Cynopsis: DIGITAL

 

05/28/10

Good morning, it’s Friday, May 28, 2010, and this is your first early morning digital briefing.  If you would like to read this or any other Cynopsis edition online, click here.
 
Google is pushing back against European regulators in the Street View mapping snafu, intentionally missing the Thursday deadline to turn over data collected by its Wi-Fi cameras, according to the NYTimes. The company’s excuse is that German privacy laws prevent it from turning over the information. Meanwhile, The FTC has asked Google not to destroy any documents related to the incident, according to the LA Times. A bipartisan group of lawmakers from the Energy & Commerce Committee wrote a letter to Google CEO Eric Schmidt this week asking him to go into more detail about what was collected, whether or not communities were notified of the collection activities and why Google collected the data in the first place – suggesting that the Committee doubts the public explanation that this was all an accident.
 

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E1 Entertainment has struck North American digital distribution deals with ITV Global Entertainment for over 185 hours of classic British TV series and miniseries, and with ContentFilm for distribution via iTunes of more than 100 hours of TV series, miniseries and films.
 

 
Branded content publisher RedLever has acquired the web rights to the 10 episode football-themed reality series “Steve Clarkson Dreammaker,” which scouts high school hopefuls from across the country who are vying to make Clarkson’s Super 7 rankings. Hall of Famer Warren Moon and past Super 7 finalist Matt Leinart will appear in the show.
 

 
Google announced that it has closed on its $750 million acquisition of AdMob, less than a week after federal regulators approved the deal.
 
Targeting and customer engagement specialist Experian Marketing Services struck a partnership with addressable advertising firm INVIDI Technologies to jointly provide consumer segmentation across traditional and digital media for advertisers, television networks and multichannel television distributors.
 

 
Sen. Herb Kohl (D-Wis.), Chairman of the Senate’s Antitrust, Competition Policy and Consumer Rights subcommittee, drew up a list of demands the DOJ and FCC should request when considering the merger between Comcast and NBC Universal, among them being that Comcast should divest its interest in Hulu within a year. He sees Over-the-Top services that could deliver Hulu to a television as a true competitor to traditional cable and satellite services and worries of an obvious conflict of interest. Kohl would also like to see NBC prohibited from moving any of its broadcast shows to a cable network that Comcast has a stake in, at least for the next 10 years.
 
Verizon‘s Global Wholesale VoIP unit announced that its Voice-over-IP minutes used grew by more than 200% in 2009 over the previous year, after more than 10 years in operation. And we can expect that number to soar even higher this year, as the company strengthens its ties with Skype to enable VoIP calls over Verizon Wireless Android or BlackBerry smartphones. (Skype announced new all-you-can-eat subscription plans this week expected to increase usage exponentially.) Verizon Global Wholesale has a base of more than 700 wholesale VoIP customers.
 
Web based TV technology platform Clearleap announced the successful integration of web based content and advertising management technologies for Mediacom Communications, the nation’s seventh largest MSO. Clearleap’s’ integrated offering includes its “Content Marketplace” hub, a collection of licensed content containing national programming, best of web and special interest content packaged in pre-selected, self populating channels.
 

 
Traditional media outlets continue to drive sales on digital ones, helping to turn those proverbial pennies into dimes and quarters. Following its season premier on April 13, FOX’s music-themed hit show Glee saw track downloads from its four compilation albums jump from 51k to 359K in the first week. The show’s latest “Showstoppers” album topped the Billboard charts this week as digital sales of all “Glee”-related songs surpassed 500K. Songs from the show posted 4.1 million track sales in 2009 and 3.2 million so far this year, according to a Nielsen analysis, with 2.5 million of the tracks selling in the past six weeks alone.
 
