Friday, May 27th, 2011

Cynopsis: Sports


Good morning. It’s Friday, May 27, 2011, and this is your first early morning Sports briefing.

NBC Sports President Ken Schanzer will retire following three decades at the network, staying on board through the end of the summer. He had served the last 13 years as president of its sports division. His retirement follows the company’s recent decision by Dick Ebersol to leave after being unable to agree to a contract with new owners Comcast.

“It has been the greatest privilege of my professional career to have contributed to the growth of NBC Sports and to have worked with so many prodigious people,” said Schanzer. “It’s comforting to know that when I leave at the end of the summer, the NBC Sports Group will be in the hands of Mark Lazarus and all the talented people here who have meant so much to me throughout my career.”

Schanzer played key roles in the group’s recent deals in landing all three Triple Crown races as well as the company’s recent 10-year agreement with the NHL. Throughout his career, he also was part of the organization’s partnerships with Notre Dame, the PGA TOUR and the NFL. Schanzer has overseen day-to-day operations of NBC Sports since being named the division’s president in June, 1998.

On the Air

With 113 television companies representing 220 different countries set to televise the 2011 UEFA Champions League Final on Saturday, Fox Sports has finalized in its own coverage plans for the event. The channel will air the match for the second consecutive year at 2p, featuring FC Barcelona and Manchester United. Curt Menefee will anchor pregame, halftime and postgame coverage for FOX Sports from Wembley. He will be joined by FOX Soccer analysts Eric Wynalda and Warren Barton with Brad Friedel joining the panel as guest analyst for the broadcasts. Martin Tyler will handle play-by-play and Alan Smith will serve as analyst for the action from Wembley Stadium.

Fox’s newly signed Gus Johnson will introduce his own style to fans in a segment that illustrates what soccer’s most exciting moments would sound like if Johnson were behind the mike for them.

The cash-starved owners of the New York Mets have agreed to sell a minority share of the team to David Einhorn for a cool $200 million. The move will now allow owners Fred and Jeff Wilpon and Saul Katz to retain control of the team, pay debts and cover operating expenses. The agreement is expected to be finalized in late June. The sale will not include a stake in SNY, the television network owned by the team.

It’s that time of year again, when the country unites behind our children so we can pretend we knew that “stromuhr” was a real word. ESPN and will run the 2011 Scripps National Spelling Bee finals next week beginning June 1 at 8a. Preliminary rounds will run on and the finals will air on ESPN the next day. SportsCenter anchor Sage Steele is set to return for the second straight year as host finals while former Bee finalist Paul A. Loeffler returns as the word analyst. Throughout the competition, will carry a second “play along” version that will allow viewers to watch its coverage without graphics for fans at home to test their knowledge against the champion spellers.

Fox Sports Networks has lined up The Boys in the Hall, a new weekly half-hour series hosted by NBC News anchor Tom Brokaw and feature interviews between former MLB Commissioner Fay Vincent and baseball Hall of Famers. The series  makes its debut on FOX Sports Networks (FSN) and local affiliates on Sunday, May 29 at 6p. The Baseball Hall of Fame get full rights to the series after its debut.

It’s the US vs. UK in a NBA TV and ESPN partnership that will broadcast the first-ever WNBA game to be played in Europe. The match will feature the Atlanta Dream against The Standard Life Great Britain Women’s basketball team on Sunday, May 29 at 12p in the US on NBA TV and 5p on ESPN in the UK. Daniel Routledge will serve as the play-by-play announcer, while former Head Coach of the Great Britain Senior Women’s Team and veteran broadcaster Mark Clark will provide color commentary for the telecast. The game is part of the multiyear partnership between the Manchester City Council, the NBA, WNBA, and USA Basketball that will give basketball fans in Manchester the opportunity to attend live games in the city.

After 50 games, John Rhadigan is out as the Texas Ranger’s play-by-play voice. The team announced that Dave Barnett will take over the seat for the remainder of the season, joining analyst Tom Grieve in future telecasts. Rhadigan will return to Fox Sports Southwest as the lead anchor of the channel’s pre and postgame coverage and other programming on the network.

