Friday, January 28th, 2011

Cynopsis: DIGITAL



Good morning, it’s Friday, January 28, 2011, and this is your first early morning digital briefing.  If you would like to read this or any other Cynopsis edition online, click here

Hulu is now considering transforming itself into a “virtual cable operator” offering live linear channels and VOD content to paying subscribers, according to an in-depth piece in the WSJ that cuts to the heart of many issues TV networks, the owners of Hulu, are facing as they balance the desire to develop new digital business with the need to protect their core businesses. Other Revelations include:

  • New News Corp. President and COO Chase Carey, who worried that a whole new generation was being trained to find free TV online, was the impetus behind Hulu Plus
  • Hulu CEO Jason Kilar threatened to leave the company if Hulu Plus didn’t lower its price from $10 to $5/mo.; a comprise was reached at $7.99/mo, equal to what Netflix charges for its streaming-only plan
  • ABC, a late entry to the Hulu family, ruffled feathers when it launched its own full episode iPad app and is now working on developing its own digital subscription offering
  • As Hulu begins negotiations to renew its content licenses, networks are considering requiring a two-week delay before new episodes can appear on the free Hulu service



MTV broke records streaming of full episodes of Jersey Shore on its website last week, attracting more than 1.6 million uniques and racking up 15 million streams in a single week, per Mediapost. The network has seen an increase of 32% in streaming volume this year over last, with Jersey Shore attracting 39% more uniques and 52% more streams.
Former Beverly Hills 90210 star Jason Priestly is participating in a Live Chat hosted on Hallmark Movie Channel‘s Facebook Page an hour before the original movie he stars in, “Goodnight for Justice,” premiers at 8 pm ET/PT on the channel. Livestream is powering the chat.


Comcast is utilizing its on demand and platforms to work with the National Center for Missing & Exploited Children to spread information about missing kids. Public service messages will featured on demand and online, with each video providing relevant details about individual children’s cases.


Telecommunications was the top vertical for mobile advertising in Dec. driven by carriers and device manufacturers that doubled their mobile buys doing the holiday season, according to as network Millennial Media‘s Dec. SMART report. Six verticals experienced triple-digit growth year-over-year, with Automotive growing by 623%, Retail & Restaurants growing by 572% and Entertainment up by 274%. Nearly half of mobile campaigns were designed to drive consumers to a website and another 16% were designed to drive app downloads.


Google made two more acquisitions this week. YouTube swallowed up social media site Fflick, a research service/recommendation engine that combs through Twitter tweets to determine how audiences are receiving new movie releases. Palo Alto-based SayNow builds voice-based social applications that allow users to send and receive voice messages to single or multiple users, integrated with popular social networking platforms and smartphone apps.
Time Warner Cable
continued hemorrhaging basic video subscribers during Q4, even as it tested a lower-cost package to appeal to cost-cutting households in select markets. The company lost a net 141,000 video subscribers, but saw revenues increase 5.9% from Q4 of 2009 to $4.8 billion, partly from price increases, an uptick in DVR homes and the addition of 94k new internet customers.
Leading motion picture 3D technology provider RealD expanded its deal with Regal Entertainment, the U.S. largest theater chain, to double the exhibitor’s footprint of 3D screens from 1,500 to 3,000.
As promised, Netflix released a chart ranking the nation’s speediest ISPs as a way to point their customers in the direction of the best streaming video options. Charter Communications ranked as the top network averaging 2.667 kbps, followed by Comcast, Cox and Time Warner. 4G WiMax network Clearwire ranked dead last. Rogers leads in Canada with an impressive 3,020 kbps average.


Living Social’s hugely popular Amazon deal ($10 for a $20 gift certificate) helped the Groupon rival’s surge by 80% last week, according to Experian Hitwise. LivingSocial purchased the certificates from Amazon at an undisclosed cost (the company reportedly took a loss on the offer) and then resold them through its email service. Groupon’s traffic declined 20% during the same period.