Digital Downloads for “Glee” Season 2
Date (2010)     Track Downloads
Mar. 7               32,000
Mar. 14             39,000
Mar. 21             31,000
Mar. 28             31,000
Apr. 4               38,000
Apr. 11             51,000
Apr. 18            359,000
Apr. 25            384,000
May 2              369,000
May 9              451,000
May 16            459,000
May 23            508,000
Source: Nielsen
 
Much effort has been made to reach casual gamers in recent years but marketers ignore the hardcore gaming segment at their peril judging how much time they spend playing video games, according to a new report from NPD Group. The study’s Extreme Gamers segment, which represents 4% of the total U.S. gaming population, spends some 48.5 hours/ week playing games, compared to the 13 hours/week the average gamer 2+ spends playing games. The number of hours gamers spend per week playing both console and PC games showed a marked increase over last year’s study, with console games increasing 9% and PC games increasing 6%.  (Conversely the number of hours gamers spent playing portable games saw a 16% decline.) The average age of gamers increased slightly over last year from 31 last year to 32 this year.  Avid PC Gamers and Offline PC Gamers, comprising 11% and 8% of the gaming population, respectively, are the oldest segments with an average age for both of 42 years.
 

 
Barnes & Noble has launched a full-featured BN eReader app for the iPad based on the ePub digital publishing standard, now available for free on the App Store. Like the versions for the iPhone/iPod Touch or BlackBerry, the app gives readers access to Barnes & Noble eBookstore and allows you to sync e-books, magazines or newspapers you begin reading on the device to a PC with the appropriate software installed. Another cool feature is the ability to share eBooks with friends with the free “LendMe” tool, integrating directly with your iPad address book. B&N says more than 1 million eBooks, magazines and newspapers are available for the app, a considerably wider selection than is currently available from Apple’s iBook store.
 
Guinness World Records also launched a free app for the iPad this week, its first edition for an e-reader. 
 
Nickelodeon UK unveiled Dora’s Great Big World, a new app for preschoolers on nickjr.co.uk and part of the digital offering for Dora the Explorer’s 10th Anniversary. The immersive online world, which allows kids to choose a location they wish to visit, add stickers to locales they’ve been to and uncover hidden surprises, will sit on the relaunched Dora microsite.
 

 
Former AOL executive Chris Eberle has been tapped as VP/Ad Operations for the social networking site Meebo. He will be responsible for driving the innovation and scale of Meebo’s ad business and further developing Meebo’s optimization engine. 
 
Kevin Ota has joined ESPN as Director, Digital Communications, handling PR for ESPN’s digital products including ESPN.com, mobile, ESPN3.com, digital audio, fantasy, and gaming.  He is based at ESPN’s headquarters in Bristol, Conn. and reports to Katina Arnold, VP/Communications.
 

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News Corp.’s Fox Mobile division launched a beta version of a new app for the BlackBerry called Bitbop that allows you to watch full-length episodes from your handset from many of the same partners who supply Hulu. One of the best things about it is that videos can be either streamed or downloaded to a queue, so that you can stockpile episodes before you hop on a plane or a subway. (Supported models include BlackBerry Bold 9000, BlackBerry Bold 9700, BlackBerry Curve 8900, BlackBerry Tour 9630.) The app is free to download, but users will have to pay a $10/month subscription fee to access the whole catalog of shows, according to MocoNews, which includes NBC’s 30 Rock, Fox’s Glee, CBS’ CSI and FX’s Justified.

Later – Wayne
Wayne Karrfalt for Cynopsis: Digital
[email protected]
05.28.2010

Cynopsis Ad Sales:
Mike Farina – Sr. Dir/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

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Cyn opsis CLASSIFIEDS – For More classifieds, visit the Cynopsis.com classifieds page here .

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JOB OPENING: P.R. PRACTITIONER/LA: Seeking an Experienced P.R. Practitioner to Handle Day-To-Day Publicity for High-Rated Syndicated Television Shows in LA office. Exp in Syndication Industry. Resume: [email protected] (6/5)

JOB OPENING: GUEST BOOKER/JOY BEHAR,HLN/NYC: 3-5 yrs booking experience in broadcast or cable required http://www.timewarner.com/corp/careers/jobtools_us/search_jobdetail.html?partnerid=391&siteid=36&AReq=118147BR&Codes=UCTC . EOE (6/4)

JOB OPENING: WEB AD SALES RESEARCH ANALYST/MANAGER/NYC: Handle reports, analytics, and research. 5+ yrs in rsrch, 2+ yrs in supv. capacity, web exp A+. Join us at www.scrippsnetworks.com, req 1601, 1631 (6/4)

