Friday, January 27th, 2012

Cynopsis: Kids!

Good morning. It’s Friday, January 27, 2012, and this your first early morning briefing.

TV5MONDE and Dish Network have partnered to launch the first US kid-targeted French-language TV channel, Tivi5MONDE, nationwide this week. Tivi5MONDE is being offered to Dish subscribers as part of its French language package ($19.99) that already includes TV5MONDE USA. Aimed at kids and tweens (4-14), Tivi5MONDE will offer a range of French-language live-action, animated, educational and entertainment programming, including: Les Daltons (The Daltons, 78×7) about four not so smart brothers in the Wild West trying to escape from prison; Galactik Football (Galactic Soccer, 78×26)  fantastic creates with special powers compete in the most popular sport in the galaxy; Marsupilami  Houba Houba! (52×26)  the series follows the adventures of a young boy, Hector, who is sent to live with his aunt for one year during which he becomes friends with the iconic Marsupilami; Chasseurs de Dragons (Dragon Hunters, 52×26)  the series follows best friends Lian-Chu and Gwizdo as they hunt the world for dragons that everywhere.


Cartoon Network Enterprises (CNE) and the PGA of America team to launch the new PGA Authentic Jr. line of licensed products, which will debut at golf course pro shops nationwide in May 2012. The first products from the line will include youth apparel including shirts, outerwear, shorts, skorts and hats for boys and girls. This line was created and distributed by Garb, a leading manufacturer of kid’s golf apparel. The products were officially unveiled to the golf industry at the 59th PGA Merchandise Show this week in Orlando. CNE is the exclusive youth licensing agent for The PGA. The licensing deal is one part of a larger, long-standing relationship between Turner Sports and The PGA and will continue through 2019.


With one billion total views on YouTube now under its belt, Collective Digital Studio’s The Annoying Orange will be roasted by other YouTube stars in a special episode debuting today, Friday, January 27, at Others that have earned the one billion YouTube total views milestone include Lady Gaga, Justin Bieber and Rihanna. Roasting The Annoying Orange will be iJustine (Justine Ezarik) and The Fine Bros (Ben and Rafi Fine), Kassem G (Kassem Gharaibeh), Tobuscus (Toby Turner), Mystery Guitarman (Joe Penna), Barats And Bereta (Luke Barats and Joe Bereta), Greg Benson, Smosh (Ian Hecox and Anthony Padilla), DeStorm (DeStorm Power) and Buck Hollywood (Michael Buckley).


Nickelodeon kicks off the seventh season of Dora the Explorer with all new interactive adventures during a special premiere week Monday, January 30  Friday, February 3, at 10. The week of new Dora episodes will feature Andy Garcia as the voice of famed literary character, Don Quixote, and Jason Alexander as the voice of a greedy owl. The new seasons also introduces 11-year-old actress Fatima Ptacek as the new voice of Dora the Explorer. Additionally, the new season will incorporate a refreshed and enhanced look for Dora the Explorer. Fatima, who is fluent in English and Spanish and is currently studying Mandarin Chinese, has appeared on TV series including Sesame Street, A Gifted Man, and Royal Pains, as well as some 60 TV commercials, and is also a model.  She also has lead roles in several upcoming feature films, including Anything’s Possible, Tio Papi, The Miracle of Spanish Harlem and Curfew.

The Hub will host special Valentine’s Day weekend marathon, My Little Pony Fan Favorites Mare-a-thon, on Saturday, February 11, 6-11a (encore on Valentine’s Day, 8a-1p). The marathon will culminate with the premiere of a new Valentine’s Day-themed episode, Hearts and Hooves Day. The Hub is inviting fans of the animated series My Little Pony Friendship is Magic to go to and select their favorite episodes, from a list of 20, which they’d like to see included in the five-hour programming event at.