Fox Sports president Eric Shanks told USA Today that if the company won its bid to televise the 2014 and 2016 Olympics, the company would depart from the traditional strategy of airing taped events in primetime in would instead “plan on doing everything live.” Fox is expected to join ESPN/ABC and Comcast/NBC in the bidding.

The Liberty Bowl will be shifted from ESPN to ABC this year for the New Year’s Eve game, according to bowl officials. The move will return the Liberty Bowl back to ABC for the first time since 1980.

The Big Ten Network and the NCAA have announced that the Big Ten Network will televise the 2011 NCAA Division I Women’s Lacrosse Championship from Stony Brook, N.Y., this weekend. One semifinal, pitting Northwestern against North Carolina, will air on delay beginning at 10:30p, or following the network’s coverage of the Big Ten Baseball Tournament. The other semifinal, Duke vs. Maryland, will air immediately after. Sunday’s championship game will air live at 4p, or immediately following the network’s coverage of the Big Ten Baseball Tournament championship game.

Stats for the week ending May 22

The 136th running of the Preakness Stakes on NBC averaged a 4.2/10 with 6.6 million viewers, according to final Nielsen numbers. The score is up 2% on Saturday, up 2% over last year’s 4.1/11. The actual race finished with a 6.7/16 with 10.8 million viewers at 6:15pm, up by double digits at 10%. Through two races, NBC coverage of the Triple Crows is off 5% however, with an average of 5.6/13.

A primetime airing of interleague matches on Fox Saturday Baseball earned the network with its highest rated regular season telecast of the sport in almost three years. The games drew a 2.8/6 with an average of 4.6 million viewers. Saturday night’s action was up 65% over last year’s 1.7/5, which neither ran in prime time nor featured interleague schedule.

Select sports’ year to date averages:
Sport                     2010 M18-34 Rating                    2011 Rating          Difference
NBA Playoffs (ABC)               2.8                                 3.7                        +25%
NBA Playoffs (ESPN)              2.6                                 3.0                        +15%
NBA Playoffs (TNT)               2.6                                 3.4                        +31%
NASCAR Sprint Cup                1.6                                 1.9                        +19%
Triple Crown                      1.4                                 1.3                        -7%
MLB (Fox)                         0.9                                 1.0                        +11%
MLB (ESPN & ESPN2)               0.7                                 0.8                        +14%
NHL Playoffs (NBC)               0.8                                 0.8                        0%
NHL Playoffs (Versus)            0.4                                 0.4                        0%

Sponsorship & Promotion

JD Motorsports is partnering with the film Cowboys & Aliens, which will act as the race team’s primary sponsor for multiple races over the next ten weeks. The deal will kick off at the Top Gear 300 at Charlotte Moto Speedway on May 28 where Mike Wallace will drive the No. 01 ‘Cowboys & Aliens’ Chevrolet Impala. Fans will also have the chance to submit photos of themselves and win a chance for their picture to be incorporated into a mosaic featured on the race car. The car’s paint scheme will feature a movie’s mysterious lone cowboy as well as action scenes from the event film.

Heineken is extending its sponsorship of UEFA Champions League soccer for three more years, in a deal estimated to be worth around $28 million. The new deal will carry the Amsterdam-based brewer’s contract through the end of the 2014/2015 football season.

NBA stars Grant Hill and Jared Dudley will join in the new social campaign “Think B4 You Speak,” lending their images to fighting homophobic language among teens. The project stems from a partnership with the Gay. Lesbian and Straight Educational Network, the Ad Council and the NBA and is designed to make schools safe for all students.

Kudos to for pointing out that The Dallas Mavericks play in the American Airlines Center while The Miami Heat play in the American Airlines Arena. If those teams meet in the NBA Finals, America will be about to get a double dose of American Airlines. The report projected that the airline could draw $95.9 million worth of exposure if the finals went to seven games.

