Cynopsis: DIGITAL
01/25/08
Good morning, it’s Friday, January 25, 2008, and this is your first early morning digital briefing.
After offering just a smattering of videos to Verizon’s VCast service and to browser compatible phones via m.youtube.com, YouTube has now optimized a vast majority of its videos for the mobile space. The WAP-based site has also been revamped to include more personalization and community features, allowing users to subscribe to channels and upload videos directly from their handsets. The service still requires a 3G network and is quite data intensive – meaning it could cost an arm and a leg depending on the data plan you’re saddled with.
Video entertainment site Veoh.com and horror-themed Fear.net announced a content and ad revenue sharing deal, giving Veoh.com’s 23 million monthly users access to its original and acquired content. Veoh will launch a branded channel featuring frightening Sony Pictures Television and Lionsgate titles, the studios launched FearNet with Comcast a year ago last Halloween.
The Weather Channel launched a new mobile website featuring new interactive maps, current ski conditions, pollen counts and boat and beach information. Weather Channel Mobile is one of the top five mobile internet sites on the web, according to Nielsen Mobile, averaging more than 6 million unique monthly users.
NHL.com will stream the 2008 NHL All Star Game live for the first time this year, courtesy of Cisco, and feature more than 20 webcasts leading up to and following the event. Additional coverage includes dressing room interviews as well as pre- and post-game analysis.
MTV Network’s Logo launched a selection of Gay themed video blogs available on its family of websites including LOGOonline.com, AfterEllen.com, AfterElton.com, VisibleVote08.com and NewNowNext.com. There’s a little bit of everything here – politics, fashion, gaming, technology and of course Two Gay Guys “Passing Judgment” on the latest films and TV shows.
The granddaddy of interactive serial dramas lonelygirl 15 wraps its second season today with a four-part cliffhanger. The lead up included a live event held earlier this week in San Francisco that invited fans to become extras in the drama and even post their own videos of the action. Expect new twists, turns, character deaths and interactive elements in season 3, to premiere immediately following the season 2 finale.
Banking on the adage that a picture is worth a thousand words, Tampa, FL.-based Redzee.com introduced a new visual search engine that replaces all text results with pictures. The system still utilizes text-based search tools to scan metadata tags embedded within web pages, but screen grabs of the web pages are displayed instead of the text snippets.
Metacafe integrated its video content with European mobile social platform Nareos and U.S. & Spanish mobile entertainment aggregator Zed, allowing supported users to stream or download selected videos to their handsets.
Outside.in announced a partnership with Washingtonpost.com to provide a “ buzz map” of the DC area. The interactive map highlights places being written about by both local bloggers and Post reporters.
Following suit with Apple TV, Vudu slashed the price of its broadband connected movie set-top by $100 to $295. (But that’s still $60 more than the Apple box.)
Gemstar-TV Guide filed a lawsuit against Virgin Media in the UK, claiming three of its European IPG patents were infringed upon in Virgin set tops.
~ DIGITAL ADVERTISING ~
Norton security software maker Symantec signed on to become the first advertiser to utilize Tivo‘s interactive tags and product placements. The ads will be embedded in TivoCast broadcasts of CNET‘s weekly technology show; CNET viewers can use the Tivo remote’s “thumbs-up” button to request more info. about Norton products.
International online and mobile digital music accounted for $2.9 billion in sales worldwide in 2007, according to the International Federation of the Phonographic Industry (IFPI), an increase from $2.1 billion in 2006. Digital sales represented 15% of total industry sales, which were down another 10% from a year ago to $17.6 billion as CD sales continued to drop. Digital album sales totaled 50 million in the U.S., up 54%, accounting for 10% of the U.S. album market. The best selling digital album was Maroon 5’s It Wont Be Soon Before Long, selling 252,000 units.
Nielsen launched NORA, its Nielsen On Demand Reporting & Analytics service, aggregating anonymous VOD usage based on real time transactions collected from set tops. The new web-based tool will also provide integrated data sets from other Nielsen measurement services including Nielsen EDI and Nielsen VideoScan. Comcast set tops will be proving data for NORA.
The “Top Friends” widget ranked the highest in engagement among Facebook users, according to comScore’s Nov. 2007 Widget Metrix report, while MySpace.com accumulated the largest web viewing audience.