Nickelodeon Home Entertainment and Paramount Home Entertainment will release Victorious: The Complete Second Season exclusively at Target on March 18, 2012.  The two-disc set includes all 12 episodes from the second season of the Nickelodeon live-action series Victorious, as well as additional music and bloopers. Created by Nickelodeon Home Entertainment, the DVD title is distributed by Paramount Home Entertainment. Additionally, for a limited time, consumers can receive $1-Off Nickelodeon Gak or Floam with the purchase of Victorious: The Complete Second Season DVD.

LA-based Melody Street, a music-based brand with a mission to introduce kids to the world of music, will launch Mozart Interactive (, a kid aimed interactive video and free app for iOS devices in February 2012. Based on the musical instrument characters from, Mozart Interactive offers kids lessons in music orchestration and lets serve as “conductors” of the story they’re watching, allowing them to choose actions that control where the narrative goes and ultimately affecting its outcome. Throughout the app kids can create as many as 81 unique videos to save and share with friends/family. The app was created by Melody Street and the technology company Interlude.

Episode 1 of the Star Wars saga is not just showing up in 3D at movie theaters.  Titan Magazines is releasing Totally: The Phantom Menace magazine, including a 3D section, in the UK and Ireland on February 2, 2012. The 32-page official movie souvenir magazine includes a range of features, puzzles, and games, and ten pages in 3D, including a new action comic strip. There is also a double-page 3D pull-put poster featuring some iconic Star Wars characters form the movies brought to life. Of course the issue of Totally: The Phantom Menace magazine comes with free 3D glasses, as well as a free C-3PO Grabber Arm and collectible Star Wars stickers.


Cartoon Network‘s launch of its new live-action series Level Up on Tuesday, January 24, 8p, becomes the best live-action series premiere in the network’s history among Total Viewers (2,085,000), K2-11 (1,195,000), K6-11 (879,000), Tweens 9-14 (758,000) and Boys 2-11 (820,000), Boys 6-11 (661,000), and Boys 9-14 (570,000).  The series debut was also the top telecast in its time period on all TV among K2-11, Boys 2-11, Boys 6-11, and Boys 9-14. The premiere was also the top telecast on TV for the day with Boys 9-14. Additionally, a Level Up-themed online game at launched in tandem with the movie pilot on November 23, 2011, Maldark: Conqueror of All Worlds, was Cartoon Network’s top game launch of 2011, averaging 1.6 million monthly uniques and 8.9+ million game plays to date.

Top 10 Combined Broadcast/Basic Cable shows among Kids 2-11 for the week of 1/16-1/22/12 , 6a-6a:
K2-11                                                 Total Delivery (000)
FOX:     NFC Championship (1/22; 6:42-10:43p)      3233
CBS:     AFC Championship (1/22; 3:07-6:16p)        2621
NICK:    iCarly (1/21; 8p)                                     2466
NICK:    SpongeBob SquarePants (1/21; 10:30-10:45a) 2416
NICK:    iCarly (1/16; 7:30p)                                 2233
NICK:    SpongeBob SquarePants (1/21; 10a)           2125
NICK:    Fred Sneak Peek (1/16; 8-8:15p)                2104
NICK:    SpongeBob SquarePants (1/22; 10:30a)       2075
NICK:    Fred Sneak Peek (1/21; 10:45-11a)             2026
DSNY*: Jessie (1/20; 9p)                                      2016
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.

Top 10 Combined Broadcast/Basic Cable shows among Kids 6-11 for the week of 1/16-1/22/12 , 6a-6a:
K6-11                                            Total Delivery (000)
FOX:     NFC Championship (1/22; 6:42-10:43p)  2025
NICK:    iCarly (1/21; 8p)                                 1971
NICK:    iCarly (1/16; 7:30p)                             1786
DSNY*: Jessie (1/20; 9p)                                 1639
NICK:    Fred Sneak Peek (1/16; 8-8:15p)           1628
CBS:     AFC Championship (1/22; 3:07-6:16p)     1617
DSNY*: Austin & Ally (1/22; 8p)                         1580
DSNY*: Austin & Ally (1/22; 10p)                       1527
DSNY*: Shake It Up (1/22; 8:30p)                     1450
DSNY*: So Random (1/20; 9:30p)                       1421
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.

