Cynopsis: DIGITAL
03/14/08
Good morning, it’s Friday, March 14, 2008, and this is your first early morning digital briefing.
AOL bought its way into the social networking revolution, acquiring UK-based Bebo for $850 million in cash. Current President Johanna Shields will remain at the helm of Bebo, known in the entertainment world as the home of interactive web drama Kate Modern, currently in its second season. Time Warner sees the deal as a chance to combine AOL’s industry-leading AIM platform with Bebo’s content and younger-skewing 22 million unique user base to create a more compelling play for advertisers. (Like widgets, instant messaging has yet to generate much ad revenue thus far.) The deal comes just one week after AOL’s launch of Open AIM 2.0 initiative and the announcement by Apple of a downloadable AIM application for the iPhone.
You’re never too young to learn to be green, figures Nickelodeon. The network is rolling out a multiplatform campaign next month to empower kids to take action on environmental issues, built around a multiplayer online game The Big Green Help designed to spur grassroots activity. Nick.com will introduce the game in April at www.thebiggreenhelp.com, teaching techniques on curtailing energy waste, encouraging recycling and planting more trees.
Sundancechannel.com and mobile content service Helio will premiere Isabella Rossellini‘s 8-part short film series literally about the birds and bees of insect life beginning May 5, 2008(a month before they appear on Sundance’s VOD service and two months before they show up on air.)
LGBT-themed here! Networks has recruited HIV/AIDS activist Sherri Beachfront to host a podcast about her perspective being an “HIV + Straight Girl in a Queer World.”
And they’re off! Interactive horseracing service TVG Broadband signed a deal to make a selection of its short form video content available on Hulu.com, including racehorse and personality profiles, expert analysis and handicapping information.
Facebook got a lot of mileage out of widgets; let’s see what MySpace can do. MySpace launched an initial gallery of applications built upon the MySpace Developer Platform about 5 weeks after the site soft launched the OpenSocial-based program. There are game widgets, quizzes, a Twitter sync app, a SlideTV widget and plenty of other goodies being added by the minute.
Social network hi5 – third largest in the world with 38 million uniques according to comScore – announced it too will launch a developers’ platform based on Google’s OpenSocial standards.
Vote for your favorite goofy videos in the 2007 YouTube Video Awards, broken down into 12 categories: Adorable, Comedy, Commentary, Creative, Eyewitness, Inspirational, Instructional, Politics, Music, Series, Short Film and Sports. Each user can vote once per day from March 13-March 19. Winners will be revealed on YouTube on March 21.
Speaking of goofy videos, MyToons announced the winners of its international Bumper Blastoff Animation Contest at SXSW. Contestants were asked to create original animated bumpers lasting 30 seconds or less, for a chance to win their share of $7000 in cash prizes.
~ TECHNOLOGY DEALS, MERGERS AND SKIRMISHES ~
The road ahead on the internet superhighway looks like the 405 on a Friday afternoon, according to report by the New York Times. One of the more dire predictions from Nemertes Research projects demand for bandwidth will grow by 100 percent or more per year through 2011.
With News Corp. publically backing off on its interest in Yahoo, talks between Microsoft and Yahoo are slowly resuming according to a CNET report.
Google is preparing to launch a new Ad Manager service web publishers can use to manage online ad sales, according to The Wall Street Journal. The online tool, currently being tested by a beta group, will provide ad tracking and serving companies such as DoubleClick have charged publishers for until now. Instead, Google will take a commission on contextual Google ads the company will serve to publishers to help them fill empty slots on their sites.
Left leaning MoveON.org launched a new user generated ad contest Obama in 30 seconds, inviting amateur filmmakers “to help put Barak Obama over the top.” An all-star celebrity panel of judges including Matt Damon, Ben Affleck, Steve Buscemi and Oliver Stone will pick the winning video, and MoveOn will buy time to run the winning spot on national TV.
