Friday, June 17th, 2011

Cynopsis: DIGITAL

Good morning, it’s Friday, June 17, 2011, and this is your first early morning digital briefing.  If you would like to read this or any other Cynopsis edition online, click here

How fast is a fast enough broadband connection? Comcast CEO Brian Roberts gave cable show goers an idea of what the company’s HFC network is capable of on Thursday, demonstrating its 1 gigabit/sec. downstream speeds by downloading the entire current season of NBC’s 30 Rock in a minute in a half. Mr. Roberts also unveiled Comcast’s next-generation IP video platform, Xcaliber, which promised to leverage cloud computing to deliver a truly interactive program guide and apps that can be added to the platform without years of back office work. The cloud-based architecture will give customers access to more content on more devices, offer greater customization features (aggregating DVR recordings, favorite shows and recommended content under the “MyTV” tab) and speed integrations with such aforementioned applications as Facebook and Skype, according to Roberts. The features are currently being tested in Augusta, GA with no national roll-out date yet set.


Comcast announced it is more than tripling the amount of VOD titles it is carrying from Starz Entertainment to include 800 titles of Starz, Encore and Movieplex in standard def and 520 titles in HD.


Microsoft released a new Kinect for Windows software development kit as promised, geared for the company’s Windows 7 operating system. The new Kinect SDK offers developers a set of tools to build applications and games for PCs using Microsoft’s popular motion-sensing controller, which launched for the Xbox 360 gaming console last Nov. and became one of the quickest digital devices to sell 10 million units.


Traditional TV ad services firm DG has acquired MediaMind Technologies (formerly Eyeblaster) for $414 million in cash. MediaMind, which creates rich-media ad campaigns for advertisers, will give DG a strong digital presence overseas as the New York-based firm maintains 37 sales offices representing 64 countries. Upon closing, Gal Trifon, President and CEO of MediaMind, will serve as DG’s Chief Digital Officer, leading DG’s online advertising business.  Additionally, Ofer Zadikario, MediaMind’s Chief Solutions Officer, will join DG in the same position. DG also announced a partnership with file transfer platform SmartJog to establish a global platform to distribute content to over 70 countries and 5000 stations worldwide.
Social marketing platform Vitrue announced a partnership with ecommerce software provider Shopigniter to combine the companies’ offering to support a fully transactional Facebook Store. Brands including Samsung, Best Buy, AMEX and McDonald’s will be able to offer their clients access to tools that complement the Vitrue SRM platform that can also be integrated with existing eCommerce systems.
Video ad network YuMe acquired UK-based mobile video ad company Appealing Media, signaling its entry into the European market. Appealing Media has executed campaigns for clients including ESPN, IPC Media, Bauer Media and Universal McCann across native apps, touch web and mobile web properties.
The Mobile Marketing Association (MMA) has formed new committee to better define standards and measurement methodologies that govern the practice of mobile analytics and the evolution of mobile into a marketer’s eCRM efforts. The committee will also focus on creating definitions and guidelines for data collection.


The U.S. Senate Judiciary Committee approved a bill on Thursday making it illegal to stream copyright-protected video over the internet with penalties ranging up to 5 years in prison involving multiple instances. (The total retail value of “performances” to its owner must exceed $2,500 or the value of licensing of the works must exceed $5,000.) The Commercial Felony Streaming Act, supported by the Obama administration and a broad array of industry groups, including the American Federation of Musicians (AFM), AFTRA, Directors Guild of America, IATSE and SAG, is the second bill in 3 weeks passed by the committee, following the approval of the PROTECT IP act in May. The measure is expected to head to the floor of the Senate for a vote next week.
comScore announced a partnership with GfK MRI to develop a new product offering that links Americans’ online media habits with print readership and other media consumption data, including product and brand usage. The data will presented in a new index known as comScore-MRI Fusion.
Experian’s panel-based Hitwise measurement service is also rolling out new features including real-time deliverable dashboards and publishing data modules that aggregate complimentary information from such sources as Omniture, Blogger, iGoogle.


