Friday, January 21st, 2011

Cynopsis: DIGITAL

Good morning, it’s Friday, January 21, 2011, and this is your first early morning digital briefing.  If you would like to read this or any other Cynopsis edition online, click here

The most powerful online company in the world has unexpectedly switched leaders. Google announced that co-founder Larry Page is returning to take charge of day-to-day operations effective April 4, replacing longtime CEO Eric Schmidt – who will be kicked upstairs to become Executive Chairman of the company to focus on deals, partnerships and government relations. Google’s other founder Sergey Brin will focus on strategic and new products, according to the company. Mr. Schmidt explained that the move is designed to streamline leadership decisions, which had been made by the three together until now. The news overshadowed a robust earnings announcement, as Google reported $2.54 billion in net income, up from $1.97 billion a year ago, and $8.44 billion in revenue, an increase of 26% from Q4 2009.


TVNZ announced a collaboration with Facebook that integrate social networking activities with the New Zealand broadcaster’s new Channel U. The U live programming block from 4pm to 7pm daily will feature chat and commentary driven by the U live Facebook app, including profile pictures, commentary and polling activity.
MTV Network’s Logo is bringing back its top-rated series RuPaul’s Drag Race for a third season next Monday night at 10 pm ET/PT and enlisting social media outlets Facebook, Miso, Foursquare, Twitter and Fafarazzi to drum up buzz for the event. Turn to the Facebook app to generate sassy nicknames; pick up badges at Miso during episode premieres; check in at various locations in Foursquare to unlock the RuPaul’s Drag Race badge; or set up a Fantasy Drag League in a gaming arena produced with Fafarazzi.


Adconion Media Group, the ad network which acquired the Joost Video Network in Nov. 2009, is spinning off the once-ballyhooed company into a stand-alone business, reports MediaPost. The company serves display ads to more than 400 million viewers monthly and quadrupled its revenue to $30 million last year, according to Adconion CEO Tyler Moebius. Nick Higgins will oversee the unit as EVP.
Entrepreneur Craig Shapiro, President of community-oriented media platform Good Worldwide, announced the launch of the new Collaborative Fund, targeting new technologies, products, and services that utilize sharing, bartering, lending and trading models to reduce waste and promote efficiency. Investors advisors in the fund include Nicholas Negroponte, Chad Hurley, Jason Krikorian, Ben Goldhirsh, Chris Cerf, Jessica Jackley and Brendan Synnott.


As an interesting preemptive move toward the international expansion of Netflix, Amazon acquired UK-based online video service LoveFilm, which operates both streaming and DVD rentals in the UK, Germany, Sweden, Norway and Denmark. (The company did not disclose what it paid, but £200 million ($320 million) is being widely reported.) LoveFilm, which has a far more developed DVD-by-mail business than it does a streaming one, has increased its footprint to about 1.6 million subscribers, recently adding integrations with Sony PlayStation 3 consoles and Samsung internet-connected TVs.
Opera Software announced an integration with Sony that will bring its browser to Sony Bravia TVs and Blu-ray Disc players, supporting a full array of web apps, widgets and video formats including HTML5.
The portable video streaming product from NewTek will once again be used to produce live streaming coverage from the ESPN Winter X Games 15 from Aspen, CO from Jan. 27-30. The system, used at Summer’s X Games in LA, distributes streamed content to the official Xgames Facebook page as well as to a jumbotron feed at the event.


When it comes to trust, women have a higher regard for women’s online communities than for social networks and portals, according to a survey of 2,242 women conducted by NBCU’s iVillage and Burke Research. Just over half of women community users said women’s online communities are a place they trust for information on products and brands, vs. 14% of social network users who trust social networks for the same purpose. Another 47% of women’s community users said women’s online communities provide connections to the right people for advice on products and brands, vs. 16% of social networks users regarding the same issue.


has cancelled the launch of its Symbian OS-based X7 smartphone in the U.S. because it wasn’t convinced AT&T was doing enough in terms of subsidies and marketing support to make it a success, reports the WSJ. (AT&T was to be the exclusive distributor of the phone in the U.S.) The move puts Nokia back to square one in trying to gain a foothold in the fast-growing U.S. smartphone market, where it trails Apple, RIM and Google by a mile. Next up for Nokia is the new MeeGo smartphone operating system, scheduled to roll out later this year.
The UK-based Guardian newspaper launched a newly updated iPhone/iPod Touch app for the U.S. market, featuring video content, up-to-date live blog posts, European soccer coverage and extensive archive material including access to Guardian audio and video podcasts. The app, being sold on a subscription basis in other markets, will be available for free in the U.S.
Esquire has joined with augmented reality platform GoldRun to create two interactive adventures using geo-tagging technology. Users who download the free GoldRun app onto their GPS-enabled iPhones and hold up the device within 50 yards of the magazine area of any Barnes and Noble store, can view a virtual image of Esquire‘s February cover model, Brooklyn Decker, on their screen. They can also enter in a scavenger hunt contest for a chance to win an iPad.
U.S.-based manga publisher Viz Media released 10 additional titles for its free VIZ Manga iPad App. Individual digital titles such as Claymore, currently available, and Captive Hearts, debuting Jan. 25, can be downloaded to the app for $4.99/each.


