Friday, May 6th, 2011

Cynopsis: DIGITAL


Good morning, it’s Friday, May 6, 2011, and this is your first early morning digital briefing.  If you would like to read this or any other Cynopsis edition online, click here

Remember Moore’s law that projects the doubling of computer processing power roughly every 24 months? As scientists have wondered aloud how the paradigm can continue, Intel made an announcement that should help alleviate these doubts. The company introduced a new “3D Tri-Gate Transistor” technology that adds a vertical surface to chips and will bring even more computing power to smartphones and tablets while sharply reducing power consumption. (In fact, if designers keep performance consumption constant, the new technology promises to consume half the power as Intel’s existing production method.) Intel expects to have the chips into production later this year for use in devices in 2012.


Following in the footsteps of Netflix and its high profile Kevin Spacey project, Sony’s Crackle is investing in its own line of scripted series, per Variety. The digital network has already signed deals with three established writers, with the hopes of introducing its first original half-hour show this fall:

  • “Monster Heist” is a series about a crew of thieves who happen to be monsters, penned from the team that created CBS’ Ghost Whisperer (Kim Moses and Ian Sander) 
  • Sons of Anarchy producer Chris Collins is developing a paranormal-themed anthology series
  • “Strand Street” is about a rookie cop who infiltrates a gang from his hometown, from Heroes star Milo Ventimiglia

Walmart’s Vudu cloud-based streaming service has added a bunch of TV show episodes to its line-up for the standard rate of $1.99/episode, including next-day offerings of the CW’s Gossip Girl. You’ll also find season 1 of Glee, Weeds, Modern Family, Walking Dead and Nurse Jackie, among others.
Comedy Central
is cracking wise with a new Tech-themed comedy show dubbed The Download, hosted by comedian Jordan Rubin. Rubin and his sidekick Molly McAleer will interview guests from the world of comedy, entertainment and/or technology to explore how they use social media and gadgets. Samsung is sponsoring to promote its Smart TV platform and apps, with new apps to be featured in each of the 4 weekly episodes.
NBCU’s iVillage site is saluting Mother’s Day with a collection of personalized stories from famous working moms.


Canadian web-to-TV animated hit series Chilly Beach has found its way to Hulu, both on the free service and the subscription-based, ad free Hulu Plus. The March Entertainment production, starring Steve Ashton and Dwayne Hill, mixes in slapstick with political satire. Hulu is also offering up the two original movie spin-offs made from the show.




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and Eyeview have announced a partnership to deliver dynamically personalized video ads. The partnership will bring together TidalTV’s ad decisioning capabilities with Eyeview’s Video Personalization Technology to bring personalized and relevant brand advertising experiences to targeted online video audiences.


Facebook and Google are both looking to strike joint ventures with internet calling giant Skype in deals that could be valued at between $3 billion to $4 billion, according to a Reuters report. Skype recently delayed a planned IPO until later this year and is reportedly looking for more capital to expand its video calling services. A Facebook tie-up would give it a leg up in international markets and allow the social networking giant expand upon the Skype feature it already offers to its 500 million users – allowing Skype users to call their Facebook friends from within Skype’s phone client, and allowing them see their Facebook news feeds in their Skype news feeds.
Bertelsmann AG’s Random House Inc. has acquired Seattle-based digital media firm Smashing Ideas Inc. for an undisclosed sum. Smashing Ideas specialized in adapting books and media properties into iPad apps and e-books, counting Disney, Mattel, Nickelodeon, Hasbro, GE, and Microsoft among its clients.


Six verticals had over 100% growth in global revenue year-over-year, according to the latest SMART report from the mobile ad network Millennial Media, led by the retail/restaurant vertical which grew an astounding 1342%. Campaign deals of more than 250k grew over 200% year-over-year, while 18% of all campaigns allowed consumers to take some sort of social media action (such as “liking” a FB page, tweeting a brand message, etc.). Also, Local market targeting grew 24% quarter-over-quarter in Q1 and represented 42% of all campaigns targeting a specific audience. These were campaigns that allowed advertisers to customize their message to local markets – ranging from a country to a DMA – particularly beneficial for advertisers who were trying to provide localized deals.


Arc Productions, recently acquired by a Canadian ownership group from Starz Media US, is reshaping the studio management team appointing Jeff Young as President and COO. Peter Kozik is also joining Arc as VP/Finance. Former EVP and Head of Studio, David Steinberg is leaving the company to pursue the creative development of his own projects.
Ian Whitfield
has been named Managing Director of Encompass Digital Media Limited. He will be based in London, where he will oversee all facility operations including channel origination; satellite and fiber transmission; encoding/transcoding; engineering; and digital media asset management.
AT&T Advanced Advertising Solutions has tapped Michael Rosen as VP of Internet and Mobile Sales for AT&T Advanced Ad Solutions. He joins the group after serving as President of Oggifinogi, a rich media advertising company and also serving as a key player in the launch of Babelgum.


