Friday, November 30th, 2007

Cynopsis: DIGITAL


Good morning, it’s Friday, November 30, 2007 and this is your first early morning digital briefing. 

The AMPTP offered a new contract to the WGA containing clauses covering several areas of new media including streaming, content made for new media and programming delivered over digital broadcast channels. The AMPTP claims the entire value of the “New Economic Partnership” will deliver more than $130 million in additional compensation, though it’s unclear whether that’s per year or over the 3-year life of the contract. WGA is taking a close look at the proposal.  Meanwhile, WGA also presented the justification for their economic proposal on Wednesday which could cost the industry $151 million over three years, representing what WGA says is a 3% increase.  More on all this when the talks resume on Tuesday. 


After placing some 13,000 Daily Show archives on its own dedicated site, Viacom has convinced itself to give the people more of what they want for free online. MTV Networks is planning to offer every episode of South Park online for free next year, vastly expanding what is now a random clip offering at Since launching, ratings of the linear show have spiked, MTV Networks CEO Judy McGrath told the Reuters Media Summit.
NBC Universal began offering prime time shows through online video subscription service Netflix, offering previously aired episodes of Heroes for streaming the day after they premiere on air. The deal makes the DVD online rental giant the exclusive SVOD outlet for the show, after G4 and Mojo picked up its off-net syndication rights. Past seasons of 30 Rock, Friday Night Lights and The Office will also be available on the service. will produce and stream a live webcast of the Heartland Presidential Forum in Des Moines, Iowa today at 2:30 pm ET, a grassroots event to be attended by the leading Democratic presidential candidates. The webcast can also be heard on all 52 Radio One station websites as well as on WOL-AM 1450 in Washington D.C. and WCHB-AM 1200 in Detroit. is offering live video coverage of Baseball’s annual Winter Meetings from Nashville, TN as part of an off season subscription package. The $14.95 bundle includes archived access to all 2007 regular season and playoff games as well as broadcasts of select Spring Training games.
Cablevision added HGTV HD and Food Network HD to its High-Def iO TV line up for no additional charge. The service now includes 44 HD channels.
Linear and online children’s programming service qubo is revamping its television line-up and introducing a new website storytelling tool on “Zimmer Twins” allows kids to create their own animated mash-ups, a selection of which will be showcased on the qubo Channel and on qubo weekend blocks on NBC, ION and Telemundo.


Facebook is considering revamping its controversial Beacon program that shares users’ purchasing information with friends, according to Business Week. The social network has been under fire from consumer groups, regulatory agencies and its own members since launching the “trusted referral” program three weeks ago.
AOL’s Truveo video search tool is now being offered on dozens of CBS-owned radio websites. The search widget pulls video content from ABC, Fox, MTV, NBC and other outlets.
Video game competition producer Games Media Properties launched a vertical online ad network and game/entertainment portal called Giant Realm. The portal will house a dozen gaming and video sites such as GameRiot and SpawnPoint, which attracted a cumulative 5 million users in Oct. 2007, according to Google Analytics numbers. The company also received an unspecified amount of funding from the William Morris Agency and Edison Ventures.  
Mark Cuban launched a new Facebook classified application giving sellers the option to compensate users for helping them sell their items. will provide its video content management solution to the social networking site, allowing users to upload, share and view videos. The agreement includes a 50/50 ad revenue share.


Apple will introduce a 3G version of the iPhone next year featuring faster internet surfing and download speeds, according to comments made by AT&T CEO Randall Stephenson in a public meeting. The reasons originally given for launching the iPhone on the older EDGE network were wider availability of the network and longer battery life.
The US Patent and Trademark Office upheld Tivo‘s “Time Warp” patent covering simultaneous storage and playback of programming. EchoStar had requested that the patent be reexamined.


ABC, CBS, NBC and Fox will generate $120 million from web based video ads alone in 2007, according to estimates from Starcom’s SVP & Video Innovation Director Tracey Scheppach quoted by
Adobe and Yahoo! are rolling out a new advertising service for PDF publishers. Publishers can register and upload content before distributing it to have contextual ads dynamically matched and displayed to consumers via Adobe Reader. IDG InfoWorld, Wired and Meredith Corp. are among the publishers participating in the beta program.


Top Visited US Broadcast Network TV Show Websites (Week ending November 24, 2007)
Rank     Network     Website                           Market Share of Visits
  1           ABC         Dancing With The Stars                 19.64%
  2           NBC         Deal or No Deal                            15.03%
  3           ABC         The Bachelor                                 9.89%        
  4           NBC         Heroes                                         6.73%
  5           FOX         America’s Most Wanted                   3.05%
  6           NBC         The Office                                    2.35%
  7           ABC         Grey’s Anatomy                             2.13%        
  8           FOX         The Biggest Loser                          2.00%
  9           FOX         American Idol                                1.94%
 10          ABC         Lost                                             1.79%
Source: Custom report from Hitwise


Comcast Corp.
named James J. Finnegan as VP/Intellectual Property Strategy and SVP/Intellectual Property Strategy, Comcast Cable. He will report to Arthur Block, SVP, General Counsel and Secretary, Comcast Corp. and Tony Werner, EVP & CTO for Comcast Cable.


