Friday, March 14th, 2008

Cynopsis: DIGITAL


Good morning, it’s Friday, March 14, 2008, and this is your first early morning digital briefing.

AOL bought its way into the social networking revolution, acquiring UK-based Bebo for $850 million in cash. Current President Johanna Shields will remain at the helm of Bebo, known in the entertainment world as the home of interactive web drama Kate Modern, currently in its second season. Time Warner sees the deal as a chance to combine AOL’s industry-leading AIM platform with Bebo’s content and younger-skewing 22 million unique user base to create a more compelling play for advertisers. (Like widgets, instant messaging has yet to generate much ad revenue thus far.) The deal comes just one week after AOL’s launch of Open AIM 2.0 initiative and the announcement by Apple of a downloadable AIM application for the iPhone.


You’re never too young to learn to be green, figures Nickelodeon. The network is rolling out a multiplatform campaign next month to empower kids to take action on environmental issues, built around a multiplayer online game The Big Green Help designed to spur grassroots activity. will introduce the game in April at, teaching techniques on curtailing energy waste, encouraging recycling and planting more trees. and mobile content service Helio will premiere Isabella Rossellini‘s 8-part short film series literally about the birds and bees of insect life beginning May 5, 2008(a month before they appear on Sundance’s VOD service and two months before they show up on air.)
LGBT-themed here! Networks has recruited HIV/AIDS activist Sherri Beachfront to host a podcast about her perspective being an “HIV + Straight Girl in a Queer World.”
And they’re off! Interactive horseracing service TVG Broadband signed a deal to make a selection of its short form video content available on, including racehorse and personality profiles, expert analysis and handicapping information.


Facebook got a lot of mileage out of widgets; let’s see what MySpace can do. MySpace launched an initial gallery of applications built upon the MySpace Developer Platform about 5 weeks after the site soft launched the OpenSocial-based program. There are game widgets, quizzes, a Twitter sync app, a SlideTV widget and plenty of other goodies being added by the minute.
Social network hi5 – ­third largest in the world with 38 million uniques according to comScore – announced it too will launch a developers’ platform based on Google’s OpenSocial standards.
Vote for your favorite goofy videos in the 2007 YouTube Video Awards, broken down into 12 categories: Adorable, Comedy, Commentary, Creative, Eyewitness, Inspirational, Instructional, Politics, Music, Series, Short Film and Sports. Each user can vote once per day from March 13-March 19. Winners will be revealed on YouTube on March 21.
Speaking of goofy videos, MyToons announced the winners of its international Bumper Blastoff Animation Contest at SXSW.  Contestants were asked to create original animated bumpers lasting 30 seconds or less, for a chance to win their share of $7000 in cash prizes.


The road ahead on the internet superhighway looks like the 405 on a Friday afternoon, according to report by the New York Times. One of the more dire predictions from Nemertes Research projects demand for bandwidth will grow by 100 percent or more per year through 2011.
With News Corp. publically backing off on its interest in Yahoo, talks between Microsoft and Yahoo are slowly resuming according to a CNET report.


Google is preparing to launch a new Ad Manager service web publishers can use to manage online ad sales, according to The Wall Street Journal. The online tool, currently being tested by a beta group, will provide ad tracking and serving companies such as DoubleClick have charged publishers for until now. Instead, Google will take a commission on contextual Google ads the company will serve to publishers to help them fill empty slots on their sites.
Left leaning launched a new user generated ad contest Obama in 30 seconds, inviting amateur filmmakers “to help put Barak Obama over the top.” An all-star celebrity panel of judges including Matt Damon, Ben Affleck, Steve Buscemi and Oliver Stone will pick the winning video, and MoveOn will buy time to run the winning spot on national TV.


Zenith Media Services became the first subscriber to Nielsen & Integrated Media Measurement’s Out-of-Home measuring report, part of Nielsen’s A2/M2 “follow the video” initiative to track video usage across multiple platforms.  The cell-phone based service provides metrics for TV viewing in bars, hotels, airports, etc. Zenith also subscribed to Nielsen’s Online VideoCensus and Mobile Audience Measurement Service products.
Nielsen’s A2/M2 initiative is progressing pretty much as planned with all indications pointing to traditional TV, TV via PC, TV via mobile and out of home measurement systems set to be operational by 2012, according to a progress report distributed among media planners by Janice Finkel-Greene, EVP/Director Futures and Technology for Initiative. “In some respects there are more questions than answers,” she said, as there is not a consensus formed yet among advertisers as to what information is really needed. “Nielsen is waiting for feedback,” said Ms. Finkel-Greene.
will give AOL a strong social networking presence in Europe, where according to the latest comScore data, 60% of its traffic initiates. (In January 2008, there were 11.4 million unique visitors from the United Kingdom to Bebo, about half of its worldwide total.) The site doesn’t fare as well in the U.S., where it had 4.8 million users who averaged 1 hour 40 minutes on the site for the month, less than half its Jan. worldwide average of 3.5 hours. Bebo’s share of U.S. visits was actually down 22% year-on-year in Feb. 2008, according to Hitwise.
MySpace, Facebook, Bebo – Total Unique Visitors (000) Jan. 2008 vs. Jan. 2007
Total World Age 15+, Home and Work Locations
Property                                Jan-2007        Jan-2008       % Change                          94,769         109,262           15                         24,840         100,668           305                                12,741           22,400           76
Total Internet: Total Audience   746,934         824,435          10
Source: comScore World Metrix
MySpace, Facebook, Bebo –  Average Minutes per Visitor January 2008
Total World Age 15+, Home and Work Locations
Property                                 Jan-2008                                217.0                          198.6                           156.3
Total Internet: Total Audience   1,561.8
Source: comScore World Metrix


