Friday, July 27th, 2007

Cynopsis: DIGITAL


Good Morning, it’s Friday, July 27, 2007 and this is your first early morning digital briefing. 

Following Sony’s announcement to use to scout for budding online talent, MySpace launches “The Storyteller Challenge,” inviting aspiring producers to submit 5-7 minute pilots on a dedicated MySpace page for a chance to score a development deal with Fox. Judges from the Producers Guild of America, top film schools and Fox’s executive ranks will choose two winners who will also receive $25,000 in cash. The contest starts September 4th.


MTV is promoting the premiere of the third season of The Hills with a virtual party on Invitations are available to folks who pre-order the season 2 DVD. Fans can create their own avatar, interact with virtual celebrities and shop for merchandise on the site. The show’s microsite will also feature an interactive talk show this season, streamed live after each episode. is featuring online recaps from episodes of last season’s My Boys to catch viewers up before the show premieres its second season on July 30 at 10 pm ET/PT. TBS is also hosting a marathon featuring all 13 episodes of the previous season beginning July 29 at 10 am ET/PT.
NBC’s is making hay out of Lindsay Lohan‘s latest scrape with the law. Coverage of Billy Bush’s exclusive email exchange with the starlet attracted more than 8 million page views on Wednesday according to Omniture’s tracking figures, the highest volume day in the site’s 11-year history. She swore to Bush that the drugs weren’t hers.
Bravo is inviting fans to submit rants about their bosses online or via text message to promote Flipping Out, its new series about real estate flippers. 


Tucson-based Zeop is offering a plug-and-play web server software product that turns any Microsoft web server into a video sharing site. The software suite allows webmasters to serve their own videos without going through a streaming service. Zeop software licenses start at $495 plus $195/year for a 500-video capacity system.
Animax Entertainment developed a user generated mash-up contest for ice cream maker Dippin’ Dots. Users can go online and utilize a Flash-based tool to create a short featuring the Dippin’ Dots mascot Packy for a chance to win cash and prizes. The deadline to enter is August 14.


A Massachusetts Federal judge warned ConnectU that its lawsuit against social networking site Facebook lacks factual evidence that Facebook employees stole the company’s business model and computer code, according to reports. The judge gave ConnectU founders, who operate a similar service with a much smaller following, an additional two weeks to produce more concrete evidence.
The NAB has thrown its full support behind the controversial Internet Radio Equality Act introduced in April by Rep. Jay Inslee.  The act sets forth to replace per-performance payments with a transitional rate pegged at 7.5% of revenue, driving up costs significantly for internet broadcasters. The NAB also outlined its strategy for the 2009 digital TV transition in a letter to Senate Commerce Committee members. Plans include hiring additional staff, commissioning research and leading a media push involving paid marketing, PSAs and the DTV website.  The Senate Commerce Committee is more than a little concerned the public is not prepared for the transition.
The Electronic Frontier Foundation is trying to say enough is enough regarding fair use of songs on the internet. The EFF filed a complaint this week asking a federal court to uphold the fair use and free speech of a mother who posted a video of her toddler dancing to the Prince song “Let’s Go Crazy.” The Universal Music Publishing Group had ordered the clip to be removed due to copyright infringement.


acquired the online ad exchange AsECN, its third digital advertising acquisition during the past two months. Like competitor Right Media, AdECN operates real-time auctions for buying and selling internet display ads where ad networks can purchase slots from multiple sites and sell them at higher rates to advertisers.
A feature in the most recent issue of Wired questions the wisdom of buying ads in virtual worlds. Examining Linden Lab’s “resident” statistics, it claims Second Life’s current 7 million+ residents only translate to 4 million unique users as many visitors create more than one avatar. What’s more, 85% of the avatars created have been abandoned. Much of the traffic to Second Life is from Europe and Asia, according to the article, with little more than 100,000 Americans per week visiting the site.


