Cynopsis: Kids!
06/29/12

Good morning. It’s Friday, June 29, 2012, and this your first early morning briefing.

Canada’s Rainmaker Entertainment enters into a deal to sell its animation studio, Rainmaker Studios, to Beijing-based digital animation house Xing Xing Digital. The move follows Rainmaker’s announcement that its President and Executive Producer, Catherine Winder will exit the company effective June 30, 2012 in order to pursue other business opportunities. The agreement sees Xing Xing Digital takes on the assumption of $7 million in Rainmaker debt and all real property leases. The Transaction is conditional upon, among other things, the approval of Rainmaker’s shareholders and the receipt of the required regulatory approvals, including any approvals required under the Investment Canada Act. Rainmaker’s board of directors has already given its unanimous approval for the asset purchase agreement and is recommending its shareholders to approve the transaction  the shareholder meeting is scheduled for July 31, 2012. Rainmaker Studio is currently in production on its first feature film, Escape from Planet Earth, which will be distributed by The Weinstein Company in February 2013. It is also producing several DVD films for Mattel and developing its own properties.

TV and technology industry veterans Alex Kay, Scott Webb and Tinsley Galyean announce the launch PlaySquare (www.playsquare.tv), a new company that will develop tablet-based Touchable Television, the next generation of kid’s media focused on touchscreen technology – which is intuitive to kids. PlaySquare’s Touchable Television aims to transform TV from a passive viewing experience into an active one in which kids are watching, thinking and doing via a seamless combination of existing TV episodes with interactive content that allows a kid to participate in the story of a TV property. PlaySquare has developed a proprietary technology and interface design that allows it to take existing video libraries and convert them into touchable, interactive experiences for the iPad based on a production platform and toolset that is quick, efficient and at a low predictable cost. PlaySquare will license properties and convert them into interactive episodes. For its first licensing deal PlaySquare has partnered with the literacy-centric TV property WordWorld for an app that will release on iTunes on June 29. The WordWorld PlaySquare episode is free of charge for a limited time. WordWorld airs daily on PBS Kids and in 90+ countries worldwide. Furthermore, PlaySquare has signed an agreement with another kid’s media veteran Tina Peel to serve as Advisor and Executive Producer.

A CYNOPSIS MESSAGE

MARKETING

The popular PBS Kids TV series Super Why!, from Out of the Blue Enterprises, has teamed up with Post Alpha-Bits cereal for an educational nutrition promotion. The long-term partnership with the reading-centric series kicks off with on-package visuals and activities on each Alpha-Bits package, including games and cut-out character masks.  The new Alpha-Bits cereal boxes showcasing Super Why, and featuring Super Readers characters Super Why! or Princess Presto, will be available in stores beginning August 2012  as part of the annual back-to-school effort. Alpha-Bits was first introduced in 1958. Additionally, the 2012 Super WHY Live: You’ve Got the Power! Tour kicks off on Wednesday, July 18 in Monroe, LA, at the Monroe Civic Center – Jack Howard Theater. The summer tour includes nine cities, and sets the stage for a fall 2012 tour.

Disney Store will debut its new exclusive Disney Villains Designer Collection at Disney Stores and online at DisneyStore.com in fall 2012. The line features a series of six limited edition Villains Designer dolls (13,000 of each 11.5 inch doll), as well as apparel, beauty products, home items and stationery. Disney Villains Designer Doll Collection products are based on the villainous Cruella de Vil (101 Dalmatians), Evil Queen (Snow White and the Seven Dwarfs), Ursula (The Little Mermaid), Mother Gothel (Tangled), Maleficent (Sleeping Beauty) and the Queen of Hearts (Alice in Wonderland). The line was developed based on the success of the Disney Princess Designer Collection released in 2011. The Villains apparel and accessories will launch exclusively at DisneyStore.com in August 2012, with the entire Disney Villains Designer Collection set to launch in select Disney Store locations nationwide and online in September 2012. For a limited time, a limited quantity of the complete set of Villains Designer dolls will be available online, and then individual dolls will be released over six weeks beginning in September; every Monday in stores and every Tuesday online.