Top 10 Combined Broadcast/Basic Cable shows among Tweens 9-14 for the week of 1/16-1/22/12 , 6a-6a:
Tweens 9-14                                             Total Delivery (000)
FOX:     NFC Championship (1/22; 6:42-10:43p)            2835
NICK:    iCarly (1/21; 8p)                                           1844
CBS:     AFC Championship (1/22; 3:07-6:16p)              1766
NICK:    iCarly (1/16; 7:30p)                                       1475
FOX:     American Idol (1/18; 8-10p)                            1437
FOX:     NFC Championship Post Game (1/22; 10:43-10:57p) 1396
NICK:    Fred Sneak Peek (1/16; 8-8:15p)                      1376
DSNY*: Jessie (1/20; 9p)                                            1265
DSNY*: Austin & Ally (1/22; 8p)                                   1231
DSNY*: Shake It Up (1/22; 8:30p)                                1211
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.

Top 10 Combined Broadcast/Basic Cable shows among Teens 12-17 for the week of 1/16-1/22/12 , 6a-6a:
Teens 12-17                                                Total Delivery (000)
FOX:       NFC Championship (1/22; 6:42-10:43p)            2583
CBS:       AFC Championship (1/22; 3:07-6:16p)              1841
FOX:       American Idol (1/18; 8-10p)                           1537
FOX:       American Idol (1/22; 10:57-11:57p)                 1199
FOX:       American Idol (1/19; 8-9p)                             1097
CBS:       AFC Championship Post Game (1/22; 6:16-6:37p) 1061
MTV:       Jersey Shore (1/19; 10-11p)                           1002
NICK:      iCarly (1/21; 8p)                                             985
ABCF:      Pretty Little Liars (1/16; 8-9p)                          972
ADSM**: Family Guy (1/6; 11p)                                      756
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
**Abbreviation for Adult Swim, which airs on Cartoon Network

Final K6-11 Ratings for Saturday, January 21, 2012 Broadcast Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
CW (Toonzai) 0.6/3 Avg. (7a-12p)
Magi-Nation 0.1/2; Magi-Nation 0.3/3; Sonic X 0.6/4; Sonic X 0.9/5; Yu-Gi-Oh 0.8/4; Yu-Gi-Oh Zexal 0.7/3; Dragon Ball Z Kai 0.7/3; Dragon Ball Z Kai 0.9/4; Tai Chi Chasers 0.6/3; Yu-Gi-Oh 0.6/2
NBC (Qubo on NBC) Avg. 0.4/2 (10a-1p)
Turbo Dogs 0.3/1; Shelldon 0.3/1; Magic School Bus 0.4/2; Babar 0.5/2; Willa’s Wild Life 0.5/2; Pearlie 0.3/1
CBS (CookieJarTV) 0.3/1 Avg. (7-10a/10a-12p)
Doodlebops 0.1/1; Doodlebops 0.3/1; Busytown Mysteries 0.3/1; Danger Rangers 0.3/1; Busytown Mysteries 0.3/1; Horseland 0.4/2

