Cynopsis: DIGITAL

05/20/11

Good morning, it’s Friday, May 20, 2011, and this is your first early morning digital briefing.  If you would like to read this or any other Cynopsis edition online, click here. 

The IPO of LinkedIn, the first big social network to go public, didn’t disappoint on Wall Street. Shares more than doubled out of the gate to open at $83/share on the New York Stock Exchange (up from its $45 offering price) and reached as high as $112 – a mark that values the company at more than $10 billion. When asked by CNBC if he would have been tempted to float more if he had known it would fetch such high prices, LinkedIn CEO Jeff Weiner said that its important not to read to much into “these initial trades.”
 

 
The Ebook has officially come of age, as Kindle book sales on Amazon have reached the tipping point of surpassing print book sales. The company says it for every 100 print books sold on Amazon.com since April, 105 were Kindle books were sold, including books for which there was no Kindle edition. The U.S. Kindle Store now has more than 950k books, including New Releases and 109 of the 111 New York Times Best Sellers. And growth of the format is really picking up, as Amazon sold more than 3 times as many Kindle books so far in 2011 as it did during the same period in 2010. Amazon still won’t disclose how many Kindles it has sold, but it did say that in the five weeks since its introduction, the ad-subsidized $114 Kindle with Special Offers is already the bestselling member of the Kindle family in the U.S.
 
The final 23rd season of The Simpsons on Fox will get an interactive boost with a contest on simpsons.com that will enable fans to vote “Pro Nedna” or “No Nedna” throughout the summer. (Ned Flanders and Edna Krabappel have become a love interest and each camp will have a selection of wallpaper, videos, Twitter badges and Facebook icons to post.) After the fan voting ends in August, results will be revealed during the Season 23 premiere.
 

 
High-flying social gaming company PopCap Games (Bejeweled, Plants vs Zombies) may be one of the next big tech companies to go public, according to comments made by CEO David Roberts. November is the company’s current IPO target date.
 
The Adam Corolla Show has officially surpassed Ricky Gervais as the most downloaded podcast in the world, according to the Guinness World Records. Adam hosted a special livestream of the show via Ustream last night to celebrate the milestone. The show, produced by ACE Broadcasting, debuted in 2006 and surpassed 50 million downloads in its first year alone.
 

 
Google announced that it will be soon rolling out a fix to address a security flaw that may have effected over 99% of Android phones. “We recently started rolling out a fix which addresses a potential security flaw that could, under certain circumstances, allow a third party access to data available in calendar and contacts,” a Google spokesman said in a statement. “This fix requires no action from users and will roll out globally over the next few days.” The flaw was first discovered by Germany’s University of Ulm, which issued this report on the security hole.
 
Evolve Media Corp. is announcing this morning it has acquired WholesomeBabyFood.com to add to the Momtastic family of sites. WholesomeBabyFood.com allows Momtastic to offer users and marketers more in depth content surrounding food, health, and parenting.
 

 
Online video consumption was on the rise in April as Americans streamed 14.7 billion videos, up 1.9% from the previous month and the most streams ever in a single month, according to Nielsen. The top 10 video sites in April are largely the same as last month, with AOL Media Network and The CollegeHumor Network seeing the largest month-over-month increase in unique viewers – up 13% and 11%, respectively. Facebook still ranked third overall behind YouTube and VEVO in unique video viewers, but saw its uniques drop by 4.3% and its total streams fall by 6.1%. MSN/WindowsLive/Bing, CNN and FIM all dropped by double digital percentage points in terms of unique viewers.
 