TubeMogul is an online video analytics and distribution site that automatically syndicates videos to the 13 top video sharing sites, then provides data on how the videos are being viewed. Whether you’re a presidential hopeful trying to figure out how your latest debate performance is playing out or an amateur videographer trying to build buzz, you can track any video out there even if you didn’t actually upload it.

Later — Wayne
Wayne Karrfalt for Cynopsis: Digital

Cynopsis Digital Ad Sales:  Mark Bohn- 203- 583-1224 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

Cynopsis website – Video Resumes, Extended Classified Ads, Archives, and the Cynopsis Daily Video

CableU – Know Networks Better. Pitch Smarter. Click here

Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here

JOB OPENING: AD SALES OPERATIONS COORD/National Football League/Culver City, CA: Resolve client issues & work w/ Technology and Product teams to insure that all advertising meets pre-defined guidelines. Submit res to:  [email protected]  (11/7)

JOB OPENING: ACCOUNT DIR AFF SALES/A&E TV/NY: Manage distribution & revenue growth for all AETN products. Lead person in NY Office. BA/BS, 5 + yrs affiliate sales exp at cable or broadcast net. Apply: (11/7)

JOB OPENING: MGR, TECH SVCS/HBO/NYC: Involved in tech aspects of content acquisition, troubleshooting, fixing content issues. Req: TV, post-prod or pre-production bkgrd, knows film elements, min 3-5 years exp. Res to: [email protected] (11/7)

JOB OPENING:  RESEARCH ANALYST/Rainbow Media/AMC/NY: 2+ yrs cable res exp. Support Corp, Sales, Affil, Prog& Mktg team w/data collection & analysis. Nielsen, MRI a +. Rez ref #4809BR (11/7)

JOB OPENING: COORDINATOR, PRICING & PLANNING/G4-Comcast Networks/NY: 1+ yr industry exp; Resp for tracking inventory, assist in training, process MSA posting & supporting sales staff. Contact [email protected]   (11/7)

JOB OPENING: COORDINATOR, PROGRAM PLANNING & ACQUISITIONS/E! Entertainment: See full job description and apply online (12/6)

JOB OPENING:  DIGITAL PLANNER/History/A&E Chicago: Create digital sales proposals, steward accts, service orders & client needs, acct maintenance, assist in presentations. 2 yrs digital plnng exp. Apply: (12/6)

JOB OPENING: MGR, SALES RESEARCH/Disney/N. Hollywood: 5 yrs + Media/Online research supporting online ad sales. Exp working w/ mult 3rd party rsrch tools. APPLY: search for JOB ID: 132016 (12/6)

JOB OPENING:  MARKETING COORD/Int’l Networks, CA: Collaborate/execute ad efforts for affiliate launches, campaigns and trade shows. Prefer 2+ yrs exp. Strong communication skills; Foreign language pref. # 57147BR (12/6)

JOB OPENING: FOX NEWS/BUSINESS SALES PLANNER/DFW location:  Generate upfront/scatter plans. Handle all aspects of ongoing deal maintenance/stewardship, multi-tasker, detail oriented. Power Point a +. Email [email protected] (12/6)

JOB OPENING: DIRECTOR, MARKETING/Redwood City, CA: Seasoned marketing exec (7-10 yrs), strong background in media, pref cable TV. Comfortable with new technology. Reports to VP Brand  Solutions. Resume to: [email protected] (12/5)

JOB OPENING: PROD/DIR/Cablevision/Oakland, NJ: 2 + yrs prod exp. Copywriting skills.  Knowledge of non-linear systems incl AVID/Final Cut Pro. Know. of adobe software. See full posting and apply to req 4902BR (12/5)

JOB OPENING: ACCOUNT EXECUTIVE/Cablevision/Brooklyn NY:  Seeks AE for local ad sales.2+ yrs ad sales exp. pref cable tv, radio, internet adv.  Valid NY DL.  See full posting and apply to req 4802BR (12/5)

JOB OPENING: PRESS MANAGER, COMM/NY/Bravo: Min 3-5 yrs exp/Communications support for Bravo programming and mktg initiatives. Must have consumer & trade PR exp. Strong press contacts. Apply to nbcunicareers .com job#759945. (12/5)

JOB OPENING: SR RESEARCH ANALYST TNT/TBS/COURT TV Ad Sales/NY: Research support/create sales positioning/presentations. Strong analytical/data interpretation/writing skills. 3+ yrs exp. Apply: [email protected] (12/5)

JOB OPENING: SUPERVISING PRODUCER/NYC: Oversee prod of a children’s animated series, inc. mngng day-to-day operations, guiding creative dir, & ensuring that project adheres to sched/budget. Apply:  [email protected] (12/5)

