Friday, June 28th, 2013


NBC Sports. The new EXCLUSIVE home of Premier League.

Beginning August 17, 2013.

across NBC Sports Network, NBC, the networks of NBCU, and the Extra Time package,

via NBC Sports Live Extra Online and Mobile.

For more information, please contact: Jeff Clachko, VP, NBC Sports Group Soccer Media  [email protected].

Cynopsis: Sports

Good morning. It’s Friday, June 28, 2013, and this is your first early morning Sports briefing. 

Famed college basketball announcer Bill Raftery is leaving the waters of ESPN for FOX Sports where he will serve as lead analyst for upcoming Big East coverage on FS1. Raftery will be teamed with Gus Johnson on regular-season and all Big East Men’s Basketball Tournament games televised on the upcoming network. Raftery will, however, maintain in his role as a lead analyst for men’s regular-season college basketball and NCAA Men’s Basketball Tournament coverage on CBS. FOX Sports 1 is slated to televise over 100 conference men’s regular-season basketball games this coming season, with the non-conference schedule starting Friday, Nov. 8.

On the Air

Meanwhile, ESPN revealed that it had locked in college football analyst Kirk Herbstreit in a long-term deal that runs through 2022. Herbstreit will continue to call ABC’s Saturday Night Football package and make weekly appearances on ESPN shows that include ESPN College GameDay Built by The Home Depot and College Football Live. In addition, when the new College Football Playoff begins in 2015, he will call one National Semifinal and the National Championship Game each year.

Spike TV is expanding its roster to include kickboxing, announcing the addition of GLORY Sports International’s (GSI) brand of the sports starting this fall. The live action will see 2-hour events run in primetime on select Saturday nights from around the world as part of a multi-year partnership that was announced between the two companies.

Meanwhile, ESPN officially opened the doors to its annual ESPY Awards, which will be hosted by Jon Hamm this year. Voting is open for fans with nominees that include Drew Brees, Miguel Cabrera, Chicago Blackhawks, Gabby Douglas, Joe Flacco, Brittney Griner, LeBron James, Michael Phelps, Maria Sharapova, Mike Trout, Abby Wambach, and Serena Williams. PTI hosts Tony Kornheiser and Michael Wilbon will host The ESPY Nomination Special on Monday, July 1, at 8p on ESPN2. This year’s ceremonies are Presented by Capital One and associate sponsors that include 20th Century Fox, Asics, Beats by Dr. Dre, Depend, Gatorade, GMC, Hennessey V.S., Miller, Old Spice, Unilever Clear, VIZIO, and Xbox.

Univision Deportes laid out plans for the 2013 Spanish-language coverage of the CONCACAF Gold Cup with the action starting Sunday, July 7, with live coverage of Canada/Martinique, followed by Mexico/Panama, both airing on the Univision Network and Univision Deportes Network. Games continue throughout the month with the final match set to run on Univision and Univision Deportes Network on Sunday, July 28.

ESPN Films and espnW premiere the documentary Venus Vs. on July 2 at 8p. The special marks the first film in the upcoming Nine for IX series and spotlights Venus Williams’ challenging the long-held practice of paying women tennis players less money than their male counterparts at Wimbledon.

Turner Sports goes primetime with this weekend’s coverage of the NASCAR Sprint Cup Series from Kentucky presented by KFC from Kentucky Speedway on Saturday, June 29, at 7:30p. Adam Alexander calls the race and hosts the pre-race show with analysts Kyle Petty, Wally Dallenbach and Larry McReynolds.

On the regional front, Comcast SportsNet Mid-Atlantic will premiere The 2013 Sea Trials, an original one-hour documentary on the U.S. Naval Academy’s annual Sea Trials training exercise for fourth class midshipmen (plebes), on Sunday, June 30, at 8p. The premiere of the special program, which will be presented with limited interruption, will also be available to military service members stationed overseas on American Forces Network.

Don’t miss a special conversation with Subway Global CMO Tony Pace that will take place at the annual Cynopsis Sports Business Summit on Aug. 14 in NY. Tickets are on sale now at


Cynopsis: Sports Business Summit
Engage Fans. Integrate Brands. Make Money. Score!

