Cynopsis: Kids!
06/24/11
Good morning. It’s Friday, June 24, 2011, and this is your first early morning Kids briefing.
J.K. Rowling unveiled her new digital Potter project Pottermore.com ( www.pottermore.com ), a new free Harry Potter book series-centric interactive website, at a press conference in London and an announcement on YouTube and Sony.com yesterday. Set to launch in October 2011, the Pottermore site, developed in partnership with Sony, will feature Rowling’s newly written material about the series characters, locations and objects, and will exclusively offer the anticipated Harry Potter eBooks (various languages), in partnership with the series’ publishers worldwide including Bloomsbury and Scholastic, at its retail shop. Prior to this the book series has been available in print and as audio books. Launching in English, French, Italian, German and Spanish, with other languages to follow, Pottermore will also feature new illustrations and interactive ‘moments’, which will let fans navigate the Potter series, beginning with the first book, including reading Rowling’s new material and take part in the story too, such as visiting Diagon Alley, getting sorted into a house, get a wand, and cast spells and mix potions. Some of the new material includes Rowling’s descriptions of how she brought to life both the Sorting Hat and Ollivanders experiences from her books for the first time, by revealing the questions asked by the Sorting Hat, and the magic behind the Wand Chooser. The creative on Pottermore was led by UK-based digital agency TH_NK, under the supervision of Rowling and the Pottermore management team, in cooperation with Sony. Partners supporting Pottermore.com include publishers Bloomsbury (UK), Scholastic (US), as well as others, and film partner Warner Bros. So, what can fans do now? Well, they can go to Pottermore.com now and submit their email address to be contacted by the site upon the opening of registration on July 31 (the date anyone? Harry’s birthday), when an online challenge will launch offering the first one million people to complete their registration will gain early access to the website, and help with the final details. Oh and in case you have been under a spell, Harry Potter and the Deathly Hallows: Part 2, the eighth and final film in the series, releases next month on July 15.
As a partner in Pottermore.com, Scholastic says it will provide marketing and promotional support for the site and connect teachers and parents from its school and online channels directly to eBook sales. The publisher, which will receive a royalty on sales of the US editions of the eBooks, notes that Pottermore.com and Rowling’s new content featured on the site will ignite more interest in the book series and draw another generation of readers to Harry Potter.
NEW PRODUCTION & DEVELOPMENT
CCI Entertainment inks a deal with The Juno Company to produce a new music education-based TV series inspired by the Juno franchise. The series will feature the puppet characters from Juno Baby and Juno Jr. The deal will see CCI Entertainment take part in the further development of the brand an will also be responsible for financing the production and distribution of the new series worldwide. The Juno Company is a kid-focused digital media company that creates music education-based products for babies to preschoolers, including apps, games, DVDs, CDs and books.
MORE KIDS STUFF
Next month G4 will premiere two new original Marvel Anime series, Iron Man and Wolverine, which will air exclusively on the network. Iron Man, featuring Adrian Pasdar (Heroes, Castle, Profit) as the voice of Tony Stark, will debut on Friday July 29 at 11p, followed by Wolverine, with Milo Ventimiglia (Heroes, Gilmore Girls, Rocky Balboa) voice Wolverine, at 11:30p, where they will air weekly. Two other new Marvel Anime series, X-Men and Blade, are scheduled to launch on exclusively on G4 later this year. These anime series are not specifically aimed at the kid audience, but I suspect that kids and tweens will find them. The four new Marvel anime series are produced by Madhouse for Marvel Entertainment and Sony Pictures Entertainment Japan. Sony Pictures Television serves as the distributor.
Avrill Stark Entertainment and Flying Bark Productions announce the kid/family-targeted animated film Santa’s Apprentice will get its Australian theatrical release later this year. Based on an original idea, characters and designs created by Jan Van Rijsselberge, Santa’s Apprentice revolves around the adventure of Nicolas, a 7-year-old Australian boy as he deals with the ups, downs and responsibility of being the next Santa Claus. The movie features the voice of Australia’s Shane Jacobsen, Magda Szubanski, Delta Goodrem and Hugh Sheridan. Santa’s Apprentice is a co-production between Gaumont-Alphanim and Avrill Stark Entertainment, with the participation of Gaumont, Cartoon Saloon and Flying Bark Productions, Orange Cinema Series, Centre National de la Cinematographie et de l’Image Animee, Bord Scannan na heireann/Irish Film Board. With the support of Departement de la Charente, de la Region Poitou-Charentes & la Region Ile-de-France. Developed with the support of The Media Programme of the European Union. Becker Entertainment distributes the movie, which debuted in France last year.
MARKETING/LICENSING
JetBlue Airways and PBS Kids team up to launch the joint Soar with Reading ( www.soarwithreading.com ) program, which aims to keep kids reading over the summer through literacy resources available in-flight and online, community reading events and a partnership with First Book. SoarwithReading.com offers parents/adults the opportunity to download a free reading activity kit, create a summer reading list featuring recommendations from Random House Children’s Books and log their kid’s reading time, among other activities. Kids traveling on JetBlue flights this summer will receive a free activity kit featuring reading games based on PBS Kids programming. The campaign, which features PBS Kids animated host Hooper, also encourages kids to learn about the world around them through imaginative travel, reading books and playing learning games on its website at home or at their local public library. For every reader who registers on SoarwithReading.com, JetBlue will make a book donation to a child via First Book, up to 10,000 books.