Nielsen unveiled its first results from its new GamePlay Metrics service. Sony’s PlayStation2 accounted for 42% of video game console usage during June, followed by Xbox (17%), Xbox 360 (8%), GameCube (5.8%) and Nintendo’s Wii (4%). The PS3 accounted for only 1.5% of total minutes used. PC gamers played Blizzard Entertainment’s World of Warcraft 4 times more than any other PC game. Nielsen reported that 68.1 million gamers used a console in June, playing an average of 7.5 days for the month. The service is expected to give a boost to the nascent in game advertising medium.
Following Nielsen’s decision to replace page views with the time spent metric, ComScore is also revamping its measurement service, calculating average usage from a cross section of users around the country and separating users into heavy, medium and light surfers. The rationale is that heavy users visit more sites and consume a disproportionate share of pages, therefore skewing results.
Online video ad spending will spike 89% to $775 million this year and sustain a 40% growth rate through 2011 when video ad revenue will reach $4.3 billion, according to a new analysis by eMarketer. Yet several factors hold back the medium; as much as 77% of viewers find online video ads intrusive according to a report from Burst Media. The aspect of online video liked the least was “too many video ads,” according to a Synovate study commissioned by Clipblast.


Veoh appointed Steve Mitgang as its new CEO. Steve comes over from Yahoo! where he was SVP of the Global Team, overseeing advertising, platforms and services. Veoh founding CEO Dimitry Shapiro will now assume the role of Founder and Chief Innovation Officer, focusing on technology and consumer standards. Jennifer Betka was also added as SVP/Marketing, joining from Sirius Satellite Radio.
named Karen Bressner to the post of SVP/Ad Sales, reporting to Tom Rogers, Tivo President and CEO. Karen previously served as SVP/Nation Ad Sales for TV Land and Nick at Nite.



Google‘s Gmail team is having some fun with a video clip promotion of its own. Users are encouraged to make their own video clip involving an “M” envelope that is passed around from party to party, the goal being to eventually splice together a passing of the envelope around the world. (The actual image can be cut and pasted from the Gmail site.)  The Gmail staff will update the site as clips are submitted and a final compilation will be posted YouTube when all the entries are in. Clips are due by August 13.
Later — Wayne
Wayne Karrfalt for Cynopsis: Digitals

Cynopsis Ad Sales:  Mark Bohn- 203-583-1224 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here

JOB OPENING: MID-LEVEL TV/RADIO BUYER/KSL Media/NY: 4+ yrs exp in Spot TV, Radio and Cable. Detail oriented, ability to multitask, strong interpersonal/communication skills. Knowledge of DDS a plus. Fax resumes to 212 352-5935. (8/2)

JOB OPENING: COUNSEL /NBCU TV Nets Distribution NJ: Draft, review, negotiate agreements. 3 yrs exp law firm/in-house. Exp in contracts. Gen corp bckgnd. JD req’d. Apply: #614239 (8/2)

JOB OPENING: NBC NEWS AD SALES MKTG ANALYST – NYC: Dev proposals,added value,ad sales materials, premiums, coord. events. 2-4 yrs exp tv/agency. Sales Mktg exp pref. Apply: #604969 (8/2)

JOB OPENING: ANALYST, SLS RESEARCH & MARKETING/Fox/NY: Provide audience data, reports and marketplace info; 1+yr ad/media research; knowledge of Nielsen; understanding of media concepts & sources; strong comm; (8/2)

JOB OPENING: PUBLICIST/ACCT EXEC/Studio City: 2-4 yrs Public Relations exp w/ strong focus on ent/ television specialty. Excellent pitching and writing skills. BA degree MS Kwldg a must Res to: [email protected] (8/2)

JOB OPENING: EXECUTIVE ASSISTANT, CURRENT PROGRAMMING AND SPECIALS/Court TV NY, NY: For full job description please visit req ID # 82411BR. Previous experience required. (8/2)

JOB OPENING: COORD, ONLINE ADVERTISING/VERSUS -Stamford, CT: Coordinate all online advertising activities for experience w/in sales or traffic req’d.Please visit EOE (8/2)

JOB OPENING: FE/MFO: Fantastic assistants to support founder & NY office staff of talent mgmt/tv prod firm. Young profess’ls interested in ent. careers wanted. College grad,1yr personal asst exp req’d. Resume: [email protected] (8/2)

JOB OPENING: COORDINATOR / Media Plng/Toys “R” Us/ Wayne, N.J: Media plng + analy, comm.+ mgmt.Req. BA-Mktg, Bus or Comm + 2yrs exp with an Ad Agency or Marketer. Send res + sal req.) as WORD or .PDF attach to [email protected] (8/2)

JOB OPENING: SR COORD/MTV Networks Int’l/NY: BA, 2-3 yrs digital tech & prod exp; strong orgz’l, relationship, multitasking, creative thinking skills. Rights knwldg & foreign lang a plus. EOE/M/F/D/AAP. Apply (8/2)

