Friday, February 8th, 2008

Cynopsis: DIGITAL


Good morning, it’s Friday, February 8, 2008, and this is your first early morning digital briefing.

Facebook is beginning to make a name for itself on the international stage. The company completed a tie-up with Vodaphone in the UK to allow its 8.9 million mobile subscribers to receive newsfeeds, messages, status updates and “pokes” from their profiles. Also, as part of its Translations project, a Spanish language version of the site is now available – accessible by clicking on the account tab then selecting language. Next week users in Spanish speaking countries will see their profiles in Spanish by default. Finally, Morocco’s state run news agency is reporting that authorities in Casablanca have rounded up the usual suspects and arrested an engineer accused of stealing the identity of Prince Moulay Rachid on Facebook. The prince is the younger brother of King Mohammed VI and second in line to the throne.


Eager to get in front of Facebook’s 60 million+ users, CBS Sports is improving its March Madness Brackets application on Facebook and including a CBS Mobile component this year, allowing users to fill out their brackets and compare results with friends. CBS Sports, CSTV, and will also provide coverage of the tournament through the application. More than 2.6 million Facebook users participated in a similar feature on the site last year.
Comcast’s Golf completed a redesign featuring highlights, stats, instructional videos, equipment reviews and social networking features. It sports a clean, uncluttered look with nice use of white space. has launched a web spin-off of Project Runway following the trials and tribulations of former designer and Project participant Malan Breton. This season’s 12 designers will also participate in an online fashion challenge running Feb. 21 – March 6, judged by users.


Netscape founder Marc Andreessen went against the grain of worry over the potential Microsoft/Yahoo merger in his blog, arguing the merger would have little impact on the market for start-ups and acquisitions. Venture Capitalists have been voicing concern all week that the removal of Yahoo from Silicon Valley would stifle innovation by taking away one of the more aggressive M&A players.
Video solutions provider TurnHere secured $7.5 million in financing from Venrock and Hearst Interactive Media. TurnHere’s customers include CondeNet, Discovery and Simon & Schuster.
Animation portal launched a branded channel on YouTube to showcase the work of its community of animators., web component to the ION TV commercial show Firebrand TV, is conducting a “Water Cooler” promotion over the weekend, asking users to pick their favorite Super Bowl spots for the chance to win cash prizes. Firebrand TV will air the winning entries on Monday at 11 pm/10 C.


The U.S. Dept. of Justice launched an antitrust investigation into price fixing on the yet-to-launch online subscription music service TotalMusic backed by Universal and Sony BMG, reports MusicAlly. The DoJ also looked closely at Universal and Sony’s former PressPlay as well as the Warner/EMI/BMG’s MusicNet venture with RealNetworks, both of which were eclipsed by iTunes when the iPod took off.


Among Super Bowl advertisers, the fastest growing web site from Super Bowl Sunday to Monday was Fox Interactive Media‘s , according to Nielsen Online, increasing 104% from 441,000 to 900,000 unique visitors. Victoria’s Secret and FOX Sports on MSN also saw significant daily gains, growing 86 percent and 72 percent, respectively. Web traffic increased 24% overall from Sunday to Monday among Super Bowl advertisers collectively.


Super Tuesday
web results are trickling in. reported that page views spiked 53% from a typical day with most of the traffic visiting the Politics section, which featured an interactive map providing real-time results. is reporting 97 million page views and 11.9 million unique visitors for the day, both highs since the site relaunched on July 1.
reported revenue of $25.3 million for Q4 2007, an increase of 39% compared to the Q4 of 2006 and an increase of 13% over the previous quarter.
has made a strategic investment in NeuroFocus, a firm that specializes in applying brainwave research to advertising, programming and messaging. The two companies will work together in an alliance to develop new forms of measurement and metrics based on the latest advances in neuroscience.
Nielsen’s social networking site Hey! Nielsen recruited over 200 of its members to participate in a live survey for Super Bowl XLII, asking them to score each commercial on a scale from 1 (fumble) to 4 (touchdown) in real-time. 
Hey! Nielsen Live Polling Results                                
Rank             Brand: AD                            Avg. 
 1                Budweiser: Horse/Dalmatian       3.67  
 2                Coke: Parade Balloons                3.56 
 3                Diet Pepsi Max                           3.53  
 4                FedEx                                        3.51  
 5                Pepsi: Timberlake                       3.50 
 6                Bridgestone Animals Screaming   3.45  
 7                Bud Light Fire Breathe                 3.41  
 8                NFL: Ephraim Salaam                  3.39  
 9                Bridgestone: Richard Simmons     3.32  
10               Bud Light Cheese Ad                    3.31  
Source: Hey! Nielsen


Discovery Communications named former AOL Platform A executive Kathleen Kayse as EVP/Digital Media Sales, reporting to Joe Abruzzese, President, Ad Sales. She will oversee sales for all 13 of Discovery’s network sites in addition to recent website acquisitions, and
Internet video platform Narrowstep upped former GM of European operations Barak Bar-Cohen to President and COO. He will continue to be based in London.


