Friday, May 18th, 2007


Cynopsis: Kids!


Good morning. It’s Friday, May 18, 2007 and this is your first early morning briefing.

Disney steps into the Chinese movie market this August 2007 with the release of The Magic Gourd, a mixed live-action/animated, Chinese-language feature, per the Associated Press.  In addition to being Disney’s first co-production with state-run China Film Group, The Magic Gourd will introduce, Bao Wooloo (aka the magic gourd), a character specifically designed for the Chinese movie market.  The movie also features special effects created by China’s Centro Digital Pictures.  The movie is based on The Secret of the Magic Gourd, a kid’s book by Chinese author Zhang Tianyi that was originally published in 1958, about a 10-year-old boy whose world goes topsy-turvey when Bao Wooloo grants him one wish.


He’s baaaack.  Scholastic will publish a new kid’s 12-book series from author R.L. Stine, who is best known for his Goosebumps books (there were 87 of them).  The new series, Goosebumps HorrorLand, will take readers on serialized adventure to a theme park called Horrorland.  The series will launch in April 2008 with the release of the two books; the first is titled Revenge of the Living Dummy.  In-between publishing dates the story will continue on a corresponding website that will provide additional clues and information about Horrorland as well as offering exclusive related stories, downloads, games and the like.  Following the launch of the Horrorland series, Scholastic plans to begin reissuing the some of the original Goosebumps books, specifically the bestselling titles that also tie into the new series.

This week marks the launch of The Plain Janes, the first title from DC Comics’ new Minx imprint.  Written by Cecil Castellucci and illustrated by Jim Rugg, The Plain Janes revolves around a group of high school girls who become friends at the reject table in the cafeteria. Oh yeah – they are all named Jane, and so they form a secret art gang called P.L.A.I.N.  People Loving Art In Neighborhoods.  Announced in November 2006, Minx mission is to publish original graphic novels specifically targeted to girls.  Additionally, Minx has launched a marketing effort driven and overseen by Alloy Media + Marketing.

HIT Entertainment has established up a new Global Consumer Products Group and selected its own Peter Byrne to head the new unit, serving as EVP/Worldwide Consumer Products. 

Target Entertainment‘s new preschool animation series, Fluffy Gardens (40×7′), has been picked up by the Australian Broadcasting Corporation (ABC), France 5, SVT Sweden, NRK Norway, Cartoonito in the UK, and Discovery Kids Latin America, among others.  The series is executive produced by Monster Animation & Design in association with Irish national broadcaster RTE.  Target Entertainment co-financed the production and represents the licensing, TV, and home video rights.

XM satellite radio wraps-up the XMKids Traveling Roadshow with the broadcast of a live concert from Washington DC, 12-3p.  Hosted by XMKids’ on-air team Kenny Curtis, Jinx, Absolutely Mindy and Robbie Schaefer will include performances of a range of kid’s performers.  XM teamed with Wal-Mart for the XMKids Traveling Roadshow, a nationwide bus tour that was designed to raise awareness and funds for the Children’s Miracle Network.

V-me and Sesame Workshop have joined to air a special program over Memorial weekend to address the challenges and sacrifices military families face with deployment and separation.  The 30-minute special, Cuando el Servicio Llama: Vivencias de Familias Militares, is adapted from Sesame Workshop’s When Parents are Deployed and will hosted by Gaby Rivero.  V-me will also offer links to support materials for active duty families on from Sesame Workshop’s Talk, Listen, Connect bilingual kit.


Discovery Communications has unveiled its new consumer products retail strategy, which includes the closing of its 103 mall-based brick and mortar Discovery Channel Stores by the end of 3Q 2007.  Meanwhile the company plans to cultivate partnerships with larger retailers to increase the reach of its consumer products, offering Animal Planet’s relationship with Toys R Us as a good example.  Additionally, and not surprisingly, Discovery will also look to build on its web-based e-commerce ( and partners like as well as focusing on other opportunities including via TV (t-commerce) and its catalog business.  Discovery will maintain its licensing partnership with Hudson Group, who operates the Discovery Channel airport stores.

Universal Music Group Distribution’s Vivendi Visual Entertainment (V V E) moves into the kid’s DVD distribution market with the preschool series Mustard Pancakes.  Under a multi-year deal V V E will release a series of themed 60-minute DVDs (e.g. holiday, best songs, etc) crafted together from the Mustard Pancake TV series.  The first DVD title is slated for release in September 2007.