TV ad targeting firm Simulmedia has opened a regional office in Los Angeles and hired former BBC America sales executive Charles Douglass to run it in the newly-created position of Director of Sales. He reports to John Piccone, VP/Sales.
Multiplatform programmer Current Media has tapped Jeanne Meyer for the newly-created position of EVP/Corporate Communications. She reports to Current TV CEO Mark Rosenthal and is based in the company’s New York office.


To celebrate the 50th anniversary of President Kennedy’s inauguration (you’ve probably stumbled upon a number of Camelot-themed specials on cable this week), the John F. Kennedy Presidential Library and Museum has officially launched – a slick new website featuring a modest selection of video images, multimedia and downloads. Content is organized by theme around the brief but memorable administration’s top priorities, including public service, science and innovation, civil rights, domestic affairs, the arts, foreign policy/diplomacy and the environment. Two of the best features are a media rich interactive graphic novel that documents key events of the era and a video mosaic “legacy gallery” showcasing people deemed to be continuing JFK’s legacy in their respective fields (including MSNBC’s indefatigable Chris Matthews, a fellow Catholic.)
Later – Wayne
Wayne Karrfalt for Cynopsis: Digital

Cynopsis Ad Sales:
Mike Farina – VP/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

JOB OPENING: SR MGR TRAFFIC/Sirius XM Radio/NY: Develops/ mngs Traffic/Scheduling processes, procedures & systems. BA in Comm pref’d. 5+yrs traffic exp. EOE/M/F/D/AAP. Apply: (1/28)

JOB OPENING: DIRECTOR DISTRIBUTION/Hallmark Channel/Los Angeles OR New York: 5 yrs exp w/Sales req. Req exp handling MSO accts (pref Top 10) incl. carriage negotiations. See full posting and apply @ (1/28)

JOB OPENING: ADMIN ASST/Hallmark Channel/New York: 3+ yrs Admin Asst exp supporting execs and multiple leaders. Exp w MS Office and database apps. Bachelor’s Degree req. See full posting & apply @ (1/28)

JOB OPENING: RESEARCH ANALYST /Fox Latin American Channels/NY: Support busy Res. Dept. Strong analytical/comm/computer/presentation skills, PPT & Excel. Nielsen data & systems. a+  Bilingual a must. Email: [email protected] (1/28)

JOB OPENING:  DIG ACCT EXECUTIVE/New York: Sell AETN’s suite of digital advertising opportunities within assigned territory to agencies & clients. (1/28)

JOB OPENING:  COORDINATOR, TRAFFIC/SIRIUS XM Radio/NYC: Handle copy assignments, manage daily format changes against traffic logs. 2-3 yrs traffic exp req’d. EOE/M/F/D/AAP. Apply at (1/28)

JOB OPENING: PR /DKC/NYC: 5+ Yrs Exp. Seeking candidates to join the firm’s Media, Tech and Creative Properties practices. S trong background in licensing, advertising & media PR. Req’d. Apply: [email protected] (1/27)

JOB OPENING: MKTG & PR SR ACCT EXEC/LA:  5+ yrs exp in events/promotions & media relations.  Strong knwldg of current trends  a must. Entertainment exp. a +. Previous agency exp is pref’d. Apply: (1/27)

JOB OPENING: DIRECTOR COMMUNICATIONS & MEDIA RELATIONS/Hallmark Channel/New York: 12 yrs exp w/PR/Communications. Prior leadership exp managing PR/Communications function. See full posting and apply @ (1/27)

JOB OPENING:  MANAGER COMMUNICATIONS & MEDIA RELATIONS/Hallmark Channel/New York:  5+ yrs exp w/ PR/Communications. Exp pitching/booking/covering media interviews. Prof w MS Office. See full posting & apply @ (1/27)

JOB OPENING: DIR, MOBILE & EMERGING MEDIA/NYC: Mng 3rd party development teams, interface w/Editorial & Design to support App, WAP and TVIP Interface development from concept to submission. req#1306309 (1/26)

JOB OPENING: DIRECT CLIENT SOLUTIONS/HGTV/Knoxville TN: Develop innovative client offerings, working in collaboration with Ad Sales Mktg & Programming, to drive both ratings & revenue. Full info/ apply: (1/26)

JOB OPENING: SALES PARTNERSHIPS MGR/NY: Persuasively sells ideas & value-based propositions to agencies, clients & internal network stakeholders. (1/26)

JOB OPENING: SR MGR RESEARCH/Turner/NYC: 5+ yr Digital Media Rsrch. Dig. Ad Sales exp. Exp w/ Omniture SiteCatalyst/ comScore Media Metrix/ Nielsen NetRatings/ AdViews/ AdRelevance/ Plan Metrix/MRI. Apply [email protected] (1/26)

JOB OPENING: DIRECTOR, FULLTIME/NESN/MA: The Director is responsible for directing, overseeing and ensuring the quality of the on-air presentation of NESN’s programs. (1/26)

