Friday, March 11th, 2011

Cynopsis: DIGITAL


Good morning, it’s Friday, March 11, 2011, and this is your first early morning digital briefing.  If you would like to read this or any other Cynopsis edition online, click here

Following its $315 million purchase of the Huffington Post, AOL announced it would lay off another 20% of its workforce. More than two thirds of the 900 job cuts will occur in India. Another 200 jobs will be eliminated among editorial and technology staffers. Layoffs include veteran journalists from AOL’s top news sites, including PoliticsDaily, DailyFinance and WalletPop.


How’s this for a customization feature: Google is now allowing users to block out sites they have no interest in when pulling up search results. When you click on a result and then return to Google, you’ll find a new link next to “Cached” that reads “Block all results.”
Google’s video sharing site YouTube launched new localized versions of the site in the Middle Eastern nations of Algeria, Egypt, Jordan, Morocco, Saudi Arabia, Tunisia and Yemen, reports AllThingsD. The company also announced it is increasing its workforce by more than 30% in 2011, so get your resumes ready.
Both MLB and the NBA have completed integrations with the second-generation Apple TV to allow users to subscribe to out-of-market games using the device. (Both require the Apple TV 4.2 update, released alongside iOS 4.3.) Sports content has been seen as one of the major factors stemming the flow of more cord-cutting.
NCircle Entertainment has licensed children’s programming for the new IPTV edutainment service, Programs such as Dr. Seuss’ “The Cat In the Hat Knows A Lot About That” and Jim Henson’s “Sid the Science Kid” will be delivered by Mobile MUM to Apple and Android devices.


Finnish casual game developer Rovio Mobile, creator of the megahit Angry Birds, raised a whopping $42 million in financing led by Accel Partners and Atomico Ventures. Felicis Ventures also participated in the round. Atomico’s Niklas Zennstrom, who co-founded Skype, Kazaa and Rdio, will be joining the board of Rovio. The Angry Birds franchise, which is now making virtual goods revenue off 40% of its new iOS customers, according to Rovio, is currently being developed as a Facebook game.
Another mobile game developer SCVNGR, which comes up with real world tasks for players to perform, introduced a new daily deal service in Boston and Philly dubbed LevelUp, which offers a trio of progressive discounts for returning customers. You can unlock the GPS-identified level 2 or 3 deals by purchasing the original offer. The company recently raised $15 million in financing from Google Ventures and Highland Capital.
Digital ad network RadiumOne has closed on a $21 million round of Series B funding round led by Crosslink Capital. The Bay Area-based start-up recently opened an office in the UK and will expand to continental Europe and Asia Pacific in the coming months. DFJ Esprit also participated in the round along with previous investors Adams Street Partners and Trinity Ventures, bringing RadiumOne’s total funding to $33.5 million.


Omnicom Group
struck a deal with Yahoo to help educate brands about “”the power of digital storytelling” in creating more engaging online experiences. As part of a new deal, Yahoo will appoint a Creative Ambassador to brief Omnicom’s agencies and clients on its newest products and technologies. Yahoo! will also provide access to Yahoo! Web Analytics as part of a data exchange.
A new eBook titled The Goodness Engine: Driving Greater Social Impact in the Digital World was released by interactive marketing agency Deep Focus as a free resource to help non-profits and for-profit companies raise funds online for socially responsible causes. The tactical guide, the result of a collaborative “hackathon,” is sponsored by Bing, and Hotmail.


announced a plan to allow shoppers to order items online then pick them up at their local store within a few hours. The program, expected to be available nationwide by June, will send an email or text message to shoppers when their order is ready.
Online content delivery platform Outbrain, whose U.S. clients include Conde Nast, USA Today and Slate, announced its expansion into the UK market.


Microsoft’s Bing search engine gained by another 4% market share in Feb., according to Experian Hitwise. Google accounted for 66.69% of all U.S. searches for the four weeks ending Feb. 26, 2011, while Bing, including searches powered on the Yahoo portal, was responsible for 28.48% of searches for the month, it’s best showing yet.
The elephant in the room of the traditional TV model, the DVR, continues to get more play. Timeshifting by U.S. TV audiences increased significantly in the third and fourth quarters of 2010 according to Nielsen, with the average American watching nearly 10.5 hours of timeshifted TV at the end of the year. The biggest year-over-year increase was during Q3, when timeshifting increased 17.9% over the same period in 2009, compared to 13.4% in the fourth quarter.
Monthly Time Spent in Hours: Minutes Per User, 2+
Q4                      Q4 ’10  Q3 ’10  Q4 ’09  %Diff y/y  Hrs:Min Diff y/y
On trad. TV         154:05  145:28  153:47   .02%        0:18 
Timeshifted TV      10:27      9:32     9:13    13.4%     1:14
(all TV homes)
DVR Playback       25:52    23:58    25.33      1.2%      0:19
(DVR homes only)
Source: Nielsen, based on Total Users of each media