Scholastic Media walks Clifford The Big Red Dog into in the pet category with new and renewed licensing deals including: Pet Goods Manufacturing’s line of Clifford The Big Red Dog-branded products includes beds, bowls, plush, toys and leashes; Bil Jac Foods maintains distribution of Clifford Tummy Teasers. 


The Entertainment Software Association (ESA) has tapped Michael D. Gallagher as its new President, taking the reins from Doug Lowenstein, who announced in December 2006 that he would step down after 12-years. Gallagher, a former Assistant Secretary of Commerce for Communications & Information, serving as the chief telecommunications and policy advisor to the Bush Administration, joins the ESA from the law firm of Perkins Coie.  Previously, Gallagher was Deputy Chief of Staff for Policy & Counselor to Secretary Donald L. Evans, secretary of Commerce.  Gallagher is a member of both the Advisory Committee to the Secretary General of the United Nations for the Internet Governance Forum and the US State Department Advisory Committee on Information and Communication Policy.

Peter Byrne has been appointed to head HIT Entertainment’s newly created Worldwide Consumer Products Group as EVP/Worldwide Consumer Products.  Based in London, Byrne assumes responsibility for worldwide licensing, promotions, brand and retail marketing, and creative services, as well as HIT’s live events strategy and its theme park initiatives. Byrne will report to CEO, Bruce Steinberg.  For the last two years Byrne has served as HIT’s EVP/International.

In other HIT news, Jamie Cygielman, who will report to Byrne, expands her current responsibilities as SVP and GM/North America to include the company’s Canadian operations and the creative resources group in North America.

Jeffrey Quinn joins BabyFirstTV as SVP/Marketing.  Responsible for the channel’s marketing, advertising and promotional operations, Quinn reports to EVP Sharon Rechter.  He most recently served as VP/Sales & Licensing, The Brainy Baby Company.


Top 10 Combined Broadcast/Basic Cable shows among Kids 2-11 for the week of 5/7-5/13/2007 , 6a-6a:
K2-11                                     Total Delivery (000)
FOX:     American Idol (5/8; 8-9:01p)               2332
FOX:     American Idol (5/9; 9-10p)                  2128
NICK:    SpongeBob SquarePants (5/12; 9:30a) 2088
NICK:    Fairly OddParents (5/12; 10a)              1965
NICK:    SpongeBob SquarePants (5/13; 9a)      1822
NICK:    Fairly OddParents (5/13; 10a)              1762
NICK:    SpongeBob SquarePants (5/12; 9a)      1762
NICK:    SpongeBob SquarePants (5/13; 9:30a) 1726
DSNY*: Stuart Little 2 (5/10; 8-9:30p)              1705
NICK:    SpongeBob SquarePants (5/12; 7:30p) 1666
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Kids 6-11 for the week of 5/7-5/13/2007 , 6a-6a:
K6-11                                     Total Delivery (000)
FOX:     American Idol (5/9; 9-10p)                  1523
FOX:     American Idol (5/8; 8-9:01p)               1460
NICK:    Drake & Josh (5/12; 9p)                      1290
NICK:    SpongeBob SquarePants (5/12; 9:30a) 1279
DSNY*: Cory in the House (5/11; 8:30p)           1277
DSNY*: Suite Life of Zack & Cody (5/10; 7:30p) 1255
NICK:    SpongeBob SquarePants (5/13; 9a)       1248
DSNY*: Hannah Montana (5/11; 8p)                  1244
NICK:    Fairly OddParents (5/12; 10a)               1199
DSNY*: Stuart Little 2 (5/10; 8-9:30p)               1186
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Tweens 9-14 for the week of 5/7-5/13/2007 , 6a-6a:
Tweens 9-14                           Total Delivery (000)
FOX:     American Idol (5/9; 9-10p)                    1523
FOX:     American Idol (5/8; 8-9:01p)                 1460
DSNY*: Suite Life of Zack & Cody (5/10; 7:30p)  1252
DSNY*: Hannah Montana (5/11; 8p)                   1203
DSNY*: Hannah Montana (5/10; 7p)                   1153
DSNY*: Cory in the House (5/11; 8:30p)             1205
DSNY*:  Suite Life of Zack & Cody (5/10; 7:30p) 1105
NICK:    Drake & Josh (5/12; 4p)                        1042
NICK:    Drake & Josh (5/12; 5:30p)                   1034
DSNY*:  Suite Life of Zack & Cody (5/11; 7:30p) 1009
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Teens 12-17 for the week of 5/7-5/13/2007 , 6a-6a:
Teens 12-17                          Total Delivery (000)
FOX:     American Idol (5/9; 9-10p)                  1561
FOX:     House (5/8; 9:01-10p)                        1411
FOX:     American Idol (5/8; 8-9:01p)               1340
FOX:     Family Guy (5/13; 9-9:31p)                   969
ABC:     Desperate Housewives (5/13; 9-10:02p) 947
ABC:     Grey’s Anatomy (5/10; 9-10:01p)          907
FOX:     Simpsons (5/13; 8:29-9p)                     814
FOX:     American Dad (5/13; 9:31-10p)             804
NBC:     Heroes (5/7; 9-10:01p)                         802
ABC:     Lost (5/9; 10-11p)                                 761
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**New abbreviation for Adult Swim, which airs on Cartoon Network

