Friday, March 28th, 2008


Cynopsis: Kids!


Good morning. It’s Friday, March 28, 2008, and this is your first early morning briefing.

The BBC’s CBBC has commissioned the kid-targeted live-action comedy Dani’s House (13x3o) from The Foundation, which is part of the RDF Media Group.  Dani’s House was created specifically for actress Dani Harmer, best known for her role as Tracy Beaker on the CBBC’s long-running series of the same name.  In the show Dani, who plays herself, and her friends (played by newcomers Harry Culverhouse and Klariza Clayton) spend time hanging out at, you guessed it, Dani’s House.  Currently in production, Dani’s House is slated to premiere later this year.

Animator/writer Michael Dougherty is set to co-write and direct a new digitally animated sci-fi adventure movie titled Calling All Robots for Disney and writer/director Robert Zemeckis’ ImageMovers, according to Variety.  Based on an original idea by Dougherty, Breehn Burns and Simeon Wilkins, who will also work on the script and will also serve as artists and designers, the movie is inspired by the Godzilla movies.  The movie will be produced using the same performance capture technology used for Zemeckis’ adaptation of Beowulf, Monster House, and The Polar Express.


BabyFirst, the 24/7 channel aimed at babies/toddlers/parents, premieres on Hong Kong Cable this Monday, March 31 at 6a.  BabyFirst TV will be carried on Hong Kong Cable TV’s Channel 138 and will be included as part of its Happy Kids Pack.  Consumers can subscribe on a monthly or annual basis.

Sorpresa, the channel targeted to Hispanic kids 2-17, acquires seven new programs for its 2Q 2008 lineup.  Sorpresa’s new programming includes: the animated preschool series Boom & Reds, Zumbers and Tweenies; for K6-11 Lola and Virginia, Telmo and Tula: Little Cooks and Arts & Crafts; and for teens the animated series Girl Stuff, Boy Stuff and Erky Perky.  Sorpresa has also launched Cine Sorpresa; a family-targeted block that will feature animated classics in Spanish.  In addition, Sorpresa has picked up three new preschool specials, April Fool’s Day with Lola & Virginia, Cine Sorpresa’s Jungle Book and Earth Day with Arcandina.

Leading up to the premiere of the newly envisioned Ben 10: Alien Force on Friday, April 18, at 8p, Cartoon Network has planned a week of Ben 10 programming.  The week begins with a Ben 10 marathon on Sunday April 13, followed on April 14 at 8p with a Ben 10 special (30 minutes) featuring the results of the ultimate Ben 10 fan challenge.  On the next two nights, April 15 and 16 at 8p, Cartoon Network will air a previously unseen episode of Ben 10 and an enhanced version of animated movie Ben 10: The Secret of the Omnitrix respectively. Similarly a version of the live-action movie Ben 10: Race Against Time on April 17 at 8p.  Following its primetime premiere, the new series Ben 10: Alien Force takes up residence in its regularly scheduled time period Saturday mornings at 10a.

Coolabi Productions has received a second season pick-up for its preschool 2D cel animated series The Large Family from CBeebies.  The new season of The Large Family will include 26×11 new episodes. Global sales for the series is being handled by BBC Worldwide, which is in the midst of planning a licensing and merchandising campaign. Elsewhere, Coolabi was recently commissioned by Nick Jr. UK to produce the new animated series Poppy Cat, and has also entered into a development deal with Disney Channel’s London original programming group.

Copyright Promotions Licensing Group has been tapped to handle the rights to the 3D CGI animated series Hairy Scary (52×13) in France.  Created by Alphanim, Hair Scary is aimed at K6-8 and co-produced by Alphanim, France 3, Super RTL (Germany) and Europool.  The series, which follows the adventures of a hairy Boy and a Scary Girl (Willow and Constance) and their classmates as they learn about life on their planet, currently airs on France 3, Disney Channel Italy, and is scheduled to bow on Super RTL in 3Q 2008. 