Following up on the portable PSP and Nintendo’s game changing glasses-free 3DS, Sony unveiled a new handheld gaming device, codenamed the “NGP” (Next Generation Portable), equipped with a 5-inch LED touchscreen, front and rear-facing cameras and 3G network access. The device, due out by Q4 of 2011, will be capable of playing some PlayStation games that have been adapted for smartphone and tablet platforms including Android.
Showtime has adapted its mobile app for Android, enabling fans to get news on the network’s original series, movies, specials and sports programming. Users can check program schedules, review detailed episode guides, and watch full sample episodes. The network reports that its iPhone app has been downloaded over 600k times to date.
Here Media, publisher of LGBT-themed The Advocate and, has reached a deal with Thumb Media Group to distribute a free, ad-supported app for the magazine for iPhone, Android and BlackBerry. The app will feature web content in the categories of News, Entertainment, Features, Travel and Health, as well as video episodes of the news program “The Advocate,” which is currently repurposed for the NBC News Channel service.


TV Studios Global Entertainment
hired former Viacom & Saban senior consumer products executive Jean-Philippe Randisi to serve as EVP & Director of Consumer Products, a newly created position. He reports to Maria Kyriacou, Managing Director, ITV Studios Global Entertainment.
tapped Amy Cox, writer of the site’s Afghanistan Crossroads blog, as World Editor, one of 4 new positions announced. Amar Bakshi will also serve as the site’s new World Producer; Krisi Keck Ramsey will take over the role of Weekend Editor; and Dan Gilgoff has been upped to Religion Editor on’s enterprise reporting team.


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Facebook has developed another ingenious way for marketers to lift their brand above the clutter with the launch of “Sponsored Stories,” which essentially takes a post you make by “checking in” or “Liking” a product in your news feed and places in the right hand column of your friends’ pages. Marketers will bid for the privilege, with rates varying depending upon how far reaching their effort is. The idea is that seeing brands being utilized by your friends is much more powerful than a direct pitch. (This video from Facebook Marketing Solutions explains how it works, promising huge lifts in ad recall and likeliness to recommend a product.) As creepy as this may sound, the social networking site is on to something here – marketing is perhaps most effective at reaching young web-savvy viewers when it doesn’t appear to be marketing at all. But again, the site opens up itself up to another backlash as, per usual with its new privacy-eroding features, you can’t opt out.
Clarification: Showtime is not involved with Createasphere’s Saturday webcast, part of series which includes Q&A’s with the creators of HBO’s Boardwalk Empire, FX’s Sons of Anarchy and Fox’s Glee.
Later – Wayne
Wayne Karrfalt for Cynopsis: Digital

Cynopsis Ad Sales:
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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

JOB OPENING:  MEDIA RESEARCH ANALYST/OUTDOOR CHANNEL/CA: Collect/eval ratings, market and/or sales data, Ad Hoc requests for Ad/AF Sales, Prog. 1-3yr media/brdcst exp; 4yr deg prefd. To: [email protected]   (2/4)

JOB OPENING: 2 SR. DIRECTORS: TOYS & GAMES/TOYS & SPORTING GOODS/Nickelodeon/NYC: 6+ yr licensing & toy mktg exp. Brand mktg/strategy exp. Experience with boys & girls toys a plus. EOE/M/F/D/AAP Apply (2/3)

JOB OPENING: SVP CONTENT/DISCOVERY COMM/MIA: Lead prgm, prod, mrktg, publicity & OAP; digital dvlpmnt; strgy implementation consistent w/brand values; 15yrs exp Latin America/USH w/deep content dvlp Req 3181 (2/3)

JOB OPENING: SR DIR TRAFFIC SALES/NYC: Mng daily operations. Incl order approvals, EDI, backup for log duties, resolve billing issues, maint integrity & enforce best practice.10+ yrs exp traffic/sales ops. (2/3)

JOB OPENING: ANALYST, RETAIL SALES/Nickelodeon/Bentonville AR: 1+ yr exp. BA/BS in Mktg, Business, Information Mgmt Systems required. Prof in Excel. Strong interpersonal comm skills.EOE/M/F/D/AAP Apply (2/2)

JOB OPENING: MANAGER, RETAIL SALES/Nickelodeon/Bentonville AR: 3-5 yr exp. Knowledge of assigned markets & retail structure. Background working with Wal-Mart. Strong comm skills EOE/M/F/D/AAP Apply (2/2)

JOB OPENING: VP, BUSINESS & LEGAL AFFAIRS/Sí TV/LA:  7+yrs entertainment law experience with a major studio or network.See full posting & apply @ EOE (2/2)

JOB OPENING: SALES SRVC MGR/LONG IS CITY NY: 4 yrs profess’l exp sales support, acct mngnt, client srvcs &/or prod req’d.  TV station exp & BA deg req’d.  Knwldg metadata, SEO best practices a + Res/cover letter: [email protected] (2/2)