Digital Fields

JibJab Media is partnering with MLB Advanced Media for the company’s latest Starring You campaign. The program will let users insert photos of themselves, family and friends into JibJab’s famed animated videos set to the tune of “Take Me Out to the Ballgame.” After creating their videos, fans can then share them via Facebook, e-mail, and Twitter and by embedding them into their blog at no cost.

As we enter the homestretch of the Stanley Cup playoffs, EA announced new features for upcoming videogame EA SPORTS NHL 12, which will ship on September 9 in Europe and September 13 in North America. Updated features include a new gameplay presentation, a revamped Be a Pro mode, as well as the opportunity to knock off goalies.

The Main Event

Friday: Game 7, Lightening at Bruins at 8p on Versus.
Saturday: UEFA Champions League Final at 2p on Fox
Sunday: 100th Indianapolis 500 at noon on ABC

In My Opinion …

With all the talk about Big East expansion this week, perhaps the most telling words come not from Commissioner John Marinatto, but from UConn Coach Jim Calhoun who CBS Sports, “”My own personal opinion – and I won’t probably see this – in the next couple of years, four or five years down the road, I think you’ll see a separation [of the football and non-football membership]. I think it’s inevitable.”

After reportedly turning down an offer from ESPN to extend media rights, there remains a clear divide between football and basketball within the conference. With 8 (soon to be 9) football playing members and 16 (soon to be 17) basketball teams, universities will have to soon decide which is more important, money or tradition. A quick survey of media executives and analysts showed that keeping the conference together would provide a bigger overall deal than if the football schools broke away. However, if the football teams formed their own conference, while adding three other football playing teams, the payout per school would be greater. Of course, that would mean the end of traditional rivalries with basketball brands such as Georgetown and Villanova (providing they don’t move up in time.)

Which road to travel? The answer will continue to reshape college athletics.

(Agree or disagree?  Email your comments to chris [email protected] for inclusion under Emails to the Editor on Monday)

ON THIS DAY in 1971 – UCLA won the NCAA basketball championship.

Answer to Yesterday’s Sports Trivia Question: What number does Hines Ward wear for the Steelers?  Hines Ward sports number 86 for the team. Kudos: Rick Rosenfelt – New York Jets/Florham Park, NJ; Tony Ferranti – MMSI/Warwick, RI; Mike Doyle – Spot On Media Consultants/Madison, CT; Pete Gautieri – AETN/Stamford; Dan Radman – Busch Media Group/St. Louis, MO; Kevin Shannon – Charter Media/St. Louis; Aly Stogol – KMSB / KTTU/Tucson, AZ; Jordan Cohen – USC Athletics/Los Angeles; Nick Monroe  – Monroe Photography/San Diego

In The Know:  In what year were the Mets founded? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Chris
 Chris Pursell for Cyn opsis | Sports
May 27, 2011

Cynopsis Ad Sales:
Mike Farina – VP/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

To subscribe to any Cynopsis edition(s) click here .
To unsubscribe from this edition, click here

Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

JOB OPENING: VP, EDITORIAL DEVELOPMENT/National Geographic Television/DC: Oversee development of high-end Specials and Event programming. Apply to Job ID 4683. EOE (6/4)

JOB OPENING EXEC PROD/National Geographic TV/DC: Seeking exp’d producer of reality & format-driven series to head up high-vol. prod unit. Dvlp/staff/oversee all aspects of mult series. Apply ID 4728. EOE (6/4)

JOB OPENING SALES COORD/TV Guide Mag/NY: Assist clients w/requests on sales orders/strong multitasking/prospect new leads through database. MS Office and Media or Ad agency exp pref. Res/salary reqs: [email protected] (6/4)

JOB OPENING Sr. PRODUCER-ON AIR PROMOS/MTV/NYC: Resp: conception to delivery of on-air promotions. 5+yrs writer/prod exp & 4+yrs Cable/Network On Air promotion exp a must. Apply: (6/4)