Top Online Video Brands by Unique Viewers (April 2011, U.S.)
Video Brand                    Unique Viewers (000) MOM % Change in Viewers
YouTube                             111,184                      -0.6%
VEVO                                   34,980                       5.2%
Facebook                             30,524                      -4.3%
Yahoo!                                 27,173                       4.4%
MSN/WindowsLive/Bing         13,836                    -13.4%
AOL Media Network               12,633                     12.6%
The CollegeHumor Network    12,474                     11.4%
Hulu                                     12,388                      0.6%
CNN Digital Network                8,520                   -11.3%
Fox Interactive Media              8,231                    -10.9%
Source: The Nielsen Company, Read as: During April 2011, 111.2 million unique U.S. viewers watched video content on YouTube using PC/laptops from home and work locations
 
Top Online Video Brands by Total Streams (000) (April 2011, U.S.)
Video Brand                   Total Streams (000)    MOM % Change in Streams
YouTube                             8,745,554                    7.1%
Hulu                                      760,389                   -6.2%
VEVO                                     413,336                    7.8%
MSN/WindowsLive/Bing           210,111                 -19.0%
Yahoo!                                   205,487                    1.1%
Dailymotion                            157,539                  61.4%
Facebook                                147,457                  -6.1%
Turner-SI Digital Network         142,692                -16.7%
Megavideo                               135,286                 25.7%
AOL Media Network                  118,792                 31.1%
Source: The Nielsen Company, Read as: During April 2011, 8.7 billion videos were streamed on YouTube via PCs/laptops from home and work locations
 
A new consumer study also released by Nielsen yesterday identified marked differences in traditional and digital media consumption across ethnic groups in the U.S:

• Asians/Pacific Islanders are the most active PC and Internet users, spending nearly 80 hours on PCs in February 2011 versus the national average of about 55 hours. They also consume more internet content than any other group, visiting 3,600 web pages in February – about 1,000 more than their counterparts. Although they watch the least amount of TV (3 hours and 14 minutes per day), they stream the most online video, averaging 10 hours and 39 minutes in Feb. – more than double the overall mean of 4 hours and 20 minutes
• African Americans are the heaviest TV consumers, watching 6 hours and 54 minutes a day versus the 5 hour and 11 minute average for all U.S. households. More than 30% of African American households have four or more televisions, and over-index in subscription to premium cable services. On their mobile phones, they use more voice minutes than other groups (1,261 minutes per month)
• Hispanics are very active on their smartphones, texting the most out of all races/ethnicities (943 texts per month) and employing a wide range of mobile activities, including mobile banking. Smartphone penetration among Hispanics has reached 45%, matching only Asian-American usage levels in popularity

 

 
ABC News unveiled a new iPhone and Android app for “Good Morning America” allowing viewers to be a part of the program’s daily conversation. The app can be used to vote live on buzz-worthy stories discussed during the program. As the votes are tallied, users are able to see real-time results during the broadcast and evaluate how their choices compare with others’ responses.
 
Paramount Digital Entertainment announced it is launching ten additional movie apps of Paramount Pictures films exclusively for Windows Phone 7. The apps, downloadable from the Windows Phone Marketplace, allows users to watch, clip, share and interact with a selection of movies including “True Grit,” “Zoolander” and “Mean Girls.”
 
Google updated its search app for iOS devices, upping search speed by 20% and adding a new “just talk” feature that can toggled on and off right below the Voice Search option. (Just talk enables you speak your search term into the phone, without having to hit the mike icon.)
 

 
News spread quickly yesterday of the departure of legendary producer Dick Ebersol, Chairman of the NBC Sports Group. Mark Lazarus, who was serving as President of the NBC Sports Cable Group (Golf Channel, VERSUS and the 11 Comcast Sportnets) was immediately appointed as the new Chairman of the Group.

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A CYNOPSIS MESSAGE

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Sportadore is a new social networking portal that brings together sports fans from The NFL, NHL, MLB and NHL. Developed by plug-in technology specialists Comet Technologies, the site taps into a database of 3 million social networking sports fanatics, combing through some 20 million sports-themed Twitter, Facebook and YouTube uploads. The site, which requires you to sign in with Facebook or Twitter to participate, also includes the popular Twitpump plug-in that allows enabling integrated social networking and live streaming. (Note to the Cleveland-based founders: find a better poster boy that the Big Shamrock, who was nowhere to be found during the Celtics playoffs!)
 
Link correction: To get to Moonjee’s TryinOn virtual dressing room site, click here (millyny.com/tryiton/).

