Friday, May 13th, 2011

Cynopsis: DIGITAL

05/13/11

Good morning, it’s Friday, May 13, 2011, and this is your first early morning digital briefing.  If you would like to read this or any other Cynopsis edition online, click here

U.S. Senate Judiciary Committee Chairman Patrick Leahy (D-VT), Senator Orrin Hatch (R-UT), and Judiciary Committee Ranking Member Chuck Grassley (R-IA) introduced the bipartisan Preventing Real Online Threats to Economic Creativity and Theft of Intellectual Property Act ( PROTECT IP Act) on Thursday, a bill setting out to put a stop to websites that profit from trafficking in stolen content. Under the act, foreign websites would no longer be allowed to exploit U.S. ISPs, payment processors, search engines and ad placement services, among others, “to sustain their illicit online businesses,” according to statement released by a broad coalition of supporting creative organizations including the IFTA, the MPAA and NATO. A similar bill, s. 978, introduced by U.S. Senate Judiciary Committee members Amy Klobuchar (D-MN) and John Cornyn (R-TX) was also applauded by industry groups and guilds. This legislation would make the illegal streaming of copyrighted works a felony, thereby standardizing its criminal classification with that of illegal P2P downloading, already a felony.
 

~ MULTIPLATFORM CONTENT NEWS ~

 
The lifestyles of the rich and famous are the focus of MSNBC Digital Network‘s new Powerwall. Developed with Gail Berman and Lloyd Braun’s media partnership, the photo-driven celebrity blog asks users’ reactions to salacious stories, who can respond by “liking”, tweeting or clicking on “LOL”, “WIN,” “OMG” or “FAIL.”
 
Discovery‘s MythBusters, long one of the most socially active cable shows, passed the 4 million “like” mark on Facebook yesterday, prompting a thank you video from Jamie and Adam. The show also has 555k followers on Twitter.

 
~ INNOVATORS & START-UPS ~

 
Streaming video service BitTorrent released a new version of its client software offering a simplified, more visual interface to allow users to search, share and download files from across the web. Project Chrysalis, available in beta format for Windows, puts a social spin on the practice of file sharing, encouraging users to share movies or slide shows with members of their online circle with easy Facebook and Twitter integrations. Users can also set up personal channels or recommend torrents of content to their friends – legitimate and otherwise.
 
Social video syndicator Alphabird has acquired web-based matchmaking service the PlaceVine Corp. for an undisclosed amount. The PlaceVine Brand Integration Platform automates sourcing and management of brand integration opportunities for ad agencies, marketers and producers.
 

~ DIGITAL ADVERTISING ~

 
Apple made the decision to pull iAd advertisements served in the kid-focused iPhone app Dex, described by developer ClickableBliss as a Pokemon browser. (The app sources data from popular online pokedexes including Bulbapedia, Serebii, Marriland and Smogon.) “Currently, our advertisers prefer that their advertising not appear in applications that are targeted for users that are young children, since their products are not targeted at that audience,” Apple’s iAd Network support explained to ClickableBliss as posted in a blog post.
 
Yahoo
announced a new Smart Ads for Video product that targets video ads and delivers messages based on geography, time of day, age, gender and behavioral data. Powered by in-banner video ad solution provider Mixpo, the product enables sponsors to leverage Yahoo user data so advertisers can tailor campaigns for different audience segments.
 

~ TECHNOLOGY DEALS, MERGERS AND SKIRMISHES ~

 
The Justice Dept.’s 10-year old antitrust judgment against Microsoft officially expired yesterday – a case that almost forced the company to break into pieces. (For many here in Seattle it is still remembered as the witch-hunt that forced the removal of Bill Gates as CEO and visionary of the company.) The DOJ released a statement that took credit for what it sees as several competitive developments that have arisen from the ruling, from the development of multiple web browsers and IM platforms to the advance of completely new products including cloud computing services and whiz bang mobile devices. “The Microsoft final judgment was unique in creating a technical committee empowered to assist the department, the U.S. District Court for the District of Columbia and a group of states involved in the case,” claimed the Dept.
 