JOB OPENING: DVLPMNT RSRCHR/PRODUCER/NYC: For reality/non-fict TV. Extnsve rsrch for characters, subcultures, formats for next big hit. Basic shoot/edit/pitching & treatment writing. Res &C/L: [email protected]. 2+ yrs exp req’d (6/3)

JOB OPENING: DVLPMNT COORD/LA: For busy ind. TV prod co. Must be good writer, rsrchr, skilled @ graphics/pp, social media.Must love nonfic & reality TV, be resourceful & have tons of initiative. Contact: [email protected] (6/3)

JOB OPENING: SALES DEVELOPMENT COORD/DailyCandy:  Help the sales development team with custom marketing programs, creating materials, & general tasks. 1+ yr of relevant exp. in digital media. Submit resumes to [email protected] (6/3)

JOB OPENING: MGR, STANDARDS & PRACTICES/DISNEY/BURBANK  Disney Jr. – Review original and acquired programs, animation/live action. 5 yrs S&P exp, familiarity with Children’s Television Act.  Apply: REQ ID: 264027 (6/3)

JOB OPENING:  VP, EDITORIAL DEVELOPMENT/National Geographic Television/DC: Oversee development of high-end Specials and Event programming.  Apply to Job ID 4683.  EOE. (6/3)

JOB OPENING: MKTG MGR/CARTOON NETWORK/ATL: Dev/mng/implement consumer mktg strats for tentpole launches, including leading the network team, producing creative briefs and launch decks. Apply: (6/2)

JOB OPENING: DIR, DIG. RSRCH/CNN/ATL: Lead rsch & reporting for web/mobile sites/apps in fast paced news envir. Expert Omniture, comScore, analytic & reporting skills. Primary rsch exp prefd. 8+yrs rsch exp, [email protected] (6/2)

JOB OPENING: SALES ASSISTANT/LER/NY: Exp w/ Excel/Word/PowerPoint, work closely w/AE’s in all aspects of sales, Multi-tasker,Strong comm skills, Fluent in Spanish. Send resume to [email protected] (6/2)

JOB OPENING: MGR AD SALES MKTG/Bravo/NY: Job Number: 1806BR Oversee the execution of on-air, digital and mobile sponsorships and interface with clients and their respective agencies. 5yrs exp. (6/2)

JOB OPENING: EXECUTIVE ASSISTANT/iNDEMAND/NYC:  Admin support for CEO & SVP of Affiliate Marketing. Bachelors degree +3 years senior level corporate exp. APPLY: [email protected] (6/2)

JOB OPENING: DIRECTOR, BUSINESS STRATEGY & ANALYTICS/iNDEMAND/NYC: Provide info & analysis/presentations for programming/marketing/trends. Degree + 5 yrs primary/secondary research exp. Apply: [email protected] (6/2)

JOB OPENING: SALES RESEARCH ANALYST/Oxygen/NY: Job Number: 1819BR Support rsarch team in creation of sales & mktg materials. Assist in prod of TV & Digital estimates for sales, fiance & plan’g. (6/2)

JOB OPENING: SOLUTIONS PLANNER/MIA: Mng info from Programming/Production/Research/Marketing in order to dvlp sellable product deliverables; exp in media/advertising fields, preferable in US TV. #3990 (6/2) 

JOB OPENING:  DIGITAL SALES PLANNER/TV Guide/NYC: 2+ yrs digital exp, execute online media plans from start to end of RFP process, collaborate w/mrkting to dvelp presentations, monitor campaign delivery. [email protected] (6/2)

JOB OPENING:    DIR OF SALES/Cynopsis Media/NY/LA (2):5+ yrs ent media sales exp w/established contacts within industry; able to dvlp new biz for all Cynopsis Media brands, exc comm skills. Resume and salary req: [email protected] (6/2)

JOB OPENING: REVENUE ANALYST/Tribune Broadcasting Company/Chicago: Assists in preparing and consolidating revenue and receivable analyses. BA/BS & 1-2yrs exp brdcst/cable envir.Apply on-line go to (6/1)