Geronimo Stilton gets a new video game. Geronimo Stilton The Kingdom of Fantasy: The Video Game will release exclusively for PSP (PlayStation Portable) in Spain and other European markets at the end of 2011. Produced in collaboration with Atlantyca Entertainment, which owns Geronimo Stilton, and Sony Computer Entertainment Espana, the Geronimo Stilton The Kingdom of Fantasy game is being developed by Spain’s Virtual Toys.
STONE SOUP
Talent Search: Kidz Bop launches its second annual Kid Star USA Talent Search ( www.kidzbop.com/kidzstarusa) for kids/tweens 15-year-old and younger. Now through August 15, 2011, kids (remember under 15) can upload a 90-second performance video to KidzBop.com to compete for a chance at a recording contract with RCA/Jive Label Group, and other things. Endemol is producing webisodes following the Kidz Star USA contestants. Like last year, a panel of celebrity judges (TBA), will mentor contestants and select winners. Kids will also get their chance to voice their opinion by voting online for the semi-finalists and big winner.
RATINGS
Top 10 Combined Broadcast/Basic Cable shows among Kids 2-11 for the week of 6/13-6/19/11 , 6a-6a:
K2-11 Total Delivery (000)
DSNY*: A.N.T. Farm (6/17; 8:30p) 2424
NICK: SpongeBob SquarePants (6/14; 11:30a) 2343
DSNY*: Wizards of Waverly Place (6/17; 8p) 2278
NICK: SpongeBob SquarePants (7/14; 11a) 2263
DSNY*: Shake It Up (6/17; 9p) 2255
DSNY*: Good Luck Charlie (6/19; 8p) 2163
NICK: SpongeBob SquarePants (7/18; 11a) 2121
DSNY*: So Random (6/19; 8:30p) 2097
NICK: SpongeBob SquarePants (6/18; 11:30a) 2051
NICK: Fairly OddParents Movie: Fairy Idol (6/14; 12-1p) 2041
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
Top 10 Combined Broadcast/Basic Cable shows among Kids 6-11 for the week of 6/13-6/19/11 , 6a-6a:
K6-11 Total Delivery (000)
DSNY*: A.N.T. Farm (6/17; 8:30p) 2015
DSNY*: Wizards of Waverly Place (6/17; 8p) 1906
DSNY*: Shake It Up (6/17; 9p) 1895
DSNY*: Good Luck Charlie (6/19; 8p) 1851
DSNY*: So Random (6/19; 8:30p) 1820
DSNY*: So Random (6/17; 7:30p) 1473
NICK: iCarly: iParty With Victorious (6/13; 4-5:30p) 1445
DSNY*: A.N.T. Farm (6/19; 9:30p) 1416
DSNY*: Little Manhattan (6/13; 9-10:45p) 1412
DSNY*: Shake It Up (6/19; 9p) 1399
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
Top 10 Combined Broadcast/Basic Cable shows among Tweens 9-14 for the week of 6/13-6/19/11 , 6a-6a:
Tweens 9-14 Total Delivery (000)
DSNY*: Shake It Up (6/17; 9p) 1819
DSNY*: A.N.T. Farm (6/17; 8:30p) 1773
DSNY*: Good Luck Charlie (6/19; 8p) 1716
DSNY*: So Random (6/19; 8:30p) 1711
DSNY*: Wizards of Waverly Place (6/17; 8p) 1627
DSNY*: Good Luck Charlie (6/19; 10:30p) 1361
NICK: iCarly: iParty With Victorious (6/13; 4-5:30p) 1295
DSNY*: Good Luck Charlie (6/17; 10p) 1266
DSNY*: So Random (6/19; 11p) 1266
DSNY*: Little Manhattan (6/13; 9-10:45p) 1250
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
Top 10 Combined Broadcast/Basic Cable shows among Teens 12-17 for the week of 6/13-6/19/11 , 6a-6a:
Teens 12-17 Total Delivery (000)
FAM: Pretty Little Liars (6/14; 8-9p) 1220
NICK: iCarly: iParty With Victorious (6/13; 4-5:30p) 924
DSNY*: Shake It Up (6/17; 9p) 871
ADSM**: Family Guy (6/15; 11p) 845
ADSM**: Family Guy (6/15; 11:30p) 804
DSNY*: A.N.T. Farm (6/17; 8:30p) 802
DSNY*: Wizards of Waverly Place (6/17; 8p) 765
DSNY*: Good Luck Charlie (6/19; 8p) 740
DSNY*: So Random (6/19; 8:30p) 712
ADSM**: Family Guy (6/14; 11:30p) 702
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
**Abbreviation for Adult Swim, which airs on Cartoon Network
Final K6-11 Ratings for Saturday, June 18, 2011 Broadcast Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
