Friday, June 19th, 2009


Cynopsis: Kids!


Good morning. It’s Friday, June 19, 2009, and this is your first early morning Kids briefing.

CBeebies has commissioned Initial, an Endemol Company, to produce a new cooking show, I Can Cook.  With the goal of getting preschoolers interested in food and cooking, I Can Cook offers a hands-on approach to cooking and investigates where the food in the kitchen and table comes from.  Set in a kid-friendly kitchen, each episode will feature host Katy Ashworth and five kids in making simple recipes while investigating the ingredients and taking part in games/activities.  I Can Cook is slated to debut in fall 2009 and will also feature an accompanying website at .

Nickelodeon UK is set to produce a new version of the popular UK animated series Grizzly Tales, which in its original incarnation ran on ITV (2000-2006).  The new Grizzly Tales (26×11) are based on the recent book series penned by Jamie Rix and published by Orion.  Like the first series, the new Grizzly Tales adaptation will be narrated y Nigel Planer (The Young Ones, Hairspray).  The new Grizzly Tales series is set to launch on Nickelodeon UK in 2011, and will be preceded by replays of the original series (79×11) in 2010.  Produced by Grizzly TV, which is co-owned by Honeycomb Animation Enterprises and Elephant Productions, Grizzly Tales is distributed by ITV Global Entertainment.


YTV (Canada) will offer a special sneak peek of the CGI animated comedy series The Penguins of Madagascar (26 episodes), on Friday, June 26 at 8 p. Produced by DreamWorks Animation in association with Nickelodeon, The Penguins of Madagascar will premiere on Saturday, September 12 at 9a during YTV’s Saturday morning cartoon programming block Crunch.  To promote the series debut YTV will air the animated shorts of The Penguins of Madagascar throughout July and August.  Additionally, the network will also offer an entire week of sneak peek episodes of The Penguins of Madagascar from Monday, August 31 through Friday, September 4 at 5p in The Zone hosted by Carlos.


Warner Bros. Consumer Products (WBCP) enters into a deal with Washington Shoe Company to launch a new collection of Scooby-Doo and DC Comics themed rainwear for kids and juniors under Washington Shoe’s Western Chief and Chooka brand names.  Forthcoming products will feature Warner Bros.’ Scooby-Doo and DC Super Heroes, including Batman, Superman, Supergirl and Wonder Woman.  The initial line of rainwear will feature Batman and include Batman-related gadgets and rain jackets and boots replicating the Caped Crusader’s Bat-Suit.  The rainwear collection will be available beginning October 2009.

TV-Loonland enters into a pan-European licensing deal with Toyco, Bandai Europe for the animated property Pat & Stan for capsule toys available via vending machines.  Additionally, TV-Loonland sign deal h Germany’s Schmidt Spiele for plush figures of both Pat and Stan, which will rollout at retail in 2010.  In addition to the Pat & Stan deal, Bandai Europe´s vending division also picked-up capsule toy rights to TV-Loonland’s series, The Owl.

4Kids Entertainment International inks a series of new licensing deals across various territories for Teenage Mutant Ninja Turtles (TMNT), which celebrates its 25th anniversary this year: in Italy Gruppo Savim (baby/kid aprons) and 001 Edizioni di Antonio Scuzarella (comic books) sign on for TMNT; new licensees in Israel are Tel Bar Pop (back to school products) and Lafayette (stationery, bags); in Portugal J.F. Ramos (apparel, nightwear, accessories) for release later this year; signing on for Turkey and Northern Cyprus is Furkan Ithalcat Ihracat (home furnishings, outdoor toys); World Cart (bath tissue, handkerchiefs, and kitchen towels) will distribute products in GAS, Benelux, UK, EE, Nordics, France, Greece, Ireland, Portugal, Spain and Italy; in the same territories Trevikart/Cuboxal will offer TMNT branded pizza boxes from September 2009; and Admiranda (bath and shower gel) across EMEA.