JOB OPENING: PRICING/PLANNING ANALYST/NYC: Daily mgmt of inventory MSG Networks/radio. Revenue, inventory, pricing and liability reporting. Rate card maintenance. Strong analytics & 2+ yrs exp in Media. Apply: (6/1)

JOB OPENING: WRITING ASST/NYC: Kids Ed TV co. seeks admin asst. to execute demanding writing schedule. Must be organizational wiz, detail oriented w/ability to multitask. Email cover letter/resume to: [email protected] (6/1)

JOB OPENING: FREELANCE COPYWRITER/ION Media Networks/NY: Experienced copywriter needed for corporate communications writing/web copy, etc.; TV & entertainment copywriting a plus. EOE Apply at [email protected] (5/28)

JOB OPENING: SR MGR, MKT & MEDIA RSRCH (COMM)/NASCAR/CHARLOTTE: 8+ yrs exp PR, Comm, Consumer & Media Rsrch. Knwldg of primary rsrch & working w/ Nielsen/Scarborough/Simmons, etc… data a +. Apply: (5/28)

JOB OPENING: DIR PR/AMC/NY or LA: 6+yr PR exp in TV/Cble indstry. Exp w/ scrptd ent, premieres/screengs/pres junkets/film festvls. Strng talent relatns & writing skills/Media contcts. Rez: [email protected] (5/28)

JOB OPENING: COORDINATOR, STRATEGIC MKTG/USA Network/NY: Responsible for tracking & accuracy of all sponsorships, maintaining dept budget, & premiums. 2-3 yrs of mktg experience required. req#1646BR (5/28)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SUMMER INTERNSHIP CREDITS ONLY: LA:Seeking PR intern for boutique firm specializing in entertainment, gourmet, fashion and arts clients for Summer. Course credit/social media savvy. Send a resume, letter & writing sample to: [email protected]  (6/3)

SUMMER INTERNSHIPS CREDITS ONLY: SALES & MARKETING SUMMER INTERN/iNDEMAND/NYC: Assist Affiliate Sales & Marketing team w/ marketing campaigns/database &website mgmt. College credit only, 15-25 hrs wkly.
Apply: [email protected] (6/2)

SUMMER INTERNSHIPS CREDITS ONLY:  ENTERTAINMENT FIRM/NYC: 15-25 hrs wkly. Fluent read/write Chinese reqd. Fluent read/write English reqd. Apply: [email protected] (put “Internship” in subject). (6/2)

SUMMER INTERNSHIPS CREDITS ONLY:  MEDIA FIRM/Beijing: 20 hrs wkly. Unique/exciting media internship overseas. Fluent Chinese reqd. Fluent English reqd. Apply: [email protected] (put “Beijing” in subject). (6/2)

SUMMER INTERNSHIP CREDITS ONLY: LA. Non-profit arts, pop culture, politics & humor Internet magazine & podcast. Great learning exp assisting writers & editors. Must be computer savvy and smart. Apply: [email protected] Put internship in subject (6/1)

SUMMER INTERNSHIP CREDITS ONLY: CULVER CITY CA: Seeking Social Media intern for non-traditional advertising company for Summer. Must take course credit and be social media savvy. Check us out at . Apply at [email protected] (5/28)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED:  DOCUMENTARY. PRODUCER, DIRECTOR, WRITER in L.A. Five prime time Emmys, Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: [email protected] (6/4)

SITUATION WANTED:  CASTING ASSISTANT/LA 2+ years reality & scripted casting experience. Will help with outreach, schedule auditions, cold calls, run camera, work with talent, bake cookies  whatever you need! [email protected] (6/3)

SITUATION WANTED: Hard working marketing pro. Expertise in brand mgmt, licensing, promotions and integrated mktg seeks full-time NYC position. Passionate about working with great brands. Please contact [email protected] (6/3)

SITUATION WANTED: RESEARCH DIR20+ yrs Media, Nielsen, Hispanic Mkt, Research, Sales, and Presentation experience. Prefer Telecommute. Email: [email protected] (6/3)