August 14 | Grand Hyatt NY

Leading executives from networks, leagues and teams will be on hand to deliver thoughtful, actionable perspectives on how to best grow brands, monetize value and tap into the unrivaled passion and enthusiasm of the sports fan.


Sponsorship & Promotion

Last night’s NBA Draft saw ESPN and State Farm lighting up Times Square with a live feed of the selections for the first time ever. The Draft was featured across three of the largest digital billboards in Times Square including: the ABC SuperSign, American Eagle Times Square, and the Disney Store’s Times Square Spectacular digital billboard. The live feed of the broadcast in Times Square was surrounded by State Farm branding, including creative featuring Chris Paul and Cliiff Paul, across a number of additional digital billboards in Times Square.

ESPN Regional Television and AdvoCare International announced a four-year title sponsorship of the Texas Kickoff. Starting this year, the event will officially be named the AdvoCare Texas Kickoff and will be featured on Labor Day weekend at Reliant Stadium in Houston. In the inaugural game, Mississippi State from the Southeastern Conference will face Oklahoma State from the Big 12 Conference on Saturday, August 31.

Puma officially ended its relationship with Aaron Hernandez, due to his arrest for murder charges, according to the AP. The two year deal was inked last April and was going to involve Hernandez with its men’s training program.

Digital Fields

NBC Sports Live Extra saw over 70 million minutes of the 2013 Stanley Cup Playoffs live streamed on desktops, mobile devices, and tablets, according to Adobe Site Catalyst. In addition, the NBC Sports Live Extra app, which was launched in August 2012, surpassed six million downloads on June 18. Overall, throughout the NHL Playoffs, 70,633,853 minutes were live streamed, up 577% compared to last season when 12 games were streamed, and up 2,159% vs. 2011. Those figures include the Stanley Cup Final, which was live streamed for the first time and posted 30,043,262 minutes.

Verizon FiOS added on-the-go capabilities for Time Warner Cable SportsNet and Time Warner Cable Deportes in Southern California, joining Time Warner Cable, DirecTV, Bright House Networks and Cox Communications. All network programming, including live Los Angeles Lakers, LA Galaxy and Los Angeles Sparks games, can be watched on the platform.

Roster Moves

Comcast SportsNet Northwest and the NBC Sports Group announced the appointment of Larry Eldridge as Vice President and General Manager for the regional sports network. Eldridge served as GM of Comcast SportsNet California and Fox Sports Net Pittsburgh over the last 12 years and will now oversee all aspects of the network’s operations, including live event coverage, regional news and analysis, original programming, finance, marketing and communications.

NBC Sports Group unveiled two new additions to their sales team, naming Jim Prendergast, Director of Sales, NBC Sports Ventures,and DanWeinberg, Director of Sales, NBC Sports Ventures. In their new roles, Prendergast and Weinberg will both focus on the revenue growth of the NBC Sports Ventures’ portfolio, which includes Alli Sports, the American Century Golf Championship, the PNC Father/Son Challenge and the Rugby Sevens Collegiate Championship.

Former writer Nick Zaccardi is now a scribe for NBC, where he will serve as the lead writer for Olympic Talk ahead of the company’s coverage of the 2014 Olympic Winter Games in Sochi, Russia. Zaccardi joins NBC Sports Group following stints with,, and

The Main Event, the featured game of the day sponsored by Thuuz, real-time sports discovery for mobile & connected TV platforms

Tour De France, Stage One Saturday, 7:30a. Thuuz rating: 94
The 100th anniversary of the world’s largest annual spectator sport event kicks off. On NBC Sports Network.


Cynopsis Sports Webinar | JULY 25 | 1:30-3:00pm ET | Register
Sports & Second Screen:  Driving fan engagement and brand ROI:
Must-have strategies to increase viewer loyalty through second screen exclusive video, real time interviews, fan feedback, and brand promotions.

BLOOMBERG SPORTS: Rob Shaw (VP, Content/Media)
ESPN: Gus Weber (Sr. Director of Digital Products)
FRONT ROW MARKETING SERVICES: Chris Lencheski (President) with
Special Guest – Hall of Fame Coach, BARRY SWITZER

ON THIS DAY in 1997: Mike Tyson bites Evander Holyfield’s ear in the third round of their heavyweight rematch.