JOB OPENING: DESIGN MANAGER/Santa Monica: Yahoo is looking for an experienced & passionate Design Manager for the Kids Property. 7+ year of online exp. Understanding the kids Internet market a must. Contact [email protected] (8/2)

JOB OPENING: COPYWRITER MANAGER/MTV NETWORKS/NY: BA, 4 yrs creative copywriter exp; Strong concepting, writing, brand strategy skills. Cable industry exp. a plus. Interest in pop culture. EOE/M/F/D/AAP. Apply (8/01)

JOB OPENING: AD SALES ASST/Galavision, NY: Detail-oriented, exc comm/math/MS Office skills; asst Sales Team w/presentations/reports/clerical work. Spanish speaking highly pref/not req. Cvr letter & resume: [email protected]   (8/01)

JOB OPENING: SALES ASST/Oxygen/NY: Support 2 AEs and Sales Planner w/ all aspects of sales process. Must be detailed oriented w/strong PC Skills and a team player. 1+ yr cable exp or advertising agency. Resume to: [email protected] (8/01)

JOB OPENING: MGR, MEDIA LIB/Discovery Communications, Silver Spring, MD: Manage 24/7 lib ops. 4+ yrs media lib or dig asset exp. 3+ yrs mgmt exp. BA/MA Lib Sci Digitization Strat exp a plus. Apply: Req 5231 (8/01)

JOB OPENING: SALES MGR/UOL Media Group/LA: Online Ad Sales & Biz Dev to clients & agencies. Min 3 yrs online + 5 years sales. So. Cal. Nice base, uncapped comm. & co. equity. Contact: [email protected] and (8/01)

JOB OPENING: DIR UNIVISION NTWRK RSRCH: 3-5 yrs Rsrch/Mktng at media co/advrtsng agency. Analysis of Nielsen data, strong writing, orgz’l skills PP Word, Excel, Galaxy Explorer, AdViews, NPower. [email protected] EOE (8/01)

JOB OPENING: MKTG MGR/Dxstreet/Ft Lee NJ: Dev & exec online viral campaigns, client relations/rprtng. Wrk dir w/ VP/Mktg. Must be creative, organized, savvy w/prvn record. 3+ yrs exp req’d , [email protected] (8/01)

JOB OPENING: FCP/AVID EDITORS: NYC Nat’l Synd Talk Show looking for Staff & Freelance to cut field pkgs – from Aug. to Apr.Shifts from 10a6p & 6p2a. Fast paced environs able to work under pressure email: [email protected] (8/01)

JOB OPENING: RES COORD/Cablevision NYC: 1 yr related exp in TV/Cable/Entertainment Industry. Support Res. dept in daily functions. Prof. in MS Office. Please visit and apply to req ID 3898BR (7/31)

JOB OPENING: REGIONAL MGR/Scripps Network/Affiliate Sales- NY: Dvlp MSO relations/ensure distribution for NE region/3+ yrs affiliate sales experience/BA equiv work exp/Apply at (8/7)

JOB OPENING: COMM. & DESIGN DIR at Eric Carle Studio in Northampton, Mass; liaise w/ (global licensing agency) Chorion NY & overseas on consumer products program. Manage approval of licensed merchandise worldwide. Est. strong comm. with licensees on approvals & product dev. Central hub for comm.. & coord. regarding licensing program for this beloved pub. brand. Send resume w/ sal. hist. & req. to [email protected] (7/31)

JOB OPENING: AFFILIATE DISTRIBUTION ASSISTANT/Hallmark Channel/NY: Key administrative position for NDS Dept. See full posting and apply at (7/31)

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JOB OPENING: DIRECTOR, ACQUISITIONS & DEV/Rainbow/NYC: Initiate and oversee program acquisitions & co-productions. 3-5 yrs exp in acquisitions or programming for major TV network or production company. [email protected]. (7/31)

JOB OPENING: MKTG SPECIALIST/Bloomberg TV/NY: Opp for an exp’d mktng exec to lead the creation, mngmnt & execution of strategic integrated consumer & affil mktng prgrms. Candidates should have at least 5 yrs exp. (7/31)

JOB OPENING: MEDIA DIRECTOR/GM Planworks/Chicago: 10 years min of media buying experience. National TV negotiation experience required. Exp in multicultural preferred. Apply at (7/31)

JOB OPENING: PR COORD/NFL Network/LA: Must have 3+ yrs of public/media relations exp. Strong writer and proven experience in the cable industry is a must. Excellent opportunity with great benefits. Send res to: [email protected] (7/31)