McDonald’s and Fox team for an Ice Age: Dawn of the Dinosaurs movie themed global Happy Meal that will be available in North America beginning today.  The Happy Meal launched in China earlier this week and will roll out around the world through August, including today in Europe, June 25 in Latin America and June 27 in the Middle East and Africa.  The promotion contains features unique to each country/region.  The US Ice Age/Happy Meal promotion features eight toys based on characters from the movie, each also continuing a special code to an Ice Age area at McWorld on .  In the Asia Pacific and Latin American promotion each toy will feature a heat-activated leaf on its body that will reveal a hidden image when rubbed. In Europe, restaurants will offer character-themed lolli-makers and color-changing cups. Australia will offer the cups for free with the purchase of a Fruit Fizz drink.  The Latin America promotion also offers character-themed visors and bookmarks for kids.  In Mexico restaurants will be outfitted into hot and cold worlds with characters and signage throughout.  Meanwhile in Argentina snow machines will cover the roads with snow among other things.  Select McDonald’s restaurants in the UK will host family scavenger hunts and in-store giveaways.


Artist/animated concept Call: Animation studio Titmouse, is looking for artists from around the country with ideas for short-form animated films.  Those projects selected will be fully funded and production process will be documented from beginning to end as part of a new TV show entitled 7200 Frames.  The artist must be able to draw, animate and direct- as well as be available for a 4-6 week exclusive production schedule. Interviews will be held this summer in LA and San Diego (in San Diego during Comic-Con July 22-23).  So, if you have an idea you can submit it in the form of a link to a YouTube video pasted into the body of an e-mail addressed to [email protected].  Submissions should include footage of the artist describing his/her film idea.  The submission deadline is July 3, 2009.


Electronic Arts appoints John Schappert as COO, responsible for Worldwide Publishing, the Online Platform Group, EA Interactive, Central Development Services and other divisions.  John Pleasants, who had been COO, is leaving the company.  Schappert previously toiled for EA as a software engineer beginning in 1991, leaving the company in 2007 to become Corporate VP, Microsoft Interactive Entertainment Business.


Top 10 Combined Broadcast/Basic Cable shows among Kids 2-11 for the week of 6/8-6/14/09 , 6a-6a:
K2-11                                             Total Delivery (000)
NICK:    Penguins of Madagascar (6/13; 10a)             2031
NICK:    Penguins of Madagascar (6/14; 10a)             1995
NICK:    SpongeBob SquarePants (6/13; 9:30a)         1940
NICK:    SpongeBob SquarePants (6/13; 12p)            1908
DSNY*: The Parent Trap (6/11; 8-10:20p)                 1809
NICK:    iCarly (6/12; 12p)                                       1786
NICK:    SpongeBob SquarePants (6/14; 12p)            1770
NICK:    SpongeBob SquarePants (6/12; 9p)              1766
DSNY*: Hannah Montana (6/14; 7:30p)                    1757
NICK:    SpongeBob SquarePants (6/13; 12:30p)       1726
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Kids 6-11 for the week of 6/8-6/14/09 , 6a-6a:
K6-11                                                 Total Delivery (000)
DSNY*:      Hannah Montana (6/14; 7:30p)                   1481
NICK:        iCarly (6/13; 8p)                                        1356
CARTOON: Total Drama Action (6/11; 9p)                     1347
DSNY*:     The Parent Trap (6/11; 8-10:20p)                1340
NICK:       Penguins of Madagascar (6/13; 10a)             1321
DSNY*:     Jonas (6/14; 8:30p)                                    1312
DSNY*:     Sonny With A Chance (6/14; 8p)                  1270
NICK:       SpongeBob SquarePants (6/13; 9:30a)         1254
NICK:       True Jackson, VP (6/13; 8:30p)                    1252
NICK:       Naked Brothers Band (6/13; 9p)                   1250
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Tweens 9-14 for the week of 6/8-6/14/09 , 6a-6a:
Tweens 9-14                                      Total Delivery (000)
DSNY*:      Hannah Montana (6/14; 7:30p)                   1400
DSNY*:      Jonas (6/14; 8:30p)                                   1237
DSNY*:      Sonny With A Chance (6/14; 8p)                 1196
NICK:        iCarly (6/13; 8p)                                        1185
CARTOON: Total Drama Action (6/11; 9p)                     1163
DSNY*:      The Parent Trap (6/11; 8-10:20p)               1091
DSNY*:      Hannah Montana (6/13; 11:30p)                 1085
DSNY*:      Sky High (6/14; 9-10:45p)                         1080
NICK:        True Jackson, VP (6/13; 8:30p)                   1058
DSNY*:     Suite Life On Deck (6/12; 5p)                      1026
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Teens 12-17 for the week of 6/8-6/14/09 , 6a-6a:
Teens 12-17                                             Total Delivery (000)
ABC:      NBA/Lakers at Orlando (6/11; 9:02p-12:23a)        1221
ABC:      NBA/Lakers at Orlando (6/11; 9:02p-12:23a)          984
ABC:      NBA/Trophy Presentation (6/14; 10:44-11:04p)       881
ABC:      NBA/Lakers at Orlando (6/14; 8:02-10:4p)              842
ADSM*: Family Guy (6/14; 11p)                                          780
DSNY*: The Parent Trap (6/11; 8-10:20p)                            739
ADSM*: Family Guy (6/8; 11:30p)                                        735
ADSM*: Family Guy (6/10; 11:30p)                                      715
NICK:    iCarly (6/13; 8p)                                                    700
ADSM*: Family Guy (6/8; 11:30p)                                       695
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Abbreviation for Adult Swim, which airs on Cartoon Network