Nielsen has identified a new trend that bucks the idea that new platform viewing is additive with traditional TV viewing. Until last fall, Nielsen data consistently indicated that the heaviest media consumers display such habits across all platforms. A subset of consumers from television and internet homes emerged over the first 3 months of the year that defies this notion, with the lightest traditional television users streaming significantly more internet video and the heaviest streamers, particularly 18-34 year olds, under-indexing for traditional TV viewership. Overall, TV viewing increased by 0.2% from a year ago to 158 hours and 47 minutes/month, while internet video viewing jumped 35% to 4 hours and 33 minutes/month. Watching on mobile devices such as smartphones rose 20% to 4 hours and 20 minutes a month. The company did not make a correlation between increased online viewing and “cord cutting.”
Reporting online video viewing for the month of May, Nielsen said Americans set another record by streaming over 15 billion videos for the month. Total online viewers also increased by nearly 3% from April to top 145 million unique viewers. MSN, Hulu, AOL and Fox Interactive Media all grew their audiences by over 10% for the month. MSN/WindowsLive/Bing and AOL also increased the amount of streams they delivered by over 25% month-over-month. Hulu was second only to YouTube in total streams (852 million). The ave. Hulu user spent 4 hours, 43 minutes viewing Hulu videos in May. Hulu was followed by and (both of which replayed their Royal Wedding coverage in May) in this category, with their time spent increasing a heady 61% and 55% month-to-month, respectively.
Top Online Video Destinations by Total Streams  (May 2011, U.S.)
Video Brand                    Total Streams (000)  MOM % Change in Streams
YouTube                              8,860,520               1.3%
Hulu                                      852,173             12.1%
VEVO                                    414,615               0.3%
MSN/WindowsLive/Bing          266,712              26.9%
Yahoo!                                  193,344              -5.9%
Dailymotion                           150,340             -4.6%
Turner-SI Digital Network       149,102              4.5%
AOL Media Network                148,727            25.2%
Facebook                               135,168            -8.3%
CBS Entertainment Websites    120,707           12.8%
Source: Nielsen
Top Online Video Destinations by Time per Viewer (May 2011, U.S.)
250K Unique Viewer Minimum
Video Brand       Time per Viewer (hh:mm)  MOM % Change in Time
Hulu                    4:43                                -8.8%           3:40                               61.4%               2:35                               55.3%
YouTube               2:31                               -3.3%
Megavideo            2:29                             -14.8%             2:17                              11.5%
ABC Family           2:04                              28.4%
Lifetime Digital     1:57                               12.4%
CBS Entertain.     1:12                                -8.7%
MTV Networks      1:11                                 6.7%
Entertain. & Games
Source: Nielsen


unveiled a 92″ 3D DLP flat panel set, the Home Cinema TV, the latest addition to its Diamond TV series, equipped with Bluetooth, 16-speaker Dolby Digital 5.1 surround sound and the company’s Stream TV platform, powered by Vudu. It will retail for $6,000 beginning next month.
has expanded its “Music Unlimited powered by Qriocity” app to the Android platform in the U.S., France, Germany, Ireland, Italy, Spain, the U.K., Australia and New Zealand. Already available via the PS3, PSP and desktop PC, the app offers unlimited access to over 7 million licensed ad-free songs from all 4 major music labels for as little as $4/month depending on the features you want.