The Associated Press, which recently launched its own YouTube channel, is consolidating management of its newspaper, broadcast and new media divisions. Tom Brettigen will head up unified sales and marketing in the newly created position of SVP & Chief Revenue Officer. Tom will oversee:

  • Jane Seagrave, who was upped to SVP/Global Product Development including new media & U.S. print and broadcast markets
  • Sue Cross, promoted to VP/Global Product Development & U.S. Print/Broadcast Markets
  • Joy Jones, who becomes VP/Marketing Operations
  • Eric Braun, VP/AP Television News
  • Ian Cameron, VP/AP Images

MSN VP Joanne Bradford is leaving Microsoft to join LA-based online TV ad distributor Spot Runner as EVP/National Marketing Services.
Yahoo veteran David Rubenstein joined UG product review site ExpoTV as VP/Media Sales.

~ WEBSITE OF THE DAY ~ is a collaborative Wiki site for users who prefer to communicate with video and multimedia imagery instead of text. Its open source video platform enables like-minded groups to create rich-media mash ups that can be contributed to from users on multiple platforms.  For instance, companies can use the software to add images and video to their in-house Wikis. Wiki creation site wikia (this links to wikia’s entertainment page) announced a partnership with Kaltura that will make it easy to do just that. With the Kaltura Collaborative Video Extension, any user can start a collaborative video project and upload clips, photos or audio tracks to the wiki.
Later — Wayne
Wayne Karrfalt for Cynopsis: Digital

Cynopsis Digital Ad Sales: Jason Cesare 732-718-0629 / [email protected]
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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here

JOB OPENING: PROD MGR, PREMIUM BUSINESSES/MTV NETWORKS/NEOPETS/LA: Exp. w/subscription businesses, prod. mgmt, feature enhancements, etc. required. See full JD at or email [email protected] (3/21)

JOB OPENING: MGR. BRAND MKTG/MTV NETWORKS/NEOPETS/LA: Digital & viral campaigning exp. necessary. Grassroots/Guerilla a plus! Analytics exp. preferred. See full JD at or email [email protected] (3/21)

JOB OPENING: COUNSEL /iN DEMAND/NYC:  Contract management, copyright & trademark, standards & practices. JD plus 3 yrs cable/entertainment.  Reply:  [email protected]  (3/21)

JOB OPENING: RESEARCH METHODOLOGIST/Rentrak/Portland OR: Design & plan projects for a census level TV measurement product. Must have Nielsen TV Ratings and/or Nielsen Media Research Software exp. Send resume to [email protected] (3/21)

JOB OPENING: ART DIRECTOR/Sesame Workshop/NY: Oversee Digital Media visual production. 5+ yrs exp. reqd,w/ significant work in kids’ media and web. [email protected] (3/21)

SPACE AVAILABLE: TURN KEY PRODUCTION & POST PRODUCTION Space available immediately. Three Final Cut Edit Rooms,  Digitizing Stations, 8-10 desks in Prod. Pit,  Apple Computers, Phones, T1 line. TOTALLY TURN KEY. Call Travis:  212/242-1400 (3/21)

JOB OPENING: SALES PLANNER/Discovery Communications/Chicago: Support Account Execs developing proposals and presentations. Strong communicator. Exp w/research, advertising, acct mgmnt. Apply: Req#7725   (3/20)

JOB OPENING: PROGRAM ACQUISITIONS MANAGER/VERSUS/PHILADELPHIA: Position will assist in strategic planning of the network and negotiations of program acquisition. Read more and apply (Req # 60729) at (3/20)

JOB OPENING: PROGRAM PLANNING & SCHEDULING MANAGER/VERSUS/PHILADELPHIA: Execute program scheduling plan for the network and assist with all aspects of planning and scheduling. Read more and apply (Req # 60727) at (3/20)