Later – Wayne
 Wayne Karrfalt for Cynopsis Digital
05.19.11

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JOB OPENING: DIR, ON-AIR CREATIVE (FREELANCE)/NICK/NY: Provide strategic creative dir/leadership on all Nick prgrmng.  Exc creative, conceptual  thinking abilities; strong oral/written comm. Res: [email protected] (5/27)

JOB OPENING: VP TALENT BUS&LEGAL AFFAIRS/LA: Lead deal negotiation for DCL; internal bus. & creative units; handle outgoing deal mgmt responsibilities; exp bus. affairs/legal dept of entertainment company. www.discovery.com #3753 (5/27)

JOB OPENING:  MEDIA PLANNER/NYC:   with 1.5 yrs + exp in all media types (TV, digital, , print, radio, OOH)  Profic. MS Excel,  PP.  Midsize agency.  Entertainment  account.  BA/BS req’d.  Plz send resume:  [email protected] (5/27)

JOB OPENING:  SR. ANALYST/DIGITAL RSRCH/DISNEY/CA: min 3 yrs exp in digital media research, comScore & Omniture or other web analytics tool, strong quant analytical & written skills. Apply at: disneycareers.com ID 302034) (5/27)

JOB OPENING:  MANAGER  RSRCH/ABC/CA: min 5 yrs exp in TV rsrch, exp in Nielsen, quan analysis, strong analytical & written skills. Apply at: disneycareers.com (req ID 297900) (5/27)

JOB OPENING:  SR MGR, DIG. MEDIA MKTG/Smithsonian/NYC: Daily mgmt of Smithsonian Channel’s digital platforms & digital mktg activities. 5-7 yrs of dig.mktg exp. Entertnmnt exp big +. Apply at www.sho.com (5/27)

JOB OPENING: SALES OPS ASST TEMP/TV One/NYC: copy & order entry, data validation entry; crspond w/clnts. Attn detail MS Suite min 2 yrs office exp req’d. Brdway Sys; Ad Sales/Sales exp a+; Sal DOE Visit: www.tvoneonline.com (5/26)

JOB OPENING: DIRECTOR OF MARKETING, AUDIENCE DVLPT/Nickelodeon/NYC: Set overall mktg strategy across all digital. 8-10 yrs of mktg. experience with focus on digital. EOE/M/F/D/AAP. Apply www.mtvnetworkscareers.com (5/26)

JOB OPENING: MEDIA STRATEGIST/NOISE/NY: Support clients’ interactive media needs. Pursue cutting edge media opps, craft interactive media strategies, plan/buy/place/measure & optimize media. Apply: http://noisenewyork.com/#!/careers (5/26)

JOB OPENING: SR RESEARCH ANALYST/Nielsen Co/NY: 2+ yr industry exp. National TV exp. preferred. Strong analytical, PPT, Excel skills. http://bit.ly/kV0EGx (5/26)

JOB OPENING: SENIOR MEDIA PLANNER/BUYER w/ Digital Experience/El Segundo:  Media Buying Agency seeking a media buyer/?planner with 3+?years of media experience. Please send resume to [email protected] (5/25)

JOB OPENING:   ADMINISTRATIVE ASSISTANT/Hallmark Channel/LA: 3+ yrs exp supporting senior execs. MS Office proficiency + TV/Production/Studio exp a must. See full posting and apply @ www.hallmarkchannel.com (5/25)

JOB OPENING: DIRECTOR SCHEDULING/Hallmark Movie Channel/LA: 3 yrs exp w/Cable/Broadcast TV. Prior program scheduling + Inventory/Asset mgt exp a must. See full posting and apply @ www.hallmarkchannel.com (5/25)

JOB OPENING:   DIRECTOR PROGRAMMING/Hallmark Channel/LA: 5 yrs exp w/Cable/Broadcast TV. Prior program scheduling + Inventory/Asset mgt exp a must. See full posting and apply @ www.hallmarkchannel.com (5/25)

JOB OPENING:   SALES ASSISTANT- AD SALES/Hallmark Channel/NY: Exp w/ad sales/advertising pref to asst Acct Execs/Sales Planners to svc clients. Prof w MS Office req. See full posting and apply @ www.hallmarkchannel.com (5/25)