Facebook was taken to task on Capitol Hill this week, questioned again by Congressmen Edward Markey (D-Mass.) and Joe Barton (R-Texas) about a security vulnerability discovered by web security firm Symantec Corp. The company promised the issue had been fixed immediately and that it resulted in no personal user information being shared.
 
Shares of Clearwire took a beating on news that Intel plans to sell up to 10 million shares of the company’s Class A stock.
 

~ TRENDS, RESEARCH, ETC.  ~

 
For an issue creating such a brouhaha, location-based services are relatively niche. A new comScore MobiLens study found that 16.7 million U.S. mobile subscribers used location-based “check-in” services on their phones in March 2011, representing just 7.1% of the entire mobile population. 12.7 million check-in users did so on a smartphone, representing 17.6% of the smartphone population. But the study found that check-in service users showed a high propensity for mobile media usage, including accessing retail sites and shopping guides, and displayed other characteristics of early adopters, including a stronger likelihood of owning a tablet device and accessing tech news, when compared to the average smartphone user. 18-34 Year Olds Account for Nearly 60% of Check-In Service Users.
 
Smartphone Check-In Service Users by Access of Select Mobile Categories
3 Month Avg. Ending Mar. 2011

                                % of Smartphone Users  % of Check-In Service Users  Index
Total Audience: (13+)        100.0%                       100.0%                           100
Used application                  85.0%                         97.5%                           115
Used browser                      82.3%                         96.3%                           117
Accessed news                    47.2%                         61.9%                           131
Accessed restaurant info.     27.6%                         45.9%                           166
Accessed tech news             27.1%                         40.3%                           149
Recall seeing web/app ads   27.5%                          38.7%                           141
Accessed online retail          17.9%                          32.6%                           182
Media tablet user                19.6%                          28.2%                           144
Accessed shopping guides    14.3%                          25.0%                          176
Accessed travel service        11.8%                          22.0%                          186
Source: ComScore MobiLens. Index = % of Check-In Service Users /% of Smartphone Users x 100; Index of 100 indicates average representation
 
The Guinness World Records people have put together a special Gamer’s Edition to document records on new platforms such as the revolutionary iPhone. Here are some App Store milestones:

  • Fastest-Selling Portable Gaming System – iPhone 4: first-day sales of the iPhone 4, released on June 24, 2010, were pegged at 1.5 million units, compared to 200k PSPs and 500,000k Nintendo DS consoles upon launch 
  • Most Popular App Marketplace – Apple App Store, with over 6.5 billion downloads since its launch in July 2008
  • Largest Downloadable Video Game Store – Apple App Store: As of Sept. 2010, there were 37,362 games available for download via the Apple App Store. By comparison, the Xbox Live Indie Arcade had 1,300
  • Top Paid-For App Store Game in Most Countries – Angry Birds
  • Fastest-Selling iPhone/iPod Strategy Game – Plants vs. Zombies (PopCap, 2010)
  • Most Popular iPhone Game Series – Tap Tap Revenge (Tapulous, 2008)

 

~ GADGETS & APPS ~

 
Your kids now have yet another reason to grab your iPad out of your hands. PBS has launched its PBS KIDS Video app designed specifically for the tablet, featuring over 1,000 streaming episodes of PBS Kids and PBS Kids GO! series including Sid the Science Kid, Sesame Street, The Cat in the Hat Knows A Lot About That and Wild Kratts. The free app also features tons of interactive educational content as well as info for parents, including local PBS TV station listings, series information and social network sharing.
 

~ EXECUTIVE MOVES ~

 
London-based talkbackTHAMES digital has appointed Martin Ogden as Commercial Development Manager. Martin will report to Head of talkbackTHAMES digital, Robert Marsh and will be responsible for developing new commercial opportunities across online, mobile and other digital platforms for FremantleMedia’s catalogue of IP.
 