JOB OPENING: DVLPMNT RSRCHR/PRODUCER/NYC: For reality/non-fict TV. Extnsve rsrch for characters, subcultures, formats for next big hit. Basic shoot/edit/cast & treatment writing. Res/Cov Ltr: [email protected]. 2+ yrs exp req’d (6/4)

JOB OPENING: MANAGER, INTEGRATED MARKETING/The Hub/NYC: Must have ad sales marketing exp for broadcast net and/or major cable net. Apply at http://thehub.catsone.com/careers (6/4)

JOB OPENING: MANAGER, COMMUNICATION & PUBLICITY/The Hub/LA: Must have publicity for broadcast net and/or major cable net plus social marketing exp. Apply at http://thehub.catsone.com/careers (6/4)

JOB OPENING: VP, FINANCE/RAINBOW INTERNATIONAL/NYC: Must have International Financial Planning and Strategic Analysis experience at cable network. Send resume to [email protected] (6/4)

JOB OPENING: ACCT MGR/TiVo/Alviso CA: Join our Audience Rsrch Measurement team & be primary contact for TiVo Stop||Watch clients.Your support of our agencies/clients will translate dir. into success in their campaigns.  Apply here.   (6/3)

JOB OPENING: SR RESEARCH ANALYST/ABC Family/NY: min 3 yrs exp in TV research, Nielsen, responsible for dev reports/analysis to support natl advertising sales,rev planning & marketing Apply at: www.disneyabcjobs.com ID248840 (6/3)

JOB OPENING: DIR-BREAK STRATEGY & CONTENT/Discovery Communications/SS: wrk w/dvlp & prod, scheduling, mrkg, digital & sales, through partnerships w/Ad Sls clients & marketers www.discovery.com Req#9685

JOB OPENING: WRITER/PROD ONAIR PROMOS/Nicktoons/NYC: 3+yrs writ/prod exp. OnAir Promos/TV/Adv, Strng concept abilities & aesthetic jdgment, Editing skills, Knwldge of NICK brand EOE/M/F/D/AAP. Apply www.mtvnetworkscareers.com (6/3)

JOB OPENING: PROJECT MANAGER/NICK Creative Adv, Nickelodeon/NYC: 4+yrs Acct Mgmt exp w/in Adv Agency + 1yr Proj Mgmt exp, Strng Org & Negotiating skills, TV spot prod exp EOE/M/F/D/AAP. Apply www.mtvnetworkscareers.com (6/3)

JOB OPENING: COORDINATOR, OACIS/Nickelodeon/NYC: 1+yrs exp Motion Graph/Anima Production in TV/Adv/Post/digital animation Ind., Proficient Adobe Creat/After Aff exp, OnAir promo exp A+ EOE/M/F/D/AAP. Apply www.mtvnetworkscareers.com (6/3)

JOB OPENING: DEPT. ASSISTANT, DIGITAL/Nickelodeon/NYC or MN: 1+yrs Admin Exp, MS Office skills, Able mult-task, Able to write Reports, Strng Comm skills EOE/M/F/D/AAP. Apply www.mtvnetworkscareers.com (6/3)

JOB OPENING: DIRECTOR, RETAIL DEVELOPMENT/NICK/Viacom CP/NYC or MN: 7+yrs Retail Sales/Dev/Promo Mrktg/Buying, Sales Knwdg of Retailers, Exp w/Sears/Kmart/JCP, Hot Topix, EOE/M/F/D/AAP. Apply www.mtvnetworkscareers.com (6/3)

JOB OPENING: EXECUTIVE ASSISTANT/Nickelodeon/NYC: 5+yrs Min Exec Admin exp/high-level Corp environ, Superior Cust Service exp, Super Interpers/Comm/Detail/Org skills EOE/M/F/D/AAP. Apply www.mtvnetworkscareers.com (6/3)

JOB OPENING: MANAGER, RETAIL SALES RESEARCH/ NICK/Viacom CP/NYC; 2+yrs database processing/analysis, Strng CP Analytical exp, Mastery w/Excel, Nielsen/IRI/Walmart Retail Link A+ EOE/M/F/D/AAP. Apply: www.mtvnetworkscareers.com (6/3)

JOB OPENING: ASST. DRTV BROADCAST BUYER/ LOCKARD& WECHSLER/ IRVINGTON , NY: Detailed, organized , self motivated /prior TV sales or TV ad agency exp. a must. [email protected] M (6/2)