JOB OPENING:   4 JOBS: DIRECTOR/SUPPROD (FIELD); SHOWRUNNER, POST PRODUCERS & EDITORS/NY: needed immediately for cable docu soaps. Major series credits required, docu soap preferred. Resume, reel, references to [email protected] (5/25)

JOB OPENING:   MANAGER, INTERNATIONAL MEDIA & AFFILIATE RELATIONS/WWE/Stamford CT: 4+ yrs exp with client relations (TV, media, knowledge of EMEA, etc.) Apply: wwe-careers.com/ (5/25)

JOB OPENING:   COMEDY WRITER/PROD/NAT’L SYNDIE DAYTIME TALK SHOW/NY:  For show/segment ideas & celeb hot topics segments. Exp: writer or comedy prod on talk show req’d.& strong knwldg  celebrity pop culture. [email protected] (5/25)

JOB OPENING: PROJ MGR RSRCH/ATL: Mng rsch proj to support ent prgmng on TBC & TNT. BA/BS deg. 5+yrs mktg/media rsrch exp req’d. Prof in basic statistics/analysis. Res & C/L: [email protected] (5/24)

JOB OPENING: INTEGRATED SALES PLANNER /NEW YORK: Assist A&E Networks AE’s w/creating plans, integrated presentations & steward accts https://www.abso.com/jobboard/Default.aspx?JOBBOARDID=618&JobDetail=98544 (5/24)

JOB OPENING: MEDIA ANALYST/Ebiquity/NYC: Analyze media plans on both a cost & quality basis. 4-6 Yrs Media Buying/Planning Exp Req; Strong Excel and analytical skills reqd; resume: [email protected] (5/24)

JOB OPENING: iPhone/iPad GAME APP DEVELOPER/NYC: Family entertainment co seeks creative programmer w/ 2 years minimum SDK, Objective-C and Cocoa skills; gaming experience a must; Email cover letter/resume to: [email protected] (5/24)

JOB OPENING: SALES PLAN’G ANALYST/NYC: prepare budgets & forecasts. Provide sales strategy & advise sales team on revenue & reporting. Apply http://tbe.taleo.net/NA5/ats/careers/requisition.jsp?org=MTVNETWORKS&cws=1&rid=1649 (5/24)

JOB OPENING:  SR. ANALYST/TV Land Programming Research/MTVN/NYC: 2+ yr cable/bcast exp. Strong analytical/numeric skills Advanced Nielsen systems. Attn to details. BA/BS. EOE/M/F/D/AAP www.mtvncareers.com (5/24)

JOB OPENING:  AE DIR RESPONSE/ION/NY: 4 yrs DR TV Sales, strong oral/written skills, duties: pricing, billing & develop new bus. client/agency contacts reqd. EOE full ad http://www.ionmedianetworks.com/page.php?p=careers&job=1298 (5/24)

JOB OPENING:  ACCOUNT EXECUTIVE/WTIC/WCCT/Hartford: Seeking two AE’s: 3+ yrs, 1+ yrs sales/media exp  multi-media experience preferred; excellent negotiation skills; strong work ethic; desire to win. Resumes to [email protected] (5/24)

JOB OPENING: DIRECTOR MEDIA/Food Network/NY: Establish comm strategy & positioning for netwk priorities. 8-10 yrs exp in agency and/or ent media exp pref’d. Exp managing multi-million dollar budgets. www.scrippsnetworks.com #2345. (5/21)

JOB OPENING: PRODUCTION COORDINATOR/BURBANK: 3+ yrs exp in TV production mgmt; resp for managing production office, PA runs & interns, stage crew, prod reports, day to day office mgmt. Send resumes to [email protected] (5/21)

JOB OPENING: LEAD PRODUCTION ACCOUNTANT/BURBANK: 5+ yrs exp in TV acctng/finance. Oversee daily hot costs & weekly cost reporting on multiple budgets for a daily talk show. Please send resumes to [email protected] (5/21)

JOB OPENING: PRODUCTION MGR/The Ellen DeGeneres Show/BURBANK: 5+yrs exp in prod mgmt for tv. Resp for creating & tracking multiple budgets, overseeing stage crew & day to day prod on stage. Resumes to [email protected] (5/21)