After burning through the precious few Seinfeld episodes on the new Crackle iPhone app, I was left with a burning need for more digital Jerry. At 9 am ET this morning, goes live as home for “nearly every recorded comedy performance given by its creator and namesake,” or more than 1,000 clips dating back to 1977, according to the NYTimes. The place-keeper now up on the site contains a running lists of topics, from Old Guys Using Flomax to Kramer’s Hair. The comedian spent 7 months cobbling together the collection from his personal archives and the collections of his colleagues.


NY Media Day Event: 5/10/11
What’s your Roadmap to Activation? 

Featuring to name a few, Estee Lauder, AT&T uVerse, Hearst, and closing keynote, Jonah Pereitt, co-founder, BuzzFeed & Huffington Post. 

Register now … every attendee will have the chance to win an iPad 2!

Later – Wayne
 Wayne Karrfalt for Cynopsis: Digital

Cynopsis Ad Sales:
Mike Farina – VP/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

JOB OPENING: DIGITAL SLS PLANNER/New York:  Support Dig AE’s thru Planning Pricing & Inventory in efforts to max ad revenue for all web properties (5/13)

JOB OPENING: MEDIA BUYER/WEST PALM, FL:  In-house automotive agency. Bachelor’s degree, 2+ yrs. (auto preferred) exp.; SmartPlus; communicator & team player.  Planning, buying, billing. Benefits, 401(k). [email protected] (5/13)

JOB OPENING: COORDINATOR, PRICING & PLANNING/G4/NY: (temp)1+ yr industry exp; Resp for tracking inventory, monitoring liability, ad hoc projects & supporting sales staff; Excel & PP exp needed. [email protected] (5/13)

JOB OPENING: CREATIVE DIRECTOR/New York:  Extensive agency and/or network experience, with a strong background in branded entertainment. (5/13)

JOB OPENING: RESEARCH MANAGER/Nielsen TV/DC: Aid w/ primary projects for East Coast TV clients; Prepare deliverables & handle onsite client management. 2+ yrs research experience. TV experience preferred.   (5/13)

JOB OPENING: DIR SCHEDULING/IFC & SUNDANCE/NY: Oversee strategic planning & scheduling for IFC/SUNDANCE domestic linear and digital platforms.5+yrs exp brdcast/cble w/emergng platforms [email protected] (5/13)

JOB OPENING: SR. ANALYST, RSRCH/UNIVISION/LA: Analyze Nielsen data for O&O’s, Ad Sales, News, Aff Relations, PR/Mktg. Min 2 yrs rsrch exp w/ knowledge of NPOWER & local ratings systems [email protected] (5/12)

JOB OPENING:  RESEARCH ANALYST/McKinsey & Company/NYC: Analyst w/Telecom, Media & High Tech (TMT) practice.  Will cover the media domain. More info/apply: (5/12)

JOB OPENING: SUPERVISING PRODUCER/LA: Production company seeks supervising producer with experience overseeing scripts and post on documentary series. Send resume & credits list to [email protected] (5/12)

JOB OPENING: PRGRM ACQUISITIONS MGR/Films Media Group/NY: 3+yrs exp acquisi.; factual prgmng knwlg; solid ind contacts; exp: educ & learning; self-starter & deal-maker; BA/BS req, Spanish profic a+. Res: [email protected]   EOE (5/12)

JOB OPENING:  SR PUBLICIST/truTV/NY: 5 yrs+ PR exp. in ent. Ind. emphasis and interest in reality TV genre. Digital/social media proficiency, knowledge of media outlets and contacts req’d. Resume: [email protected] (5/12)

JOB OPENING:  DIR PRODCTN, PLANNG & OPS/WEtv/NY: Ovrsee Creative Prodctn of On-Air Promo & Branding.  Creative, resourceful, brand-knowldgble & budget-oriented. 10+yr prodctn/post prodctn exp in brdcast/cble. [email protected] (5/12)

JOB OPENING:  Digital Media Sls Planner/DISCOVERY/NY: support frontline sls AE & mgrs in prospectng/dlvpmnt/proposal/maintenance & post analysis; 2+ yrs exp media ad sales experience. # 3808  (5/12)

JOB OPENING: DIST MKTG MGR/A+E NETS/NY: Manage mktg projects that support Dist efforts across all brands & services. Min 5 yrs cable sales/mktg exp.To apply: (5/12)


JOB OPENING:  DIR MEDIA RELATIONS/ATL: Prior cable and/or broadcast tv exp preferred.Min. 8 yrs comm. & publicity work req.See job posting at . Res: [email protected] (5/11)