SITUATION WANTED: Seeking entry position in TV (scripted or unscripted). B.A. from USC in 2007, veteran, 4 years experience assisting senior government leadership. LA based. Contact [email protected] (6/3)

SITUATION WANTED: EXECUTIVE LEVEL PUBLICITY POSITION: Well respected/solid publicity pro seeks position in NY/LA or wherever the opportunity arises. Willing and eager to relocate. Please contact [email protected] or 720-278-4325 (6/2)

SITUATION WANTED: Hard Working Producer/UPM for film or television. Looking for next project that is fully paid. please contact [email protected] (6/2)

SITUATION WANTED: ACCOUNTING/FINANCE – 20+ yrs. experience in TV Broadcasting/Cable & Digital. Seeking a FT/PT or Temp-to-Perm position: [email protected] (6/1)

SITUATION WANTED: CREATIVE MEDIA MIND: Seeking to assist, Entry- Junior level positions, B.A. & Communications/Media background, 3-5 years of experience domestically & internationally. NY based. Please contact, [email protected] (5/28)

SITUATION WANTED: I’ve written a 1-hour dramedy entitled, Tree House, which is loosely based on my life story. It’s, “Touch by an Angel” meets “Why Did I Get Married.” I’m looking for studio executive assistance. [email protected] (5/28)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

Cynopsis Media LLC
65 Lantern Road
Stratford, CT 06614
Ph: 203.381.9096
Fx: 203.386.8855

Copyright Cynopsis 2011

All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2011

To unsubscribe from just this Cynopsis Sports email, please click here.

Related Stories

Cynopsis 04/18/24: “For All Mankind” gets a spinoff

"For All Mankind" gets a spinoff

A CYNOPSIS MESSAGE FROM NEXSTAR ADVERTISING NEXSTAR ADVERTISING We are the home of the next generation of athletes, entertainers, icons, influencers and thought leaders CW ENTERTAINMENT, CW SPORTS, NEWSNATION, THE HILL, ANTENNA TV, AMERICA’S #1 LOCAL BROADCASTER 100% U.S. linear + digital presence. 200+ Owned or Partner Stations in 117 markets. 220M Americans reached every […]

04/17/24: Cynopsis Jobs

hand shake

DIRECT RESPONSE ACCOUNT EXECUTIVE TV One NEW YORK, NY – HYBRID REMOTE Carry out the entire sales process from initial contact to deal close as well as build and maintain exceptional relationships with advertisers and agencies by communicating TV One Network’s values and brand strength. Full info HERE *** […]

Cynopsis Digital Out of Home 04/17/24: SambaTV and GSTV team to analyze ad effectiveness; Vistar Media expands in Latin America

Wednesday April 17, 2024 SambaTV and GSTV have teamed for a national quick-service restaurant brand and a national CPG brand to analyze the reach and frequency of GSTV campaigns compared to national and local TV schedules. “Our collaboration with GSTV unifies the impact of advertising effectiveness both in and out of the home,” said Samba […]

Cynopsis 04/17/24: Amazon picks up Travis Kelce-hosted game show

Wednesday April 17, 2024 Today’s Premieres Hulu: Under the Bridge; See You in Another Life Netflix: Our Living World; Don’t Hate the Player; The Grimm Variations; The Circle Speedvision: Helping Hands Garage at 8p TVMonde5USA: Sortez-mol de moi at 11:30p IN THE NEWS Rep. Jerry Nadler (D-NY) and Rep. Joaquin Castro (D-TX) want details about […]

Cynopsis 04/16/24: “Tamron Hall” renewed for season six

"Tamron Hall" renewed for season six

A CYNOPSIS MESSAGE FROM FAMILY ENTERTAINMENT TV Family Entertainment TV & Family Movie Classics The Family networks run by a real family, serving families • Quality Programming • • Brand-Safe Environment • • Valuable Audience • Click here to learn more Tuesday April 16, 2024 Today’s Premiere Paramount+: CTRL+ALT+Desire Today’s Finale HGTV: […]