In The Know: The Arizona Cardinals franchise was originally established in what city? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Answer to Our Last Sports Trivia Question: What two NBA stars squared off in an amazing game of HORSE in the original, famed McDonald’s campaign? Answer: Larry Bird, Michael Jordan. Kudos: Deidra Maddock-ESPN/NY; John Miller-NBC Sports Group/NY; Jared Merrell-Optimum Sports/NY; Marc Ernay-1010 WINS Sports/NY; Tara Brown-INSP/Indian Land; David Schaefer-Golf Channel/Orlando; Randy Ingram-WBTW-TV/Myrtle Beach; Mike Wexler-Moroch/Atlanta; Chuck Gordon-Clear Channel Media/Mobile; Alicia Smits-Potawatomi Bingo Casino/Milwaukee; Kevin Micklo-Two X Four Advertising/ Chicago; Chris Wujcik-Anheuser-Busch/St. Louis; Greg Moloznik-GLM Media/Scottsdale; David Hauptman/Denver; Matt Sautter-OpenTV/Golden; Dani Beaulieu-USA TODAY Sports Media Group/LA; Joe Pedri-KLAS/Las Vegas; Alan Berkes-The Ballpark/LA; Don Surath-CBS Local Media/San Francisco.


AUG 13 | Cynopsis: Sports Women of Action | NYC

Join us for a stimulating 2-hrs with a dynamic group of women in senior sports positions talking candidly about the challenges that women still face in landing shot-calling, game-changing positions in the sports world, as well as the opportunities those same challenges present.

Sessions Include: Personal Branding: Sportscasters; Beyond Pink: How Marketers Are Tackling Women; State of the Business.


Later — Chris
Chris Pursell for Cynopsis | Sports

Roberta Caploe: Editorial Director
Diane K Schwartz: Senior Vice President, Media Communications Group

Cynopsis Ad Sales: Mike Farina | VP Sales & Marketing | 203-218-6480
Classifieds Sales: Trish Pihonak | Director of Operations & Content | 888-702-3858

Cynopsis Media: a division of Access Intelligence, LLC * 10 Norden Place * Norwalk, CT * 06855 * USA

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To unsubscribe from this edition, click here. Or for further assistance please email [email protected].


Work closely with the rest of the Sales Strategy & Client Solutions team to develop and communicate best practices and develop case studies to drive future sales.
Manage team 3-5 ppl all focused on industry outreach & product mktg
Proven track record managing direct reports with varied responsibilities
Manage industry evangelism; Cannes, Advertising Week, CES, Sundance
Min 10 yrs business exp in marketing or advertising
Exp with digital media planning and buying
RESUME TO: [email protected].

Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here.

JOB OPENING: DIR PRIMARY RESEARCH/ALJAZEERA AMERICA/NY: 7+ yrs primary Rsrch experience designing,writing and analysis of studies. Strategic and innovative thinking required. Apply: (7/12)

JOB OPENING: SPORTS MKTG ACCT DIR/LA: Passionate mktg exec to join brand agency to build & mng sports clients. Proven record of new biz dev. 10+ yrs exp req’d. Strong kwldg of transmedia sprts & mktg process. Resume: [email protected] (7/12)

JOB OPENING: SR MGR/NICK/NYC: 7+yrs mktg exp. 4+ yrs dgtl & social mda. BA deg. MBA pref. Lead ideation & dvlpmnt of creative mrkting concepts. Mng cross-platform mktg  tactics. Omniture, SiteCatalyst, Google Analytics exp. Apply: HERE (7/12)

JOB OPENING: COORD, CONS MKTG/Lifetime/NY: Asst in the coord of cons mktg initiatives in support of tune-in & branding. 3+ yrs prof exp in TV/cable/agency. Media plng exp pref. Apply: (7/12)

JOB OPENING:  VP TRADE MKTG/WEATHER CHANNEL/NYC: Work closely w/rest of Sales Strategy & Client Solutions team to develop and communicate best practices and develop case studies to drive future sales. Min 10 yrs bus. exp mktg/advtsg. Resume: HERE (7/12)

JOB OPENING: DIR AD REVENUE FORECASTING/Nickelodeon/NYC: Develops and owns forecasting and analytical processes for the Nick ad sales group. 3-4 yrs exp in pricing/planning or financial analysis. Apply here: (7/11)