Barbara Cipolla was tapped by Digitas as EVP, Chief Growth Officer. She reports to Seth Solomons, and is charged with leading business development efforts for Digitas USA. 
Samsung Mobile
has named Todd Pendleton as its new Chief Marketing Officer. He will be based in Dallas and will report directly to Samsung Mobile President Dale Sohn.
YuMe named Tim Laehy as its new CFO. Tim previously served as CFO of several technology companies, including CloudShield Technologies and Covad Communications.
Don Morrison
, COO of BlackBerry maker Research in Motion, is on medical leave and will return later this year, according to a WSJ report. Former RIM COO Larry Conlee, who retired in 2009, has temporarily returned as a Special Advisor in his stead.
Clash Media has appointed Kevin Van Lenten to the post of VP/Media. Based in New York, NY, Kevin will be responsible for publisher relations, as well as lead the development of Clash Media’s proprietary publishing websites.
Best Buy’s Venice, California-based online tech review service Tecca has added Rich Battista, former president of National Cable Networks for Fox and Gemstar TV Guide International, to its Board and appointed Shannon Ludovissy, former GM of Rotten Tomatoes, and Assaf Tarnopolsky as Co-Presidents. Barb Dybwad, former Mashable and Engadget Senior Editor, has also joined as Head of Content.


IBM quietly celebrated its 100th birthday yesterday with little fanfare – the company that invented the barcode and the mainframe computer gets little attention these days in the wake of the Apple’s, Facebook’s, Google’s and Groupon’s of the world. But if you want to take a little walk down memory lane, take a look at this nicely composed interactive timeline on, charting the company’s progress from the 1890’s to the present. An early rallying cry, coined by IBM precursor Computing-Tabulating-Recording Co. executive Thomas J. Watson Sr., was “THINK,” which appeared in banners, plaques and company materials for decades. Check out the technological advances that IBM has been responsible for over the decades, with inventions such as the hard drive or the selectric typewriter yielding 5 Nobel Prizes, two Japan Prizes, 6 Turing Awards, 7 U.S. Medals of Technology and 5 U.S. Medals of Science. One could almost envision a Mad Men-inspired show set in the early days of Silicon Valley. Almost.


Cyn opsis Media presents:

Primetime Emmy® Special Series: Before the Ballot

 Outstanding Drama Series (Publishing Monday)
Guest Editor Daisy Whitney explores the Drama Category, before the ballots.

Cynopsis Ad Sales for all Special Editions – contact
Mike Farina:
  [email protected] | 203.218.6480  

Later – Wayne
 Wayne Karrfalt for Cynopsis Digital

Cynopsis Ad Sales:
Mike Farina – VP/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

To subscribe to any Cynopsis edition(s) click here .
To unsubscribe from this edition, click here

Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

JOB OPENING: SALES MGR/Home Team Sports, FSN Detroit, MI: Mng ad sales staff, sales operations, and building relationships with agencies & direct clients. Requires 5+ yrs exp in ad sales management in media. (6/24)

JOB OPENING: VP SCHEDULING, NAT’L GEOGRAPHIC WILD/DC: Resp. for prgrm plan’g, strategy, & scheduling for Nat Geo Wild. Mng all interdepartmental comm with Ad Sales, Mktg, Rsrch, Production & Business Affairs. (6/24)

JOB OPENING: VP DIGITAL MEDIA OVERSEES BRAVOTV.COM/NY: Job# 2089BR Responsible for strategy & execution of editorial, operations, ad sales & new business opprt. & partnershps. 7-10 yrs in a fast-paced web envrmt. (6/23)

JOB OPENING: DIR AD SALES/VeriaTV/NY:  Looking for a Strategic/Collaborative mgr. Grow rev for a mulitplat-media co focused on dig. expansion. 8+yr Cable TV & online exp a must    (6/23)

JOB OPENING: DIR SCHEDULING/History/A+E Nets/NY: Direct the timely planning & scheduling of History nets. 5 + yrs plng & sched exp within a cable or brdcstnet.To apply: (6/23)

JOB OPENING: DEV. & PRODUCTION MANAGER/National Geographic TV/DC: Seeking exp’d mgr to oversee prod dvlpmnt for non-fic theatrical prod for giant screen films, feature docs & 3D content prod.  Apply, job ID 4714. EOE (6/23)