Final K6-11 Ratings for Saturday, January 21, 2012 Cable Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
NICKELODEON 3.7/18 Avg. (7a-1p)
Fairly OddParents 1.3/15; T.U.F.F. Puppy 2.1/18; Penguins of Madagascar 2.8/18; Penguins of Madagascar 3.6/19; SpongeBob SquarePants 4.0/18; SpongeBob SquarePants 4.8/20; SpongeBob SquarePants 5.2/20; SpongeBob SquarePants (1×15) 5.7/22; Fred Sneak Peek (1×15) 5.0/20; Kung Fu Panda 4.3/17; Kung Fu Panda 4.4/17; Power Rangers Samurai 3.2/13; SpongeBob SquarePants 3.0/13
DISNEY CHANNEL 3.5/17 Avg. (7a-1p)
Mickey Mouse Clubhouse 1.9/23; Mickey Mouse Clubhouse 2.0/18; Mickey Mouse Clubhouse 2.3/15; Jake and the Never Land Pirates 2.3/12; Phineas and Ferb 3.4/16; Phineas and Ferb 4.0/16; Fort Boyard 3.7/14; Fort Boyard 3.7/14; Jessie 5.0/20; A.N.T. Farm 4.9/19; Wizards of Waverly Place 4.9/20; Wizards of Waverly Place 4.5/19
CARTOON NETWORK 1.3/6 Avg. (7a-1p)
Johnny test 1.0/12; Redakai: Conquer the Kairu 1.2/10; Beyblade: Metal Masters 1.3/9; Pokemon Black & White 1.2/6; Ben 10: Ultimate Alien 1.3/6; Star Wars: Clone Wars 1.2/5; Johnny Test 1.6/6; Hole in the Wall 1.4/6; Inspector Gadget (1×90) 1.4/6; Amazing World of Gumball 1.5/6
DISNEY XD 0.9/4 Avg. (7a-1p)
Suite Life of Zack & Cody 0.6/7; Phineas and Ferb 0.5/4; Phineas and Ferb 1.0/6; Kick Buttowski 0.9/5; Pair of Kings 0.9/4; Pair of Kings 1.0/4; So Random 1.1/4; Kickin It 0.9/3; Kick Buttowski (1×15) 0.5/2; Fish Hooks (1×15) 0.4/2; Phineas and Ferb 0.9/3; Hoodwinked (1×105) 1.1/4

Live + Same Day Ratings Kids Cable Network Averages (000) for Wednesday, January 25, 2012, 6am-11pm, ranked by K2-11:
NICKELODEON:           K2-11 925; K6-11 331; TWEENS 9-14 192
DISNEY CHANNEL:       K2-11 835; K6-11 466; TWEENS 9-14 345
CARTOON NETWORK:   K2-11 363; K6-11 240; TWEENS 9-14 188
DISNEY XD:               K2-11 149; K6-11 114; TWEENS 9-14 101
NICKTOONS:              K2-11   98; K6-11   58; TWEENS 9-14  59
Source: MTVN Research from Nielsen Media Research Data


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Friday Fun Fact: The word “jumbo” is a term taken from the name of one of P.T. Barnum’s large circus elephants.

Answer to Yesterday’s Trivia Question: What sitcom character is Fred Flintstone based upon? Ralph Kramden. Kudos to: Monica Lenti-MTV Networks/NYC; Mike Siglain-Disney Publishing Worldwide/NYC; Alan Browdy, NYC; Jerry A. Kapner-Kapner Group/Montclair, NJ; Heather R. Floore-CW33 – KDAF-TV/Dallas; Richard Quan-BSSP/San Francisco; Lou Fazio-The Hub/Burbank; Jimmy Cuomo-Artboy Inc/LA; John Stocker-Animation Voice Director/Voice Actor/Toronto; George Evelyn-Spider Eye. Ltd/St. Just-in-Penwith.

Today’s Trivia Question: On Batman: The Animated Series, who voices the character of Simon Trent?  (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
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JOB OPENING: CONTRACT ATT., LBA/Los Angeles: Attorney who will be drafting and negotiating contracts for one of the top cable companies (2/3)
JOB OPENING: TEMPORARY PRIMARY RESEARCH VP, USA NETWORK/NYC: Plan, design, analyze consumer research. Cable network exp. req. Strong online survey skills. Temp role. Apply: [email protected] Subject: Research (2/3)

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JOB OPENING: DIR, CONSUMER MKTG/CURRENT/NY: Dvlp/implement & mng Current’s brand initiatives & prtnrshps across all media platforms. 5yrs+ exp cbl &or brdcst ntwrk prgrm mktg campaign creation/exec. Res/cover: [email protected] (2/3)