Top U.S. Web Widget Viewing Audiences November 2007
Unique Penetration of
Viewers U.S. Internet
Widget (000) Audience
MySpace.com – Widget 57,747 31.7%
Slide.com – Widget 39,213 21.5%
Clearspring.com – Widget 39,159 21.5%
RockYou.com – Widget 32,557 17.9%
Photobucket.com – Widget 26,434 14.5%
Google.com – Widget 19,436 10.7%
BunnyHeroLabs.com – Widget 16,123 8.8%
MusicPlaylist.us – Widget 15,844 8.7%
MyPlaylist.org – Widget 15,586 8.5%
BlingyBlob.com – Widget 14,967 8.2%
Total U.S. Widget Viewers 147,904 81.1%
Source: comScore Widget Metrix
Former Corporate VP at Time Warner Cable Bruce Haymes joined Nielsen Co. to lead the new Nielsen Digital Media Manager service, established to monitor profits from digital distribution of traditional media.
Online and VOD kids entertainment service Kabillion named Rebecca Agbe-Davies as Director of Programming and Development. She will be part of Kabillion’s first contingent to NATPE next week.
What One Thing Do You Think That Countries, Companies or Individuals Must Do To Make The World A Better Place in 2008? That’s this year’s “Davos Question,” posed to world leaders this week at the annual World Economic Forum in Davos, Switzerland. This year the conference also threw out the question to the world at large on YouTube. The highest rated responses will be screened to world leaders in the coming days. So far Bono‘s response is getting the most play. His advice? (Paraphrasing Tom Freidman,) “Don’t change your light bulbs, change your leaders.”
Later — Wayne
Wayne Karrfalt for Cynopsis: Digital
01.25.08
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JOB OPENING: CONTRACTOR/AD SALES/MKTG/NY/National Cable TV Network: 2-4 mo. assignment. Manage projects such as sweepstakes/write sponsorship proposals & hospitality events w/in deadlines. Apply to [email protected] (2/1)
JOB OPENING: AD SALES MARKETING MANAGER MKTG/COLLECTIVE MEDIA/NY: Creative thinker w/ strong writing/pres. sk; highly organized; devel. packages, client pitches, dir. mail, email mkt and web. Apply [email protected] (2/1)
JOB OPENING: AE/Fuse/LA: Sell nat’l on-air & dig media. Incr share frm exst’ing clnts, gen new biz rev. Prsnt new prgm’ing, brand pos, mktg opps. Excl. interpers’l/org skills. MUST send Rez to: [email protected] “AELA” in subj (2/1)
JOB OPENING: AD SALES ASSISTANTS (8)/NY: Experience pulling flow charts required. Exp. w/Dealmaker or Pace is a plus. 2 month contract
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JOB OPENING: PROD DEV COORD/AMC/NYC: Stellar Dev Coord needed to support VP of Original Programming & Development & dept. Solid admin w/superior org skills a must. Ent exp preferred. res to www.cablevision.jobs ref #4898BR (1/31)
JOB OPENING: TRAFFIC/CLEARANCE & MEDIA PLNER/ASST TO CEO/PRES MEDIA BUYING/PLAN’G AGENCY: Media Knwldg a must.Excel/PP skills pref’d. TRAFFIC/CLEARANCE will handle all client comm clearances & trafficking. [email protected] (1/31)
JOB OPENING: DIR OF SALES ADMIN/CBS TV DIST/NY: Mng ad sales admin w/ staff of 4 from order thru reconciliation. Finc’l background w/strong Excel, mngrl, & analytical skills pref’d 5+ yrs exp. Res/salary req: [email protected] (1/30)
JOB OPENING: DIRECTOR MARKETING/TNS MEDIA INTELLIGENCE/NYC: 7+ yrs marketing exp in Media, Adv, or Research Industry. Must have management, hands on exp in all areas of marketing & industry knowledge. Click Here to apply (1/30)
JOB OPENING: MANAGER, AD SALES PRODUCTION/MTV Digital Media/NYC: 4+yrs web/digital prod exp, Strg written/oral/multi-tasking skills. Familiar w/ HTML/Flash. Bachelor degree A+ EOE/M/F/D/AAP. Apply www.mtvncareers.com (1/30)
JOB OPENING: DIR CLIENT DEVELOPMENT/Ent/Media research co/LA-based: Mng sales team, build new synd/custom biz. Min 3 yrs sales mgmt exp in mrkt resrch sales. http://www.epollresearch.com/corp/aboutus/careers.view (1/30)