Final K6-11 Ratings for Saturday, June13, 2009 Broadcast Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
ABC 0.9/5 Avg. (9a-1p)
The Emperor’s New School 0.5/3; The Replacements 0.6/3; That’s So Raven 0.8/4; That’s So Raven 1.1/6; Hannah Montana 1.1/6; Suite Life of Zack & Cody 1.3/7; Power Rangers RPM 0.9/4; Power Rangers RPM 0.9/5
CW (TheCW4Kids) 0.6/3 Avg. (7a-12p)
Yu-Gi-Oh 5D 0.3/4; Kirby Right Back At Ya 0.5/4; Gogoriki 0.4/3; Gogoriki 0.5/3; Sonic X 0.8/4; Dinosaur King 0.6/3; Teenage Mutant Ninja Turtles 0.6/3; Kamen Rider Dragon Knight 0.7/3; Sonic X 0.7/4; Huntik 0.6/3
CBS (KEWLopolis on CBS) 0.3/1 Avg. (7-10a/10a-12p)
Cake 0.2/1; Horseland 0.4/2; Dino Squad 0.3/1; Strawberry Shortcake 0.2/1; Care Bears 0.3/1; Sushi Pack 0.3/2
NBC (Qubo on NBC) Avg. 0.2/1 (10a-1p)
VeggieTales 0.2/1; 3-2-1 Penguins 0.2/1; Turbo Dogs 0.2/1; Babar 0.2/1; Zula Patrol 0.2/1; My Friend Rabbit 0.2/1