JOB OPENING:  HR BUS PARTNER, L.A./NY:  New York Serve as a business partner and resource to A+E Networks L.A. office for all HR needs (6/23)

JOB OPENING:  MGR, FINANCE-INT’L/NY:  See full job description and apply at (6/23)

JOB OPENING:  VP INTERNET SALES REV/ABC/NY: Oversee budgets/forecasts/plnning for digital Ad Sales dept, 10+ yrs industry/financial analysis exp, MBA preferred apply  Req # 307596 (6/23)

JOB OPENING: VP RESEARCH PROGRAM & PRIMARY/Style/LA/NBCUniversal: Identify opps to increase audience share & remain competitive in TV/new media. Synth insights & trends; pkg & present findings 7+yrs (#2023BR) (6/22)

JOB OPENING: VP SALES RESEARCH/Style & Sprout/NY: Drive sales & rev strategies; prod & introduce thought leadership research to help shape Style Network & PBS Kids Sprout. 7+yrs ntwk rsrch exp (Job#1982) (6/22)

JOB OPENING: SR. WRITER/PRODUCER/NY: Please see full description and Apply at: (6/22)

JOB OPENING: ONLINE SALES EXEC/NCC/NYC: Prospect, dvlp & close sales for online and Digital Media prod lines. 5+yrs dig media exp. Strong knwlg online & advanced Advrtsng space. BA/BS deg pref’d. Res: [email protected] (6/22)

JOB OPENING: WRITER/PRODUCER /Nickelodeon Preschool/NY: responsible for developing and executing highly creative and innovative on-air promo and image campaigns. Apply at: (6/22)

JOB OPENING: VP, DIG SALES/NYC: First Social TV Network on a cable ntwrk.Resp for dvlpng/mngng digital & mobile ad sales bus for integrated online platform for independent, nat’l cable ntwrk. Resume: [email protected] (6/21)

JOB OPENING: SR BRAND ACCT EXEC/NYC: First Social TV Network on a cable ntwrk Resp for mngng & upselling to a book of business consisting of agency & mktr accounts. Resume: [email protected] (6/21)

JOB OPENING: DIR PRINT PRODUCTION/NY: Mge print prod, workflow & premium/retouching staff. Point person for internal requests & print vendors (6/21)

JOB OPENING: AD SALES/DIGITAL MKTG MGR/BrightLine/NYC: Interactive TV company seeks mgr with 5+ years exp to lead creative team, and launch cutting edge iTV campaigns for Top 100 TV clients. Res to [email protected] (6/18)

JOB OPENING: ACCT EXEC, MEDIA SOFTWARE SALES/INVISION, Inc/NY: Highly motivated. Sell DealMaker Ad Sales & Traffic software to the brdcst and cable network mkt. Media advrtsng ind exp req’d. [email protected] (6/18)

JOB OPENING: ACCT EXEC, DIG. SOFTWARE SALES/INVISION, Inc/NY: seeking highly motivated sales acct exec to sell DealMaker Digital Ad Sales sftwr to dig. publishers. Interactive media advrtsng ind exp req’d. [email protected] (6/18)

JOB OPENING: SHOWRUNNER/TECH EVENT PROJECT/NY: Must have experience w/high end live event projects & tech material. Think: wipeout meets myth busters. [email protected] (6/18)

JOB OPENING: SR RSRCH ANALY/Comedy Central/Spike TV: BS/BA pref; 2+yrs rel exp. Prof w/Nielsen (MultiTrak,NPower/Aud Watch,Mkt Breaks, AdViews). Exp using:(MRI, Forrester, Roper, JD Power)OE/M/F/D/AAP (6/18)

JOB OPENING: DIR, STRATEGIC RESEARCH/NY: Provide in depth analysis of TV landscape(broadcast cable & alternative platforms) focus on issues impacting media business. 7+ yr exp. job#2017BR (6/18)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: PROJECT & BRAND MANAGER, LA: Pro w/ Bachelors in TV&Film. 5years with broadcast & cable nets. Seeking new challenges. Experienced with all platforms & events CES, Comic-Con, E3 & Promax. E-mail [email protected] (6/24)