JOB OPENING: ASSOC DIR, CREATIVE MKTG/AT&T Advanced Ad Solutions/NYC:  Energetic & motivated to play a key role in dvlpng advanced advertising business. Exp digital media or mktg req’d.  Resume to: [email protected] (2/2)

JOB OPENING: ASSOC DIR INTEGRATED PR & EVENTS/AT&T Advanced Ad Solutions/NYC:  Energetic & motivated to play a key role in dvlpng advanced advertising business. Exp digital media or mktg req’d.  Resume to: [email protected] (2/2)

JOB OPENING: RSRCH MGR/NFL/NY: Mng and  support design & execution of primary and secondary rsrch relating to NFL fan & brand.  4-7 yrs of mkt rsrch exp.  More info/apply: NFL – Research Manger Position (2/2)

JOB OPENING: SOCIAL MEDIA MODERATOR/EPIX/NY: ID opps, drive pltfrm dirctn; Eval UI. Sup Edit, Mktn & Prod. Excl writing & comm skls. Phshp, Exp Intnt Srvce, Multi-task. Detail, Col Grad, 2yrs+ exp. EOE (2/2)

JOB OPENING: PRODUCT MANAGER/EPIX/NY: ID emrging techn/consumer needs analysis, mrkt sizing & comp analysis/HTML,CSS & JavaScript/ Create & maintn prod vis/Min 2-5 yrs prod mgmt sftware dvlpmt exp / EOE (2/2)

JOB OPENING: SHOWRUNNERS, LINE PRODUCERS, PRODUCTION MANAGERS, STORY PRODUCERS/NYC: Needed to staff several new home makeover/construction shows. Recent makeover/construction exp necessary.  [email protected] (2/2)

JOB OPENING: MGR DIGITAL AD OPERATIONS/SONY PICTURES/CULVER CITY CA: Implement, plan & creative execution for SPT Ntwrk. Proactive person and deep understanding of online advtsng. Apply: Manager, Digital Ad Operations 204707-033 (2/1)

JOB OPENING: MANAGER, MEDIA AD SALES RESEARCH/Warner Bros. TV Dist/NY: (Syndication) Strong presentation, writing and math skills. Adept with Nielsen, Simmons and MRI. Email: [email protected] RE: UCTC/122055BR (2/1)

JOB OPENING: ONLINE ACCOUNT EXECS/ RMM Online Advertising/SEVERAL CITIES:  2+ yrs digital sales or campaign mgmt exp in Chicago, Detroit/Grand Rapids, NYC/New Haven. To apply visit: (2/1)

JOB OPENING: SVP CONTENT/DISCOVERY COMM/MIA: Lead prgm, prod, mrktg, publicity & OAP; digital dvlpmnt; strgy implementation consistent w/brand values; 15yrs exp Latin America/USH w/deep content dvlp Req 3181 (2/1)

JOB OPENING: SR ACCOUNT EXECUTIVE  ONLINE AD SALES/AccuWeather/LA or San Francisco: Creative media seller to sell ad space on website/7+ years of online ad sales. Full info/apply: (1/29)

JOB OPENING: ACCOUNT EXECUTIVE- ONLINE AD SALES/AccuWeather/Chicago: Creative media seller to sell ad space on website/4+ years of online ad sales. Full info/apply: (1/29)

JOB OPENING: AD SALES RSCH/DISCOVERY/NY: 3-5 yrs exp Nat’l media rsrch from cable, brdcst, synd or ad agency; Nat’l Nielsen systems & data knwlg a must. Detail oriented/strong written/oral comm skills. # 3024 (1/29)


JOB OPENING: SALES COORDINATOR/ CBSOuternet/GAMESTOPTV/NY: Prior media exp req’d. Be a self-starter, proven, & goal oriented. This digi placed-based division of CBS offers career growth and visibility. Email [email protected] (1/29)

JOB OPENING: MGR SALES PLANNING/Galavision/NY: Support Dir. on inventory mgmt/stewardship/revenue rptg. Must be detailed/analytical/able to multi-task. Experience in media/DM/VCI/Spanish a +. Apply: [email protected] (1/29)