Reviews are mostly positive for Apple’s iPad2, due out in stores today at 5 pm (1 am PT online.) The biggest difference is the case itself – 15% lighter and 33% thinner than its predecessor. SXSW goers will be able to buy one in a temporary pop-up store in downtown Austin, according to an Austin American-Statesman report. The company released 14 new video tours of the tablet to stoke the lust.
IM and social networking aggregation service Meebo has added a new “check-in” feature to its iPhone app, allowing users to click on links or scan QR codes to accomplish the feat. The updated app will also incorporate a real-time feed incorporating Meebo, Facebook and Twitter accounts­allowing users to find and check in on content their friends are sharing.
Sony Pictures Home Entertainment
unveiled the new My Daily Clip app for iOS users, selecting a different movie clip from the Sony catalog to feature, along with trivia questions and a searchable clip database.
Photo sharing iPhone app are now able to view behind-the-scenes photography from the set of CBS‘ NCIS: Los Angeles, shot by the cast and producers. Users will be encouraged to share their favorite hometown photos of unique or iconic locales in their city, with an opportunity for their photo to be featured in the series’ season finale.


Troubled wireless broadband provider Clearwire announced a major shakeup, naming Chairman (and former VoiceStream Wireless CEO) John Stanton as interim CEO, replacing Bill Morrow who is leaving for “personal reasons.” Current CFO Erik Prusch has also been promoted to the newly created COO spot. Treasurer Hope Cochran will assume Erik’s former role as Chief Financial Officer.
Social gamer RockYou hired industry veteran Julie Shumaker to serve as SVP/GM of Media, reporting to COO Lisa Marino.
Media Rights Capital has promoted Liz Jenkins to VP/Corporate Development, overseeing MRC’s greenlight and sales strategies across television and film platforms. She will also shepherd the joint distribution venture between MRC and Universal.
Dan Drescher
, formerly of Video Egg and ScanScout, was tapped by Evolve Media Corp. to head the new SpringBoard Video division as VP/Sales.
Abby Gardner has joined Hearst Magazines Digital Media’s as Site Director. She was formerly beauty editor of


Ninety million member-strong professional-themed social network LinkedIn unveiled a social news aggregation service named LinkedIn Today, connecting users from similar industries to shared stories. The idea is that you’ll be directed to stories that matter within your business, as determined by insiders themselves, rather than fourth estaters. Industry news categories such as Online Media and Internet can be customized on the home page and stories are selected based on how many people shared them via LinkedIn or tweeted them via Twitter. Stories found on the site can easily be shared or saved to read on the new LinkedIn Today iPhone app. (Another interesting feature of the iPhone app is the ability to see what your connections are reading.) There are 22 industries being covered at launch, with an understandable slant toward the computer and tech space.


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Wayne Karrfalt for Cynopsis: Digital

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

JOB OPENING: RESEARCH DIR /IPSOS OTX/NYC: Manage projects for media focused studies. Survey dev’t, sample design, & report preparation. 8 – 12 yrs supplier/client-side experience in market research. Apply: [email protected] (3/18)

JOB OPENING:  SR ANALYST/MTVN DIGITAL RESEARCH/NYC: 3+ years primary and secondary research experience. Assist with surveys, interviews, focus groups, lit reviews, etc.EOE/M/F/D/AAP. Apply (3/18)

JOB OPENING: SR MGR RSRCH/Discovery/SS: Oversee all Science Channel rsrch efforts; Utilize Nielsen ratings data to guide decision-making & strategies for programming, scheduling, comms & mktg, 5+ yrs exp. #3410  (3/18)

JOB OPENING:  DIR MARKET RESEARCH/BET/NYC or DC: 5-7 yrs exp with prog research, mkt and Nielsen ratings-mgmt./supervisory experience key! (NMR databases) send resumes to [email protected] (3/18)

JOB OPENING: DIRECTOR, LEGAL & BUSINESS AFFAIRS/National Geographic Channel/DC: Negotiate and draft agreements for programming, sales, syndication and talent. Apply to Job ID 4552.  EOE. (3/18)