JOB OPENING: MGR CLIENT DVLPMNT/Ent research co/LA-based: Mgr Client Development. Aggressively build new business. Proven track record w/3 yrs Mkt Rsrch sales exp essential. http://www.epollresearch.com/corp/aboutus/careers.view (1/30)
JOB OPENING: ACCOUNT EXEC/Ent research co/LA based: Aggressively sell full line of syndicated products. Min 2 years sales exp & ability to demonstrate sales success required. http://www.epollresearch.com/corp/aboutus/careers.view (1/30)
JOB OPENING: CLIENT SERVICES REP/Associated Content/NY: Coordinate accounts, schedule custom content, monitor campaigns and IO’s. For info visit associatedcontent .com/jobs . Or email [email protected]. (1/30)
JOB OPENING: AP/VOOM HD Networks: Creative, organized, w/ production exp & ability to handle demanding workload. Research/develop original/assigned stories w/ producers. Editing/shooting exp a +. www.cablevision.jobs req 5156BR. (1/30)
JOB OPENING: SR. RESEARCH ANALYST/Discovery Nets-NY: Min 2 yrs research exp. and proficiency in Nielsen systems required. Strong analytical/communication/computer/presentation skills. Apply: www.discovery.com . Job #7298 (1/30)
JOB OPENING: DIR CLIENT SRVCS/ACCT SPRVSR/NY: Mng Dir Response acct activity for specified clients -BA, 6+yrs exp in direct response media plan’g or DR acc’t mngmnt www.zodirect.com Res to: [email protected] (1/30)
JOB OPENING: ASSOC.PROD. & FIELD PROD/The Oprah Winfrey Show/Chicago:Must be Prod. level or higher (Sr.,Sup.,etc)at a Network/National show.Talk Show b.g. pref.See full posting & apply @ www.harpocareers.com (1/30)
JOB OPENING: ACCT. EXEC, SALES OF Q SCORES SRVCS/Marketing Evaluations/LI,NY:Exc comm skills w/strong media/mktg contacts bdcst/cable/agencies/buyers. Min.5+ yrs exp. media/mkt.res. sales. Res/sal req: henry. schafer@qscores.com (1/30)
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JOB OPENING: SALES PLNR/DIRECTV/NY: This position supports our AD Sales Group with their sales efforts and manages accounts on a day-to-day basis. For immediate consideration, please send resume to: [email protected] (1/29)
JOB OPENING: SPORTS SLS COORD /Univision/NY: Highly motivated. srvcng agencies/clients daily basis. Det oriented/time mgment/comm/PC/math skills. Prepare flowcharts/presentations. Soccer knwldg a +, EOE. Res: [email protected] (1/29)
JOB OPENING: DIRECTOR, BUSINESS OPERATIONS & STRATEGY/MTV Tr3s/NYC: 5+yrs Strategy/Biz Dev exp, Strg Excel/ PowerPoint skills, Bachelor’s degree a must, MBA strongly preferred. EOE/M/F/D/AAP. Apply www.mtvncareers.com (1/29)
JOB OPENING: MKTG MGR (MTV TR3), MTV NTWKS NYC: Integ.Mktg, Local Ad Sales, Public Affrs Plans for Channel that celebrates Latino Clture, Music & Artists/Fluency is Spanish/Apply: www.mtvncareers.com (1/29)
JOB OPENING: MGR NEW MEDIA RESCH/E!, Style & G4/LA: BA 3+ yrs exp w/ new media analytics tools Report web, brdband, mobile & VOD usage/trends Exp w NetView, Site Census/Google Analytics & Rentrak pref’d [email protected] (1/29)
JOB OPENING: SALES PLANNER/CBS TV Network/NY: Prepare plans, manage inventory, stews, develop audience estimates, cover avails. Media buying or planning exp pref. Email Resume/Salary: [email protected] (subject Sales Planner). (1/29)
JOB OPENING: SR DIGITAL PRODUCER/ VH1.Com/NYC: 7+yrs online/web production exp, Strg written/oral/creativity skills, Knwldge of VH1 prgming. Knwlge in SEO/multipltfm content/ HTML/Flash. EOE/M/F/D/AAP. Apply www.mtvncareers.com (1/29)
JOB OPENING: RESEARCH ANALYST/AMC TV/NY: 2+ yrs cable res exp. Support Corp, Sales, Affil, Prog & Mktg team w/data collection & analysis. Nielsen, MRI a +. Res: www.cablevision.jobs ref #4809BR (1/29)
JOB OPENING: SALES ASST/CABLEVISION BRONX NY: 2+ yrs exp in mrkt, adv or bus related field. Assist VP and Sales team. Strong Excel and Powerpoint skills. See full posting and apply to www.cablevision.jobs req 5183BR (1/29)
JOB OPENING: SR DIRECTOR, STRATEGY & OPERATIONS DEVELOPMENT/MTV/NYC: 5+yrs Digital Media, Music Industries exp, MBA, Strg Power Point/Excel/Financial & Presentation skills. EOE/M/F/D/AAP. Apply www.mtvncareers.com (1/29)
