Cynopsis: Kids!
03.08.13

Good morning. It’s Friday, March 8, 2013, and this is your first early morning briefing.

Today’s Top Headlines
We’ve got kids news covered for you daily during Upfront season…

Smosh-ed: Alloy Digital, operator of youth-driven Smosh, the most-subscribed channel on YouTube and a haven for kids, tweens and teens, is in the money. The company yesterday announced it secured a $30 million Series A investment from ABS Capital Partners. The deal speaks volumes about the way kids consume media and how that media can be monetized.
      At more than 8 million subscribers, kid/teen haven Smosh is the jewel Alloy’s crown of online video companies that also includes B5 Media, Clevver Media, Generate and The Escapist. Together the channels draw more than 12 million subscribers. Smosh sister channel Smosh Games is already up to 1.6 million subscribers. Across its channels, Alloy targets 12-34 year olds.
      Alloy CEO Matt Diamond spoke to Cynopsis Kids! about the younger end of the demographic. “The pace continues to grow exponentially; these kids are growing up as a generation that has never known traditional TV like their parents. They don’t know what it’s like to wait around till 8 or 9 to watch something, and that changes their consumption patterns, dramatically.”

Northern Exposure: The tentacles extending from Canadian phone giant Bell’s proposed $3.38 billion takeover of Canadian indie broadcaster Astral Media could reshape Canada’s children’s television market. So it wasn’t surprising the issue was front and center at yesterday’s Prime Time in Ottawa (PTiO) conference.
      “We are also confronted with a pending sea change in children’s programming and animation in this country,” Michael Hennessey, president/CEO of the Canadian Media Production Assn., told attendees. “At the CMPA our job is to help our members navigate change. These days that’s a bit like racing an avalanche down a ski hill.”
      Regulatory approval of the Bell-Astral deal by the CRTC (the Canadian Radio-television Telecommunications Commission) is contingent on a series of asset sales, including Bell’s stake in English-language Family Channel, which includes Disney channels in Canada and the French-language Disney Junior. Bell also entered into a deal pending regulatory with competitor Corus Entertainment for Corus to purchase the stakes in kids channels Teletoon and its French-language counterpart, sister net Teletoon Retro, and Cartoon Network Canada it doesn’t already own. Not only would the sale would render Corus the sole owner of these network, but in a separate deal with Shaw Media Corus also would take full ownership of ABC Spark, the Canadian English-language network that heavily programs ABC Family content.
      Kids content is helping to spur homegrown television development, Hennessey said, and is pulling its weight across the border. “Canadian children’s and youth programming perform strongly with shows like Spatalot, Mr. Young, Johnny Test, and Joe and Jack selling worldwide, and scoring well on major U.S. networks,” he said.

A CYNOPSIS MESSAGE

Digital Updates

Online kids cartoon hub Toon Goggles is launching a free app for Barnes & Noble’s Nook HD and Nook HD+ that provides viewers instant access to Toon Goggles’ content. Customers also have the option to upgrade to the enhanced service for $4.99 a month, which gives access to thousands of extra cartoon episodes. All cartoons are available in six categories: Boys, Girls, Action, Comedy, Preschool and Educational.

Kid’s Academy is releasing the new app Montessori ABC for Kids HD. Geared to both homeschoolers and classroom teachers, the app introduces kids to the alphabet and helps build a strong reading foundation.

Disney’s theatrical Wreck-It Ralph is getting two interactive iOS apps–“Wreck-It Ralph Storybook Deluxe” and “Hero’s Duty Interactive Comic”–along with print books and two ebooks.

Programming Picks

Al Jazeera Children’s Channel picked up worldwide Arabic language rights to My Place Series 1 & 2 from Australian Children’s Television Foundation. Produced by Matchbox Pictures, each episode of My Place takes viewers back in time in 10-year intervals beginning in 2008 and ending before European settlement.