Joy Marcus, former GM of Dailymotion US and SVP of Global Marketing at Time Warner, has joined VC firm DFJ Gotham Ventures today announced that as a Venture Partner.
 
BroadSoft CFO Jim Tholen was named to the Board of Baltimore-based mobile ad company Millennial Media. He will also chair Millennial Media’s Audit Committee.
 


~ WEBSITE OF THE DAY ~

 
Writer/Director Cory Edwards (Hoodwinked, Fraggle Rock) has come up with an idea to use Twitter to tell a story in a series of illustrated narrative tweets. The story will recount the exploits of Roger Cosmonkey – the chimp which NASA launched into orbit back in 1968. (Roger actually got lost, NASA covered it up, and now’s he’s back with a number intergalactic enemies on his tail.) The story will be laid out in ten narrative tweets with accompanying illustrations on Edwards’ Twitter feed, @RealCoryEdwards. (Look for the hashtag #cosmonkey.) The challenge is to present the concept, character, story arch and thematic elements in a 140 characters or less; we though screenwriting was hard. “But the brevity of the format challenges you to be very creative and very selective of word choice, ideal moments to highlight, etc.,” says Cory. The chimp arrives with his Cosmonkey Crew on Monday, May 16.
 
Later – Wayne
 Wayne Karrfalt for Cynopsis: Digital
05.13.11

Cynopsis Ad Sales:
Mike Farina – VP/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here .


JOB OPENING:  DIR OF SALES/Cynopsis Media/NY/LA (2): 5+ yrs ent media sales exp w/established contacts within industry; able to dvlp new biz for all Cynopsis Media brands, exc comm skills. Resume and salary req: [email protected] (5/20)

JOB OPENING:  RESEARCH MANAGER/Vh1 SUITE AD SALES/NY: Collect & analyze Nielsen, MRI, & other rsch data. BA, 5+ yrs rsch exp reqd. Strong Mcrsft Excel & PP & writ/comm skills. EOE/M/F/D/AAP. Apply www.mtvnetworkscareers.com (5/20)

JOB OPENING:  DIRECTOR, PROGRAMMING RESEARCH/MTV 2/NYC. 7 + yrs TV ratings research/data analysis; Expertise in research methodology, competitive TV landscape & industry trends; B.A req. EOE/M/F/D/AAP apply www.mtvnetworkscareers.com (5/20)

JOB OPENING:  PRODUCTION MANAGER/GSN GLENDALE, CA:  Production Manager 5+yrs prod management exp. BA req. Right issues, Vendor and Talent negotiations. Industry practices and trends. Please send res and CL to [email protected] (5/20)

JOB OPENING:    TEMP MKTG MGR/Rainbow-Global/NY: Execute mktg strategy. Partnr w/Intl affiliates. Deliver assets for distribtn. 5+yr digital mktg exp in Tv indstry. Rez:[email protected] (5/20)

JOB OPENING:    SR COUNSEL/ABC/BURBANK: Work w/ co. execs on mktg/promotions matters (incl contests & sweepstakes) & assist w/ reality TV projects. Unscripted Prging, Mktg & Promotions 290563 http://corporate.disney.go.com/careers/ (5/20)

JOB OPENING: VP, BUS AFFAIRS/NY, LA or CLEVELAND/AGP:  Resp for negotiating, reviewing & drafting agreements surrounding all of AGP’s ent, dig, & new partner relationships.  More info:  www.americangreetings.jobs (5/19)

JOB OPENING: DIRECTOR, INTEGRATED MARKETING/NBCUniversal/NYC:  Looking for a Director, Integrated Marketing with Telemundo. Please visit www.nbcunicareers.com for more information and go to Req#1687BR (5/19)

JOB OPENING: SALES PLANNER/Food Network & Cooking Channel/Detroit: 2 yrs exp. in advertising, buying and/or planning or w/ ad sales Co. Proficient in MS EXCEL/PP. Full details, www.scrippsnetworks.com Req. 2266 (5/19)