JOB OPENING: MGR, SALES SYSTEMS & TRAINING/Fox/NY: Supports the Dir of Training on Sales Asst and Sales Planner Training Prgrms. Documentation & maint of system & business process curriculum. Please apply at www.foxcareers.com (1/29)
JOB OPENING: AFFILIATE MANAGER MARKETING/ESPN/BRISTOL CT: 3+ years of relevant marketing experience to the cable industry. Send resume to [email protected] (1/26)
JOB OPENING: PRICING & INVENTORY MANAGER/NYC: Responsible to max revenue by wrkng w/ Sales to develop deal & price strategies.4-6yrs Ad Sales Planning req. Dealmaker/VCI/MSA /Starpost a plus. www.weather.com/careers/ #VSA559 (1/26)
JOB OPENING: SR DIR OPS (Temp to Staff)/Sundance Ch/NY: Manage all net ops & run dept. Set up new systems incl DAM & upgrade b’cast tech. A+ communicator/ self-starter. 10+ yrs channel ops exp. Res: [email protected]. (1/26)
JOB OPENING: GEN SALES MGR/NY or Chi: First Business nationally synd. strip w/150+ mkts/70% US TVHH. Cbl/syndication sales exp a + also direct client contact exp w/ability to sell customized content/Internet [email protected] (1/26)
JOB OPENING: FREELANCE PUBLICIST/LIFETIME NY: Resp. for mkting, digital, sales & prog. initiatives & PA campaigns for Lifetime TV, Lifetime Movie Network & Lifetime Digital/ Apply at: http://www.lifetimetv.com/about/jobs.html (1/26)
JOB OPENING: SVP STRATEGIC RESEARCH/Disney ABC Dom TV/Burbank: 10 yrs broad-based TV exp + 7+ yrs mgmt; leading edge exec w/proven ability to assess media trends/developments. APPLY www.disneycareers.com Req #137377 (1/28)
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SPRING INTERNSHIP CREDITS ONLY: NBC/Universal has an immediate internship opportunity in audience research for Bravo TV. Exp w/ PowerPoint & Excel. Min 2-3 days/week. NY, NY. Email: [email protected] (2/1)
SPRING INTERNSHIP CREDITS ONLY: TV PROD. INTERN/PICTURE THIS/NY: New season of Emmy winning Reality Show. Rsch, logging, assist post, phones, runs. Exp w/ Word & Excel. Min 2-3 days/week. Local Trvl Stipend avail. [email protected] (1/31)
SPRING INTERNSHIP CREDITS ONLY: Razor & Tie & Kidz Bop seeks an intern to help with a project for our e-commerce sites -MusicSpace and MusicSpaceKids. Great intro to new media & music. Apply to: [email protected] (1/31)
SPRING INTERNSHIP CREDITS ONLY: Metro New Media, Inc./NYC: Production interns for NYC celebrity interview show with veteran host Joe Franklin. Learn open source production software. PA’s, bookers, camera, sound, editing. Email: [email protected] (1/30)
SPRING INTERNSHIP CREDITS ONLY: BET.com is looking for interns interested in acquiring hands on exp in Digital Media. If you have a passion for producing, are creative & web savvy we are looking for you. Res/cvr ltr: [email protected] (1/26)
SPRING INTERNSHIP CREDITS ONLY: TV One has internship opportunities for undergraduate school credit – locations in NY, MD, LA and IL. Please visit us at www.tvoneonline.com for details (1/26)
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SITUATION WANTED: FREELANCE PROMO WRITER/PRODUCER/DIRECTOR: Former Creative Director & multi-Promax Award Winning Producer with stellar reel & writing skills looking for Freelance Promo/Interstitial work. Contact: [email protected] (2/1)
SITUATION WANTED: MARKET RESEARCH SPECIALIST: Strong analytical background and mastery of research techniques, oriented to Brand, Programming and Strategic Planning in US multi-national companies. Contact: [email protected] (1/30)
SITUATION WANTED: CELEBRITY BOOKER & REALITY CASTING DIRECTOR: Thousands of contacts to celebrities, experts, authors, real people, etc. Extensive exp. w/TV Talk Shows & Reality Shows. Contact: [email protected] (1/29)
SITUATION WANTED: TALK SHOW PRODUCER specializing in producing segments and one-hour episodes for Nat Synd shows. Expertise: celebrity, lifestyle, and human interest segments. Contact: [email protected] (1/29)
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