JOB OPENING: SR ANALYST/The Food Network/NYC: For Ad Sales Rsrch team. Resp for providing research support. Work w/ Ad Sales to create rsrch solutions & achieve rev goals. Details: & select req 2796 (2/2)

JOB OPENING: ANLYST, DIG SLS RSRCH/FOX/NY: Dvlp/maint FOX online digtl aud estimates. Prvds data analysis frm 3rd prty sources, incl. Omniture, Nielsen & comScore. BA/BS & 2+ yrs digtl as sls rsrch exp. FNG0000908 (2/2)

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JOB OPENING: TV SALES PLANNER-U-VERSE/AT&T AdWorks/NY: 2+ yrs sales and media planning exp. Apply- (2/1)

JOB OPENING: FREELANCE CONTRIBUTING DIYER/NYC: for Multimedia Co. Live TV exp as spokesperson/host, DIY ability & accessibility for New York based media req’d. Digital reel, bio, headshot, rates & resume: [email protected] (2/1)

JOB OPENING: FREELANCE CONTRIBUTING FOOD EDITOR/NYC: for Multimedia Co. Must have live TV exp & be accessible for New York based media interviews. Send digital reel, bio, headshot, rates & resume: [email protected] (2/1)

JOB OPENING: EDITOR/WGBH/BOSTON: Proj Contract, FT, 37-45 Wks. Edit program content. 5 yrs editing exp. Exp w/ editing music. Knowledge of effects & computer editing. Apply: (2/1)

JOB OPENING: VP, RESEARCH & MKTG SVCS/NYC: Lead qualitative & quantitative research/analysis; Sr-Level position; Proactive, Creative, Detail-Oriented; 10+ yrs exp w/ data collection & applied research; (2/1)

JOB OPENING: RESEARCH ANALYST/NYC: 2+ years in TV research; strong analytical and presentation writing skills, Working knowledge of Npower/Ad*views/MRI/Comscore, advanced PowerPoint/Excel. Apply: [email protected] (2/1)

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JOB OPENING: SR DIR ADVANCED MEDIA/COMCAST/PHL: Resp for maximizing and providing strategic direction for Advanced Media opps & other cross-platform sales efforts. BA deg pref’d. (1/31)

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JOB OPENING: SR MGR DIG STRAT. RSRCH/ABC TV/NY: Resp for syndicated & primary research in support of digital media platforms. 5-7 yrs in media, ent, or advertising rsrch. Apply/info: (1/28)

JOB OPENING: SR. RSRCH MGR/THE WEATHER CHANNEL/NY: Support Ad Sales. 4+ yrs exp. Strong knowledge of Nielsen systems and other syndicated tools. Good storyteller. Primary & secondary rsrch skills needed. Res: [email protected] (1/28)

JOB OPENING: MGR, MERCHANDISE/NY: Procurement of promotional merchandise for all A+E Networks internal departments. (1/28)

JOB OPENING: MANAGER/PR/TRAVELCHANNEL/NY: Develop & implement program publicity plans for programming & digital initiatives. Prior TV publicity exp. required. Full details, & select req 2768 (1/28)

JOB OPENING: MTVN TECH PRODUCER/DEVELOPER: BA; 4yrs intractve dev exp.Dev/adv knwlg of JSP, HTML, XML, XSL, JavaScpt, Visio. Str comm sk. Prior wrk music,games,ent.Biling a+. EOE/M/F/D/AAP.Ap (1/28)

JOB OPENING: MGR  NEW BUS DEVELOPMENT/AMC/WE/NYC: buildsales presentations for advertisers, clients,media planners,buyers that showcase client brands. 4+ yrs creative or marketing exp. Resumes: [email protected] (1/28)