Zenith Media Services became the first subscriber to Nielsen & Integrated Media Measurement’s Out-of-Home measuring report, part of Nielsen’s A2/M2 “follow the video” initiative to track video usage across multiple platforms. The cell-phone based service provides metrics for TV viewing in bars, hotels, airports, etc. Zenith also subscribed to Nielsen’s Online VideoCensus and Mobile Audience Measurement Service products.
Nielsen’s A2/M2 initiative is progressing pretty much as planned with all indications pointing to traditional TV, TV via PC, TV via mobile and out of home measurement systems set to be operational by 2012, according to a progress report distributed among media planners by Janice Finkel-Greene, EVP/Director Futures and Technology for Initiative. “In some respects there are more questions than answers,” she said, as there is not a consensus formed yet among advertisers as to what information is really needed. “Nielsen is waiting for feedback,” said Ms. Finkel-Greene.
Bebo will give AOL a strong social networking presence in Europe, where according to the latest comScore data, 60% of its traffic initiates. (In January 2008, there were 11.4 million unique visitors from the United Kingdom to Bebo, about half of its worldwide total.) The site doesn’t fare as well in the U.S., where it had 4.8 million users who averaged 1 hour 40 minutes on the site for the month, less than half its Jan. worldwide average of 3.5 hours. Bebo’s share of U.S. visits was actually down 22% year-on-year in Feb. 2008, according to Hitwise.
MySpace, Facebook, Bebo – Total Unique Visitors (000) Jan. 2008 vs. Jan. 2007
Total World Age 15+, Home and Work Locations
Property Jan-2007 Jan-2008 % Change
MySpace.com 94,769 109,262 15
Facebook.com 24,840 100,668 305
Bebo.com 12,741 22,400 76
Total Internet: Total Audience 746,934 824,435 10
Source: comScore World Metrix
MySpace, Facebook, Bebo – Average Minutes per Visitor January 2008
Total World Age 15+, Home and Work Locations
Property Jan-2008
Bebo.com 217.0
Facebook.com 198.6
MySpace.com 156.3
Total Internet: Total Audience 1,561.8
Source: comScore World Metrix
The Associated Press, which recently launched its own YouTube channel, is consolidating management of its newspaper, broadcast and new media divisions. Tom Brettigen will head up unified sales and marketing in the newly created position of SVP & Chief Revenue Officer. Tom will oversee:
- Jane Seagrave, who was upped to SVP/Global Product Development including new media & U.S. print and broadcast markets
- Sue Cross, promoted to VP/Global Product Development & U.S. Print/Broadcast Markets
- Joy Jones, who becomes VP/Marketing Operations
- Eric Braun, VP/AP Television News
- Ian Cameron, VP/AP Images
MSN VP Joanne Bradford is leaving Microsoft to join LA-based online TV ad distributor Spot Runner as EVP/National Marketing Services.
Yahoo veteran David Rubenstein joined UG product review site ExpoTV as VP/Media Sales.
Kaltura.com is a collaborative Wiki site for users who prefer to communicate with video and multimedia imagery instead of text. Its open source video platform enables like-minded groups to create rich-media mash ups that can be contributed to from users on multiple platforms. For instance, companies can use the software to add images and video to their in-house Wikis. Wiki creation site wikia (this links to wikia’s entertainment page) announced a partnership with Kaltura that will make it easy to do just that. With the Kaltura Collaborative Video Extension, any user can start a collaborative video project and upload clips, photos or audio tracks to the wiki.