JOB OPENING: VP RESEARCH/ATL: Min. 10 yrs cable/tv exp. Report writing skills. Staff mgt & budget exp. Strategic & tactical exp req.Expert at Nielsen sys & software. See job posting at www.watchgmctv.com . Res: [email protected] (5/19)

JOB OPENING: PART-TIME MARKETING CONSULTANT/NYC/Global Multimedia Co.: Experienced, director-level proj. mgr. to oversee advertising, promotions, PR, soc. media, agency/vendor mgmt. 5 half-days in office. [email protected] (5/19)

JOB OPENING: WRITER/PRODUCER/SPORTSMAN CHANNEL/NY OR WI: Seeking an innovative thinker with strong writing skills and a keen eye to create and manage cutting edge promotional campaigns. Apply: www.thesportsmanchannel.com (5/19)

JOB OPENING: DELIVERABLES MANAGER/OWN: Oprah Winfrey Network/LA: MUST HAVE exp managing show deliverables, logs & QC. Detailed oriented, production & post expert. 6-month project. Apply at: http://careers.own.tv (5/19)

JOB OPENING:  EXECUTIVE IN CHARGE/NEW YORK:  Heavy hitter to run a portfolio of reality & doc series. Budgets, Schedules, Mgt — and more. Huge opptny at top prodco. [email protected] (5/19)

JOB OPENING: EXPERIENCED PRODUCERS/NYC: Needed for New Daytime Talk Show. MUST have Talk Experience. Looking for committed, detail-oriented, driven, multi-taskers. Must be a Team Player! APPLY TO: [email protected] (5/19)

JOB OPENING: AP’s and PA’s/NY: Needed for Daytime Talk Show. Must be great bookers, multi-taskers and team players.APPLY TO:  [email protected] (5/19)

JOB OPENING: HBO FREELANCE MGR OF ADMIN/HBO: Prepare short form contracts. Create/update HBO TV prgrm avail. 5 yrs exp req’d pref media/ent. Strong analytical skills, Excel profic. Res&C/L: http://bit.ly/m0e9WE or www.timewarner.com/careers (5/18)

JOB OPENING: CONTENT SALES MGR (2)/Thought Equity Motion/NY & LA: World leader in video rights mgmt. Expert ideation, consultative & relationship sales exp. More info: http://corporate.thoughtequity.com/ Res: [email protected] (5/18)

JOB OPENING: PHOTO MGR/National Geographic Channel/DC: Acquire/edit photography and CGI related to the publicity and marketing of National Geographic Channels’ programming.  Apply www.nationalgeographic.com to Job ID 4585.  EOE. (5/18)

JOB OPENING: DIR AFFILIATE MRKT/ATL: Min. 5 yrs exp. in affiliate marketing. MSO contacts, strategic & innovative, events exp req.See job posting at www.watchgmctv.com . Res: [email protected] (5/18)

JOB OPENING:  MANAGER, INTEGRATED STRATEGIC MARKETING/NBCUniversal/NYC:  Manager, Integrated Strategic Marketing in the Women at NBCU group. Please visit www.nbcunicareers.com for more information and go to Req#1714BR (5/18)

JOB OPENING:  SALES PLANNER/20th TV/NY: Min 1yr sls support exp. Exp w/Excel/Word/PowerPoint req. Will work closely w/AE in all aspects of AD Sls process.  For more info/apply: www.myfoxla.com Email: [email protected]  (EOE) (5/18)

JOB OPENING:  ASSOCIATE DIRECTOR-AFFILIATE RELATIONS/AT&T Advanced Ad Solutions/NY: 2+ analy/media sales/research tools. Apply- https://att.taleo.net/careersection/10161/jobdetail.ftl?lang=en&job=1119903&ctx=1 (5/18)

JOB OPENING: DIR DNI CONTENT RSRCH/DISCOVERY/SS: mng rsrch team for content/strategy; create/analyze/inform/disseminate strategic projects; exp dvlpment in media rsrch field. www.discovery.com # 3917  (5/18)