MORE KIDS STUFF

Kidz Bop has partnered with RCA Records, Ben Silverman’s multimedia entertainment studio, Electus, and Vevo, an all-premium music video and entertainment platform, to launch the Kidz Star USA 2012 Talent Search (www.kidzstarusa.com). The national talent competition for kids and teens ages 15 and under is hosted on Kidz Bop’ safe social networking and video sharing website, www.kidzbop.com. Beginning this month, June 2012, aspiring young singers nationwide can upload a :90 second performance video to KidzBop.com to compete for a chance to win a recording contract from RCA Records. Electus will produce an all-new reality web series showcasing the talent of the top ten finalists as they compete to become the next Kidz Star. Vevo serves as the worldwide distribution partner for the 10 episode Kidz Star reality series. Celebrated recording artist, Gavin DeGraw serve as a celebrity mentor and will help select the Grand Prize Winner. Consumers will be able to follow the contestants’ audition videos and progress on KidzBop.com, where they will also be able to interact with their favorites and help determine the semi-finalists and winner. The ten Kidz Star semi-finalists will be announced this September. The finalists will then fly to Los Angeles to compete in a series of musical challenges filmed in front of a live studio audience. The KIDZ Star USA webisodes will be available on Vevo this October. Last year, nearly 50,000 kids entered and two million people voted for the 2011 KIDZ Star USA winner, Kiana Brown, who earlier this month released her debut single Hey Chica.

As a follow up to the premiere of the Disney Channel Original Movie Let It Shine, Disney Channel will debut the special Let It Shine – Rap Battle Edition of the movie on Saturday, June 30 at 7:30p. Throughout the special presentation, lyrics from the movie’s songs, featuring a mix of rap, hip-hop and gospel music performed by stars Tyler James Williams, Coco Jones and Brandon Mychal Smith, will appear on screen. Meanwhile the network will also offer printable lyric and music sheets online at DisneyChannel.com/LetItShine (www.disneychannel.com/letitshine) so kids can have their own rap battles at home. Additionally, Comcast customers can go to WatchDisneyChannel.com (www.watchdisneychannel.com) or download the Watch Disney Channel app for iOS devices to watch the full Rap Battle Edition live.

Nickelodeon will premiere the new half-hour special Nick News With Linda Ellerbee Kids for Sale: Slavery in Ghana on Sunday, July 15 at 9p. The special features the story of Tetteh, who became a victim of human trafficking when he was taken at the age of five from his village in Ghana. Additionally, the show introduces 15-year-old Tyler who learned about the issue at the age of nine and began raising money to help return kids to their families. This year, Tyler traveled to Ghana where he, Tetteh and others, including many kids and former kid slaves, joined forces to rescue kids from human trafficking.

Zodiak Kids, Zodiak Media Group’s kid’s production and distribution arm, signs further deals for the preschool TV series Waybuloo. ABC (Australia) and Zappelin (Netherlands) both acquire 50×11 episodes of the spin-off version of Waybuloo. Meanwhile, RAI (Italy) picks up an additional 50×19 of the original Waybuloo series, for a total of 150 episodes for its air. In other sales, Canal Panda (Portugal) and Luli (Turkey) acquire 52×19 or the original Waybuloo, and EM TV (Papua New Guinea) takes 15×19 episodes. Waybuloo currently airs in 80+ other countries worldwide. Zodiak Rights holds worldwide rights in all media for Waybuloo, with the exception of Canada where Decode Enterprises handles broadcast and home entertainment rights, and DHX Licensing represents consumer products rights. Decode Enterprises and DHX Licensing are both subsidiaries of DHX Media.

Little Airplane Productions partners with social gaming platform Huzutech to create a new HTML5 app for its popular Small Potatoes Facebook page (www.facebook.com/thesmallpotatoes), which boasts 1+ million users. Set to debut on July 1, 2012, The Small Potatoes Potato Maker app will allow fans of the short-form animated series to create and customize (clothing, accessories and facial expressions) their own Small Potato, then share their creation on Facebook as a photo, avatar, profile picture or cell phone picture. Facebook credits will also allow users to open up the exclusive limited edition assets such as the irreverent “Rockstar” pack and fantasy-based “Princess” pack. The series follows the adventures of Ruby, Chip, Olaf and Nate a band of four singing potatoes, the Small Potatoes.  Every episode represents a different phase of the band’s career, from their roots in Rock & Roll to their journey into Jazz, Reggae, Disco and Hip Hop.