Todobebe ( ) is re-launching its newly re-designed and expanded website.  Targeted to Hispanic families with K0-5 years old, Todobebe offers parents a range of tools to help raise their kids and have fun with them too.  The newly re-furbished Spanish-language website allows users (men and women) to choose and receive content including videos, expert information, forums and celebrity interviews, on a range of issues from infertility to preschool-aged kids.


Granada Ventures has signed three new global licensing deals for Bella Sara ( ), the Girl 5-12-aimed trading cards and online experience.  HarperCollins acquires the global master publishing rights to Bella Sara, including all publishing formats (e.g. story, activity, and illustrated novels). Codemasters is named as the global video game publisher (excluding Scandinavia) and plans to launch Bella Sara based video games for Nintendo DS and PC in time for holiday 2008. Sababa Toys takes on the role as master toy licensee in all English-speaking territories, and will develop a line of toys including collectable miniature horses, 5″ figurines, plush and games set to be available for fall 2008.


Another day, another appointment at MGM, as Becky Sloviter is named VP/Production.  Sloviter joins the studio and its new head Mary Parent, after toiling for the last two years as an executive at Stuber/Parent Productions, based at Universal Pictures.  Previously she worked for Universal Pictures and prior to that for the Endeavor Agency.

Eric Brown is appointed CFO and EVP of Electronic Arts.  Brown, a former EA Executive, re-joins the company from McAfee, where he was CFO and COO.  Brown, who officially starts his new job on April 14, we previously, President and CFO, MicroStrategy, and COO, EA’s Redwood Shores Studio.

Copyright Promotions Licensing Group names Karen McNally to the newly created position of Head of International Marketing.  McNally will work across all territories as a liaison with international licensors to further develop existing business and establishing new ones as well.  Most recently McNally was VP/Licensing and Marketing, Entara Ltd (now Parthenon). She previously toiled for BKN International AG and Granada International.


Top 10 Combined Broadcast/Basic Cable shows among Kids 2-11 for the week of 3/17-3/23/2008 , 6a-6a:
K2-11                                             Total Delivery (000)
NICK:    SpongeBob SquarePants (3/19; 5:30p)         2260
NICK:    SpongeBob SquarePants (3/19; 6:30p)         2214
NICK:    SpongeBob SquarePants (3/22; 9:30a)         2206
NICK:    SpongeBob SquarePants (3/19; 6p)              2123
FOX:     American Idol (3/18; 8-10p)                         2069
NICK:    SpongeBob The Movie (3/21; 7-9p)              2050
NICK:    iCarly (3/22; 8p)                                         1998
NICK:    Back at the Barnyard (3/22; 10a)                 1984
NICK:    SpongeBob SquarePants (3/22; 11:30a)       1971
DSNY*: Hannah Montana (3/21; 7p)                         1940
NICK:    SpongeBob SquarePants (3/17; 4p)              1940
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Kids 6-11 for the week of 3/17-3/23/2008 , 6a-6a:
K6-11                                             Total Delivery (000)
DSNY*: Hannah Montana (3/21; 7p)                         1547
NICK:    iCarly (3/22; 8p)                                         1515
DSNY*: The Luck of the Irish (3/17; 8-9:35p)            1514
NICK:    Zoey 101 (3/22; 8:30p)                               1509
DSNY*: Ella Enchanted (3/21; 8-9:50p)                     1458
DSNY*: Suite Life of Zack & Cody (3/21; 7:30p)         1447
NICK:    SpongeBob SquarePants (3/22; 9:30a)          1431
NICK:    Zoey 101 (3/23; 8p)                                    1402
FOX:     American Idol (3/18; 8-10p)                         1353
NICK:    iCarly (3/18; 6p)                                         1322
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Tweens 9-14 for the week of 3/17-3/23/2008 , 6a-6a:
Tweens 9-14                                   Total Delivery (000)
FOX:     American Idol (3/18; 8-10p)                         1492
NICK:    Zoey 101 (3/23; 8p)                                    1399
DSNY*: Hannah Montana (3/21; 7p)                          1397
NICK:    iCarly (3/22; 8p)                                         1394
NICK:    Zoey 101 (3/22; 8:30p)                               1379
FOX:     American Idol (3/19; 9-10p)                         1328
DSNY*: The Luck of the Irish (3/17; 8-9:35p)            1304
DSNY*: Ella Enchanted (3/21; 8-9:50p)                     1258
NICK:    Zoey 101 (3/23; 8:30p)                               1172
DSNY*: Suite Life of Zack & Cody (3/21; 7:30p)         1164
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Teens 12-17 for the week of 3/17-3/23/2008 , 6a-6a:
Teens 12-17                                   Total Delivery (000)
FOX:     American Idol (3/18; 8-10p)                         1509
FOX:     American Idol (3/19; 9-10p)                         1340
NICK:    iCarly (3/22; 8p)                                           855
NAN:     George Lopez (3/22; 11p)                              853
NAN:     George Lopez (3/22; 11:30p)                         836
NICK:    Zoey 101 (3/22; 8:30p)                                 790
NAN:     George Lopez (3/22; 12a)                              789
NICK:    Zoey 101 (3/23; 8p)                                      788
NAN:     George Lopez (3/20; 11p)                              750
USA:     WWE Entertainment (3/17; 10-11:07p)           736
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**New abbreviation for Adult Swim, which airs on Cartoon Network