Final K6-11 Ratings for Saturday, May 12, 2007 Broadcast Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
ABC 1.1/5 Avg. (9a-1p)
The Emperor’s New School 0.8/4; The Replacements 1.1/5; That’s So Raven 1.3/6; That’s So Raven 1.5/7; Hannah Montana 1.5/7; Suite Life of Zack & Cody 1.5/7; Power Rangers Overdrive 0.6/3; Power Rangers Overdrive 0.7/4
CW (Kids’ WB!) 1.6/8 Avg. (7a-12p)
Pillowhead 0.7/7; Pillowhead 1.4/10; Loonatics Unleashed 1.7/9; Tom and Jerry Tales 2.1/10; Shaggy Scooby-Doo Clue 2.4/11; Johnny Test 2.0/8; Legion of Super Heroes 1.5/7; The Batman 1.6/7; The Batman 1.4/7; Xiaolin Showdown 1.1/5
FOX (4Kids TV) 1.0/5 Avg. (8a-12n)
Winx Club 0.7/3; Viva Pinata 0.6/3; TMNT 0.8/4; Viva Pinata 1.2/5; TMNT Fast Forward 1.4/6; Chaotic 1.1/5; Sonic X 1.3/6; Yu-Gi-Oh 1.3/7;
CBS (KOL’s Secret Slumber Party on CBS) 0.5/2 Avg. (7a-7:30a/10:30a-12n*)
Madeline 0.1/1; Sabrina: The Animated Series 0.5/2; Cake 0.6/3; Trollz 0.3/1; Dance Revolution 0.6/3; Horseland 0.6/3
NBC (Qubo on NBC) Avg. 0.4/2 (10a-1p)
Babar 0.3/1; Dragon 0.3/1; 321 Penguins/Larryboy Adventures 0.3/2; Veggie Tales 0.5/2; Jane and the Dragon 0.3/2; Jacob Two Two 0.4/2

Final K6-11 Ratings for Saturday, May 12, 2007 Cable Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
NICKELODEON 3.7/20 Avg. (7a-1p)
Lazytown 0.9/10; Fairly OddParents 2.1/16; Jimmy Neutron 3.6/23; Jimmy Neutron 4.5/25; SpongeBob SquarePants 4.5/22; SpongeBob SquarePants 5.3/23; Fairly OddParents 4.9/21; El Tigre 3.8/17; Danny Phantom 3.5/16; Danny Phantom 3.4/16; Fairly OddParents 3.9/21; Fairly OddParents 3.6/20
CARTOON NETWORK 2.0/11 Avg. (7a-1p)
Cartoon Cartoon Top 5 (60 min) 1.8/13; Class of 3000 2.2/12; Pokemon: Battle Frontier 2.3/11; Pokemon: Battle Frontier 2.3/10; Ben 10 2.5/10; Ed, Edd N Eddy 2.4/10; Teen Titans 2.0/9; Teen Titans 1.6/8; Tom & Jerry: Black Off Mars 2.3/13
DISNEY CHANNEL 2.0/11 Avg. (7a-1p)
Little Einsteins 1.9/12; Little Einsteins 1.4/8; Mickey Mouse Clubhouse 2.0/9; Mickey Mouse Clubhouse 2.0/9; My Friends Tigger & Pooh 2.3/10; Handy Manny 2.0/9; Johnny and the Sprites 1.7/8; Charlie and Lola 1.7/78; Lilo & Stitch: The Series 1.6/9; The Replacements 1.6/9
TOON DISNEY (Jetix) 0.5/3 Avg. (7a-12p)
Legend of the Dragon 0.1/1; Dragon Booster 0.3/3; Shinzo 0.2/2; NASCAR Racers 0.2/1; Jackie Chan Adventures 0.7/3; Power Rangers Operation 0.7/3; Yin Yang Yo 0.1/4; Pucca 0.9/4; Digimon 0.9/4; Jackie Chan Adventures 0.7/3; Stitch! The Movie (85 minutes) 0.7/4