Later — Wayne
Wayne Karrfalt for Cynopsis: Digital
03.14.08
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JOB OPENING: PROD MGR, PREMIUM BUSINESSES/MTV NETWORKS/NEOPETS/LA: Exp. w/subscription businesses, prod. mgmt, feature enhancements, etc. required. See full JD at www.mtvncareers.com or email [email protected] (3/21)
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JOB OPENING: ART DIRECTOR/Sesame Workshop/NY: Oversee Digital Media visual production. 5+ yrs exp. reqd,w/ significant work in kids’ media and web. [email protected] (3/21)
SPACE AVAILABLE: TURN KEY PRODUCTION & POST PRODUCTION Space available immediately. Three Final Cut Edit Rooms, Digitizing Stations, 8-10 desks in Prod. Pit, Apple Computers, Phones, T1 line. TOTALLY TURN KEY. Call Travis: 212/242-1400 (3/21)
JOB OPENING: SALES PLANNER/Discovery Communications/Chicago: Support Account Execs developing proposals and presentations. Strong communicator. Exp w/research, advertising, acct mgmnt. Apply: www.discovery.com Req#7725 (3/20)
JOB OPENING: PROGRAM ACQUISITIONS MANAGER/VERSUS/PHILADELPHIA: Position will assist in strategic planning of the network and negotiations of program acquisition. Read more and apply (Req # 60729) at www.versus.com (3/20)
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JOB OPENING: SVP FINANCE/NY: Ent/prod/dist co seeks proactive finance professional. Royalty acct., bookkeeping, A/R, AP, media exp. pref’d. Strength in corp. struct., working w/outside auditors, benefits exp. [email protected] (3/19)
JOB OPENING: WRITER PRODUCER ON-AIR PROMOS/ABC Daytime/LA: Write/produce/supv edits/promos for ABC soap OLTL, SOAPnet, abc.com. Must have 5-7 yrs exp. w/in cable or broadcast network. Apply: www.disneycareers.com Req ID #145721 (3/19)
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JOB OPENING: WRITER PRODUCER/ABC TV Network/LA: Conceptualize, write/produce On-Air Promos for alternative series. Must have demonstrated exp. within cable or broadcast network. Apply to: www.disneycareers.com Req ID #144085 (3/19)
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JOB OPENING: SALES/LATV Network/NY: Head office of bilingual, bicultural music & ent channel distributed nat’l. Join fastest-growing ntwrk in Hisp. space. 3yrs+ brdcst sales exp req’d. Ntwrk sales pref’d. Res to: [email protected] (3/19)
JOB OPENING: MEDIA MANAGEMENT TECH/ Rainbow Media, NYC: Min 3 yrs exp. post prod media transfers/Exp. dubbing of all formats, part HD/Hours 12am to 9am. To see full posting visit www.cablevision.jobs and apply to req id 5180BR (3/19)
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JOB OPENING: DIGITAL SALES PLANNER/(NY-Warner Bros.) plans, presentations, acct. stewarding, inventory management. Knowledge of ad serving, media math, DFP, ATLAS, MediaVisor. Email: [email protected] RE: UCTC/95567BR (3/15)
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JOB OPENING: PRODUCER /VIEWPOINT CREATIVE/LA: 4+ yrs as Prod w/ cable, network mktg & promo exp. Strong collaborative, interpersonal, client, post & design prod skill req. Resume & salary history to [email protected] (3/15)
JOB OPENING: PRINT DESIGNER/Hallmark Channel/Studio City: Develops creative design solutions for print and promotional projects. Min. 4 yrs exp. See full posting & apply at www.hallmarkchannel.com (3/15)
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SITUATION WANTED: SEEKING A FT OR FL BROADCAST TRAFFIC POSITION TO WORK FROM NEVADA HOME. DONOVAN, WORD, EXCEL. 25 YRS EXP., DRIVEN, EXCELLENT COMMUNICATION SKILLS, RESPONSIBLE. Contact Debbie: [email protected] (3/19)
SITUATION WANTED: HR POSITION or PERSONAL ASST in Entertainment Ind. Unique background in Agency/Corp Human Resources. Also Mgr/Producer in the Music/Film Ind.Consulted on a screenplay as well as Theater Prod. Contact: [email protected] (3/19)
SITUATION WANTED: SR CONTRACT RECRUITER: 15 years corporate, creative and entertainment recruiting experience. Avail. for short or long term contract or possible full time employment. Please contact me at: [email protected] (3/18)
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