

Cynopsis Ad Sales: Mike Farina | VP Sales & Marketing | 203-218-6480
Classifieds Sales: Trish Pihonak | Director of Operations & Content | 888-702-3858

To subscribe to any Cynopsis edition(s) click here.
To unsubscribe from this edition, click here. Or for further assistance please email [email protected].

 A CYNOPSIS MESSAGE

Cynopsis CLASSIFIEDS – For More classifieds, visit the Cynopsis.com classifieds page here.

JOB OPENING: RESEARCH MGR/El Rey/NY: Min 4 yrs exp at cable/bdcst net with heavy Nielsen (NPower, Galaxy Explorer). Track and analyze competitive landscape, assist in positioning net for sales. Resume to [email protected] (11/15)

JOB OPENING: PROD ASSISTANT/NY: Extremely detailed admin person needed to keep track of dubbing files for various languages for cable TV channel. Excel skills + Exp in production and/or using FTP a plus. Res/cvr to Rose: HERE (11/15) 

JOB OPENING: DIR VENDOR MANAGEMENT/Scripps Networks/NY: Resp for w/w digital prdct+tech teams to id and eval vends in mobile/soc media/digital spaces. 5+yrs dig media exp. Apply @ [email protected] (11/15)

JOB OPENING: DIGITAL SALES PLANNER/CNN/LA: Looking for Digital Sales Planner to join CNN sales team in LA. 2+ yrs sales exp required. Support CNN & CNNMoney. Digital or ad agency experience preferred. Resumes HERE (11/15)

JOB OPENING: SALES ASST, AD SALES/Crown Media Family Networks/NY: Work with Acct Execs and Sales Planners to service/ maintain agencies and clients for Hallmark Channel and Hallmark Movie Channel. BA deg req’d. Apply HERE: http://www.hallmarkchannel.com/jobs/ (11/15)

JOB OPENING: DIR PRGMMG RESEARCH/Showtime/NYC: Eval and interpret data relating to ratings perf./monitor comp. bcast/cable TV. 10 yrs. media research/Nielsen ratings/NPower exp req. Submit resume at www.sho.com/sho/about/careers (11/15)

JOB OPENING: AD SALES PLAN’R (FREELANCE)/NUVOtv/NY: Exp’d sales plnr to dvlp customized plans/presentations for Ad Sales clients. Great opp for person looking to join fast growing bus w/future growth opps.Res/sal history: [email protected] (11/15)

JOB OPENING: RES. ANALYST(MEDIA)/Latitude/BOS: Join innovative media and technology research firm  research/adv. expertise, project mg. skills, planning & execution, 2+ yrs relevant exp & 4 yr degree. More info: HERE  Apply HERE (11/15)

JOB OPENING: SR DIR PRGRMNG/MTV/NY: Analytics exp & passion for TV prgrmng, pop culture & understanding of millennial viewing habits. 7-10 yrs. exp working @cable/brdcst ntwrk, w/career emphasis on prgrmng res. Nielsen exp. a must. Apply HERE (11/14)

JOB OPENING: MGR/SR MGR PUBLICITY/History/A+E Networks/NY: Launch/sustain comprehensive publicity campaigns for scripted & reality/nonfiction prog. Full Info/Apply: http://www.aenetworks.com/careers (11/14)

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JOB OPENING: RESEARCH ANALYST/Music Choice/NYC: Prgm/Ad Sales research. NPower exp a must. MRI/Rentrak a plus. Standard reports, custom requests & competitive analysis. BA/BS, plus 1-3 yrs relevant research exp. Required. Apply HERE (11/14) 

JOB OPENING: VP CONSUMER MKTG/MTV/NYC: Dvlp/implement strategic mktg plans to promote MTV priority initiatives. Resp for oversight of strategic analysis of MTV competitors. BA 10-15yrs relevant consumer mktg media exp.  Full info/Apply HERE (11/13)

JOB OPENING: DIR CORP COMM- ENT GROUP/Viacom/NYC: Dvlp/execute corp comm prgrms that shape awareness amongst all Ent group Employees, consumer press, trade media, advrtsrs, etc. BA/BS Eng + 8-10yrs PR exp.  Full info & Apply HERE (11/13)