SITUATION WANTED: RESEARCH DIR/SALES 20+ yrs Media, Nielsen, Hispanic Mkt, Research, Sales, and Presentation experience. How can I help you? Email: [email protected] (6/24)

SITUATION WANTED: MANAGER/DIRECTOR FINANCIAL PLANNING AND ANALYSIS/LA. 10+ yrs exp in corporate entertainment finance. Extensive background in financial budgeting, planning, modeling and executive presentations. [email protected] (6/23)

SITUATION WANTED: INTEGRATED CREATIVE DIRECTOR in NYC seeking a full time position. Conceptual, strategic and highly accomplished with Key Art, ProMax/BDA, and MARK awards. Contact: [email protected] (6/23)

SITUATION WANTED: Television pro looking for TRAFFIC/OPERATIONS MANAGER/TRAINER/ANALYST position. Over 10 years broadcast exp. [email protected] (6/22)

SITUATION WANTED: I’ve developed a reality TV show based on the life of a homeless Georgia Tech graduate MENSA member working for the Regular Guys morning radio show out of Atlanta. Studio assistance wanted. [email protected] (6/22)

SITUATION WANTED: LA. Experienced sales, biz development pro seeking position in educational / home media. Solid resume and excellent references. email: [email protected] (6/21)

SITUATION WANTED: ACCOUNTING/FINANCE – 20+ yrs. experience in TV Broadcasting/Cable & Digital.Seeking a FT/PT or Temp-to-Perm position: [email protected] (6/18)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

Cynopsis Media LLC
65 Lantern Road
Stratford, CT 06614
Ph: 203.381.9096
Fx: 203.386.8855

All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2011

To unsubscribe from just this Cynopsis Digital email, please click here.  

Related Stories

05/26/23: Mike Pence set for CNN town hall

Friday May 26, 2023 Today’s Premieres HGTV: 100 Day Dream Home at 9p Max: Kendra Sells Hollywood Netflix: Turn of the Tide; Barbecue Showdown Oxygen: The Real Murders of Orange County at 9p Starz: Run the World at 9:30p Sunday’s Premieres ID: American Monster at 9p; Married to Evil at 10p Magnolia: Silos Baking Competition […]

05/25/23: TSM, one of the foundational members of the League of Legends Championship Series, is looking to sell its LCS slot

  Thursday May 25, 2023 Good morning! It’s Thursday and this is your early morning Esports and Gaming brief. TSM, one of the foundational members of the League of Legends Championship Series, is looking to sell its LCS slot and move into a different competitive region, founder and CEO Andy Dinh confirmed. The team, which […]

05/25/23: HGTV puts “The Brady Bunch” home on the market

Thursday May 25, 2023 Today’s Premieres Allblk: Judge Me Not Hulu: The Kardashians Max: 100 Years of Warner Bros.; Vgly Netflix: FUBAR Peacock: Dino Pops The Roku Channel: Team Rubicon Today’s Finale A&E: City Confidential at 9p IN THE NEWS The next Republican presidential candidate slated for a CNN town hall is Nikki Haley. Jake […]

05/24/23: Cynopsis Jobs

man balloons

DIRECTOR, PRODUCTION LIFETIME/LMN MARKETING PRODUCTION OPERATIONS A+E NETWORKS Remote Lead campaign planning & production oversight, ensuring best-in-class creative. Direct Campaign Planning rollouts & ensure production readiness of marketing initiatives. Oversee production on high-end graphics/design/editorial projects. 7+ yrs working in a fast-paced, highly collaborative team, with relevant work exp. in production management. Full info

05/23/23: “Big Brother” gets a late start

"Big Brother" gets a late start