JOB OPENING: TEMP, MARKETING MANAGER/Smithsonian Channel/NY: Work on mktg campaigns/initiatives & creative for print & on-air; Brand mngmnt. Contact b/w media & agencies. Min 5yrs industry exp. Apply @ Job 6820BR (1/29)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SPRING INTERNSHIP CREDITS ONLY:  DIGITAL MEDIA MANAGEMENT/W Hollywood: Digital agency, managing high-profile clients. Interest in the PR/entertainment industry w/ great web skills. An opp to break into the biz and make contacts! [email protected] (2/2)

SUMMER INTERNSHIP CREDITS ONLY:  EDITORIAL ASST/Bedford Hills NY: Assist Editorial Team in curating & delivering top video news stories from around the globe.  very hand-on position and reqs a substantial level of maturity. RESUME: [email protected] (2/2)

SUMMER INTERNSHIP CREDITS ONLY:  BUSINESS DEVELOPMENT ASST/Bedford Hills NY: Work directly under the Manager of Business Development to learn the Ins and outs of the online digital media space. RESUME: [email protected]  (2/2)

SUMMER INTERNSHIP CREDITS ONLY:  WEB DVLPMNT/Bedford Hills NY: Asst Dir Tech. Learn underlining process of online video del to mult emerging platforms. Intro to Ruby & some knwlg HTML & Java Script req’d. RUBY ON RAILS EXP REQ’D. res: [email protected] (2/2)

SUMMER INTERNSHIP CREDITS ONLY: NBCU Integrated Sales Mktg team works across portfolio to develop custom, innovative ad sales solutions. Intern responsibilities: brainstorms, research, newsletter mgmt, etc. Res/cov ltr to [email protected] (2/1)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED:  International and U.S. Hispanic Executive in Production Management, Marketing, On-Air Promotions.  Emmy award winner. Bilingual Spanish/English, Executive MBA. [email protected] (2/4)

SITUATION WANTED: EXPERIENCED DIRECTOR OF POST/POST SUPER: 20+ years in post production. Experienced with multi-format and tapeless workflow. Avid and FCP. Worked with HD since 2004. Contact: [email protected] (2/3)

SITUATION WANTED:  EXPERIENCED TV PRODUCER WITH MBA – I have an MBA and 9 years experience as a TV Producer. Ideally looking for a position that integrates content and brands. Also open to other opportunities. [email protected] (2/3)

SITUATION WANTED: PROJECT MANAGER/PRODUCER/NYC: 15+ yrs media experience, across platforms with extensive production and creative. VERY knowledgeable on Internet trends. Thanks. [email protected]. (2/2)
SITUATION WANTED: COMEDY/REALITY ASSISTANT: 20+ years experience ( over 65 series) in television comedy, major multi-tasker. Willing to travel and able to work 24/7. Email: [email protected] (2/2)

SITUATION WANTED: RESEARCH MGR/NYC: Need data turned into dollars? 10+ yrs attracting advertisers, meeting client needs. Exp w/variety of systems (Nielsen, MRI) and metrics (Live/C3, reach).  E-mail: [email protected] (2/2)

SITUATION WANTED:  Experienced in Network TV and Radio Sales/Marketing/Online. Promotion/Sponsorship concept development, Sales presentation support. Excellent computer skills. Seeking new opportunities. Please contact [email protected] (2/2)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NY) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (2/1)

SITUATION WANTED: EXECUTIVE ASSISTANT position film/TV (NY) 10 years experience: Interned for a President, Executive Assistant to SVP/VP/film director/celebrity [email protected] (2/1)

SITUATION WANTED: CORPORATE CONCIERGE/PERSONAL ASSISTANT/LA: Years of experience with Los Angeles A-List companies and celebrities. Looking for new assignment. [email protected] (1/29)

SITUATION WANTED: 10 years of affiliate sales/relations experience in Radio, Cable and Broadcast TV. Strong organizational skills, great at building relationships and detail oriented. Please contact me at [email protected] (1/29)

SITUATION WANTED: DOCUMETARY. PRODUCER, DIRECTOR, WRITER in L.A. Five prime time Emmys. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: [email protected] (1/29)

SITUATION WANTED: PRODUCER/CREATIVE DEVELOPMENT: 4+ years in Producing and Creative Writing, Seeking Freelance to Full-Time Opportunities within a Network or Ad Agency, Portfolio Avail. [email protected] (1/29)

SITUATION WANTED: PERSONAL ASSISTANT/LA: 10 + yrs  Exp’d, honest, loyal, and dedicated. Exp in Film/Music. Strong Management, Accounting & technical background. Computer savvy, Microsoft Office Suites. Email [email protected] (1/29)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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