Final K6-11 Ratings for Saturday, March 22, 2008 Broadcast Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
ABC 1.3/6 Avg. (9a-1p)
The Emperor’s New School 0.6/3; The Replacements 0.9/4; That’s So Raven 1.2/5; That’s So Raven 1.5/7; Hannah Montana 1.3/6; Suite Life of Zack & Cody 1.0/5; Power Rangers Overdrive 0.4/2; Power Rangers Jungle Fury 0.5/3
CW (Kids’ WB!) 0.8/4 Avg. (7a-12p)
Will & DeWitt 0.3/3; Magi Nation 0.5/4; Shaggy Scooby-Doo Get A Clue 0.6/4; Tom and Jerry Tales 0.8/4; Skunk Fu! 0.6/3; Legion of Super Heroes 0.8/3; Spectacular Spider-Man 1.1/5; World of Quest 0.8/4; Johnny Test 1.2/6; Eon Kid 0.9/4
FOX (4Kids TV) 0.8/4 Avg. (8a-12n)
Viva Pinata 0.2/2; Viva Pinata 0.7/4; Chaotic 1.0/5; Chaotic 1.3/6; TMNT Lost Episodes 0.9/4; Dinosaur King 0.9/4; Yu-Gi-Oh! GX 0.7/3; Adrenaline Project 0.4/2
CBS (KEWLopolis on CBS) 0.4/2 Avg. (7-10a/10a-1p*)
Care Bears 0.4/2; Strawberry Shortcake 0.5/3; Cake 0.5/2; Sushi Pack 0.4/2; Dino Squad 0.3/1; Horseland 0.4/2
*Times vary from market to market
NBC (Qubo on NBC) Avg. 0.3/1 (7:30a-12p)
Jacob Two Two 0.1/1; Dragon 0.2/1; My Friend Rabbit 0.4/2; 321 Penguins/Larryboy Adventures 0.4/2; Veggie Tales 0.4/2; Jane and the Dragon 0.3/2