JOB OPENING: COORDINATOR, PROGRAM SCHEDULING & STANDARDS/GSN Santa Monica: Coordinator, Program Scheduling and Standards. BA req. 1-2 yrs tv exp. Please send res and CL to [email protected] (5/21)

JOB OPENING: COORDINATOR CORP COMMUNICATIONS & PUBLICITY/Hallmark Channel/NY: 2+ yrs exp w/ PR/Communications. Exp pitching/booking/covering media interviews. Prof w MS Ofice. See full posting & apply @ www.hallmarkchannel.com (5/21)

JOB OPENING: VP, TRENDS & PRIMARY RESEARCH/NY: #1826BR Exp in traditional & non-trad quantitative & qualitative research;well versed in generational insights & societal trends. 7+ yr exp. http://www.nbcunicareers.com/search_nbc/ (5/21)

JOB OPENING: DIR, MEDIA RESEARCH STRATEGIC INSIGHTS/NY: #1827BR Provide strategic & analytical guidance for integrated mrktng div. sales research w/new ROI research methods. 5+ yr exp. http://www.nbcunicareers.com/search_nbc/ (5/21)

JOB OPENING: EXEC ASST, PRES CABLE AD SALES/NYC: 5+ yrs exp. supporting Sr. level execs; Phone coverage; calendar mgmt./meeting coord.; Coord. complex domestic travel & expense mgmt. www.ecentralmetrics.com/url/?u=3815630905-133 (5/21)

JOB OPENING: SALES COORDINATOR/ TV Guide/ NY: Excel skills a +, Organized, Strong comm skills, Work w/AEs/Planners/Sales/Traffic/P&P Marketing. Weekly allocations, deal maintenance, daily comm w/agencies. [email protected] (5/21)

JOB OPENING: SALES PLANNER /TV Guide Network/NY: Build media plans, steward deals, assist AE in sales process, 3+ yrs agency/network exp. Competitive salary commensurate w/ exp & excellent benefits program [email protected] (5/21)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SUMMER INTERNSHIPS CREDITS ONLY: Entertainment firm/NYC: 15-25 hrs wkly. Fluent read/write Chinese reqd. Fluent read/write English reqd. Apply: [email protected] (put “Internship” in subject). (5/26)

SUMMER INTERNSHIPS CREDITS ONLY Media firm/Beijing: 20 hrs wkly. Unique/exciting media internship overseas. Fluent Chinese reqd. Fluent English reqd. Apply: [email protected] (put “Beijing” in subject) (5/26)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED:  Hard working marketing pro. Expertise in brand mgmt, licensing, promotions and integrated mktg seeks full-time NYC position. Passionate about working with great brands. Please contact [email protected] (5/27)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NYC) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (5/26)

SITUATION WANTED: VO TALENT Rebecca Michaels – Confident, Caring, Quirky Voice Over talent delivers high-quality VO from home studio for all lengths of corporate & commercial gigs. Visit www.LoveThatRebecca.com for demos & details. (5/25)

SITUATION WANTED: RESEARCH DIR – 20+ yrs Media, Nielsen, Hispanic Mkt, Research, Sales, and Presentation experience. Will Telecommute. Email: [email protected] (5/25)
 
SITUATION WANTED: BRAND MARKETING/SOCIAL MEDIA ROCKSTAR/NY: Highly versatile marketing pro. proficient in social media strategies, brand mktg &consumer engagement. Full time/Freelance. BBA Marketing [email protected] (5/25)

SITUATION WANTED: Executive level PUBLICITY position – well respected/solid publicity pro seeks position in NY/LA or wherever the opportunity arises. Willing and eager to relocate. Please contact [email protected] (5/25)

SITUATION WANTED: PRODUCTION ASSISTANT/NY:recent reliable, and hardworking,college grad looking to work on a movie set for the summer, numerous experience under belt like dancing with the stars. [email protected] (5/24)

SITUATION WANTED: PRODUCTION ASSISTANT/NY:determined, dependable, film major looking to work on a movie set for the summer. various production experience. [email protected] (5/24)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

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