JOB OPENING: TRAFFIC COORD/SPT/NY: Responsible for commercial integration across all assigned syndicated properties. Must possess meticulous attention-to-detail to ensure proper scheduling of units. Res:  [email protected]  (12/5)

JOB OPENING: RESEARCH MNGR/ABC /Burbank: 3+ yrs exp. Syndicated research. Wrap Overnights/Sweeps/Galaxy Explr. Provide local sales pitches, ratings projections, and wide range of data/info. Apply at REQ ID 118404 (12/5)

JOB OPENING:  ACCOUNT EXEC/ Ovation TV/New York: Immediate opening for 5+yrs exp professional. Heavy client/planning selling; seek new business/create marketing platforms tailored for client’s needs Apply: [email protected] (12/5)

JOB OPENING:  SALES EXEC/CableU/CT: Immed great opportunity for aggressive self-starter w/ knwldg of US cbl ntwrks, ind orgnzations & ad agencies. Prospect/close new accts. Online sales exp pref’d. Rewarding Comm. [email protected] (12/5)

JOB OPENING: ADMIN ASST/WE tv/NYC: Support programming execs & mgmt team with all admin needs. Handle phones, schedules,  travel, budgets, tape library, etc. Degree & Ent exp pref. res to ref #4860BR  (12/5)

JOB OPENING: RESEARCH DIR/Screenvision Cinema, NY: 8-10 yrs; Run sales research, strong know of resch resources, Nielsen exp req, prim resch exp plus, TV bkgnd pref, Mgmt Exp req. Submit resumes:  [email protected] (12/5)

JOB OPENING: SALES PLANNER/TV10s/NYC: For Closed Captioning & 10-second commercial sales: Create proposals, mkgds, manage adu, detail oriented. Power Point a +. Resume: [email protected] (12/5)

JOB OPENING:  2 SALES PLANNERS/Galavision/NY: Generate upfront/scatter plans. Handle all aspects of ongoing deal maintenance/stewardship. Dealmaker/VCI/media experience & Spanish a plus. Apply: [email protected]. EOE   (12/1)

JOB OPENING:  PROJECT MANAGER,AD SALES RES (Syn/Digital/NY-Warner Bros.) strong math and pres. writing skills. Adept w/Nielsen,digital measurements, Galaxy, Npower, Adviews, MRI. Email: [email protected] RE: UCTC/91155BR    (12/1)

JOB OPENING:  DIR OF PROGRAMMING/Rainbow/NYC: Develop & supervise production of Sportskool programming; oversee integration of branded content; assist in creating scheduling strategy. Apply to req 4926BR at   (12/1)

JOB OPENING: SR CLIENT ANALYST/MSA Media/NY: Manage cable nets on Gabriel/other SW. Perform biz svcs, issue resolution, training, Jr Acct mgmt duties, prod planning. Must have tech knowledge. Send res & $ req to [email protected]     (12/1)

JOB OPENING:  MTV EXEC PROD/NYC: 8+ yrs exp in TV production incl Sr and/or Supervising Producer exp. Extensive knwldge US market/pop culture. Strong mngmt exp; travel and work late hours. EOE/M/F/D/AAP. Apply (12/1)

JOB OPENING:  VP RESEARCH MTVTr3s/NYC: 10-15 yrs media/market research exp. Strong analy sk + broad range qual/quant methodologies; Knwldge re key issues US Hispanic advertising industry. EOE/M/F/D/AAP. Apply   (12/1)

JOB OPENING:   PROMOTIONS & MARKETING MANAGER/Cartoon Network/[adult swim], NY:  Must have 3-5 yrs of exp in promos/mkting, advertising. Strong project mgmt, client service. Apply online via , Req# 90869    (12/1)

JOB OPENING:  SALES ASST/TV/DVD Dist. Co. in Norwalk, CT: Seeks energetic multi-tasker. Proficient in all MS Office apps. Accounting software knwldg  a +. Terrific hands-on experience! Send resume to: [email protected]     (12/1)

JOB OPENING:  MANAGER, PROGRAM PLANNING/MTV/NYC: 4+yrs TV prgm scheduling exp, Strg interpersnl & Excel skills, Knwldge of MTV brand /prgming/TV ratings & Entertainment industry. EOE/M/F/D/AAP. Apply (12/1)

WINTER AND SPRING INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at  [email protected] .


Interested in posting your Video Resume?  Contact [email protected] for more information ….

SITUATION WANTED: JACK OF MEDIA TRADES/Over 10 yrs of hands on film & video exp varying from prod and post-prod to national spot sales. Willing to relocate to lrg or moderate mrkts in US or abroad.  Email:  [email protected] (12/4)

E-mail Trish Pihonak for rates and specs for Job Openings.  

Interested in posting your Video Resume?  Contact [email protected] for more information ….

Are you looking for a job? Post your Situation Wanted Ad here — Email Trish Pihonak for specs.

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