Final K6-11 Ratings for Saturday, March 22, 2008 Cable Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
NICKELODEON 4.1/23 Avg. (7a-1p)
Jimmy Neutron 1.4/20; Jimmy Neutron 2.8/28; Fairly OddParents 3.5/26; Fairly OddParents 4.2/24; SpongeBob SquarePants 4.7/24; SpongeBob SquarePants 5.9/27; Back at the Barnyard 5.2/24; Tak and the Power of Juju 3.6/17; SpongeBob SquarePants 4.5/21; SpongeBob SquarePants 4.9/25; SpongeBob SquarePants 4.4/23; SpongeBob SquarePants 4.2/22
CARTOON NETWORK 1.5/8 Avg. (7:30a-1p)
Cartoon Cartoon Top 5 (60 min) 1.4/12; Chop Socky Chooks 1.9/11; Pokemon: Diamond & Pearl 1.7/9; Pokemon: Diamond & Pearl 1.8/8; Ben 10 1.8/8; Transformers: Animated 1.6/8; Bakugan 1.1/5; Totally Spies 1.4/7; Cartoon Cartoon (60 minutes) 1.6/8
DISNEY CHANNEL 1.7/10 Avg. (7a-1p)
The Wiggles 0.9/13; Johnny and the Sprites 1.1/11; My Friends Tigger & Pooh 1.2/9; My Friends Tigger & Pooh 1.4/8; Mickey Mouse Clubhouse 1.8/9; Mickey Mouse Clubhouse 1.9/9; Little Einsteins 1.7/8; Handy Manny 2.2/10; Bunnytown 1.4/7; Charlie and Lola 1.2/6; Ella Enchanted (110 min) 3.5/18
TOON DISNEY (Jetix) 0.6/3 Avg. (8a-1p)
Legend of the Dragon 0.3/4; Jackie Chan Adventures 0.3/3; Power Rangers: Mystic Force 0.4/3; Power Rangers Jungle Fury 0.6/4; Brother Bear (105 minutes) 0.9/4; House of Mouse Shorts (10 minutes) 0.8/4; Kim Possible 0.6/3; Kim Possible 0.5/2; Kim Possible 0.4/2; Kim Possible 0.4/2

Live + Same Day Ratings Kids Cable Network Averages (000) for Wednesday, March 26, 2008, 6am-11pm, ranked by K2-11:
NICKELODEON:          K2-11 1054; K6-11 448; TWEENS 9-14 328
DISNEY CHANNEL:     K2-11   818; K6-11 537; TWEENS 9-14 408
CARTOON NETWORK: K2-11   510; K6-11 332; TWEENS 9-14 251
TOON DISNEY:           K2-11   178; K6-11   75; TWEENS 9-14   46
Source: MTVN Research from Nielsen Media Research Data

Friday Fun Fact:  The only letter not appearing on the Periodic Table of Elements is the letter J.

Answer to Yesterday’s Trivia Question:  In each episode, a little girl is magically transported to fun and exciting locations around the globe by trying on a pair of shoes on what animated series?  FRANNY’S FEET   Kudos to: Marj Kleinman-Mosaic Marj Media/Brooklyn, NY; Lisa Petitmermet-Hasbro/Pawtucket, RI; Scott Cummings-PBS KIDS Interactive/VA; Sarah Donnell-Simon & Schuster/NY; Valerie Heilbron-Heilbron Associates, Inc./Santa Fe, NM; Stefanie Tier Friedman-Top Tier Licensing/Agoura Hills, CA; Ruth Adams-The Sharpe Company, Inc./Manhattan Beach, CA; Katherine Kaufman-Porchlight Entertainment/LA; Jillianne Reinseth-Studio B Productions/Vancouver, BC; Brenda Nietupski-Corus™ Entertainment Inc. /Toronto; Loic Rayssiguier-Game One/Paris

Today’s Trivia Question: On what children’s show can you find helpful characters Felipe, Turner, Stretch, Squeeze, Pat, Dusty and Rusty? ( Click here with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
Gwen Billings for Cynopsis: Kids!