JOB OPENING: SR. BUYER/Job Share/SPOT TV/Active Int’l Pearl River NY (15 miles from NYC): 3 days-24hours total, 3-5 yrs+ agency Buying Spot TV exp a must;Resumes to: [email protected] or call 845-732-8943 (1/26)

JOB OPENING: SR. BUYER LOCAL TV & RADIO (2 NEEDED)/Active Int’l in Pearl River, NY (15 miles from NYC): Min 3 – 5 yrs exp. in negotiating and buying local TV &/or Radio req’d.Resumes to: [email protected] or call 845-732-8943 (1/26)

JOB OPENING: MEDIA SALES PLANNER/Comcast Spotlight/LA: develop media plans, execute, steward & post promos. Ideal candidate has 3 yrs exp, strong analytical & comm. skills. Apply: (1/26)

JOB OPENING: ADMIN ASSISTANT, COMMUNICATIONS/Nickelodeon/NYC: 1+ yr admin exp. Excellent PC skills. Strong oral and written communication skills. Superior org and time mgmt skills. EOE/M/F/D/AAP Apply (1/26)

JOB OPENING: SR PRODUCER-DIG MEDIA/SUNDANCE/NY: Manage crtv/techncl dvlpmt of websites (full frntl fashion). 5+yr dig media/interactive contnt w/ 2+yr blog editrl exp. WrdPress/Phtshp/InDsgn/Illustrtr. Rez [email protected] (1/25)

JOB OPENING: MGR SALES PLANNING/New York: Work w/ Planners & sales mgmnt to maximize revenue thru inventory mgmnt, pricing & stewardship. (1/22)

JOB OPENING: LEGAL ASST/NYC: Provide admin support to Dep GC & assigned Directors/functions. 5+yrs legal admin, TV background pref’d. Strong writing & communication & MS Office skills req’d. (1/22)

JOB OPENING: NATIONAL SALES EXEC/CT1 Media/Hartford, CT: Sell TV, DIGITAL, PRINT, EVENTS, MOBILE, DIRECT MKTG solutions to national, travel-related clients. Hunt, create and close new business. EOE. Apply: [email protected] (1/22)

JOB OPENING: Writer, OnAir Creative/Nickelodeon/NYC: 3+ yrs copywriting/brand communication. Relate to a preschooler mindset & develop level. Excellent promo writing/org/comm skills. EOE/M/F/D/AAP Apply (1/22)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SPRING INTERNSHIP CREDITS ONLY: PR INTERN/AMY LEVY PUBLIC RELATIONS/LA: Assist with press releases, pitches, client meetings &special events.Avail ASAP. Send resumes [email protected] (1/26)

SPRING INTERNSHIP CREDITS ONLY: RLR Vertigrated Entertainment Seeks college students interested in ent w strong organizational skills. Informational research, work w client reels & show treatments. Apply: [email protected] (1/26)

WINTER/SPRING INTERNSHIP CREDITS ONLY: PRODUCTION INTERN/MIAMI: Public Television station seeks interns for shooting/editing video segments for website. Contact: [email protected] (1/22)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: EXPERIENCED TV PRODUCER WITH MBA – I have an MBA and 9 years experience as a TV Producer. Ideally looking for a position that integrates content and brands. Also open to other opportunities. [email protected] (1/27)

SITUATION WANTED: TALENT/DEVELOPMENT EXEC ASST/ NY:4 years experience TV/Talent/Distribution. (CAA) Creative Artists Agency, VIACOM w major properties i.e. Jersey Shore & Daily Show. Know players in industry. [email protected] (1/27)

SITUATION WANTED: SALES CLOSER in TV, FILM & MEDIA/NY: 7+ years of Domestic and International experience in Film & TV sales, a powerful sales closer w/ strong Rolodex of clients, sharp professional – email [email protected] (1/26)
SITUATION WANTED: EXPERIENCED SUPERVISING PRODUCER: News, Clip, Field and Reality producer seeking gun-for-hire gig. Pilots or Series.Show Runner experience. Team Player and Great Creativity. [email protected] (1/26)

SITUATION WANTED: PRODUCER/EDITOR : producing, FCP & Protools editing, 10+ years of experience-TV, documentary, news and radio. NY based but will travel and/or relocate. Contact [email protected] (1/26)

SITUATION WANTED: RESEARCH DIR/SALES STRATEGIST: Upfronts coming? 20+ yrs media, Nielsen, Hisp, research, sales, and presentation experience. Email: [email protected] (1/26)

SITUATION WANTED: ACCOUNT MANAGEMENT/MEDIA PLANNER/BUYER/VIRTUAL: 15+ years of experience in advertising and marketing; organized, detail oriented, multi tasker. Email [email protected] (1/26)

SITUATION WANTED: CELEBRITY BOOKER & REALITY CASTING DIRECTOR: 10 years exp. Thousands of contacts. Booked talent for NBC, CBS, Fox, Discovery, A&E, PBS, HGTV, etc. Contact: [email protected] (1/26)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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