JOB OPENING: ANALYST, AD SALES RESEARCH/NYC: Proactive, creative, detail-oriented. 3-5 years exp with cable or BC sales team req’d. Nielsen, MRI, Mendelsohn, experience pref’d. Resumes to: [email protected] (1/28)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SUMMER INTERNSHIPS CREDITS ONLY: Entertainment firm/NYC: 15-25 hrs wkly. Fluent read/write Chinese reqd. Fluent read/write English reqd. Apply: [email protected] (put “Internship” in subject). (2/2)

SUMMER INTERNSHIPS CREDITS ONLY: Media firm/Beijing: 20 hrs wkly. Unique/exciting media internship overseas. Fluent Chinese reqd. Fluent English reqd. Apply: [email protected] (put “Beijing” in subject). (2/2)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED:  Jeanne Intile Burns, VOICE-OVER ARTIST/VOICE COACH, Cell: 845-721-9681, E-Mail: [email protected], Web Links:,, (“American Biographies”) (2/3)

SITUATION WANTED:  EXP’D MEDIA SALES PROFESSIONAL: 20+yrs of multi-media sales exp, 10+ years of sales management exp, a strong sales track record and having a strategic plan to growing clients is looking for an opportunity to help a company grow. Contact: [email protected]  (2/3)

SITUATION WANTED: PROMO SCHEDULER. Highly experienced promo scheduler (including AMC & Vh1) seeks full-time work within New York City. Resume available upon request. Contact:  [email protected] (2/2)

SITUATION WANTED:  SR REVENUE STARTER/INDIVIDUAL CONTRIBUTOR/LA BASED: Well connected. ISO differentiated media properties (advanced TV, video, digital) Consulting or full-time. Contact Steven. [email protected] (2/2)

SITUATION WANTED: EXECUTIVE/SUPERVISING PRODUCER: 10 yrs experience, as well as raising over 1MM in sponsorships and on air talent. FOX, MTV, SPEED, Discovery. [email protected] reel (2/2)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER/NYC: Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (2/2)

SITUATION WANTED: BROADCAST TV, VOD, AND RADIO SALES/NY: Integrated salesand inventory & pricingmanagement 6+YR exp. seeking to become a critical contributing member to the Ad Sales team. Contact: [email protected] (2/2)

SITUATION WANTED: MEDIA RESEARCH EXPERT/NY: but will relocate: Seek management opportunity. Ad sales,/prgrming/ mgmnt w/expertise in interpret/anal quant/qual & spearhead custom. Team leader & team player. [email protected] (1/31)

SITUATION WANTED: MULTI-PLATFORM SALES EXPERT: Resourceful hunter w strong, relevant skill-set translating to mutually beneficial success. Multi-media exp across mobile, digital, TV, sports, radio, online & OOH. [email protected] (1/31)

SITUATION WANTED: PRODUCER/CREATIVE WRITER, SEG & FIELD PROD: 9+yrs TV: Univision, MTV, Mun2, Lat Grammy, Telemundo, Strong ethics, Mng & people skills Exp talent & celebs Eng/Sp FCP, Photoshop, MiniDVCam 310-254-0131 [email protected] (1/31)

SITUATION WANTED: PRODUCTION ASSISTANT/NEW YORK: Current NBC Page with experience at “Saturday Night Live”, “TODAY”, and “Mad Money w/ Jim Cramer”. Experience in film, as well, at Focus Features. Resume available upon request: [email protected] (1/31)

SITUATION WANTED: FREELANCE VIDEOGRAPHER: 5 years experience with Multi Camera Truck, open availability. Experience in filming sporting events, town hall meetings, weddings… 757-229-3282 email [email protected] (1/31)

SITUATION WANTED: DEVELOPMENT PRODUCER/LA BASED: Reality/Ent/Docs. NBC; CBS; Spike; Dis; TLC; E!; History; Syfy;Travel Channel; runs on Batteries. [email protected] (1/31)

SITUATION WANTED: ASSISTANT/LA: 8+ mo. Mktg research exp., 4+ yrs Admin. exp., and an MA in Telecom, entry-level position preferred with a network or media agency. References available. [email protected] (1/28)

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