JOB OPENING: SR DIR ONLINE PR/ SOCIAL MEDIA/NY:5-7+yrs Online PR, Social Media experience. Client facing, team mgmt, budget dev and pitch exp. Entrtnmt exp a plus. [email protected] (5/18)

JOB OPENING: PROJECT MANAGER, IT/NEW YORK: Day-to-day Project Management of projects aligned to the business needs of Advertising Sales & Traffic  https://www.abso.com/jobboard/Default.aspx?JOBBOARDID=618&JobDetail=94274 (5/17)

JOB OPENING: MARKETING MGR/ABC FAMILY/BURBANK: Manage development & execution of consumer mkting campaigns. Work with multiple agencies & vendors. Digital & trad. adv. exp. required. disneycareers.com REQ 283127 (5/17)

JOB OPENING: COORD MULTI-PLAT PROGRAM/DISNEY XD/BURBANK: Create and maintain schedules, metadata, VOD plat, airline plat. 1 yr tv program/sched exp needed. Digital media/multi-plat exp prefer disneycareers.com REQ 296702 (5/17)

JOB OPENING: DIRECTOR MEDIA/Food Network/NY: Establish comm strategy & positioning for netwk priorities. 8-10 yrs exp in agency and/or ent media exp pref’d. Exp managing multi-million dollar budgets. www.scrippsnetworks.com #2345. (5/21)

JOB OPENING: ENGINEER (Contract)/New York: Employ corrective measures to mitigate technical problems both internal and external to Avid Interplay.  https://www.abso.com/jobboard/Default.aspx?JOBBOARDID=618&JobDetail=96242 (5/14)

JOB OPENING: VP, RESEARCH/WE tv/NY: 15+yrs media research exp in cable/online/VOD environments, implementing research strat, tracking competitive trends+digital / brand performance. Must know Nielsen systems. [email protected] (5/14)

JOB OPENING: SR WRITER/PROD/TBS Inc/The Cartoon Network /ATL: 5yrs exp at ntwrk/agency/design firm. Strong writer (comedy writing essential) & exceptional creative thinker.Must know way around all prod. Apply: http://bit.ly/mEO7LN (5/14)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SUMMER INTERNSHIP CREDITS ONLY: INTERNSHIPS /OWN: Oprah Winfrey Network/LA: SCHOOL CREDIT ONLY. Opportunities in Research/Ratings, Legal & Scheduling. Must be a College Junior, Senior or Grad Student. Apply at: http://careers.own.tv (5/19)

ROOMMATE WANTED: Need Roommate,2Be/2Ba condo,Hollywood,$1250mth+util. Garage Pkg, Security, Pool, Gym, Laundry, AC,W-in Closets, Partially furnished. F, 29 w/sm dog, seeks professional/clean/friendly. July 1st [email protected] (5/19)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: CREATIVE MEDIA MIND  Seeking to assist, Entry- Junior level positions, B.A. & Communications/Media background, 3-5 years of experience domestically & internationally. NY based. Please contact, [email protected] (5/20)

SITUATION WANTED: PRIME TIME EMMY DOCUMETARY. PRODUCER, DIRECTOR, WRITER in L.A. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: [email protected] (5/19)

SITUATION WANTED: Fun, hard-working, quick-thinking domestic & international LINE PRODUCER/PRODUCTION MGR (NYC) w/12+years experience in Live Event, Competition/Reality, Formatted Series & Sports production. [email protected] (5/19)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NYC) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (5/18)

SITUATION WANTED: POST PRODUCTION/NY: Recent Comm Arts grad with passion for children’s media seeking to asst entry-level positions for media or dist. co. Numerous experience. MS Off, Omniture ComScore inclined. [email protected] (5/17)

SITUATION WANTED: Looking for a STAR? LA-Based Media & Entertainment Partnerships Exec for Iconic Brands. Sales, Marketing & Branded Content pro w/Major Cable, Label, Agency, Digital, Non-Profit experience. MBA. [email protected] (5/17)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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