Web video producers 10ton launched the latest online greeting card site this week called The free site draws on a cast of unique characters to convey sentiments sometimes overlooked by the traditional greeting card companies such as “congrats on losing your virginity” or “drunk and thinking of you” and accepts user submissions if you want to join the fun. An audio personalization feature announces the names of the sender and receiver. Check out the Nerds in Love category – perfect for Valentine’s Day.
Note : Yesterday’s website of the day has not completed 100 episodes. Rather, they began numbering the episodes with #100, in the tried and true tradition of television encoding. So Episode 103 is only their 3rd.
Later — Wayne
Wayne Karrfalt for Cynopsis: Digital

Cynopsis Digital Ad Sales: Jason Cesare 732-718-0629 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here

JOB OPENING: BRDCST BUSINESS ANALYST/NYC: Exp writing use cases &test cases. Media Knwldg 5-7 yrs. Traffic systems exp. is a +. Exp. on integration projects like integration to sales systems is a +. Respond to: [email protected] (2/15)

JOB OPENING: EXEC DIRECTOR NEWS RESEARCH/ABC: Design & conduct strategic research on new programming initiatives & new platforms, develop RFP’s. Apply to: Req 141309. EOE (2/15)

JOB OPENING: SALES PLANNERS/Discovery Communications/NYC: Support Account Execs developing proposals and presentations. Strong communicator. Exp with research, advertising, acct mgmnt. Apply: , Req#7604 (2/15)
JOB OPENING: DIR/AD SALES MKTG (2)/HGTV DIY/NY&KNOX: Dvlp & implement added value sales promotions & Upfront materials, provide support to the National Ad Sales Reps. 5-8 yrs sales promotions req’d. Apply at SCRIPPSNETWORKS.COM (2/15)

JOB OPENING: MGR DIGITAL RSRCH/Disney ABC Media Networks:Rsrch, design, execute, analyze & present findings. Incls ongoing testing of pricing, platform usability, short & long-form. Apply: Req142207 EOE (2/15)

JOB OPENING:  MARKET & MEDIA RESEARCH A.E./NASCAR/Char NC: Sports ratings analysis, market/consumer research, industry wide decision support. Nielsen, NPower & Galaxy a plus; BS w/min 4 yrs. Exp; EOE (2/14)

JOB OPENING:  HR MGR/LA: Provide direct HR support to client groups located in the LA reg’l office; incl’g TLC, Ad Sales, Affil Sales, Bus. Dvlpmnt, & Prod Mngmnt. Apply: Job 7216 (2/14)

JOB OPENING:  EXEC PROD + SR. PROD/NYC:  Branded Ent. Production House filling 2 positions: both need strong web and film or video production, plus budgeting and scheduling skills and great, creative personality. [email protected] (2/14)

JOB OPENING:  DIGITAL RSRCH ANALYST/NBCU, NY: Analyze internal & 3rd party online data to support mktg & sales for Oxygen/ Bravo properties. BA/BS, 2+ yrs exp in media, familiar w/Omniture a plus. #784838(2/14)

JOB OPENING:  MKTG COORD/Lightworks/NYC: Asst mktg dir in creation/mgmt of all materials-incl. trade shows, ads, pr, sales dvlpt, website & e-blasts. 1-2 yrs exp.Organized. Strong Writer. Apply: [email protected] (2/14)

JOB OPENING:  SR DIR/VP Digital Media Assets/AETN Stamford, CT:  Create, drive, execute strategies to efficiently develop media mgt priorities. apply: (2/14)

JOB OPENING:  TRAVEL ACCT EXECS/Discovery/NYC: Sell nat’l TV or interactive ads for Travel Channel. Manage & dev. growing business. Strong communicator. Solutions sales exp. Apply: Req #7513/# 7334 (2/13)

JOB OPENING:  SERIES PRODUCER/NYC: Oversee prod of a children’s animated series, inc. mng day-to-day opers, guide creative dir, & ensure that prjt adheres to sched/budget. ANIMATION EXP A MUST. Apply: [email protected] (2/13)

JOB OPENING:  VP, DIGITAL MEDIA MKTG/NYC/Brdcstg Co: Strategic multiplatform exp: series websites, ecom, wireless, online,mktg/adv/branding tactics. Sal: six figures. Resume to: [email protected]   (2/13)

JOB OPENING: SR ACCT MGR/CABLE NETWORK AND ENTERTAINMENT MKTG/ATL:  Must have 4-6 yrs exp. in acct mgmt at ad agency or in ent mktg dep’t w/ exp managing projects w/ an outside agency. Sports exp a plus. [email protected] (2/12)