RATINGS

Top 10 Combined Broadcast/Basic Cable shows among Kids 2-11 for the week of 6/18-6/24/12, 6a-6a:
K2-11                                               Total Delivery (000)
DSNY*:  Good Luck Charlie (6/24; 8-9p)               3815
DSNY*:  Jessie (6/22; 8:30p)                              2289
DSNY*:  Phineas and Ferb (6/22; 9p)                   2288
DSNY*:  Austin & Ally (6/19; 8:30p)                     2261
DSNY*:  My Babysitter’s A Vampire (6/24; 9-10:30p)   2254
DSNY*:  Fish Hooks (6/22; 9:30-9:45p)                2164
DSNY*:  Another Cinderella Story (6/18; 9-10:40p) 2115
DSNY*:  Good Luck Charlie (6/20; 8p)                   1951
DSNY*:  Jessie (6/21; 9p)                                   1924
DSNY*:  A.N.T. Farm (6/22; 8p)                           1881
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.

Top 10 Combined Broadcast/Basic Cable shows among Kids 6-11 for the week of 6/18-6/24/12, 6a-6a:
K6-11                                               Total Delivery (000)
DSNY*:  Good Luck Charlie (6/24; 8-9p)               3255
DSNY*:  My Babysitter’s A Vampire (6/24; 9-10:30p)   1942
DSNY*:  Jessie (6/22; 8:30p)                             1863
DSNY*:  Austin & Ally (6/19; 8:30p)                     1861
DSNY*:  Phineas and Ferb (6/22; 9p)                   1754
DSNY*:  Another Cinderella Story (6/18; 9-10:40p) 1730
DSNY*:  Fish Hooks (6/22; 9:30-9:45p)                 1694
DSNY*:  Jessie (6/21; 9p)                                   1566
DSNY*:  A.N.T. Farm (6/22; 8p)                           1527
DSNY*:  A.N.T. Farm (6/21; 9:30p)                       1518
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.

Top 10 Combined Broadcast/Basic Cable shows among Tweens 9-14 for the week of 6/18-6/24/12, 6a-6a:
Tweens 9-14                                    Total Delivery (000)
DSNY*:  Good Luck Charlie (6/24; 8-9p)                3124
DSNY*:  My Babysitter’s A Vampire (6/24; 9-10:30p)   1778
DSNY*:  Austin & Ally (6/19; 8:30p)                     1531
DSNY*:  Another Cinderella Story (6/18; 9-10:40p) 1500
DSNY*:  Jessie (6/22; 8:30p)                              1488
DSNY*:  Good Luck Charlie (6/24; 7:30p)               1411
DSNY*:  Phineas and Ferb (6/22; 9p)                    1379
DSNY*:  Fish Hooks (6/22; 9:30-9:45p)                 1257
DSNY*:  Let It Shine (6/20; 8:30-10:25p)              1242
DSNY*:  Jessie (6/24; 10:30p)                             1206
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.

Top 10 Combined Broadcast/Basic Cable shows among Teens 12-17 for the week of 6/18-6/24/12, 6a-6a:
Teens 12-17                                           Total Delivery (000)
DSNY*:   Good Luck Charlie (6/24; 8-9p)                    1542
ABC:       NBA Finals (6/21; 9:04-11:53p)                   1377
ABC:       NBA Finals (6/19; 9:04-11:45p)                   1165
ABC:       NBA Trophy Presentation (6/21; 11:53p-12:16a) 1138
DSNY*:   My Babysitter’s A Vampire (6/24; 9-10:30p)    891
NICK:      Legend of Korra (6/23; 11a-12n)                   886
ADSM**: Family Guy (6/18; 11p)                                870
NICK:      Victorious (6/19; 2p)                                  789
ADSM**: Family Guy (6/18; 11:30p)                           796
FAM:       Pretty Little Liars (6/19; 8-9p)                     786
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
**Abbreviation for Adult Swim, which airs on Cartoon Network

Final K6-11 Ratings for Saturday, June 23, 2012 Broadcast Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
CW (Toonzai) 0.6/4 Avg. (7a-12p)
Cubix 0.1/1; Cubix 0.2/2; Sonic X 0.3/3; Sonic X 0.3/2; Yu-Gi-Oh Zexal 0.6/4; Yu-Gi-Oh Zexal 0.7/4; Dragon Ball Z Kai 0.9/5; Dragon Ball Z Kai 0.9/5; Yu-Gi-Oh 0.9/5; Yu-Gi-Oh 0.9/4
NBC (Qubo on NBC) Avg. 0.4/2 (10a-1p)
Zula Patrol 0.3/2; Shelldon 0.4/2; Jane and the Dragon 0.4/2; Babar 0.3/2; Willa’s Wild Life 0.4/2; Pearlie 0.4/2
CBS (CookieJarTV) 0.2/1 Avg. (7-10a/10a-12p)
Busytown Mysteries 0.1/1; Busytown Mysteries 0.1/1; Doodlebops 0.2/1; Doodlebops 0.1/1; Danger Rangers 0.1/1; Horseland 0.2/1