Live + Same Day Ratings Kids Cable Network Averages (000) for Wednesday, May 16, 2007, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1133; K6-11 560; TWEENS 9-14 418
DISNEY CHANNEL:     K2-11   769; K6-11 465; TWEENS 9-14 368
CARTOON NETWORK: K2-11   532; K6-11 331; TWEENS 9-14 240
TOON DISNEY:           K2-11   154; K6-11   92; TWEENS 9-14   44
Source: MTVN Research from Nielsen Media Research Data

Friday Fun Fact: The anaconda, one of the world’s largest snakes, gives birth to its young instead of laying eggs. And those babies? Each 6′ tall.  Aw, just kidding.

Answer to Yesterday’s trivia question: On what show did the main character work for a magazine company called The Gate?  SUDDENLY SUSAN.  Kudos to: Cherie Oldenburg-Alliance Atlantis Communications/Toronto; Sarah Real-Cartoon Network/NY; Julie Stowell-Tribune Media Services/NY; Rick Farley-HarperCollins Children’s Books/NYC; Kerri Huyck-KIDK-TV/Idaho Falls; Tom Boyd-WGN-TV/Chicago; Kristofer Chun-Zim Squared/Encino, CA

Today’s Trivia Question: On the show Malcolm in the Middle who plays Stevie, Malcolm’s best friend?   (click here with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)
Later — Gwen
Gwen Billings for Cynopsis: Kids!

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here

JOB OPENING: MKTG MGR/NBCU Strategic Mrktg/NY: Dev multi-platform, integ’d partnerships for clients, collaborate w/Res/Insights& Innov team. 4yrs+ exp mktg w/in ent& media co. Apply, , Job # 581114 or 581116 (5/25)

JOB OPENING: MARKETING DIRECTOR/Rainbow/NYC: Create & manage marketing/promo strategy for Lifeskool On Demand TV Network. Min 7 yrs exp creating consumer mktg plans to drive awareness/viewership/revenue. [email protected]   (5/25)

JOB OPENING: MULTI-PLATFORM MARKETING MGR/Rainbow Media/NYC: Create online branding/marketing/promo campaigns for Lifeskool & Sportskool on demand. Manage web content/programming. Min 3 yrs online exp. [email protected] (5/25)

JOB OPENING: CFO/iNDEMAND/NYC: Oversee all accounting/finance functions and business systems. Bus partner to CEO. CPA required, MBA a plus. Send resume: [email protected] (5/25)

JOB OPENING: BROADCAST SALES/AMS PRODUCTION GROUP/DALLAS: , 5yrs sales exp. landing and managing broadcast accounts and long form projects. Apply: [email protected]. (5/25)

JOB OPENING: MARKETING – PRODUCTION MGR/Discovery Nets/Silver Spring, MD: Business mgmt & cost control of promo production. 5 yrs prod exp, AICP bids exp, negotiation skills, cable/broadcast. Apply: , Req#5221 (5/25)

JOB OPENING: RETAIL MARKETING MGR/VIZ Media/SF: *5 yrs retail or product dev exp, anime/manga, publishing, ent, home video, consumer prod, and/or channel marketing fields PREFERRED Apply: [email protected] (5/25)

JOB OPENING: ASSOCIATE SALES DIRECTOR/IMS, New York: Sell IMS software to agency and media accounts. 5+years industry experience. Sales experience a must. IMS application/database experience a+. #3292BR (5/25)

JOB OPENING: RESEARCH ANALYST/SCRIPPS NETWORKS/KNOXVILLE, TN: 2 yrs exp in media research or marketing pref’d. Exp with Nielsen & MRI systems a plus. Degree in related field req’d. Res: [email protected] job # 6064-U (5/25)

JOB OPENING: OPERATIONS ADMINISTRATOR/Weather Channel/NY: providing support of proposal, traffic, and sales systems to Cable Ad sales. Exp with Dealmaker and VCI. Please apply online at ref VSA004. (5/24)