JOB OPENING: SALES COORDINATOR/BBC Mtn Gallry: Coord incoming footage reqs, billing, contracts, data entry CRM sys. 1 yr exp, dtl-oriented, multi-task, meet changing deadlines. Cllg degree req. CV: [email protected] (7/31)

JOB OPENING: AD SALES MKTG MGR/NY: Create sales proposals, execute added value, develop ad sales materials, premiums, events.3-5 years exp cable/bcast exp. Email res: [email protected]

JOB OPENING: JR. RESEARCH ANALYST/BET NY: Support busy Res. Dept. Strong analytical/computer/pres. skills, PPT and Excel. Knwldg Nielsen NPower, Marketbreaks, AdViews, MRI/Simmons, Email: [email protected] (7/31)

JOB OPENING: SALES COORD PER DIEM/CBS/NY: Sched & coord positioning of commercials. Update comm info in sales system. Ends Jan 08. Freq late Fridays. Exc comm & phone skills. MS Windows, Word and Excel. . (7/31)

JOB OPENING: SR. RESEARCH ANALYST/Program Partners/Venice CA: Great opportunity! 1+yrs Rsrch & Nielsen. Ratings exp a must. Prior Studio Intern ok. Excel/Word/Outlook/PP critical. Work closely with sales. [email protected] (7/31)

JOB OPENING: RESEARCH ANALYST/Rainbow Media/NY: 2+ yrs cable & digital res exp. Support Interactive sales & mktg team w/data collection & analysis. Nielsen, MRI a +. Rez ref #3544BR (7/31)

JOB OPENING: RESEARCH MGR/iN DEMAND/NY, NY: Design, execute & analyze primary mkt research. Qualitative & quantitative + syndicated sources. Bachelors + 3-5 yrs exp all phases primary research. Apply at: [email protected] (7/28)

JOB OPENING: DIRECTOR PRODUCTION & OPERATIONS: Manage the day to day and future planning operational aspects of our 24-hour news products ABC News Now and Apply online at: Req ID: 81848 (7/28)

JOB OPENING: GROUP BUYING DIR/Spot TV-Active Int’l /Pearl River NY (15 miles NYC): 10 Exp+. in Supervising/Buying TV. Strong negotiating, operations & team bldg skills req’d. [email protected] 845-732-8943 (7/28)

JOB OPENING: SR. NEGOTIATOR/National Broadcast/Pearl River NY(15 miles NYC): Exp in all areas of Nat’l Broadcast placement. Strong analytical & presentation skills req’d. Resume: [email protected] or call 845 732-8943 (7/28)

SUMMER INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at  [email protected] .

SUMMER INTERNSHIP CREDITS ONLY: MARKETING & DISTRIBUTION INTERNSHIP at LA-based distribution company starting now. Great experience for film/tv, business, marketing majors. Cover letter & resume: [email protected] (7/31)


SITUATION WANTED: CREATIVE EXEC: Screenwriter w/MFA and+7 yrs exp in ent &media seeks to transition into fast-paced enviro& join a team of like minded individuals. Dvlpmnt, On-air promos, Branding, Etc.Contact: [email protected] (8/2)

SITUATION WANTED: ENT MRKTR, STRATEGIST & CREATIVE DIR/LA/SAN DIEGO: 12 yrs exp in promoting TV product for major studios. Looking for mid or sr level mktg position in a dynamic ind. [email protected] or (818)694-2900 (8/2)

SITUATION WANTED: Recent Carnegie Mellon grad. Fine arts degree with a concentration in ELECTRONIC MEDIA. Seeking for an entry level production or PR related job in LA. Please contact [email protected] (8/2)

SITUATION WANTED: WRITER/PRODUCER/REPORTER/CAMERA OP. News; Entertainment; Sports;TV multi-tasker; 21-yr. vet.9-time Emmy & Golden Mike winner w/ CBS. Impact player. LA based. [email protected] (818)833-7556 (8/01)

SITUATION WANTED: Recent College Grad: TV Degree. In NYC looking for weekend PA jobs. Contact via email [email protected] (7/31)

SITUATION WANTED: NYC‘s PREMIERE ENTERTAINMENT LIFE COACH. Tired of working on other peoples’ projects, and not your own? Need to focus? Need a strategy? Call for a free consultation. 646-331-3143. (7/31)

E-mail Trish Pihonak for rates and specs for Job Openings.

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