Cynopsis Ad Sales: Jennifer Franko – 203-583-9796 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here

JOB OPENING:  VP PROD & PACKAGING, E tv/NY: Cable ntwrk noted for creating unique content for women seeks top creative, exp’d prod. exec. to dvlp all orig series, specials, pckgng & pilots.Resume: [email protected] (4/4)

JOB OPENING:  FREELANCE COORD/USA Strategic Marketing: Support creation of client programs inc. sponsorships, finances, etc. 2+ yrs integrated mktg exp in TV or ad agency preferred.Resumes to [email protected] (4/19)

JOB OPENING:  SALES- HI-DEF Mobile Prod System/LA: Resp for gathering leads, sales calls, closing deals & mngng accts. Strong comm. skills, live HD TV prod knwldg a must. Proven track record in prod sales. Res: [email protected]   (4/4)

JOB OPENING:  MKTG MGR/BBC/NYC: Dvlp mrktng campaigns & strat, analyze mrkt, price trends, cr8 trade prod catalog. Track success campaigns to sales goals of company. 3-5 yrs exp. Apply: (4/4)

JOB OPENING:  SR AR ADMIN/BBC/NYC: process invoices, mng cred contrl. Cash collectns/cred cntrl for ad sales of minimize debt outstanding. Attn detail, comm skilz. SAP. Apply: (4/4)

JOB OPENING:  SR PUB MGR/BBC/NYC: Wrk w/ media contacts & talent to max chnl exposure. Cr8 campaigns to supprt BBCA & manage messge to consumers. Exp w/ online campaigns. Apply: (4/4)

JOB OPENING:  DIG RSRCH MGR/BBC/NYC: maintain rsrch sls system, compile estimates, cr8 sales presentations. Track performance, monitor mrkt & industry trend. Comm w/ rsrch vendors. Apply: (4/4)

JOB OPENING:  NTWRK OPPS COORD/BBC/MD: Coord BBCA trffc & ntwrk ops. Trfc logs, monitor transmission logs & delivery. Verify delivery sched materl. 1-2 yrs exp. Apply: (4/4)

JOB OPENING: SR RESEARCH ANALYST/Fox Latin America Channels/NYC: Support Ad Sales, Programming, Marketing. 2+ years in managing quantitative and qualitative research. Email [email protected]   (4/3)

JOB OPENING: MGR, DIGITAL MEDIA AD OPS/AETN, NY: Manage trafficking & operations associated with Digital Media Sales of growing dept. Exp in Internet or Broadcast Ad Ops/Traffic dept. Apply: (4/3)

JOB OPENING: DIGITAL ASSOCIATE MEDIA DIR: 3-5+ Yrs digital media planning/buying exp, Develop POV’s, client location West Chester County. Competitive salary/benefits. Resume to: [email protected] (4/3)

JOB OPENING: ACCT EXEC/Gospel Music Channel/NY: Fast growing new ntwrk seeks dynamic nat’l ad sales acct exec. 2 yrs media sales exp; agency exp pref’d. Proven track rec w/ new bus dvlpmnt. Resume: [email protected] (4/3)

JOB OPENING: AFF. FINANCE ANALYST:  Cash application of MSO remittances and subscriber updating. Under grad degree Fin/Accting w/ 1-3 yrs of exp. Apply: EOE (4/2)

JOB OPENING: SALES PLANNER/Scripps Networks/HGTV:BA pref. 2+ yrs exp in advertising/buying/planning. Knowledge/exp in cable TV Ent. industry a+. Proficient in MS Office. Submit resume at (4/2)


JOB OPENING: (2) SR MGR, PROMOS & SPONS/Cartoon Network/ATL: Oversee the dev & execution of CN and Adult Swim promotions & sponsorships across platforms. 10+ yrs mkt/sales/promos exp in the ent ind. #90643BR (4/2)

JOB OPENING: SR RESEARCH ANALYST/Fox Latin America Channels/NYC: Support Ad Sales, Programming, Marketing. 2+ years in managing quantitative and qualitative research. Email [email protected]   (4/2)