ABC 0.9/6 Avg. (9a-12p)
The Emperor’s New School 0.7/4; The Replacements 0.9/5; That’s So Raven 0.9/4; That’s So Raven 1.1/5; Hannah Montana 0.9/4; Suite Life of Zack & Cody 0.9/4
CW (Toonzai) 0.6/4 Avg. (7a-12p)
Magi-Nation 0.2/3; Magi-Nation 0.4/3; Sonic X 0.5/4; Sonic X 0.7/4; Yu-Gi-Oh 0.5/3; Sonic X 0.7/4; Dragon Ball Z Kai 0.8/4; Dragon Ball Z Kai 0.8/4; Yu-Gi-Oh 0.8/4; Yu-Gi-Oh 5Ds 07/3
NBC (Qubo on NBC) Avg. 0.3/1 (10a-1p)
Turbo Dogs 0.3/1; Shelldon 0.2/1; Magic School Bus 0.3/1; Babar 0.3/1; Willa’s Wild Life 0.2/1; Pearlie 0.3/2
CBS (CookieJarTV) 0.2/1 Avg. (7-10a/10a-12p)
Busytown Mysteries 0.2/2; Busytown Mysteries 0.2/2; Doodlebops Rockin Road Show 0.1/0; Horseland 0.2/1; Horseland 0.3/1; Trollz 0.2/1
Final K6-11 Ratings for Saturday, June 18, 2011 Cable Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
NICKELODEON 3.4/19 Avg. (7a-1p)
Penguins of Madagascar 0.9/12; Penguins of Madagascar 1.4/14; T.U.F.F. Puppy 2.1/15; T.U.F.F. Puppy 3.1/19; SpongeBob SquarePants 3.7/20; SpongeBob SquarePants 3.8/20; SpongeBob SquarePants 4.5/22; Fairly OddParents 5.2/25; SpongeBob SquarePants 4.8/23; SpongeBob SquarePants 4.4/21; Power Rangers Samurai 3.5/17; SpongeBob SquarePants 2.8/15
DISNEY CHANNEL 3.3/19 Avg. (7a-1p)
Special Agent Oso 1.9/24; Imagination Movers 2.1/21; Mickey Mouse Clubhouse 2.1/16; Jake and the Never Land Pirates 2.3/15; Phineas and Ferb 3.2/18; Phineas and Ferb 3.7/19; Phineas and Ferb 3.9/19; Fish Hooks 3.9/18; So Random 3.7/18; Kickin’ It 4.1/20; Wizards of Waverly Place 4.6/23; Wizards of Waverly Place 4.1/22
CARTOON NETWORK 1.5/9 Avg. (7a-1p)
Ben 10: Ultimate Alien 0.7/9; Generator Rex 0.8/7; Star Wars: Clone Wars 1.2/9; Beyblade: Metal Fusion 1.4/8; Pokemon: Black & White 2.0/11; Bakugan: Mechtanium Surge 1.0/5; Hot Wheels: Battle Force 1.4/7; Pokemon: Black & White 1.4/7; Pokemon: Black & White 1.9/9; Pokemon: Black & White 2.1/10; Pokemon: Black & White 2.1/11; Pokemon: Black & White 2.3/12
DISNEY XD 1.0/6 Avg. (7a-1p)
Suite Life On Deck 0.6/8; Phineas and Ferb 0.8/8; Phineas and Ferb 1.2/9; Kick Buttowski 1.0/6; Pair of Kings 1.0/6; Kickin’ It 1.5/8; Zeke and Luther 0.9/5; I’m In The Band 0.9/4; Zeke and Luther 1.0/5; Zeke and Luther 0.9/4; Zeke and Luther 0.8/4; Pair of Kings 0.9/5
Live + Same Day Ratings Kids Cable Network Averages (000) for Wednesday, June 22, 2011, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL: K2-11 1502; K6-11 1011; TWEENS 9-14 753
NICKELODEON: K2-11 1385; K6-11 851; TWEENS 9-14 706
CARTOON NETWORK: K2-11 633; K6-11 403; TWEENS 9-14 287
DISNEY XD: K2-11 284; K6-11 232; TWEENS 9-14 194
NICKTOONS: K2-11 132; K6-11 106; TWEENS 9-14 82
Source: MTVN Research from Nielsen Media Research Data
A CYNOPSIS MESSAGE
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Friday Fun Fact: The most common street name in the U.S. is Second Street. This is followed by Park Street and Third Street. Main Street doesn’t even make the top ten.
Answer to Yesterday’s Trivia: Everyone knows the Hawaiian Punch guy – and if you’ve every wondered (as I have), that is supposed to be a grass hat on his head. In any case, in each commercial he asked a much bigger guy, How about a nice Hawaiian Punch? The guy said Sure! and the little guy let ‘er rip. So the question is, what was the name of these two characters? PUNCHY & OAF Kudos to: Keith Manzella-Eastwest MG/NY
Today’s Trivia Question: What do “choosy mothers” choose? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)
Later —
Gwen Billings for Cynopsis Kids!
06.24.11
Cynopsis Ad Sales:
Mike Farina – VP/Business Development & Sales – 203-218-6480 / [email protected]
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