JOB OPENING: DIR MUSIC MKTG/Nickelodeon/NYC: Resp: strategic mktg (both short and long term) of music as it lives on all Nick platforms.  BA with 8-10yrs mktg exp req’d. Music industry/radio background a +.   Full info & Apply HERE (11/13)

JOB OPENING: ACCT MGR/CHICAGO: AE w/5+ yrs exp to dvlp new biz for ad sls at client & agcy lvls on all SXM channels. Sell sports for all major brands and famous talk/ news brands. Some travel. [email protected] (11/13)

JOB OPENING: SR. MGR, AD SLS MKTG/NY: Dvlp & implmnt cstm ad sales mktg solutions and promotion plans, major emphasis on famous sports brands. [email protected] (11/13)

JOB OPENING: ACCT EXEC/NCC MEDIA/LA: Represent NCC affiliates in the sale of cable advrtsng time to nat’l clients. Thorough knwldg of cable industry Clear understanding of quantitative/qualitative data. BA Deg. Resume: [email protected] (11/13)

JOB OPENING: PROMOS WRITER PRODUCER/NYC/Metro Area: Expertise in entertainment/reality. Topical and brand image promotion. Minimum of 4 years writing and producing experience. Resume to: [email protected] (11/13)

JOB OPENING: MNGR PLANNING, PRICING/NYC: Price and analyze upfront and scatter plans and work/Sales to internally negotiate mark pricing of deals. 2yrs tv exp in pricing/planning. 2 yrs media buying exp. Apply: http://goo.gl/kHR2cf (11/13)

JOB OPENING: TEMP TO PERM SOCIAL MEDIA MGR/SUNDANCE/NYC: develop, coordinate & implement social media initiatives. Create & manage editorial calendar. 4+ yrs. social media exp. Apply HERE (11/13)

JOB OPENING: SR DIGITAL SALES DIR/NYC/LA/CHI/SFO/DALLAS: All locations. Generate new bus. rev from advertisers & their agencies. Min 4 yrs Online sales exp w/track record exceeding rev. goals. Apply HERE (11/12)

JOB OPENING: STRATEGIC MKTG MGR/fuse/NYC: Strategic dvlpmt & execution of multi-platform integrated mktg opportunities for potential/existing Ad Sales clients. Exp: Mktg/ad sales/comm/mgmt/media/ crtv writing. Apply HERE (11/12) 

JOB OPENING: MKTG MANAGER/MailOnline/NYC: Drive innovative partner marketing solutions for growing fast-paced sales team. Self-Starter. Build & present compelling presentations. BA 3-5Y mkt exp. Apply
HERE (11/12)

JOB OPENING: DIR, INTERNAT’L PRGRM SALES & RELATIONS/Viacom/NYC: 5-8 yrs’ exp in competitive or publicly listed sales, dist or acquisitions/rights co. BA Degree. build a strong network of internal relationships More info/apply: HERE (11/9)

JOB OPENING: COMEDY WRITER/Variety TV Show/LA: looking for exc joke & comedy writer for observational-style monologues. Must be a flexible, fast, & positive person with a unique take on life. 2+ yrs of writing exp req’d. [email protected] (11/9) 

JOB OPENING: Broadcast/Cable Director ADWEEK NYC: Integrated Sls – dvlp custom prgms to clients across print, dig, editorial. 10+ yrs Sls media & adv exp. Strong kwldg of brdcst & cable sales. RESUMES TO: http://bit.ly/1hzBe2D (11/9)

JOB OPENING: DIRECTOR  MARKET RESOURCES/Discovery/NY: Strong leader to guide team in analyses of advertiser mtkg strategy & spending to find revenue growth opps. Devel insightful client presentations. 6+ yrs media rsrch exp req’d. Apply (11/9)

JOB OPENING: MGR SALES MKTG/NCC Media/NY: NCC Media seeks TV rsch & mktg savvy candidate to write strategic presentations/collateral to support biz dev sales teams. See nccmedia.com for more company info. Resumes HERE (11/9)

EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at [email protected]

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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