JOB OPENING: MARKETING COORDINATOR/ MANAGER /YOU ON DEMAND/NYC: Manage video promotion and print marketing initiatives for video on demand deployments in China. 2-3 years marketing experience in media. Apply: [email protected] (3/18)

JOB OPENING: SR MKT RSRCH ANALYST/FOX NEWS NETWORK/NY: Work w/ Nielsen, MRI, & various rsrch apps to anlyz data. BA Deg & 2-4 yrs cbl rsrch exp req’d. Exc PC/Excel & PP  &  Strong writ/comm skills.  Email: [email protected]  EOE (3/17)

JOB OPENING: ACCT EXEC/Universal/NBC Sports/NYC:Maint/growth of existing biz. Dvlp new biz; focus on endemic clients w/in endurance/Olympic sport cats.; 5+ yrs AE/mgr media/brdcst; BA/BS req’d. Res: [email protected] (3/17)

JOB OPENING: Sales Mkg Mgr/ Universal/NBC Sports/NY: Increase sales thru new opps & customized day part sales prsntns; interface w/intrnl/extrnl clients; 7+yrs agency/media/sls/rsrch; BA/BS req’d. Res: [email protected] (3/17)

JOB OPENING: RSRCH ANALYST/TV ONE PROG/MD: compose rsrch reports using Nielsen & syndicated data. Bach Deg/2 yrs exp and multitasking pro. Visit (3/17)

JOB OPENING:  MANAGER, PRIMARY RESEARCH/STAMFORD CT/WWE: 5+ yrs exp with execution of primary research (survey design, focus groups, work w/ 3rd party vendors,etc.) Some travel. Apply: (3/17)

JOB OPENING: DIGITAL AE FOR KRQE-TV/Alb NM: Dvlp digital sales on platforms. Proven past of new biz dvlpmnt/srvcng clients.Exp selling online display/verticals.BA deg & MS knwlg pref’d.To apply: [email protected].EOE. (3/17)

JOB OPENING:  TRAFFIC COORDINATOR- AD SALES/Hallmark Channel/NY: 2+ yrs related exp. Experience w/databases & proficiency w MS Office req. See full posting & apply @ (3/17)

JOB OPENING: ASSOC MARKETING MGR/MATTEL/L.A.: Lead & manage develpmnt/implemntn of digital mrktg programs for our brands. 2-4 yrs brand/online mrktg exp. MBA pref. Apply: (3/16)

JOB OPENING: WEB ANALYTICS ASSOC MGR/MATTEL/L.A.: Create/execute analytics initiatives for our global branded websites and Virtual Worlds. 3+ yrs web analytics exp. Apply: (3/16)

JOB OPENING: ANALYST, MEDIA PLNG/MULTIPLATFORM SCHDLG/SPROUT NTWRK/COMCAST/PA: Req’d 2yrs exp. SIMS scheduling software, multiplatform-VOD, ITunes, You Tube, etc. Apply: (3/16)

JOB OPENING: MGR PRODUCT STRATEGY/ABC/NY: Identify and support the strategic framework for future opportunities as it relates to digital platforms, & participate in execution of those ideas. Apply:  disneycareers .com  ID#282925 (3/16)

JOB OPENING: DIR, PRGRMNG & RSRCH/WGN AMERICA/NYC: Analyze prgrmng audience delivery, demogrphcs & psychogrphcs. 6+ yrs cable sales & rsrch w/ expert understanding in cable rating systms. Apply online: (3/16)

JOB OPENING: AD SALES MKTG MGR/RMG/NYC: Create/execute cutting-edge custom proposals & lead creation of pitches & other sales prgrms. 5-7yrs sls/mktg exp & cable or digital media exp. BA requ’d. Res/cover:[email protected] (3/15)

JOB OPENING: SUPERVISING PRODUCER, NCR ADVERTISING/Nickelodeon/NYC: 7+ yrs production exp. Ad Agency Production exp is essential. Knowledge of production apps including Final Cut Pro. EOE/M/F/D/AAP. Apply (3/15)

JOB OPENING: EA TO SVP, MKTG/NY based film distribution company: Detail-oriented, highly organized, discrete with interest in marketing. Scheduling, emails, phones. Resume and cover letter to [email protected] (3/15)

JOB OPENING: CONTENT SALES MGR (2)/Thought Equity Motion/NY & LA: World leader in video rights mgmt. Expert ideation, consultative & relationship sales exp. More info: Res: [email protected] (3/12)