Final K6-11 Ratings for Saturday, June 23, 2012 Cable Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
DISNEY CHANNEL 2.9/17 Avg. (7a-1p)
Mickey Mouse Clubhouse 1.9/27; Doc McStuffins 2.4/27; Mickey Mouse Clubhouse 2.0/17; Jake and the Never Land Pirates 2.5/17; Phineas and Ferb 3.0/19; Phineas and Ferb 3.1/17; Phineas and Ferb 3.3/18; Fish Hooks (1×15) 3.1/16; Phineas and Ferb (1×15) 2.9/14; Jessie 3.1/15; A.N.T. Farm 3.4/17; Wizards of Waverly Place 3.0/15; Wizards of Waverly Place 3.3/17
NICKELODEON 2.3/17 Avg. (7a-1p)
Penguins of Madagascar 0.8/12; Penguins of Madagascar 1.1/12; Fairly OddParents 2.3/19; Fairly OddParents 2.4/17; SpongeBob SquarePants 2.8/17; SpongeBob SquarePants 3.0/16; SpongeBob SquarePants 2.7/15; SpongeBob SquarePants 3.0/15; Legend of Korra 3.2/16; Power Rangers Samurai 1.6/8; SpongeBob SquarePants 1.4/7
CARTOON NETWORK 1.7/11 Avg. (7a-1p)
Johnny Test 0.9/13; Redakai: Conquer the Kairu 1.0/11; Beyblade: Metal Masters 1.5/13; Pokemon B&W: Rival Destinies 1.9/13; Ben 10: Ultimate Alien 1.7/10; Ninjago 1.7/9; The Green Lantern 1.2/7; Young Justice 1.1/5; Annoying Orange 1.9/9; Annoying Orange 2.4/12; Regular Show 2.8/13; The Looney Tunes Show 2.8/14; The Looney Tunes Show 2.4/12
DISNEY XD 1.3/8 Avg. (7a-1p)
Toy Story (1×103) 0.6/6; Toy Story 2 (1×120) 1.6/9; Kick Buttowski (1×15) 1.7/8; Fish Hooks (1×15) 1.1/5; Phineas and Ferb 1.4/7; Phineas and Ferb 1.7/8; Phineas and Ferb 1.5/7

Live + Same Day Ratings Kids Cable Network Averages (000) for Wednesday, June 27, 2012, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL:     K2-11 1273; K6-11 872; TWEENS 9-14 666
NICKELODEON:         K2-11   883; K6-11 582; TWEENS 9-14 506
CARTOON NETWORK: K2-11   747; K6-11 499; TWEENS 9-14 404
DISNEY XD:             K2-11   312; K6-11 232; TWEENS 9-14 179
NICKTOONS:             K2-11    97; K6-11   68; TWEENS 9-14  56
Source: MTVN Research from Nielsen Media Research Data

A CYNOPSIS MESSAGE

Friday’s Fun Fact: President Van Buren was the first President born an American citizen. All previous Presidents were born English citizens, while the colonies still belonged to Great Britain.

Answer to Our Last Trivia Question: What cartoon character is famous for saying, “What wight thwough yonduh window bweaks!” Elmer Fudd. Kudos to: Lu Battista-Qubo/ION MEDIA/NYC; Josh Andrew Cook-IDEAL intermedia/NYC; Bonnie Rosen-Viacom Media Networks/NYC; Michelle Turkington/Roswell, GA; Sabrina Sparlin-CESD/LA; Jenifer Kramer-Social Vibe/LA; William “Chip” Beaman-Soundelux Design Music Group/Hollywood; Martin McElroy-Red Kite Animations/Edinburgh.

Today’s Trivia Question: The Ruff & Ready Show was the first cartoon series for what studio? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
Gwen Billings for Cynopsis Kids!
06.29.12

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