JOB OPENING: CONTRACT ADMIN/Rainbow/NYC area: Draft agreements, coord. Right clearances re film & TV product, keep databases. Exp in clearances, paralegal or contract admin in legal dept. Apply to req 2991 at (5/24)

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JOB OPENING: BS&P EDITOR/ABC TV Net/LA: Review scripts/rough cuts, alt series, work w/network & prod staff on location; detailed/critical thinking/writing; BA reqd; MA or JD & prod exp a plus. Visit Req 64121 (5/23)

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JOB OPENING: MANAGER, CORP. COMM/CMT/ Nashville: Dvlp & implement media campaigns for various channel prgrmng. Exc media contacts & TV exp. Min of 5-7 yrs of PR exp, with 2-5 yrs in a Mngmnt role. Apply at (5/23)

JOB OPENING: DIRECTOR BUS DEV INTEG MKTG/Nickelodeon/NY: BA; 5-7yr exp mktg/promo; Develop multi-platform, integ partnerships for non-endemic clients. Creative media mktg/sales savvy prof. EOE/M/F/D/AAP. Apply (5/23)

JOB OPENING: DVD PRODUCTION ASST/Silver Spring, MD: Process & test products; Great PC, organization, comm. skills a must. Pref. B.A. & Mac. Fast-paced envir., great benefits. Resume, ltr, to [email protected]   EOE (5/23)

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JOB OPENING: SENIOR MANAGER, RESEARCH/MTV/NYC. 5+yrs research exp, Strg analytical/detail & org skills, Knowledge of TV/Tech/Nielsens, Strong PC Skills & knowledge of MTV/pop-culture EOE/M/F/D/AAP. Apply (5/23)

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JOB OPENING: PROJECT MGR PRGRM DEVLP /Discovery Channel, NY: Mng prime time prgrm dvlpmnt, prgrm submissions & editorial content. 5+ yrs non-fict. dvlpmnt exp., relationships w/ prod. companies. Apply: , Req#5219 (5/22)

JOB OPENING: INTEGRATED SALES MGR/A & E TVNETS/NY: Looking for your next creative opp? Have a solid undrstndng of media/ratings/mktng? Enjoy writing/presenting to groups? Take next step in career! Apply: (5/22)

JOB OPENING: PLANNER/Oxygen/NY: Support 2 AE’s in Direct Response w/ all aspects of sales. Must be detailed oriented w/strong comp skills and a team player. 2+ yr cable exp or advertising agency. Resume to: [email protected] (5/19)

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JOB OPENING: DIRECTOR, ONLINE MARKETING/HGTV/Knoxville: Dev & manage high-profile interactive ad/content that builds viewership, enhances user exp,leverages ad $/assets. 5-7yrs exp pref’d. [email protected]; #6105-U (5/19)

JOB OPENING: SR. RESEARCH ANALYST/FSN/LA: 3+ yrs cable/broadcast research. Nielsen systems exp. Strong knowledge of PhotoShop/Flash/Scarborough. Strong presentation /analytical/communication skills. Reply to (5/19)

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JOB OPENING: VP/DIRECTOR CONSUMER PRODUCTS/LICENSING SALES/4 Kids Ent/NY: 8+yrs mngmnt in New Biz/Sales/Marketing/Consumer with toy/game/gift and kids marketplace exp with ages 8-14. Res to: [email protected] (5/19)

JOB OPENING: SVP, MySpace Sales/FIM/Los Angeles, CA: Create sales strategy and drive advertising revenue from direct customers and agencies. 15+ years in media sales, recognized industry presence. Resumes: [email protected] (5/19)

SUMMER INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at  [email protected] .

SUMMER INTERNSHIP CREDITS ONLY: INTERN NEEDED. We are a management/production company in Hollywood. Clients include rappers, singer, actors, and directors. Need someone to help with GENERAL OFFICE DUTIES. Contact Adam at [email protected]. (5/24)

SUMMER INTERNSHIP CREDITS ONLY: The City, a mgmt. co. in Culver City is seeking summer interns. Need to be computer literate, detail-oriented w/ strong communication skills. E-mail res to [email protected]  (5/18)


SITUATION WANTED: FREELANCE VIDEO GAME INDUSTRY RESEARCHER (LA based): 5 years experience in gaming research with knowledge of both quantitative and qualitative methodologies. Please contact [email protected] for more details. (5/22)

E-mail Trish Pihonak for rates and specs for Job Openings.

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