More Kids News

Comics Relief: Lots of news in the world of comics. DC Entertainment just launched the DC Comics Fan Family blog (www.dccomicsfanfamily.com), a family-friendly site to celebrate the likes of Batman, Super Man and Wonder Woman via themed activity sheets, craft projects, guest blog posts featuring DC Comics talent and contests. The blog also will serve as an online hub for all DC Entertainment family-friendly news.

Marvel Entertainment this weekend is making its second South By Southwest Interactive appearance with its Marvel: House of Ideas showcase of digital comics publishing featuring Avengers, X-Man, Spider-Man, Guardians and more.

!magination Awards Call for Entries: Today is the deadline to submit your entries for Cynopsis Kids’ !magination Awards. Don’t miss the opportunity to celebrate your best programming, interactive content and marketing initiatives along with your peers at our Awards luncheon June 4 in New York. Enter here – http://www.cynopsis.com/events/kids-awards..

A CYNOPSIS MESSAGE

Answer to Yesterday’s Trivia Question: Which Japanese anime series that debuted in the U.S. in 1967 did MTV bring back for a stint in the early ’90s? Speed Racer. Kudos to: Alan Dorfman-Topcat Worldwide LLC/ Bristol, PA; Ed Casey-BBC Worldwide Americas?NYC; Kathy May-Fisher-Price, Inc./E. Aurora, NY; Joe Swaney-Cartoon Network/Adult Swim/Atlanta; Sabrina Sparlin-CESD/LA; Rori Caffrey-The World of Pia/Toronto.       

Today’s Trivia Question: What children’s movie, executive-produced by Pete Townshend of The Who, was originally conceived as a stage musical? (Email [email protected] with your answer and be sure to include your name, company, city and time zone.)

Cheers — Cathy
[email protected] for Cynopsis Kids!
03.08.13

Roberta Caploe: Editorial Director
Denise O’Connor: Group Publisher, Media Entertainment
Diane K Schwartz: Senior Vice President, Media Communications Group

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JOB OPENING: Sr Analyst, Pricing & Plan’g/TV ONE/NY: Wrk w/planners, rsrch, sales ops/ad sales mgmt. BA pref’d. Min 5 yrs cable ad sales. Plan’g or inventory mgmt exp pref’d. Traffic/Stewardship systems. Visit www.TVONEjobs.com (3/15)

JOB OPENING: SR. RESEARCH ANALYST/Crown Media Family Networks/Studio City: Supports VP and internal clients through analysis and tracking of various standard and custom reports on all Nielsen Systems & ComScore databases. More info & apply click here (3/15)

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JOB OPENING: DIRECTOR, POST PRODUCTION/LOS ANGELES CA: Architecture and Engineering Apply: http://tinyurl.com/cbgehej (FFE0001590) (3/15)

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JOB OPENING: VP, FP&A/Crown Media Family Networks/LA: Deg req’d. Min. 7 yrs. FP&A exp. Resp: all aspects of financial plan’g/analysis incl analysis of alternative financial & strategic plans. View full/apply: www.hallmarkchannel.com Jobs (3/13)

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SUMMER INTERNSHIP CREDITS ONLY: SCREENVISION has four exciting internships avail. with our Sales, Marketing, Research & Campaign Management teams. Apply http://www.screenvision.com/careers/ (3/15)

SUMMER INTERNSHIP CREDITS ONLY:  Ent. PR agency looking for motivated go-getter, w/interest in PR. Communication, Journalism, English, Marketing, & PR majors preferred. Great opp to gain hands-on experience. Resume to [email protected] (3/15)

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SITUATION WANTED: PRODUCER/CREATIVE EXEC./DIGITAL STRAT: w/experience from NBC, OWN, ESPN & Viacom. Seeking to develop and execute all aspects of high-impact multiplatform content for Teens, Hip-Hop Graduates & Women: [email protected] (3/13)

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SITUATION WANTED: PRODUCTION EXEC/LA: 10 yrs as producer, 4 features,extensive network, visiting film prof at Notre Dame, media production advisor to Gen Petraeus. Positive, fun. Visual resume –http://lnkd.in/-cZcji [email protected] (3/9)

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