JOB OPENING: SVP FINANCE/NY: Ent/prod/dist co seeks proactive finance professional. Royalty acct., bookkeeping, A/R, AP, media exp. pref’d. Strength in corp. struct., working w/outside auditors, benefits exp. [email protected]  (3/19)

JOB OPENING: WRITER PRODUCER ON-AIR PROMOS/ABC Daytime/LA: Write/produce/supv edits/promos for ABC soap OLTL, SOAPnet, Must have 5-7 yrs exp. w/in cable or broadcast network. Apply: Req ID #145721 (3/19)
JOB OPENING: SVP STRATEGIC RESEARCH/Disney*ABC Dom TV/Burbank: 10 yrs broad-based TV exp + 7+ yrs mgmt; leading edge exec w/proven ability to assess media trends/developments. APPLY Req #137377  (3/19)

JOB OPENING: WRITER PRODUCER/ABC TV Network/LA: Conceptualize, write/produce On-Air Promos for alternative series. Must have demonstrated exp. within cable or broadcast network. Apply to: Req ID #144085 (3/19)

JOB OPENING: ASST SPVSR/CBS Avid/Final Cut Pro Tech Support/LA: Tech. & ops support of Avids & Final Cut Promo. Must have yrs of post-prod exp & support non-tech personnel.(U) Res to: CBS OnAir Promo, 7800 Beverly Blvd.#15, LA, CA (3/19)

JOB OPENING: ON-AIR MKTG DIRECTOR/Discovery/MD: Manage on-air dept & creative team. Employ strat, review cuts, copy. 5+ yrs exp broadcast/cable. Apply:   Req# 7708   (3/19)

JOB OPENING: SALES/LATV Network/NY: Head office of bilingual, bicultural music & ent channel distributed nat’l. Join fastest-growing ntwrk in Hisp. space. 3yrs+ brdcst sales exp req’d. Ntwrk sales pref’d. Res to: [email protected] (3/19)

JOB OPENING: MEDIA MANAGEMENT TECH/ Rainbow Media, NYC: Min 3 yrs exp. post prod media transfers/Exp. dubbing of all formats, part HD/Hours 12am to 9am. To see full posting visit and apply to req id 5180BR (3/19)

JOB OPENING:  SALES PLANNER/NBCU, TLMDNY: Generate planning cost w/AE, mentor & train sales assts, stewardship, sales mgmt reports, sales development. BA,1+ yrs exp as sales planner. #760342 (3/19)

JOB OPENING:  MARKETING SPECIALIST/NYC/National CineMedia: Support regional marketing needs, projects and events. BA/BS degree, preferably in marketing and/or communications. Res to: [email protected] (3/19)

JOB OPENING: NAT’L LONG FORM SALES/ION Media Networks/LA:  Highly motivated and creative long form account executive with established relationships and proven track record. EOE. Apply to [email protected]  (3/18)

JOB OPENING: CREATIVE DIRECTOR/CBS DAYTIME/LA: Must have strong background in Television Promotion with reel. Great conceptualizing, writing & management skills necessary. Daytime exp. a plus. Apply:, job 2507 (3/18)

JOB OPENING:  DR SALES COORDINATOR/New York, NY/GSN/The Network for Games: Rep to VP Sales Op & DR AE for Ad Sales. Good Com/detail req. Send Res/Cov Letter: [email protected] (3/15)

JOB OPENING: MGR DISTRIBUTION/New York, NY/GSN/The Network for Games: Rep to VP Dist. BA/BS +3+ years exp in mrktg, sales, comm and/or bus. Send Res/Cov Letter: [email protected]  (3/15)

JOB OPENING:  DIGITAL SALES PLANNER/(NY-Warner Bros.) plans, presentations, acct. stewarding, inventory management. Knowledge of ad serving, media math, DFP, ATLAS, MediaVisor. Email: [email protected]      RE: UCTC/95567BR  (3/15)

JOB OPENING:  DIRECTOR OF INTEGRATED MARKETING/BusRadio/NY: Nations fastest growing youth network. Develop and execute multi-platform programs. 3 years experience in youth marketing space reqd. Apply [email protected] (3/15)

JOB OPENING:  PROD DIR/Rainbow/NY: Dvlp/implement/maint of Delivery Platforms for Rainbow. Support our online presence, mainly main consumer-facing websites. 5-7 yrs related web exp. BA pref. Res: ref #5449BR  (3/15)

JOB OPENING:  COOR, CORP PARTNERSHIPS/NY JETS/NY: Dvlp/execute client sponsorship & advertising deliverables for TV, Radio, Evnt Mkting. Degree w/3-4 yrs exp in sports team, league or agency. Send res to: [email protected] (3/15)