JOB OPENING: HEAD OF DEVELOPMENT for a well established production company,CT/NY, Non-scripted TV, 7+ yrs exp TV development, Established contacts a must., Excellent benefits pkg. Email: [email protected] (3/12)

JOB OPENING: SALES PLANNER/RMG/NYC: Generate, optimize & analyze sales proposals for the sales org. Including pricing, viewers & impressions. 2-3yrs sls/planning exp in cable or dig. media. BA req’d. Res/cover: [email protected] (3/12)

JOB OPENING: DIRECTOR OF BRANDED ENTERTAINMENT/Newcast Division of ZenithOptimedia/NYC: Develop and execute non-traditional, cross-platform solutions. Network exp a must, digital a +. Resumes to: [email protected] (3/12)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SUMMER INTERNSHIP CREDITS ONLY: MARKETING SUMMER INTERNSHIP/PLUM SALES/NYC: Gain practical experience in the communications industry by working with a top-notch sales & marketing team at a multi-platform media company. Resume to [email protected] (3/17)

SUMMER INTERNSHIP CREDITS ONLY:  DIGITAL MEDIA/SMITHSONIAN CHANNEL/NY: Focus on mktg efforts, content, social media ideas. Review web & mobile traffic; Competitive assessments. Know digital platforms, web & mobile. Apply: Job: 7710BR (3/17)

SUMMER INTERNSHIP CREDITS ONLY:  Entertainment firm/NYC: Internships available, college credit only, 15-25 hrs wkly. Fluent read/write Chinese required. Apply: [email protected] (3/17)

SUMMER INTERNSHIP CREDITS ONLY:  TV One as internship opportunities for undergraduate school credit-locations in NY, MD, and IL. Visit (3/17)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: ASSOCIATE PRODUCER / WRITER/COORDINATOR/LA: 5+ yrs in network TV production; creative and management. Segment producing, QC, pre-pro, live, taped, post experience. Refs available. Email [email protected] (3/17)

SITUATION WANTED: RESEARCH DIR/SALES STRATEGIST:  20+ yrs media, Nielsen, Hisp, research, sales, and presentation experience. Email: [email protected] (3/17)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER/NY: Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (3/17)

SITUATION WANTED:  Experienced TV PRODUCER with MBA – I have an MBA and 9 years experience as a TV Producer. Ideally looking for a position that integrates content and brands. Also open to other opportunities. [email protected] (3/16)

SITUATION WANTED:  Experienced in PUBLICITY/SPECIAL EVENTS/MARKETING CAMPAIGNS. How do I find celebrities? Book talent? Publicize my event? Been there done that. I know it all! [email protected] (3/16)

SITUATION WANTED: MEDIA SALES/MARKETING MANAGER/LA: 17+ years experience in educational, documentary, advertising media sales, content development,biz development True Closer!!!!![email protected] (3/15)

SITUATION WANTED: ASSOCIATE PRODUCER/LA: 5+ years experience NFLN, ESPN, FoxSports, CNN, Studio Production, Remote Production, Post Production, Writing, Features, Segment Producing, QC, etc. Please email:[email protected] (3/15)

SITUATION WANTED: MANAGER/DIRECTOR FINANCIAL PLANNING AND ANALYSIS/LA. 10+ yrs exp in corporate entertainment finance. Extensive background in financial budgeting, planning, modeling and executive presentations. [email protected] (3/15)

SITUATION WANTED: WRITERS ASSISTANT/WRITERS P.A.: Aspiring TV & Feature Film Screenwriter with yrs of industry experience. Film Festival, & Writing Contest award winner. Excellent references available. Contact: [email protected] (3/15)

SITUATION WANTED: SALES CLOSER in MEDIA, TV & FILM – L.A. 8+ years of Domestic and International experience in Film & TV sales, a powerful sales closer w/ Rolodex of clients, very sharp professional – email [email protected] (3/15)

SITUATION WANTED: INTEG. MKTG MANAGER/LA: 3+ yrs exp building strong client relationships & successful brand campaigns.Great team player, very organized, branded entertainment enthusiast. [email protected] (3/15)

SITUATION WANTED: SHOOTER/DIR/PROD/CREATIVE EDITOR NY/BOS/LA:17+ yrs, worldwide exp: PBS Kids, CBS, BBC, Oxfam, MINI, History Channel, iPhone Apps. reel & website: iPhone +1 (617) 216-7554 [email protected] (3/12)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

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