Final K6-11 Ratings for Saturday, June13, 2009 Cable Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
NICKELODEON 4.1/24 Avg. (7a-1p)
Jimmy Neutron 1.8/22; Jimmy Neutron 2.5/22; Fairly OddParents 3.1/23; Fairly OddParents 3.9/25; SpongeBob SquarePants 4.7/25; SpongeBob SquarePants 5.1/26; Penguins of Madagascar 5.4/27; Back at the Barnyard 4.7/23; Mighty B! 4.3/21; SpongeBob SquarePants 4.2/21; SpongeBob SquarePants 5.0/26; SpongeBob SquarePants 4.1/23
DISNEY CHANNEL 2.2/13 Avg. (7a-1p)
Special Agent Oso 1.5/17; Special Agent Oso 1.5/13; Special Agent Oso 1.6/12; Special Agent Oso 1.8/12; Special Agent Oso 2.1/11; Special Agent Oso 2.3/12; Imagination Movers 2.1/10; Handy Manny 1.9/9; Phineas and Ferb 2.9/15; Phineas and Ferb 3.1/16; Catch That Kid (105 minutes) 3.0/15
CARTOON NETWORK 1.6/9 Avg. (7a-1p)
George of the Jungle 1.3/12; Chaotic 1.5/11; Secret Saturdays 2.0/13; Pokemon: Diamond and Pearl  Galactic Battle 2.2/12; Star Wars: The Clone Wars 1.5/8; Ben 10: Alien Force 1.4/7; Batman: Brave & The Bold 1.9/10; Bakugan 2.1/10; Yu-Gi-Oh! 5D 1.3/7; Pokemon: Diamond and Pearl  Galactic Battle 1.2/6; Pokemon: Diamond and Pearl  Galactic Battle 1.3/7
DISNEY XD 0.8/5 Avg. (7a-1p)
Suite Life of Zack & Cody 0.4/4; Phineas and Ferb 0.6/6; Phineas and Ferb 0.9/7; Jimmy Two Shoes 0.3/2; Kid Vs. Kat 0.6/3; Phineas and Ferb 1.2/6; Monster Buster Club 0.7/3; Yin Yang Yo 0.5/3; Phineas and Ferb 0.9/4; Next X 1.0/5; Phineas and Ferb 1.3/6; Phineas and Ferb 1.4/7; Phineas and Ferb 1.4/8

Live + Same Day Ratings Kids Cable Network Averages (000) for June, 17, 2009, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1351; K6-11 846; TWEENS 9-14 654
DISNEY CHANNEL:     K2-11 1266; K6-11 875; TWEENS 9-14 703
CARTOON NETWORK: K2-11   506; K6-11 364; TWEENS 9-14 308
DISNEY XD:               K2-11   235; K6-11 173; TWEENS 9-14 126
Source: MTVN Research from Nielsen Media Research Data

Friday Fun Fact:
The first novel ever written on a Typewriter was Mark Twain’s Tom Sawyer

Answer to Yesterday’s Trivia Question:   What is the name of Speedy Gonzalez’ cousin?  SLOWPOKE RODRIGUEZ FROM GUADELOUPE   Kudos to: Robert Gore-The Ohmies/New York; David Danowski-Fox Cable Sports/NY; Amie Lozanski-Hasbro/Rumford RI; Bob Eisenstaedt-Granite Springs Productions/Tampa; Kevin Schmidt-NCC/Chicago; Hank Bordowitz-Macomb, IL; Patrick Rieger-7ate9 Entertainment/LA

Today’s Trivia Question:   Where is the “wettest, soggiest, dreariest place on Earth (you forgot useless). Situated directly between the United States and Canada (75 miles from International falls, in the middle of western Lake Superior), [it] had the distinction of being constantly fought over by both countries. The United States insisted it was a part of Canada, and Canada insisted it was a part of the United States.”  (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
 Gwen Billings for Cynopsis Kids!

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JOB OPENING: CABLE AFFILIATE SALES EXECUTIVE/Los Angeles: Media Company seeking Top-Tier Cable Affiliate Sales Exec. Min 10 years experience; excellent compensation package with Benefits.Please Email Resume to: [email protected] EOE (6/26)

JOB OPENING: SR DIGITAL AE/Sony Pictures Ent/LA: Generate leads, sell invntry, maintain deals & manage invntry rel. to online initiatives.Reports to NY. Apply: (6/26)

JOB OPENING: CASTING PRODUCERS for a cable reality series in NYC. Must have excellent screening & pre-interviewing skills & be able to shoot casting videos. Apply: [email protected] (6/26)