JOB OPENING: RESEARCH MANAGER/DISNEY ABC/CA: min 5 yrs exp in TV/digital research, apt at Nielsen, strong analytical & written skills, BA/BS req. Apply at: www.disneycareers.com (ID245759)   (6/2)

JOB OPENING: RESEARCH ANALYST/DISNEY ABC/CA: min 1 yrs exp in TV research, apt at Nielsen, strong written & analytical skills, college degree pref. Apply at: www.disneyabcjobs.com (ID236692)   (6/2)

JOB OPENING: ACCT EXEC/RMG NETWORKS AD Sales/NY: Join the leading away-from home television ent sales team.Dvlp/Grow New & Existing AD Sales across our platforms. 3-5 yrs TV &/or digital ad sales exp. Resume: [email protected] (6/2)

JOB OPENING: PROJ MGR, SOCIAL MEDIA & MULTIPLATFORM/NY:   5 yrs digital analytics &/or rsrch exp. Knwlg statistical analysis methods & software products & MS products; Knwlg of multimedia landscape. Resume to: [email protected] (5/29)

JOB OPENING:  VP LEGAL AFFAIRS ABC FAMILY/LA: Hands-on experience in TV series development and production. Min 15 yrs devl/prod/licensing. Provide leadership and guidance to Sr mgmt. Apply www.disneycareers.com # 230572 (5/29)

JOB OPENING: DIGITAL AE/Sony Pictures Ent/NY: Generate leads, sell invntry, maintain deals & manage invntry rel. to online initiatives. Apply: www.sonypicturesjobs.com (5/29)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SUMMER INTERNSHIP CREDITS ONLY: PROD INTERNSHIP/CINEFLIX ENTERPRISES/NYC: US citizen enrolled in TV/media college prgrm. Good at generating & sourcing contacts & ideas. Great oppty to gain exp on pop fact ent TV series. Resume: [email protected] (6/5)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: CREATIVE DIRECTOR (NYC):Concept, development & implementation. Portfolio: www.baerdavis.com Email: [email protected] (6/5)

SITUATION WANTED: ACCOUNTING/FINANCE:  20+ yrs. experience in TV Broadcasting &Cable.  Seeking FT/PT or Temp-to-Perm position:   [email protected] (6/4)

SITUATION WANTED: RESEARCH DIR/SALES STRATEGIST – 20+ yrs media, Nielsen, Hisp, research, sales, and presentation experience. Email: [email protected] (6/4)

SITUATION WANTED: ASSOC ON-AIR/WEB PROD: 5+ yrs experience in TV & Web Prod/Dev @ HBO/Scholastic Online. Extremely proactive, focused, pleasure to work with. Seeking greater challenges FT/ Temp-to-Perm. [email protected] (6/4)

SITUATION WANTED: CREATIVE CONTENT WRITER/PRODUCER: Field, segment and bay producer  from red carpet to reality. Exceptional writer and great with clients. Thrive on fast turnaround.  [email protected] m (6/3)

SITUATION WANTED: ACCOUNTING/FINANCE – 20+ yrs. experience in TV Broadcasting &Cable. Seeking FT/PT or Temp-to-Perm position: [email protected] (6/3)

SITUATION WANTED: RESEARCH DIR/ SALES STRATEGIST – 20+ yrs media, Nielsen, Hisp, research, sales, and presentation experience. Email: [email protected] (6/3)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NY) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (6/2)

SITUATION WANTED:  EXEC ASST DEV/PRODUCTION/RESEARCH– LA and NY -TV experience in London, print, radio & advertising in NY.Highly organized, fast learner, & great connector. FT/PT/Freelance. [email protected] (6/2)

SITUATION WANTED:  CORPORATE CONCIERGE/PERSONAL ASSISTANT(LA) Years of experience with Los Angeles A-List companies and celebrities. Looking for new assignment. [email protected]  (6/2)

SITUATION WANTED: EXECUTIVE ASSISTANT position film/TV (NY):  7 years experience: Interned for a President, Executive Assistant to SVP/VP/film director/celebrity [email protected] (5/29)

E-mail [email protected] or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

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