JOB OPENING: MGR AD SALES RSRCH/NY: Dvlpmnt of sales presentations/materials. Competitive Analysis. Well-versed in Nielsen & its applications as well as synd studies. 5+ yrs rsrch exp major nat’l ntwrk. Res: [email protected] (2/12)

JOB OPENING: RESEARCH ANALYST/Discovery/MD:  Min. one yr. marketing resh. or media exp. Excellent analytical/mathematical/basic statistic exp. req. Strong comp. skills incl. spreadsheets/graphics. Apply: req# 7564  (2/12)

JOB OPENING: ACCT MGR-NAT’L SALES/New York,NY: BETCable salesperson w/strong presentation skills. Comfortable w/multi-platform & integrated opps.Sales/agencyexp. req’d. Email: [email protected]  (2/12)

JOB OPENING: CMT/TVL and SENIOR RESEARCH ANALYST AD SALES/MTVN-NYC: BA/BS; 2+ yrs media ind exp; wrkng knwldg Nielsen apps. Analytical sk. Strong math and computer sk. Apply (2/12)

JOB OPENING: MGR STRATEGY & RSRCH/BBC/NYC: Analyze mkt trnds & competition. ID new rev ops. Cr8 strat docs, develop LT biz strat. 3-5 yrs exp. Strat thinker & researcher. Apply: (2/9)

JOB OPENING: MGR DIGITAL AD SALES RSRCH/BBC NYC: Supprt, maintain sls systems, track performance, monitor mrkt & industry trends. 3+ yrs exp. Apply: (2/9)

JOB OPENING: MGR BBC AMERICA AD SALES RSRCH/ BBCA NY: Nielsen rating knowledge, maintain research sales system, sales presentations. Apply: (2/9)

JOB OPENING: ACCOUNT EXECUTIVE/Rainbow Advertising Sales Corp/NY:  Interconnect  NY, NY  5 yrs major market TV radio sales exp at ad agency level. See full posting and apply to req id #5243 (2/9)

JOB OPENING: VP DIGITAL AD SALES/Fuse/NY: Gain high value clnts. Bld prtnrshps w/ clnts & agencies. Sell intgrted, X-platform deals w/ emph on Web, VOD, Mobile/Wireless and Facade. Send Rez to: [email protected] “VPDAS” in subj. (2/9)

JOB OPENING: ASSOC DIR CUSTOMER MARKETING/ABC: Key liaison for Sales Teams’ Custom/Client-specific Communication re ABC marketing opportunities/Strong research/analytical/communication skills Req 139694  (2/9)

JOB OPENING: SR ANIMATOR-DESIGNER/Hallmark Channel/LA: Provides motion design & production from start to completion. 3 yrs. min. exp. See full posting and apply at (2/9)

WINTER AND SPRING INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SPRING INTERNSHIP CREDITS ONLY: PR /NYC: Boutique agency (kids TV, toys, CE, licensing) seeks smart, mature, highly-organized, communications-oriented intern. College JRs or SRs only. Apply to [email protected]  (2/13)

SPRING INTERNSHIP CREDITS ONLY: OK! Sales/Mktg. Intern. Responsibilities include rsrch, coord mailings & sales materials, assisting the mktg team w/ general office duties. Plz indicate “MRKTNG INTERN” in sub line. [email protected] (2/12)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … Interested in posting your Video Resume?  Contact [email protected] for more information ….

SITUATION WANTED:  SEASONED PROFESSIONAL SPECIAL EFFECTS MAKEUP ARTIST:Offering all services ranging from simple cut and bruise makeups to custom prosthetic work and lifecasting. Contact [email protected] (2/14)

SITUATION WANTED:  MEDIA PLANNING/Los Angeles Full Time/Freelance: 10+ yrs exp. Experience-General Market and Hispanic. Works independently or manages staff. Large and small agency exp. [email protected]  (2/13)

SITUATION WANTED:  20+ yrs exp in sales, marketing, strategic planning, brand mgmt, product development and marketing.  [email protected] (2/13)

SITUATION WANTED:  SHOWRUNNER/FIELD PRODUCER/ DIRECTOR: Docusoap, Comedy, Makeover, Lifestyle Infotainment,Feature Doc formats. Resonant leader, excellent writer/director, creative, always on time and on budget. [email protected] (2/13)

SITUATION WANTED: Hire “Made in NY” Production Assistants-Trained, experienced and vetted. Licensed drivers, reliable, with positive attitudes. Call 24/7 Hotline. 718-757-5816 (2/12)

SITUATION WANTED:  DIRECTOR/VP MARKETING: 15+ yrs exp in marketing, strategic planning, brand mgmt, advertising, product marketing.  Extensive industry background in advertising, CPG, travel, retail, financial services. [email protected] (2/12)

E-mail  [email protected] for rates and specs for Job Openings. 

Interested in posting your Video Resume?  Contact [email protected] for more information ….

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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