JOB OPENING: SR DIRECTOR FIELD SALES/ESPN/Burbank CA:  10+ yrs affiliate sales Local/region/Div exp. with 3 yrs people mgt .Email resume to:  [email protected]   (4/1)

JOB OPENING: INVENTORY ADMIN/New York Interconnect, Jericho NY:  Min 2 yrs in TV media traffic dept.  Exp. with STRATA system.  See full posting at and apply to 5723BR (4/1)

JOB OPENING: ACCOUNT EXECUTIVE/CABLEVISION/BROOKLYN NY:  Seeks AE for local ad sales.2+  yrs ad sales exp.  pref cable TV, radio,  internet adv.  Valid NY DL.  See full posting and apply to req 4802BR (4/1)

JOB OPENING: ACCOUNT EXECUTIVE CABLEVISION/NORWALK CT: Seeks AE for local ad sales.2+ yrs  ad sales exp. pref  cable TV, radio, internet adv.  Valid NY DL.  See full posting and apply to req 5057BR

JOB OPENING: TEMP CREATIVE SRVCS DIR/Sundance Ch/NY: 7+ yrs adv/mktg exp in brdcst/cable. Strong client serv/proj mgmt skills. Liaise betw internal clients & creative team on non-brdcst media. Res: [email protected]   (4/1)

JOB OPENING: BRAND MANAGER/ TN: Ideal candidate has 5+ yrs exp online brand mgmt for overall creative and site programming, including selection of content and copywriting. (4/1)

JOB OPENING: DIR.PROGRAMMING /DIY Network/Knoxville: Ideal candidate has 5+ yrs strong writing/producing/development exp for docu-soaps/reality/documentaries airing on competitive broadcast/cable networks. (3/29)

JOB OPENING: MTVN SR RESCH ANALYST/NYC:  Support affil sales/mktg; BA; 3 yrs media, broadcast/cable. Understd Nielsen ratings; prof Navigator, Explorer; knwl MRI a plus. Str analytical/PC. EOE/M/F/D/AAP.  Apply (3/29)

JOB OPENING: RESEARCH SPECIALIST/New York: Media Sales & Planning experience A+. Proficient with Galaxy, NPower, Adviews, & MRI. Team player, ability to juggle many projects. Email: [email protected] RE: UCTC/98308BR. (3/29)

JOB OPENING: DIGITAL AD SALES MGR/NYC: Seeking hands on ad sales mgr resp for the full sales cycle in a well known web services firm.  Prior media sales exp req’d, digital and B2B exp pref’d. Apply: [email protected] (3/29)

JOB OPENING: INSTRUCTIONAL MEDIA SERVICES MGR: Bloomsburg University of PA, Bloomsburg, PA #03-7-169. Deadline for full consideration: Postmarked April 21, 2008. For full position description, visit . AA/EEO. (3/29)

SPRING AND SUMMER INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SPRING/SUMMER INTERNSHIPS CREDITS ONLY:  Entertainment Production Co. in Armonk, NY seeks interns. Responsibilities: general office work, phones, mailings, research, errands. Email resume to [email protected] (4/2)

SUMMER INTERNSHIP CREDITS ONLY:  PR/MKTG Internship/Shelton CT HQ: The Cynopsis Foundation seeks 2 highly organized, mature interns to work with planning/organizing summer gala. Great communications skills a must. Email: [email protected]    (3/31)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … Interested in posting your Video Resume?  Contact [email protected] for more information ….

SITUATION WANTED:  DIRECTOR/PRODUCER : 5 years exp. writing, producing & directing. Specializing in Promos, Short form, New Media: Virals, and Music Videos [email protected] (4/4)

SITUATION WANTED: TRAFFIC MANAGER/ with 12 years exp seeks position in Radio/TV/Entertainment or Traffic Software. NY Metro Area only.Experienced, Focused & Extremely detailed. [email protected] (4/1)

E-mail  [email protected] for rates and specs for Job Openings. 

Interested in posting your Video Resume?  Contact [email protected] for more information ….

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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