Cynopsis: Sports
05.03.13

Good morning. It’s Friday, May 3, 2013, and this is your first early morning Sports briefing. 

The Southeastern Conference and ESPN finally made it official, announcing a 20-year agreement to create and operate a multiplatform network that will launch in August 2014. The branded channel and its digital platform will carry SEC content 24/7 that includes more than 1,000 events in its first year, including approximately 45 SEC football games, as well as over 100 men’s basketball games, 60 women’s basketball games, 75 baseball games, and more. As part of the agreement, ESPN will oversee the SEC’s official Corporate Sponsor Program and has extended their overall existing media rights agreement through 2034. The first national distributor will be AT&T U-verse. ESPN’s Justin Connolly, formerly senior vice president, ESPN affiliate sales and marketing, will oversee the network’s day-to-day operations.

“The SEC Network will have significant scheduling options and a depth of content across all sports, including a thousand live sporting events each year with 450 televised on the network and an additional 550 games distributed digitally,” said SEC Commissioner Mike Slive at the announcement.

On the Air

The AVP Pro Beach Volleyball has a new home, signing off on an agreement with CBS Sports Network and CBS Interactive to showcase the 2013 AVP Pro Beach Volleyball Tour. CBS Sports Network will carry live men’s and women’s Championship round action from all five Tour stops, while CBS Interactive will provide a live stream of the preliminary rounds from each event on AVP.com. This year’s tour begins on August 16 at Salt Lake City and wraps up on October 20 in Huntington Beach. The deal marks AVP Pro Beach Volleyball Tour’s return to television for the first time since the summer of 2010.

ESPN’s SportsNation co-host Charissa Thompson appears to be on her way to FOX Sports, according to The Big Lead. Thompson, of course, once served as co-host of FOX’s “The Best Damn Sports Show Period.” A FOX Sports spokesman had no comment.

NBC Sports carries the Kentucky Derby on Saturday at 4p. If you are looking for some insight, here are some Derby selections from our friendly experts at HRTV…

• Jon White — Orb, Revolutionary, Goldenscents
• Richard Migliore — Orb, Verrazano, Itsmyluckyday
• Scott Hazelton — Orb, Verrazano, Goldenscents

UFC events continued to drive FUEL TV to new highs, with April’s lineup handing the channel with its highest-rated and most-watched month in network history. During the month, the network telecast four live UFCWeigh-In and Postfight shows, one live UFCPrelim show and one UFCmain card, in addition to shoulder programming. The result was a 75% boost in household rating with a .07, and a 67% uptick in total viewers with 30,000 compared to April of last year, according to Nielsen.

NBC Sports Group offers up a combined 80 hours of live tournament and news coverage for The Players Championship next week from Monday-Sunday, May 6-12, marking the most live coverage hours in the history of the tournament. The event will receive a combined 22 live hours of tournament coverage on both Golf Channel and NBC, as well as 57 live programming hours headlined by Live From The Players and Morning Drive on Golf Channel. In addition, on Monday at 5p, a Green Carpet Special will air before to the 2013 World Golf Hall of Fame Induction Ceremony, as well as a two-hour special at 10p honoring this year’s inductees, including Fred Couples, Colin Montgomerie, Willie Park Jr, Ken Schofield and Ken Venturi.

Universal Sports Network is now available for subscribers of Century-Link, where the network will be available in Prism TV markets that include Denver, Colorado Springs, Las Vegas, Phoenix, southwest Florida and parts of North Carolina.

ESPNU jumps into this year’s NCAA Men’s Lacrosse Championship on Sunday at 9p with its selection show hosted by Anish Shroff and analysts Quint Kessenich and Paul Carcaterra. ESPN networks will offer coverage of all 15 games of the NCAA Championship across ESPN, ESPN2, ESPNU, ESPN3 and WatchESPN through the national title game on Monday, May 27.

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Sponsorship & Promotion

The NCAA rules committee announced Wednesday that the use of hash tags and URLs will no longer be allowed on football fields. The move is designed to block advertising from field of play.

The NASCAR Race to Green initiative last month resulted in more than 150,000 trees being planted across the country, including in areas affected by natural disasters. The month of April also marked the launch of the NASCAR Green Clean Air Tree Planting Program Delivered by UPS that saw more than 8,000 trees planted in 2013. UPS also made a donation of 13,000 trees that were planted at the Flight 93 Memorial National Parks Service facility in Shanksville, Pa.

According to Millward Brown Optimor, the top eight drivers of brand value growth since 2006 was led by Subway, which ranked at the top of the Brandz Top 100 Most Valuable Global Brands. The list says that Subway’s brand value growth rose 5,145% in that span, followed by Apple, Amazon, Hermes, Verizon, McDonald’s, IBM and Google, with result based on perceived value, being relevant, harnessing technology, reputation, making a meaningful different, personality, etc.

Digital Fields

With the 2013 NFL Draft wrapped up, marketing agency CSE analyzed Twitter to determine which teams had the best and worst drafts. The company used Topsy and analyzing the sentiment of more than 700,000 tweets during the draft window, with CSE developed a grading system which scored the teams that delivered positive and negative points based on the tone of the tweet. Overall, fans and experts generally agreed on teams’ selections with 81% of the teams’ grades (fans v. experts) within one grade level of each other. The biggest differences in which the fans sentiments were more negative than the experts were (In order): Jacksonville Jaguars (Fan Grade: C, Expert Grade: A-), Baltimore Ravens (C+, A-), Cincinnati Bengals (C+, A-), New York Jets (D+, B-) and St. Louis Rams (B-, A). For the complete rankings, click here.

The Main Event

The Kentucky Derby on NBC tomorrow at 4p.

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ON THIS DAY in 1936: NY Yankee Joe DiMaggio makes his debut.

In The Know: What Hall of Fame athlete made an appearance in the Michael Jackson video Remember the Time? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Answer to Our Last Sports Trivia Question: The “Be Like Mike” campaign featuring Michael Jordan was a theme for what brand? Answer: Gatorade. Kudos: Jeff Sawyer-Carat/NY; Michael Neuman-Scout Sports and Entertainment/NY; Keith Marder-Halstead Property/NY; Ben Sturner-Leverage Agency/NY; Ken Nice-Yoh/Silver Spring; Jonny Codalata-Just Marketing, Inc./Zionsville; Synda Kollman-Charter Marketing Group/Boca Raton; Tony Smythe-Bright House Media Strategies/Orlando; John Kukla-KDFW/Dallas; Ryan Nolan-Sportsman Channel/New Berlin; Lisa Fikeys-Zimmerman/Chicago; Bill Adusei-Comcast SportsNet/Houston; Matt Sautter-OpenTV/Golden; Aly Stogol-KOLD/KMSB/KTTU/Tucson; Judie Henninger-Valentine Productions Inc./Santa Monica; Paul Gygli-NBCUniversal Television Distribution/Universal City; Tom Moore-Kalt Productions/LA.

A CYNOPSIS MESSAGE

Later — Chris
Chris Pursell for Cynopsis | Sports
05.03.13

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