JOB OPENING:  DEVELOPMENT EXECUTIVE/NYC: Network funded production company, seeks executive with experience creating, developing & pitching scripted & non-scripted. Must know nets and studios. Resume to: [email protected] (3/15)

JOB OPENING:  Experienced SPORTS RESEARCHER/SCRIPT WRITER for SportsNow! Inc. for 13, half-hour TV series of current international athletes in 13 different sport disciplines. Reply to [email protected] (3/15)

JOB OPENING:  RESEARCH ANALYST/CNN DIGITAL/NY: Support sales across multiple digital platforms. BA, Strong media math, 1+ yrs. exp with Nielsen Online and web analytics products pref’d. Apply: [email protected] (3/15)

JOB OPENING:  AFFILIATES MARKETING MGR/PHILA.: Work with Director, Consumer & Affiliate Marketing & Comcast Corporate to drive affiliate distribution & build value for Versus. (3/15)

JOB OPENING:  AFFILIATE MKTG COORD/PHILA.: Provide admin & project support for the Director & Manager of Consumer & Affiliate Marketing & help to drive affiliate distribution. (3/15)

JOB OPENING:  MARKETING MANAGER/PHILA.: Work with Director, Consumer & Affiliate Marketing to plan, develop, & execute internal & external marketing campaigns. (3/15)

JOB OPENING:  ADVERTISING MGR/PHILA.: Mng development, execution & maintenance of consumer + trade advertising. Mng & foster relationships w/external agencies & design firms. (3/15)

JOB OPENING:  RESEARCH ANALYST/TURNER ENTERTAINMENT NEW MEDIA/NY: Analysis of audience data, client/category pitches, prospecting/ad hoc research requests. BS/BA, 2+ yrs online/TV research exp, Apply: [email protected] (3/15)

JOB OPENING:  SAP HR BUSINESS DEVELOPER/Discovery/MD: in 6 yrs IT exp SAP configuration in PA (w/benefits)/PD modules. Strong HR background, pref. in Global HR systems. Apply: req# 7564 (3/15)

JOB OPENING:  PRODUCER /VIEWPOINT CREATIVE/LA: 4+ yrs as Prod w/ cable, network mktg & promo exp. Strong collaborative, interpersonal, client, post & design prod skill req. Resume & salary history to [email protected] (3/15)

JOB OPENING:  PRODUCER /VIEWPOINT CREATIVE/LA: 4+ yrs as Prod w/ cable, network mktg & promo exp. Strong collaborative, interpersonal, client, post & design prod skill req. Resume & salary history to [email protected]  (3/15)

JOB OPENING:  PRINT DESIGNER/Hallmark Channel/Studio City: Develops creative design solutions for print and promotional projects. Min. 4 yrs exp. See full posting & apply at (3/15)

JOB OPENING:  MGR RESEARCH/MTV Tr3s/NYC: BS/BA. 5+ yrs exp resrch/data analy for cable/brdcast. Exp w/ Nielsen (Explorer, NPower, MarketBreaks, StarTrak). Str analytic sk. Bi-ling Spanish a +. EOE/M/F/D/AAP. Apply (3/15)

WINTER AND SPRING INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SPRING INTERNSHIP CREDITS ONLY:  Self motivated and organized individual to work in office & post-production. Interest in non-fiction filmmaking & reality TV production. Knowledge of Final Cut Pro helpful.  Send resume:   [email protected]   (3/20)

SPRING INTERNSHIP CREDITS ONLY: Internship (summer)/qubo/NYC: Team-oriented & hands-on. Get experience in a variety of fields: sales, marketing, & programming. Send resume or contact for more info: [email protected] (3/18)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … Interested in posting your Video Resume?  Contact [email protected] for more information ….

SITUATION WANTED: CASTING DIRECTOR: Diversity casting in low-cost assignments for TV, film, comedy festivals and the net. Special interest in scripted comedy, sketch and indie films. [email protected] (3/21)

SITUATION WANTED:  JUNIOR ART DIR/CREATIVE ASST/NYC: Recent grad with agency exp in brdcst, production & creative departments. Excellent Adobe CS3 skills, great communicator, & portfolio avail. Contact Megan Murphy [email protected] (3/20)


SITUATION WANTED: HR POSITION or PERSONAL ASST in Entertainment Ind. Unique background in Agency/Corp Human Resources. Also Mgr/Producer in the Music/Film Ind.Consulted on a screenplay as well as Theater Prod. Contact: [email protected] (3/19)

SITUATION WANTED:  SR CONTRACT RECRUITER: 15 years corporate, creative and entertainment recruiting experience. Avail. for short or long term contract or possible full time employment. Please contact me at:   [email protected] (3/18)

E-mail  [email protected] for rates and specs for Job Openings. 

Interested in posting your Video Resume?  Contact [email protected] for more information ….

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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