JOB OPENING: SR DIRECTOR/ESPN/NYC: ESPN seeks Sr Director – Direct Response Ad Sales leader for NYC office. Must have strong mgt and DR skills. Contact [email protected] (6/26)

JOB OPENING: PT FREELANCE AP, ONLINE/Sesame Workshop/NYC: 2+yrs web exp.; Support producers on content dev& production; CMS, basic HTML, digital platforms;log +track assets. EOE/M/F/D/AAP Apply [email protected] (6/26)
JOB OPENING: ONLINE MEDIA BUYER/ADVERTISING/Serino Coyne/NYC: 3+ yrs exp in buying with some planning. Develop & execute online media campaigns. Strong negotiation skills. Inc. Sal. Req. Apply: [email protected] (6/26)

JOB OPENING: TRAFFIC COORDINATOR/The Hotel Networks/NYC: 1-2yrs exp broadcast contracts, copy & logs. Must be detailed/self-starter. Resumes to: [email protected] (6/26)

JOB OPENING: FORECASTING ANALYST/MTVN/NYC: 1-2yrs exp budget models & finance or ad sales pricing/inventory. Must have advanced Excel and strong analytical skills. EOE/M/F/D/AAP. Apply (6/25)

JOB OPENING: FORECASTING MGR/MTVN/NYC: 3+yrs exp preparing revenue forecast reports and budget models. Must have advanced Excel, analytical and quantitative skills. EOE/M/F/D/AAP. Apply (6/25)

JOB OPENING: CNS-PROJ COORD/Comcast/NY: Supp Sales & Traffic sys by identifying, resrchng/resolving tech/bus issues. Help w/Quality Assurance, app train’g/implementation. Apply:|166 EOE (6/24)

JOB OPENING: LICENSING COORDINATOR/MTV Networks/NYC: 2+yrs oversee Nickelodeon accessories product dev/ensure development is within contractual rights. EOE/M/F/D/AAP. Apply (6/23)

JOB OPENING: FREELANCE RESEARCHER – AUDIENCE RESEARCH/Latitude/BOS: Join innovative research team – design/program/analyze/report audience rsrch, 5+ yrs research exp & 4 yr degree. See: Apply: [email protected] (6/20)

JOB OPENING: SR ONLINE ADVRTSNG ANALYST/ Interactive Media Group/NY: Exp. Forecast/mng online inv./ ad hoc reporting/comm of inventory landscape. , Req ID# 188518 or [email protected]  (6/20)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SUMMER/FALL INTERNSHIP CREDITS ONLY: PROGRAMMING/B’CAST OPS INTERNS: V-me (Nat’l Spanish-language ntwrk): Students send letters of interest/resumes or inquiries to: [email protected]. For more info about V-me (6/24)

SUMMER/FALL INTERNSHIP CREDITS ONLY: AD SALES, MKTG & BUS./FINANCE INTERNS/V-me (Nat’l Spanish-language ntwrk): Send letters of interest/res: [email protected] . bi-lingual candidates w/a working knwldg of Spanish pref’d. More info about V-me (6/24)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: FIELD/SEGMENT/POST PRODUCER: Available for work. Experience with MTV, VH1, E!, CMT, ABC, NBC and independent projects. Please e-mail me at [email protected] (6/25)


SITUATION WANTED: 5 PRIME TIME EMMYS/ DOC. PROD, DIR., WRITER in L.A. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: [email protected] (6/22)

SITUATION WANTED: CREATIVE SCRIPT DOCTOR with 16 yrs as Broadcast Exec/Network Story Editor can consult/edit/polish your TV or film pitch/bible/screenplay. Credits include DeGrassi, DaVinci & Dragon Boys. [email protected] (6/20)

SITUATION WANTED: COUNSEL/STDS & PRACTICES/DEV (NY/LA: IP atty w/ 15 yrs in Events, B’way, TV (CBS, MTV, Nick, Golf) looking to fuse legal knowledge w/ love of entertainment. Open to all opportunities. Email [email protected] (6/20)

E-mail [email protected] or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

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