JOB OPENING:  PRODUCERS, POST PRODUCERS & AP/ATLAS MEDIA CORP/NYC: Strong writing & story skills, must be highly orgnz’d for a scripted forensics series &  scripted crime series. Res to: [email protected] (5/11)

JOB OPENING:  DIGITAL DISTRIBUTION COORDINATOR/Screen Media Ventures/NYC:Digital Film Dist. Entry level. Skills in computer, social media. Salary + benefits. Apply: [email protected] (5/11)

JOB OPENING: SR DIR-PROGRAMMING OPS/BET Networks/DC: Min 5 yrs at mgmt. level in TV Programming Operations- apply: [email protected] (5/7)

JOB OPENING: ANALYST, PROGRAMMING STRATEGY/BET Networks/NY: Min 2 years in cable TV research exp. Program Planning exp a plus- apply: [email protected] (5/7)

JOB OPENING: ONLINE & SOCIAL MEDIA ASST/Culver City: Coord mult dig. campaigns for clients; 1+ exp; Able to create/mng proj. plans for mktg campaigns a must; strong speaking/writing/presentation skills. Apply/req full info [email protected] (5/7)

JOB OPENING: SR ACCOUNTANT/ Culver City: -Compile & analyze financial info; prepare statements/reports; Min 3 yrs exp; production/advertising exp preferred. Apply & request full job descript. at [email protected] (5/7)

JOB OPENING: WRITER PRODUCER/Tru TV/NY: 3-5 yrs TV promos/creative serv. dep/agncy. Adv writ./produc. skills-. Resp dev., write/produce on air promos. Must know TruTV brand and convey in promos. Reel/resume: [email protected] (5/7)

JOB OPENING: VP, INT’L RESEARCH VIACOM INT’L/NY: Lead headquarter rsrch, insights & snr mgmt reporting for int’l brands. Ratings, insights research exp.Budget,team,& project mgmt exp. EOE/M/F/D/AAP. Apply (5/7)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SUMMER INTERNSHIPS CREDITS ONLY:  Entertainment firm/NYC: 15-25 hrs wkly. Fluent read/write Chinese reqd. Fluent read/write English reqd. Apply: [email protected] (put “Internship” in subject). (5/11)

SUMMER INTERNSHIPS CREDITS ONLY:  Media firm/Beijing: 20 hrs wkly. Unique/exciting media internship overseas. Fluent Chinese reqd. Fluent English reqd. Apply: [email protected] (put “Beijing” in subject). (5/11)

SUMMER INTERNSHIPS CREDITS ONLY: MARKETING /Teaneck, NJ: 20 hrs wkly; National music education franchise business seeking creative, hands-on, multi-tasking interns for marketing department. Reliability a must. Apply: [email protected] (5/10)

SUMMER INTERNSHIPS CREDITS ONLY: GRAPHIC DESIGN/Teaneck, NJ: 20 hrs wkly. National music educ. franchise business seeking design intern w/ strong skills in Adobe Photoshop, Illustrator and InDesign. Word/Powerpoint is a +. Apply: [email protected] (5/10)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: EXECUTIVE ASST: Smart, passionate, dedicated recent Columbia grad seeking to assist/entry-level positions in TV or film, 3 years of internship experience. NY based, willing to relocate/telecommute. Contact: [email protected]  (5/13)

SITUATION WANTED: SALES/MARKETING/BUSINESS DVLPMNT/NY: Dynamic, passionate exec with 6+ yrs exp in sports & media selling integrated sports & ent sponsorships, building brands/mktg partnerships  [email protected] (5/13)

SITUATION WANTED: CREATIVE MEDIA MIND: Seeking to assist, Entry- Junior level positions, B.A. & Communications/Media background, 3-5 years of experience domestically & internationally. NY based. Please contact, [email protected] (5/12)

SITUATION WANTED:  RESEARCH DIR: Media, Nielsen, Hispanic Mkt, Research, Sales, and Presentation experience. Will Telecommute. Email: [email protected] (5/11)

SITUATION WANTED: SALES PLANNER/NYC: 2+ yrs Sales Network exp. created sales proposals/power point presentations, online marketing/promotions, media math, detail-oriented, multitask, prioritize, MS Office. Contact [email protected] (5/10)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NY) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (5/10)

SITUATION WANTED: SALES POWERHOUSE in LOS ANGELES 8+ years of Domestic and International experience in Media Sales, a powerful sales closer w/ strong Rolodex of clients and guarantee of results!email me at [email protected] (5/7)

SITUATION WANTED: MARKETING/MARCOM -Successful media and ent mktg executive with experience in market planning, branding and developing advertising, promotion, & PR prgrms for traditional & digital media companies [email protected] (5/7)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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