JOB OPENING: MGR GROUP LANDSCAPE RESEARCH/NBC SPORTS/NYC: 3+yrs exp in resrch w/proven knowledge of syndted data systems. Analyze comptive lndscpe including categories & brands. Apply: (10693BR) (7/11)

JOB OPENING: COPY COORDINATOR/TV ONE/NYC: Wrk w/external agencies, planners + Ad Sales mgmt. to secure commercial copy for network. BA pref’d and/ 3 yrs exp in TV Ops & Traffic. See full descrpt: (7/11)

JOB OPENING: DIR PRICING & PLANNING-ADDRESSABLE, DIG’L AND NAT’L/NYC: Pricing strat for individual & cross-platform. Min. 10 yrs TV / Media exp. Must have agency buying / sales planning. Resumes to: (7/10)

JOB OPENING: TRAFFIC COORD/NYC/AD SALES/CROWN MEDIA: editing daily broadcast logs, execute agency traffic instruct. & maintain commercial invent. View full/apply: Jobs (7/10)

JOB OPENING: SR UNIT PUBLICIST/NBCUNIVERSAL/CT: Min 5+ yrs exp in Comm or PR and min 3+ yrs exp in ent or prod publicity. Oversee consumer PR efforts for several daytime talk shows. Apply: (10736BR) (7/10)

JOB OPENING: INVENTORY ANLYST CABLE/WEATHER CHANNEL/NYC: Tri-state only. Work on day-to-day inventory/pricing needs incl’g special assignments. Excel Pro/Expert/MASTER! Need sample work. Exp in sale plan’g & media math. Resume: [email protected]  (7/9)

JOB OPENING: DIR, DEVELOPMENT/PHILLY: Dvlp orig non-fiction content for ntwrks; prod sizzle reels start/finish;strong casting, writing & rsrch skills; 4+ yrs as Devel Exec/EP of doc shows/reality. Apply: [email protected] (7/9)

JOB OPENING: OPERATIONS DIR/Jupiter Entertainment/Knoxville: Jupiter Entertainment seeks a director to oversee its production operations. 7+ yrs exp. prod. mgmt., post, recruiting, schdl enforcement. Apply: [email protected] (7/9)

JOB OPENING: PRODUCT SUPPORT SPECIALIST/NYC: WO support specialist located onsite @ major client in NYC. Must have exp. working in sales/traffic dept at cable ntwrk. Must be technologically savvy. Apply: (7/9)

JOB OPENING: FREELANCE AD SALES PLANNER/NUVOtv/NY: Ad Sales dept. 2+yrs exp. req. Analytical, Excel and comm. skills req. Industry & Dealmaker exp+. Resume to: [email protected] EOE (7/9)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SUMMER INTERNSHIP CREDITS ONLY:  NUVOtv/Glendale CA:  Many internships available in the following depts. HR, MKTG, Corp Comm, Prod, Prgrmng, Rsrch. Qualified candidates are asked to forward resumes: [email protected] for consideration. No phone calls please.  (7/10)

SUMMER INTERNSHIP CREDITS ONLY:  AFFILIATE MKTG INTERN/NUVOtv/LA: Assist the affiliate marketing department with administrative & creative tasks. Submit resume to [email protected] / no phone calls please. (7/10)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

SITUATION WANTED:  DIGITAL STRATEGIST/PRODUCER: 5+ years exp, specializing in Research-based & Social networking strategy, Online Community Engagement & Media Outreach. Project or FT, LA or NYC email [email protected] (7/12)

SITUATION WANTED: PUBLICITY/MEDIA RELATIONS/LA: Publicity, Events, Film production and Film festival experience in LA & Paris. Speaks fluent French. [email protected] (7/10)

SITUATION WANTED: PRODUCER/CREAT WRITER: 10+ yrs exp Entert, Reality & Music TV shows for MTV, Mun2 & others. Strong creat, mng, ppl skills & ethics. Eng/Spanish, Photosh, Mini DV Cam, bas Avid, FCP. [email protected] 3102540131 (7/9)

E-mail [email protected] or call Trish Pihonak at 888.702.3858 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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